{"id":9989,"date":"2022-02-15T12:18:15","date_gmt":"2022-02-15T12:18:15","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9989"},"modified":"2022-02-16T21:59:28","modified_gmt":"2022-02-16T21:59:28","slug":"email-design-how-to-create-newsletters","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/","title":{"rendered":"Email design 101: how to create newsletters"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Emails are something that is a part of everyone&#8217;s daily life. An average person checks their email multiple times during a single day!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\"> is always a good idea. Whether you are already using it or have just started incorporating it into your strategy, it can be highly beneficial to you and your brand. Having a spectacular email design can help you get people&#8217;s attention and help your business grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having an <\/span><span style=\"font-weight: 400;\">email newsletter<\/span><span style=\"font-weight: 400;\"> can help you provide all the crucial information to reach the maximum amount of people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is an email newsletter<\/span><i><span style=\"font-weight: 400;\">? <\/span><\/i><span style=\"font-weight: 400;\">Let&#8217;s find out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5859f15867\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5859f15867\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#What_is_an_email_newsletter\" title=\"What is an email newsletter?\u00a0\">What is an email newsletter?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Benefits_of_email_newsletters\" title=\"Benefits of email newsletters\u00a0\">Benefits of email newsletters\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#1_More_cost-efficient\" title=\"1. More cost-efficient\">1. More cost-efficient<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#2_It_gets_you_constant_traffic\" title=\"2. It gets you constant traffic\u00a0\">2. It gets you constant traffic\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#3_Huge_reach\" title=\"3. Huge reach\u00a0\">3. Huge reach\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#4_No_need_for_third_parties\" title=\"4. No need for third parties\u00a0\">4. No need for third parties\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#5_Easy_to_track_the_performance\" title=\"5. Easy to track the performance\u00a0\">5. Easy to track the performance\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#How_to_create_newsletters\" title=\"How to create newsletters\u00a0\">How to create newsletters\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_1_Define_your_objectives_and_goals\" title=\"Step 1: Define your objectives and goals\u00a0\">Step 1: Define your objectives and goals\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_2_Identify_your_target_audience\" title=\"Step 2: Identify your target audience\">Step 2: Identify your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_3_Determine_the_primary_goals\" title=\"Step 3: Determine the primary goals\u00a0\">Step 3: Determine the primary goals\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_4_Find_your_focus_topics\" title=\"Step 4: Find your focus topics.\u00a0\">Step 4: Find your focus topics.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_5_Find_the_right_platform_for_your_email_newsletter\" title=\"Step 5: Find the right platform for your email newsletter\u00a0\">Step 5: Find the right platform for your email newsletter\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_6_Build_your_email_list_and_get_their_consent\" title=\"Step 6: Build your email list and get their consent\u00a0\">Step 6: Build your email list and get their consent\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Step_7_Focus_on_the_email_design_template\" title=\"Step 7: Focus on the email design template\u00a0\">Step 7: Focus on the email design template\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Things_to_consider_for_your_email_design\" title=\"Things to consider for your email design\u00a0\">Things to consider for your email design\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#The_content\" title=\"The content\u00a0\">The content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Keep_it_simple\" title=\"Keep it simple\u00a0\">Keep it simple\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Use_images_but_wisely\" title=\"Use images but wisely\u00a0\">Use images but wisely\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Top_examples_of_email_newsletter_design\" title=\"Top examples of email newsletter design\">Top examples of email newsletter design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Bold_email_design\" title=\"Bold email design\u00a0\">Bold email design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Color_gradient_email_design\" title=\"Color gradient email design\u00a0\">Color gradient email design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Simple_email_design\" title=\"Simple email design\u00a0\">Simple email design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Minimal_email_design\" title=\"Minimal email design\u00a0\">Minimal email design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#CTA-focused_email_design\" title=\"CTA-focused email design\u00a0\">CTA-focused email design\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/govisually.com\/blog\/email-design-how-to-create-newsletters\/#Review_and_finalize_your_newsletter_designs_with_GoVisually\" title=\"Review and finalize your newsletter designs with GoVisually!\">Review and finalize your newsletter designs with GoVisually!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_email_newsletter\"><\/span><span style=\"font-weight: 400;\">What is an email newsletter?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An email newsletter is sent out to list potential or existing customers. You should always have the consent of these people, and they need to be okay with you sending them digital marketing communications and emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email newsletters are sent out regularly, and you can schedule them. These email newsletters can contain any recent updates regarding your company, all the valuable content you want people to know, shopping guides, product reviews, blog posts, tips, announcements, and much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Newsletters have always been a crucial element of email marketing. They are an excellent way to reach out to your customers and build solid relationships. They can make your customers feel like they are part of your community. Email newsletters also help you highlight your latest products and services and drive traffic to your website, granted the email <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/govisually.com\/blog\/web-design-trends-2022\/\" target=\"_blank\" rel=\"noopener\">design is outstanding<\/a>,<\/span><span style=\"font-weight: 400;\"> of course!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_email_newsletters\"><\/span><span style=\"font-weight: 400;\">Benefits of email newsletters\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are countless benefits of creating and sending newsletters as a part of your email marketing strategy. Let&#8217;s look at some of these benefits and how they help.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10008 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-1024x1024.png\" alt=\"5-benefits-of-email-newsletters\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/5-benefits-of-email-newsletters.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_More_cost-efficient\"><\/span><span style=\"font-weight: 400;\">1. More cost-efficient<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a marketer, you have to always keep the budget in mind. Excellent email design and newsletters can be cheaper than most digital marketing channels. Other methods like paid advertisements on Facebook, <\/span><a href=\"http:\/\/govisually.com\/blog\/art-influencers-on-instagram\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, etc., can be a lot more expensive and drain your budget.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_It_gets_you_constant_traffic\"><\/span><span style=\"font-weight: 400;\">2. It gets you constant traffic\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the essential benefits of sending email newsletters is the constant traffic for your website. You should have an appealing subject line so that people click your email once it reaches their inbox. Having attention-grabbing and practical CTAs can also help you get organic traffic for your website.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Huge_reach\"><\/span><span style=\"font-weight: 400;\">3. Huge reach\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email newsletters can easily be connected with other social media channels and integrated with other platforms. It has a massive reach and will get to people anywhere in the world. Whether sitting in their office or lounging around on their couch, they will see your email in their inbox.\u00a0\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_No_need_for_third_parties\"><\/span><span style=\"font-weight: 400;\">4. No need for third parties\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your email newsletter is independent of all third parties. You don&#8217;t need a unique tool to show your email to your customer or client. You don&#8217;t need a publisher or an influencer to get your message across, none of that. Your email newsletter will reach your customers directly through their email address, and they will see it in their inbox.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Easy_to_track_the_performance\"><\/span><span style=\"font-weight: 400;\">5. Easy to track the performance\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your email statistics are elementary to track, and you can find all the information you need. Through your email statistics, you can find out how many people clicked the email, how many people went to the website from the email, how many people unsubscribed from the email list, and much more. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use this data to improve your email newsletters further.\u00a0\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_newsletters\"><\/span><span style=\"font-weight: 400;\">How to create newsletters\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating email newsletters is not always easy. However, you can find various email design templates and layouts for email newsletter design that can help you. You should know some basic steps when going through your newsletter&#8217;s email design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10009 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-1024x1024.png\" alt=\"steps-of-creating-newsletters\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/steps-of-creating-newsletters.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_your_objectives_and_goals\"><\/span><span style=\"font-weight: 400;\">Step 1: Define your objectives and goals\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before planning out your email newsletter design, you should know what you want to achieve. It would help if you thought about why you have even chosen to start an email newsletter and considered all the pros and cons. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are sure that it will only help your brand grow and provide you with what you want, you should start creating the email design template.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Identify_your_target_audience\"><\/span><span style=\"font-weight: 400;\">Step 2: Identify your target audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, you cannot move ahead with your email newsletter design without defining your target audience and knowing who you are creating the newsletter for. Knowing and understanding your target audience is crucial to successful your email newsletter campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating the email newsletter, you have to consider who will be receiving the newsletter and what they want to read. You should know their needs and which content will be valuable for your target audience.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Determine_the_primary_goals\"><\/span><span style=\"font-weight: 400;\">Step 3: Determine the primary goals\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are starting an email newsletter and are in the process of developing the email design, you should know what you aim to achieve with your campaign. Some brands want to introduce new products with the email newsletter. Some are trying to drive traffic to their website, other companies want more people to shop at their online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every company should have a purpose behind its email newsletter design. Without a clear objective, the campaign will not be cohesive, and it will never look put together. When you set clear goals for the campaign, it is easier for you to track the success and find out if it is doing well or not.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Find_your_focus_topics\"><\/span><span style=\"font-weight: 400;\">Step 4: Find your focus topics.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have determined the goals and objectives of your email newsletter, you can go ahead with the email design and find topics that will help you achieve the goals you set for the campaign. You can analyze the email newsletters your competitors are creating and find inspiration from other brands for the topics you want to focus on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also help you carry out a few surveys before starting your email newsletter. You can ask you target audience what they want to know and the topics and products they would like to find out about through your email newsletter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the topics you can focus on include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Latest blog posts on your website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New product launches\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Latest industry news\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews and stories\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Upcoming events and launches\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stories regarding your brand culture and new job openings\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Find_the_right_platform_for_your_email_newsletter\"><\/span><span style=\"font-weight: 400;\">Step 5: Find the right platform for your email newsletter\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start sending out your email newsletter, you should find a platform that enables you with all the features you need. It would help if you used a tool to create the email newsletters, send them to the mailing list, and analyze the performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are countless email design and campaign tools out there. Choosing the right one can be an overwhelming challenge for some people. However, you should keep your brand&#8217;s needs and budget in mind to decide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use <\/span><a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> to provide creative feedback for the email design and email template. The leading online proofing tool enables you to collaborate internally and externally.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Build_your_email_list_and_get_their_consent\"><\/span><span style=\"font-weight: 400;\">Step 6: Build your email list and get their consent\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, there is no email newsletter if you don&#8217;t have people to send the newsletter to. You must go through your customers and ask them if they would like to receive emails from your brand. When they sign up for your website or purchase from you, you can ask this.\u00a0\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Focus_on_the_email_design_template\"><\/span><span style=\"font-weight: 400;\">Step 7: Focus on the email design template\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important things about your newsletter is the email design. You can find email design templates and make edits to help you put your brand at the center of it. Also, you should ensure that your email newsletter design and email header design match and show your brand aesthetics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also upload an HTML email design template and use it. However, you have to ensure that the email design HTML you use is responsive to all devices and people don&#8217;t face trouble opening the email.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Things_to_consider_for_your_email_design\"><\/span><span style=\"font-weight: 400;\">Things to consider for your email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9999 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-1024x1024.png\" alt=\"3-things-to-consider-for-email-design\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-things-to-consider-for-email-design.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_content\"><\/span><span style=\"font-weight: 400;\">The content\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You should always decide the content before you build the template. It should be engaging and grab the attention of all readers. You should always ensure that your content is brief and gets the message across in simple words. It is also essential that your content is informative and valuable.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Keep_it_simple\"><\/span><span style=\"font-weight: 400;\">Keep it simple\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your email newsletter should not be too complicated. You should stay consistent with your design, incorporate your brand elements, and ensure that the email newsletter is not crammed with unnecessary content. Make sure that your email newsletter has a clear structure that is easy to follow.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Use_images_but_wisely\"><\/span><span style=\"font-weight: 400;\">Use images but wisely\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a visual element to your email newsletter is always great. Images and videos can help your email newsletter shine, and you should use them. However, do not go overboard with the images and videos. You should use the images wisely and add alternative tags to know what they are about, even if their email <\/span><span style=\"font-weight: 400;\">browser cannot show them previews of the images.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_examples_of_email_newsletter_design\"><\/span><span style=\"font-weight: 400;\">Top examples of email newsletter design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Bold_email_design\"><\/span><span style=\"font-weight: 400;\">Bold email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9990\" aria-describedby=\"caption-attachment-9990\" style=\"width: 431px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9990 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/kate-spade-email-design.png\" alt=\"kate-spade-email-design\" width=\"431\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/kate-spade-email-design.png 431w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/kate-spade-email-design-253x300.png 253w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><figcaption id=\"caption-attachment-9990\" class=\"wp-caption-text\">Image credit: Kate Spade<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This email design catches your attention with bold colors and font. It makes the viewer interested in the message, and the placement of the CTA is also excellent.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Color_gradient_email_design\"><\/span><span style=\"font-weight: 400;\">Color gradient email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9991\" aria-describedby=\"caption-attachment-9991\" style=\"width: 386px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9991 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/acne-email-newsletter-design.png\" alt=\"acne-email-newsletter-design\" width=\"386\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/acne-email-newsletter-design.png 386w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/acne-email-newsletter-design-226x300.png 226w\" sizes=\"(max-width: 386px) 100vw, 386px\" \/><figcaption id=\"caption-attachment-9991\" class=\"wp-caption-text\">Image credit: The Stylish City<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The color gradient of this email design helps it stand out. It creates a stylish look, and it is bound to catch your interest as you look at it in your inbox.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Simple_email_design\"><\/span><span style=\"font-weight: 400;\">Simple email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<figure id=\"attachment_9992\" aria-describedby=\"caption-attachment-9992\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9992 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/MacBook-Pro-email-design-inspiration.png\" alt=\"MacBook-Pro-email-design-inspiration\" width=\"350\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/MacBook-Pro-email-design-inspiration.png 350w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/MacBook-Pro-email-design-inspiration-205x300.png 205w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-9992\" class=\"wp-caption-text\">Image credit: Apple<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to sleek design, no one does it like Apple. This email design shows you how to keep it simple and still catch your attention. The focus is on the new product, generating curiosity around it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Minimal_email_design\"><\/span><span style=\"font-weight: 400;\">Minimal email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9993\" aria-describedby=\"caption-attachment-9993\" style=\"width: 328px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9993 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/chanel-newsletter.png\" alt=\"chanel-newsletter\" width=\"328\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/chanel-newsletter.png 328w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/chanel-newsletter-192x300.png 192w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><figcaption id=\"caption-attachment-9993\" class=\"wp-caption-text\">Image credit: Chanel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Minimalist email design is taken to the next level by Chanel. It uses the brand name and elements and grabs everyone&#8217;s attention. There is a balance of text and images in the email design. Although there is not much going on, it still looks elegant and pretty.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CTA-focused_email_design\"><\/span><span style=\"font-weight: 400;\">CTA-focused email design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9994\" aria-describedby=\"caption-attachment-9994\" style=\"width: 156px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9994 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/j.-crew-newsletter.png\" alt=\"j.-crew-newsletter\" width=\"156\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/j.-crew-newsletter.png 156w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/j.-crew-newsletter-91x300.png 91w\" sizes=\"(max-width: 156px) 100vw, 156px\" \/><figcaption id=\"caption-attachment-9994\" class=\"wp-caption-text\">Image credit: J.Crew<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400;\">Talk about doing CTA right! <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This email design by J.Crew makes you want to click on the link right away. It draws attention to the link, and it is perfect for any company looking to generate organic traffic for their website.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_and_finalize_your_newsletter_designs_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Review and finalize your newsletter designs with GoVisually!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An email newsletter can help you reach your existing and potential customers. You should have excellent email design and content to ensure that your newsletter is appealing to most people and the unsubscription rates stay as low as possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ensuring that would require a lot of internal reviewing. And that can become no less than recurring stress if you don&#8217;t do it right.<\/span><\/p>\n<p>This is where you can use GoVisually to simply the review process for you and your team. Upload as many design templates as you want and get feedback in real-time.<\/p>\n<p><span style=\"font-weight: 400;\">Your email newsletter design should be memorable, and <a href=\"http:\/\/govisually.com\/demo\/\" target=\"_blank\" rel=\"noopener\">proofing with GoVisually<\/a> helps ensure that!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emails are something that is a part of everyone&#8217;s daily life. An average person checks their email multiple times during a single day!\u00a0 Using email marketing is always a good idea. Whether you are already using it or have just started incorporating it into your strategy, it can be highly beneficial to you and your [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email design 101: how to create newsletters - GoVisually<\/title>\n<meta name=\"description\" content=\"Creating newsletters that have outstanding email design can help grow your brand and sales. 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