{"id":9537,"date":"2021-11-17T15:10:28","date_gmt":"2021-11-17T15:10:28","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9537"},"modified":"2021-11-17T15:10:28","modified_gmt":"2021-11-17T15:10:28","slug":"content-marketing-statistics-and-trends","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/","title":{"rendered":"10 content marketing statistics and trends to bulletproof 2022&#8217;s content strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you clocked the recent content marketing statistics yet? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might need to if you want increased conversions in 2022!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As marketers, we know how puzzling it is to cope with unfolding content marketing trends provoked by content marketing statistics.\u00a0<\/span><span style=\"font-weight: 400;\">That&#8217;s why going over recent content marketing statistics gives you hints to revamp your content strategy by synching in with trends. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you don&#8217;t need to scratch your head if you haven&#8217;t done it yet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check our mini-guide on the top 10 content marketing statistics and trends to plan a solid content strategy for 2022.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let&#8217;s begin!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5863276852\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5863276852\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#What_is_content_marketing\" title=\"What is content marketing?\">What is content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#Trends_and_statistics_to_look_out_for_in_2022\" title=\"Trends and statistics to look out for in 2022!\">Trends and statistics to look out for in 2022!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#1_Upscale_customer_retention\" title=\"1. Upscale customer retention\">1. Upscale customer retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#2_Content_marketing_through_Augmented_Reality_AR\" title=\"2. Content marketing through Augmented Reality (AR)\">2. Content marketing through Augmented Reality (AR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#3_AI_content_marketing\" title=\"3. AI content marketing\">3. AI content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#4_Hold_on_to_podcasts\" title=\"4. Hold on to podcasts\">4. Hold on to podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#5_Go_premium_with_SEO_strategy\" title=\"5. Go premium with SEO strategy\">5. Go premium with SEO strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#6_Organizing_content_strategy_with_documentation\" title=\"6. Organizing content strategy with documentation\">6. Organizing content strategy with documentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#7_Endeavor_for_unique_content\" title=\"7. Endeavor for unique content\">7. Endeavor for unique content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#8_Keep_the_half-pie_of_your_marketing_budget_for_content_marketing\" title=\"8. Keep the half-pie of your marketing budget for content marketing\">8. Keep the half-pie of your marketing budget for content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#9_Pitch_in_with_big_data_and_analytics\" title=\"9. Pitch in with big data and analytics\">9. Pitch in with big data and analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#10_Account-based_content_strategy\" title=\"10. Account-based content strategy\">10. Account-based content strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#Share_review_and_approve_your_content_marketing_assets_with_GoVisually\" title=\"Share, review and approve your content marketing assets with GoVisually!\">Share, review and approve your content marketing assets with GoVisually!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_content_marketing\"><\/span><span style=\"font-weight: 400;\">What is content marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we start, let&#8217;s do a quick rewind of what content marketing is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a technique or a subset of online marketing where content creators come up with different content in <\/span><span style=\"font-weight: 400;\">video, audio\/podcasts<\/span><span style=\"font-weight: 400;\">, <a href=\"http:\/\/govisually.com\/blog\/\" target=\"_blank\" rel=\"noopener\">blogs<\/a>, articles, emails, and social media posts. The content strategy is endorsed to attract a substantive amount of relevant target audiences.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9549 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-1024x1024.png\" alt=\"Benefits-of-content-marketing\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Benefits-of-content-marketing.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trends_and_statistics_to_look_out_for_in_2022\"><\/span><span style=\"font-weight: 400;\">Trends and statistics to look out for in 2022!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There&#8217;s no need to rethink when it comes to keeping up with the emerging trends since everyone in the business market is well aware of the fact that you get left behind if you still haven&#8217;t managed to revolutionize your strategies with trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for content marketing strategies. As of now, here are some trends that are making rounds in the content market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Upscale_customer_retention\"><\/span><span style=\"font-weight: 400;\">1. Upscale customer retention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The primary sources of customer retention are 58% email marketing, 37% social media marketing, 32% content marketing. (<\/b><a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\"><b>Invesp<\/b><\/a><b>, 2020)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When dealing with content marketing, the shooting edge primarily attracts the target market by increasing traffic. However, securing your existing customers for a long shot is way more bounteous than you think, even for grabbing more target market&#8217;s attention.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Curious to know how?\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">One way would be through word of mouth, and the other would be sharing the links; nevertheless, both are interlinked. These could be possible through email marketing, which aims to drop reminders and promotional messages to existing customers to alarm them by informing them of relevant products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if your services are up to the mark, your customers will be loyal to you and become your promoters by spreading word of mouth through link sharing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to statistics, around <\/span><a href=\"https:\/\/kinsta.com\/blog\/email-marketing-statistics\/\"><span style=\"font-weight: 400;\">87% of content marketing is done through email marketing<\/span><\/a><span style=\"font-weight: 400;\">. That&#8217;s because customer retention is promising in email marketing. For example, the recent numerals dropped a light on increasing email marketing as <\/span><a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400;\">4.03 billion<\/span><\/a><span style=\"font-weight: 400;\"> emails users signed up in 2020, and the number is expected to pace up to 4.48 billion by 2024. In that case, even if you send the promotional message to half or a tenth of a percentage, you can get a substantive amount of conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, social media and content marketing can be redirected from email marketing as the links attached to the promotional emails indirectly bring the users to the social media platform or land on your blog, promotional videos, and podcasts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Content_marketing_through_Augmented_Reality_AR\"><\/span><span style=\"font-weight: 400;\">2. Content marketing through Augmented Reality (AR)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Content marketing usage through Augmented Reality is expected to increase since 67% of marketing agencies have started leveraging the practice. (<\/b><a href=\"https:\/\/www.vibrantmedia.com\/blog\/2017\/02\/28\/new-virtual-reality-ads-give-360-degree-view-within-editorial\/\"><b>Vibrant Media<\/b><\/a><b>, 2017)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Showing off your offerings through visuals to your target audience will likely increase the clicks than making them read about them. It means that visuals will speak for your brand more than the typed content because people will be able to see what you offer and relate to it. It can also stick to their minds for future preferences; this milestone is achieved through augmented reality content marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Augmented Reality holds together the enhanced image of your offerings to be conveyed to your target audience. In this sense, various ad agencies bring in AR marketing tactics to promote the products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising through Augmented Reality involves the visual promotion of your products and services, for example, LOreal&#8217;s Makeup app, IKEA&#8217;s mobile app, Nintendo&#8217;s Pokemon Go, etc. These examples of Augmented Reality have further enhanced the usage by integrating with various marketing platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that being said, have you come across an advertisement on social media offering makeovers, home renovation games? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s one way of AR marketing. In this regard, the recent statistics, around <\/span><a href=\"https:\/\/www.threekit.com\/20-augmented-reality-statistics-you-should-know-in-2020\"><span style=\"font-weight: 400;\">83.1 million in 2020 used AR in the USA<\/span><\/a><span style=\"font-weight: 400;\">, almost 15% of the population. So, that sums up the value of content marketing with AR, where your promotional picture will pass on the message to the user&#8217;s eye and save the reflection in mind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_AI_content_marketing\"><\/span><span style=\"font-weight: 400;\">3. AI content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Customer experience has been enhanced for 40% of businesses through AI marketing, and personalized content is being endorsed by 71% of marketers using AI. (<\/b><a href=\"https:\/\/www.semrush.com\/blog\/artificial-intelligence-stats\/#:~:text=within%20five%20years.-,AI%20in%20Marketing%2C%20Customer%20Service%2C%20and%20Sales%20Statistics,motivator%20for%20using%20artificial%20intelligence.&amp;text=71%25%20of%20marketers%20find%20AI,of%20their%20customer%20experience%20strategy.\"><b>Semrush<\/b><\/a><b>, 2021)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, it wouldn&#8217;t be justice to the readers without mentioning AI in this section. That&#8217;s because AI is firmly integrated with digital marketing since almost every tool used for content marketing has been held up by AI, be it image enhancer tools, AI blog writers, etc. However, directly using AI for upfront content marketing has also become a trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you noticed that you type something on Google which later on pops up on your social media as a sponsored ad? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s not a coincidence or magic; that&#8217;s AI tracking your keywords you typed on the search engines through which the content anchored by AI on the web is presented to you by calculating the relevancy of the content.\u00a0\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Hold_on_to_podcasts\"><\/span><span style=\"font-weight: 400;\">4. Hold on to podcasts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Listening to podcasts among US citizens has gone up to 56% in 2021, as at least one podcast pricks up their ears monthly. (<\/b><a href=\"https:\/\/www.convinceandconvert.com\/content-marketing\/podcast-statistics-charts-and-data\/\"><b>Convince&amp;Convert<\/b><\/a><b>, 2021)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The content delivered in a speech to catch the target audience&#8217;s attention is more prominent than the text. The encouraging tone inclines the audience to be curious about the products and services. That&#8217;s one of the reasons why podcasts are becoming a &#8220;thing&#8221; in content marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the content strategy is ideal for older people to grab their attention. In recent statistics, podcast listening has paced up by 18% in the US precisely because older people prefer a human voice indicating the content than reading blogs and articles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Podcast Insights states that over two million podcasts with 48 million episodes resulted in April 2021. In this sense, businesses, entrepreneurs, and educational institutes are onboarding this practice as their content strategy by 2022.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Go_premium_with_SEO_strategy\"><\/span><span style=\"font-weight: 400;\">5. Go premium with SEO strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>SEO content marketing strategy has been preferred by over 75% of digital marketers. (<\/b><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-statistics\/\"><b>Semrush<\/b><\/a><b>, 2020)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing with SEO is a primary option for marketers since it&#8217;s the most available technique to optimize the traffic for your web-based content. However, to grab the competitive edge in 2022, you need to up your game in terms of dealing with SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9550 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-1024x1024.png\" alt=\"content-marketing-statistics\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/content-marketing-statistics.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to call dibs, then make your content, such as blog, article, web page, etc., as unique as possible because the web is not backing up anyone until it gets the divergent piece to prioritize it for the visitors.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_Organizing_content_strategy_with_documentation\"><\/span><span style=\"font-weight: 400;\">6. Organizing content strategy with documentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>69% of Marketers planning out a content strategy opt for documenting it to organize, whereas 41% restain. (<\/b><a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/essential-content-marketing-statistics\/\"><b>SmartInsights<\/b><\/a><b>, 2020)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketers abruptly putting together content strategies results in vagueness and unorganized tactics. That&#8217;s because pillaring a content strategy indolently means you are giving a free hand to your competitors to secure the edge. That&#8217;s why to be ahead of your competition effectively is to anchor your strategy substratum to move forward swiftly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, around 76% of the successful entities intend to rely their strategic content management on documentation to organize, manage, and record the process.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Endeavor_for_unique_content\"><\/span><span style=\"font-weight: 400;\">7. Endeavor for unique content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>The significance of creating unique content overshadows competitors, said 58% of marketers. (<\/b><a href=\"https:\/\/www.socialmediaexaminer.com\/report\/\"><b>Social Media Examiner<\/b><\/a><b>)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s no room for repetitive and dull content since the web is a house for similar content. That&#8217;s because search engines actively seek and qualify unique and original content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, as the content marketer, the brand that appoints you seeks to increase its recognition by streamlining the content strategy among target audiences. That&#8217;s one way the brands get the awareness they lookout for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the more your content is rare, the further it caters to your target audience&#8217;s needs. So, to secure the competitive edge in 2022, develop as more specified content as possible.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"8_Keep_the_half-pie_of_your_marketing_budget_for_content_marketing\"><\/span><span style=\"font-weight: 400;\">8. Keep the half-pie of your marketing budget for content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Marketers believe that around 25% to 30% of your marketing budget should be spent on content marketing (<\/b><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/01\/20\/how-much-should-your-company-budget-for-content-marketing\/#:~:text=Although%20these%20figures%20will%20vary,to%20around%20%2425%2C000%20to%20%2430%2C000.\"><b>Forbes<\/b><\/a><b>, 2021)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While incorporating an adequate content strategy in 2022, we know that it&#8217;s a considerable aspect to set a <\/span><a href=\"http:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/\"><span style=\"font-weight: 400;\">budget<\/span><\/a><span style=\"font-weight: 400;\"> for your content marketing, but how much to invest, that&#8217;s a question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You cannot go all-in while planning out your content. That&#8217;s why you initially need to figure out your actual budget; for example, your actual marketing budget is $1000. Now, you need to cinch how much you want to devote to your content marketing, not to drain your expenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you must plan out your budget for content marketing by analyzing the past and current trends. That&#8217;s because a good thumb rule to precap is to go over the recap, to not make the same mistakes over again.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Pitch_in_with_big_data_and_analytics\"><\/span><span style=\"font-weight: 400;\">9. Pitch in with big data and analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>58% of Chief Marketing Officers believe that Big Data is engraved in SEO and email marketing. While 54% of marketers reckon to take in Big Data and Analytics into their content strategy for upcoming times. (<\/b><a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2016\/05\/09\/ten-ways-big-data-is-revolutionizing-marketing-and-sales\/#:~:text=58%25%20of%20Chief%20Marketing%20Officers,strategy%20over%20the%20long%2Dterm.\"><b>Forbes<\/b><\/a><b>, 2016)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Big Data is holding the reins of providing relevant data and information to keep up with accuracy. It plays a significant role in the marketing aspect or, more specifically, in online marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this for an example; several conspicuous organizations like<\/span><a href=\"https:\/\/techjury.net\/blog\/big-data-statistics\/#gref\"><span style=\"font-weight: 400;\"> Netflix tend to save up around $1billion every year<\/span><\/a><span style=\"font-weight: 400;\"> on customer retention using Big Data. In this regard, Big Data and Analytics are a helping hand, especially for marketers to be more relevant to their target audience by focusing on their primary needs and providing solutions in real-time.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"10_Account-based_content_strategy\"><\/span><span style=\"font-weight: 400;\">10. Account-based content strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>70% of marketers believe in wielding ABM to develop a content strategy (<\/b><a href=\"https:\/\/blog.hubspot.com\/marketing\/account-based-marketing-stats#:~:text=General%20ABM%20Stats,%2C%20up%2015%25%20from%202020.&amp;text=Additionally%2C%20marketers%20strongly%20agree%20that,accounts%20or%20under%20with%20ABM.\"><b>Hubspot<\/b><\/a><b>, 2021)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to reaching out to a big target audience, ABM or Account-Based marketing focuses on grabbing the attention of the specific, influential target audience. It focuses on conveying the promotional message to the specified group instead of divergent individuals.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Share_review_and_approve_your_content_marketing_assets_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Share, review and approve your content marketing assets with GoVisually!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you know that with <a href=\"http:\/\/share.govisually.com\/\" target=\"_blank\" rel=\"noopener\">GoVisually Share<\/a>, you can now share content marketing assets with anyone? And that too for absolutely free!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you want to share content marketing assets like newsletters or email templates, you can do so easily. <\/span><span style=\"font-weight: 400;\">And you can make the most of your strategy review process by having an online proofing software like GoVisually by your side. You can <\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\">leverage GoVisually<\/a> to streamline your review process and get feedback and approval on all content marketing assets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you clocked the recent content marketing statistics yet? You might need to if you want increased conversions in 2022! As marketers, we know how puzzling it is to cope with unfolding content marketing trends provoked by content marketing statistics.\u00a0That&#8217;s why going over recent content marketing statistics gives you hints to revamp your content strategy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 content marketing statistics and trends to bulletproof 2022&#039;s content strategy - GoVisually<\/title>\n<meta name=\"description\" content=\"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 content marketing statistics and trends to bulletproof 2022&#039;s content strategy - GoVisually\" \/>\n<meta property=\"og:description\" content=\"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-17T15:10:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/\",\"url\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/\",\"name\":\"10 content marketing statistics and trends to bulletproof 2022's content strategy - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg\",\"datePublished\":\"2021-11-17T15:10:28+00:00\",\"dateModified\":\"2021-11-17T15:10:28+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg\",\"width\":961,\"height\":540,\"caption\":\"content-marketing-statistics-and-trends\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 content marketing statistics and trends to bulletproof 2022&#8217;s content strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; Approval Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/govisually.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\",\"name\":\"Alina Zahid Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"caption\":\"Alina Zahid Khan\"},\"description\":\"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.\",\"url\":\"https:\/\/govisually.com\/blog\/author\/alinaz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 content marketing statistics and trends to bulletproof 2022's content strategy - GoVisually","description":"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/","og_locale":"en_US","og_type":"article","og_title":"10 content marketing statistics and trends to bulletproof 2022's content strategy - GoVisually","og_description":"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.","og_url":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/","og_site_name":"GoVisually","article_published_time":"2021-11-17T15:10:28+00:00","og_image":[{"width":961,"height":540,"url":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg","type":"image\/jpeg"}],"author":"Alina Zahid Khan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alina Zahid Khan","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/","url":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/","name":"10 content marketing statistics and trends to bulletproof 2022's content strategy - GoVisually","isPartOf":{"@id":"https:\/\/govisually.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage"},"image":{"@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg","datePublished":"2021-11-17T15:10:28+00:00","dateModified":"2021-11-17T15:10:28+00:00","author":{"@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4"},"description":"We have piled up content marketing statistics and trends for you to develop a bulletproof content strategy for 2022.","breadcrumb":{"@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#primaryimage","url":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg","contentUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/10-content-marketing-statistics-and-trends-to-bulletproof-2022s-content-strategy.jpg","width":961,"height":540,"caption":"content-marketing-statistics-and-trends"},{"@type":"BreadcrumbList","@id":"https:\/\/govisually.com\/blog\/content-marketing-statistics-and-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/govisually.com\/"},{"@type":"ListItem","position":2,"name":"10 content marketing statistics and trends to bulletproof 2022&#8217;s content strategy"}]},{"@type":"WebSite","@id":"https:\/\/govisually.com\/#website","url":"https:\/\/govisually.com\/","name":"GoVisually","description":"GoVisually - Online Proofing, Design Review &amp; Approval Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/govisually.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4","name":"Alina Zahid Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","caption":"Alina Zahid Khan"},"description":"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.","url":"https:\/\/govisually.com\/blog\/author\/alinaz\/"}]}},"_links":{"self":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/9537"}],"collection":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/comments?post=9537"}],"version-history":[{"count":3,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/9537\/revisions"}],"predecessor-version":[{"id":9551,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/9537\/revisions\/9551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media\/9547"}],"wp:attachment":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media?parent=9537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/categories?post=9537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/tags?post=9537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}