{"id":9695,"date":"2022-11-01T12:28:19","date_gmt":"2022-11-01T12:28:19","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9695"},"modified":"2022-11-29T12:55:47","modified_gmt":"2022-11-29T12:55:47","slug":"landing-page-design","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/landing-page-design\/","title":{"rendered":"Landing page design: how to design a good landing page?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A landing page is the most critical component of any website \u2013 and although creating a landing page design may seem easy, <\/span><span style=\"font-weight: 400;\">many professionals constantly look for resources on how to design a good landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily for you, you&#8217;re just in the right place to learn all there is to know about landing pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will take an in-depth look at what landing pages are, what elements go into making one, and what you should do to ensure that you make a design that converts.<\/span><\/p>\n<p>Excited?<\/p>\n<p><em><span style=\"font-weight: 400;\">Let&#8217;s get started<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c582f5e6bbd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c582f5e6bbd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#What_is_a_landing_page\" title=\"What is a landing page?\">What is a landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#How_to_design_a_good_landing_page_%E2%80%93_4_pillars_of_landing_page_design\" title=\"How to design a good landing page &#8211; 4 pillars of landing page design\">How to design a good landing page &#8211; 4 pillars of landing page design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#1_A_clear_offer\" title=\"1. A clear offer.\">1. A clear offer.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#2_Some_visual_media\" title=\"2. Some visual media.\">2. Some visual media.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#3_A_convincing_copy\" title=\"3. A convincing copy\">3. A convincing copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#4_Seamless_responsiveness\" title=\"4. Seamless responsiveness.\">4. Seamless responsiveness.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#Landing_page_design_best_examples\" title=\"Landing page design best examples\">Landing page design best examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#1_GoVisually\" title=\"1. GoVisually\">1. GoVisually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#2_LinkedIn\" title=\"2. LinkedIn\">2. LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#3_Goby\" title=\"3. Goby\">3. Goby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#4_Netflix\" title=\"4. Netflix\">4. Netflix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/landing-page-design\/#Review_your_landing_page_design_with_GoVisually\" title=\"Review your landing page design with GoVisually!\">Review your landing page design with GoVisually!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_landing_page\"><\/span><span style=\"font-weight: 400;\">What is a landing page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step to creating the perfect landing page design is to know what a landing page is. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seems a little obvious, no? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, one look at a poorly created landing page is enough to tell that the website owners didn&#8217;t understand what a landing page was to begin with.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Landing Page Structure (With Examples)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fGCtS6D6tr0?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before you get started with anything to do with the landing page design, you must be very clear on what a landing page is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, a landing page is a page on your website that the consumer lands on. It is usually a &#8220;follow-up&#8221; of the promises you make to your audience in the content of the rest of the website. So, think of a landing page as a bridge between you and your potential customers. If the landing page design does what&#8217;s supposed to and convinces the visitor that you will provide them with what they need enough for them to cross the bridge, you&#8217;ll get a new customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, landing pages usually allow you to offer customers something they can&#8217;t refuse. In this regard, a landing page can be a click-through page that leads the visitor to another page on your website or a lead magnet where you get the client&#8217;s information in exchange for their contact information.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here, have a look at Netflix&#8217;s<\/span><span style=\"font-weight: 400;\">\u00a0famous landing page.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9697 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/netflix-landing-call-to-action-1024x495.png\" alt=\"netflix-landing-page-design\" width=\"800\" height=\"387\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/netflix-landing-call-to-action-1024x495.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/netflix-landing-call-to-action-300x145.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/netflix-landing-call-to-action-768x371.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/netflix-landing-call-to-action.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Now, we know what a landing page is. Let&#8217;s look at what a good landing page is and how to design a good landing page.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_design_a_good_landing_page_%E2%80%93_4_pillars_of_landing_page_design\"><\/span><span style=\"font-weight: 400;\">How to design a good landing page &#8211; 4 pillars of landing page design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A good landing page is the one that gets you the most leads or conversions. Netflix&#8217;s landing page, for example, is considered to be one of the best because we can quickly tell that the ultimate goal behind the page is to get as many people to sign up for the page as possible.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">But how can we tell that?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to a landing page web design, you must remember that certain elements must be incorporated to make a convincing page that meets the website&#8217;s goals. Let&#8217;s refer to these elements as the pillars of a landing page design, and they are as follows.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11750 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-1024x1024.png\" alt=\"4_pillars_of_a_landing_page_design\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_pillars_of_a_landing_page_design-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_A_clear_offer\"><\/span><span style=\"font-weight: 400;\">1. A clear offer.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What makes a landing page different from any other page on a website? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has a particular goal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goal is usually to provide the visitor with something they want, to tell them that your business or brand has exactly what they are looking for. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Exactly <\/span><\/i><span style=\"font-weight: 400;\">what they are looking for. And hence, a good landing page needs to include a clear offer that gives the visitor to-the-point directions to getting what they want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your landing page should consist of a clear offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Kind of like this:\u00a0<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9698 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration-1024x466.jpg\" alt=\"munchery-landing-page-design-inspiration\" width=\"800\" height=\"364\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration-1024x466.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration-300x136.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration-768x349.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration-1536x698.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/munchery-landing-page-design-inspiration.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This landing page design by <\/span><a href=\"https:\/\/www.munchery.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Munchery<\/span><\/a><span style=\"font-weight: 400;\"> checks all the boxes. Not only does the visitor know exactly what the brand is offering, but it also clarifies what the visitor has to do to get the offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your landing pages can offer many different things. Each landing page design can present information to another search query. If you are an eCommerce website, then your landing page can be the way you disperse the traffic around your website.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">But that&#8217;s not all! <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can use your landing page for many other purposes, such as promotions, announcements, introduction to communities and resources, and access to whitepapers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Some_visual_media\"><\/span><span style=\"font-weight: 400;\">2. Some visual media.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The no-brainer rule you&#8217;ll find in every &#8220;how to design a good landing page&#8221; guide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is no surprise that visual media is perhaps the most effective form of media, especially for landing page design. This is mainly because it is easier and less draining for human beings to perceive than text. But this means that when creating a landing page, we must incorporate visual media in its design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through pictures, you can be impressive, emotional, and informative at the same time &#8211; which means that a single picture can be a lot more compelling than just streams and streams of text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if we tell you that visual media is essential, that will be too broad to be used. You must ensure that the visuals you include in your design align with the rest of your assets. Primarily, you must ensure that the visuals are strongly connected to your overall brand image and message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also means that although you create special images for each landing page, you must ensure that the overall visual message connects to your website and brand. In short, it is important to maintain a special level of consistency when making a landing page web design that resonates with the visitor.<\/span><\/p>\n<p><a href=\"https:\/\/www.geico.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Geico<\/span><\/a><span style=\"font-weight: 400;\"> used simple yet effective imagery to link this landing page to auto insurance&#8217;s primary service. This is what you should go for &#8211; imagery that doesn&#8217;t overwhelm the visitor but swiftly links your landing page to your brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9699 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations-1024x406.jpg\" alt=\"geico-landing-pages-inspirations\" width=\"800\" height=\"317\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations-1024x406.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations-300x119.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations-768x305.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations-1536x609.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/geico-landing-pages-inspirations.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Some other forms of visuals you can add to your <\/span><span style=\"font-weight: 400;\">landing page design<\/span><span style=\"font-weight: 400;\"> include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">illustrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">photos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3D graphics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">custom icons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mascot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">minor graphics<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_A_convincing_copy\"><\/span><span style=\"font-weight: 400;\">3. A convincing copy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A copy of your landing page is just as important as anything else. Every word you put out on your landing page needs to be there for a reason because every word in the copy counts at the end of the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Just because visuals get more attention than text doesn&#8217;t mean you can neglect your copy and get away with it. But how does that fit into the landing page design?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When planning a landing page design, you must see how the copy fits. This will involve figuring out the visual hierarchy, text alignment, and other aspects that link text to the visuals of a landing page design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than that, there are other things that you have to take care of as well. For example, you need to see what length you should go for when your copy. There is no hard and fast rule in this regard &#8211; different needs call for different kinds and lengths to copy. So, if you pitch a corporate service to older individuals, you might want to be more detailed. If you offer a younger audience, you will see that being to the point and super simple in language will help you the best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at this copy by <\/span><a href=\"https:\/\/www.microsoft.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/a><span style=\"font-weight: 400;\"> for landing page design inspiration:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9700 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/microsoft-page-1024x413.jpg\" alt=\"microsoft-page\" width=\"800\" height=\"323\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/microsoft-page-1024x413.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/microsoft-page-300x121.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/microsoft-page-768x310.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/microsoft-page.jpg 1529w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The copy is straightforward, informative, and even authoritative in a sense. It resonates with the landing page design and their overall brand image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, we have this landing page copy by <\/span><a href=\"https:\/\/quip.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quip<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9701 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip-1024x494.jpg\" alt=\"quip\" width=\"800\" height=\"386\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip-1024x494.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip-300x145.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip-768x371.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip-1536x741.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/quip.jpg 1616w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This copy is simple, straightforward, and accessible to everyone &#8211; something bound to resonate with the audience Quip is targetting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that&#8217;s what you must master when deciding the textual elements: make sure they link to your visuals and correspond with the audience you are trying to tap into. Other than that, all good, compelling, and convincing copies have in common: they are all easily readable and scannable. So, while deciding on the textual elements of your web page design, make sure you keep in mind to check for that too!<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Seamless_responsiveness\"><\/span><span style=\"font-weight: 400;\">4. Seamless responsiveness.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most web visitors in the present day expect all websites and webpages to work seamlessly, respond to their needs, and work well on every device. This may seem obvious and simple to achieve, but it isn&#8217;t! Thanks to technology, many devices can be used to access your landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must ensure that your landing page design offers a seamless experience on every device. It should be navigable, mobile-friendly, and perfect in speed and interface.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dropbox<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most responsive websites out there, and this is what their landing page design looks like:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9702 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox-1024x437.jpg\" alt=\"dropbox\" width=\"800\" height=\"341\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox-1024x437.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox-300x128.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox-768x328.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox-1536x655.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/dropbox.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_page_design_best_examples\"><\/span><span style=\"font-weight: 400;\">Landing page design best examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are still wondering <\/span><span style=\"font-weight: 400;\">how to design a good landing page<\/span><span style=\"font-weight: 400;\"> for your website, you can consider this list of best design examples as a landing page inspiration for your next project.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_GoVisually\"><\/span><span style=\"font-weight: 400;\">1. GoVisually<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We can&#8217;t leave GoVisually out of the list regarding the best landing page designs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5657 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815-1024x455.png\" alt=\"GoVisually_website_proofing\" width=\"800\" height=\"355\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815-1024x455.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815-300x133.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815-768x341.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815-1536x683.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-e1601311728815.png 1572w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The landing page design for GoVisually checks all the boxes. Not only that, but it also has CTA inserted in just the right places. See how it maintains consistency regarding the branding throughout the page? You can engage your audience by presenting a consolidated brand message and image.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Overall, the GoVisually landing page makes for quite a successful design and can inspire your landing pages. <\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_LinkedIn\"><\/span><span style=\"font-weight: 400;\">2. LinkedIn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have all heard of LinkedIn, but did you notice how <\/span><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> probably has one of the best landing pages you&#8217;ll encounter?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9704 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/tutorial-www.linkedin.com-2022.01.04-16_24_13-1024x504.jpg\" alt=\"linkedin\" width=\"800\" height=\"394\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/tutorial-www.linkedin.com-2022.01.04-16_24_13-1024x504.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/tutorial-www.linkedin.com-2022.01.04-16_24_13-300x148.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/tutorial-www.linkedin.com-2022.01.04-16_24_13-768x378.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/tutorial-www.linkedin.com-2022.01.04-16_24_13.jpg 1389w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The LinkedIn page, for its Premium feature, checks all the boxes on our list. It mentions its offer, has visual elements, incorporates a compelling copy, and is responsive across different devices. Anyone moving from basic LinkedIn to LinkedIn Premium will find this landing page very to the point and easy to navigate.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Goby\"><\/span><span style=\"font-weight: 400;\">3. Goby<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another website that checks all the boxes for us is <\/span><a href=\"https:\/\/www.goby.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Goby<\/span><\/a><span style=\"font-weight: 400;\">. Goby is an electric toothbrush brand, and its website is very dentistry-related. However, all the elements on their landing pages are consistent and create a solid connection between each landing page and the overall brand message.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9705 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu-1024x416.jpg\" alt=\"goby\" width=\"800\" height=\"325\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu-1024x416.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu-300x122.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu-768x312.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu-1536x624.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/01\/gobu.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Notice how intuitive yet straightforward the landing page design is? That&#8217;s something you should be aiming for! By keeping the copy short, Goby brings attention to its product and enhances its brand message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Netflix\"><\/span><span style=\"font-weight: 400;\">4. Netflix<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And we come back right where we started: <\/span><a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Netflix<\/span><\/a><span style=\"font-weight: 400;\">. But can you blame us? Netflix&#8217;s landing page design is just perfect. It makes it extremely easy for new users to sign up and old users to log in. The design is simple, user-centric, and just amazing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Netflix&#8217;s visual elements in its landing page design are posters for some of its shows. That clever way of enticing potential customers and getting them to sign up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The text is simple, making sense, considering that they probably want their audience to pay attention to what they have to offer in terms of the audience&#8217;s media.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_your_landing_page_design_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Review your landing page design with GoVisually!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating the best landing page is one thing; getting it approved by your client effectively is another. While we got you covered with great resources to make your next great landing page design, we also covered you with the most advanced review and approval platform!<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> is an online proofing software for creative professionals who work in all things visual. With the platform, you can use some of the most advanced tools to speed up your review cycle and get real-time feedback from your clients and team members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With several <\/span><a href=\"http:\/\/govisually.com\/product\/\"><span style=\"font-weight: 400;\">features for visual annotations<\/span><\/a><span style=\"font-weight: 400;\">, comments, file attachments, and a one-click approval cycle, GoVisually supercharges your design collaboration, communication, and feedback workflow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add watermarks to your file versions, compare them side-by-side, and rotate them for perfect reviews that leave no corners unseen.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Wanna know why all creative professionals love GoVisually?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Watch our product demo video below or <\/span><a href=\"http:\/\/govisually.com\/demo\/\"><span style=\"font-weight: 400;\">book a free demo with our experts<\/span><\/a><span style=\"font-weight: 400;\"> to see how GoVisually fits perfectly in your creative workflow!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"GoVisually Demo - How to review designs and videos with clients online\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/pweIlvG7v5g?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you require further help, you can visit our blog for some other excellent resources to help you!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is the most critical component of any website \u2013 and although creating a landing page design may seem easy, many professionals constantly look for resources on how to design a good landing page. Luckily for you, you&#8217;re just in the right place to learn all there is to know about landing pages. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing page design: how to design a good landing page? - GoVisually<\/title>\n<meta name=\"description\" content=\"Want to perfect your landing page design in 2022? 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