{"id":9430,"date":"2021-11-05T06:52:24","date_gmt":"2021-11-05T06:52:24","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9430"},"modified":"2024-05-06T04:06:21","modified_gmt":"2024-05-06T04:06:21","slug":"types-of-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/","title":{"rendered":"8 Types Of Marketing Campaigns That Would Work Wonders For Your Brand (With Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing campaigns play the most significant role in making a brand memorable. They work towards giving a brand its image and voice. But most importantly, they add to the brand value of a business and projects sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"http:\/\/govisually.com\/blog\/creative-marketing-ideas-and-tips\/\" target=\"_blank\" rel=\"noopener\">right marketing campaign<\/a> can help you boost your business and give a particular emotion to your brand. There are various types of marketing campaigns, and you can use each one to reach new levels in your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the growing digital world, we have more marketing strategies than ever at our disposal. It has become the norm for companies to use digital marketing to reach a wider audience and boost sales. It is also an excellent platform for you to share your brand story with people.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58626929f6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58626929f6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#What_is_a_Marketing_Campaign\" title=\"What is a Marketing Campaign?\u00a0\">What is a Marketing Campaign?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#What_are_the_Components_Of_A_Marketing_Campaign\" title=\"What are the Components Of A Marketing Campaign?\u00a0\">What are the Components Of A Marketing Campaign?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Channels\" title=\"Channels\">Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Goals\" title=\"Goals\">Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Budget\" title=\"Budget\">Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Design\" title=\"Design\">Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Team\" title=\"Team\">Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#8_Types_of_Marketing_Campaigns_with_Examples\" title=\"8 Types of Marketing Campaigns with Examples\u00a0\">8 Types of Marketing Campaigns with Examples\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#1_Rebranding_Campaign\" title=\"1. Rebranding Campaign\">1. Rebranding Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#2_Brand_Awareness_Campaign\" title=\"2. Brand Awareness Campaign\">2. Brand Awareness Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#3_Social_Media_Marketing_Campaign\" title=\"3. Social Media Marketing Campaign\">3. Social Media Marketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#4_Email_Campaign\" title=\"4. Email Campaign\u00a0\">4. Email Campaign\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#5_User-Generated_Content_UGC_Campaign\" title=\"5. User-Generated Content (UGC) Campaign\u00a0\">5. User-Generated Content (UGC) Campaign\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#6_Public_Relations_Campaign\" title=\"6. Public Relations Campaign\">6. Public Relations Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#7_Referral_Campaign\" title=\"7. Referral Campaign\u00a0\">7. Referral Campaign\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#8_Influencer_Marketing_Campaign\" title=\"8. Influencer Marketing Campaign\u00a0\">8. Influencer Marketing Campaign\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/types-of-marketing-campaigns\/#Review_and_Approve_Marketing_Campaigns_Assets_with_GoVisually\" title=\"Review and Approve Marketing Campaigns&#8217; Assets with GoVisually!\">Review and Approve Marketing Campaigns&#8217; Assets with GoVisually!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Marketing_Campaign\"><\/span><span style=\"font-weight: 400;\">What is a Marketing Campaign?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A marketing campaign is an organized strategy that helps any business reach its goals. The goals can be about launching and promoting a new product, creating brand awareness, or informing the customers about the company and products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various platforms a marketing campaign can be launched on. The platform you choose depends primarily on the type of marketing strategy you are using and the goals you want to reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All excellent marketing campaigns follow one theme and strive towards achieving a specific goal or target. If the ideas being presented by the campaign are scattered or confused, it will fail to capture the attention of your audience and create an impact.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Components_Of_A_Marketing_Campaign\"><\/span><span style=\"font-weight: 400;\">What are the Components Of A Marketing Campaign?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A stellar marketing campaign is made up of various components. It would help if you got everything perfect to pull off an exciting and engaging campaign. Here are some of the things that are an essential part of a marketing campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9440 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-1024x1024.png\" alt=\"Components-Of-A-Marketing-Campaign\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/5-Components-Of-A-Marketing-Campaign.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Channels\"><\/span><span style=\"font-weight: 400;\">Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you launch the marketing campaign, you need to know where you need to upload your content. Deciding on your channels beforehand allows you to focus on the outlets that will help you reach your target audience and ignore the platforms that will not help you gain a loyal following.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goals\"><\/span><span style=\"font-weight: 400;\">Goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deciding on the goals, you will reach with the marketing campaign enables the entire marketing process to be more focused and streamlined. It is also essential that you develop ways to measure how your campaign met the goals by the end.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Budget\"><\/span><span style=\"font-weight: 400;\">Budget<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, deciding on a budget is one of the most critical steps. You need to consider the money you will spend on advertising, creative agency, designs, and freelance work. It would help to consider these costs when carrying out the return on investment analysis for the marketing campaign.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Design\"><\/span><span style=\"font-weight: 400;\">Design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every brilliant marketing campaign has a stellar design. From website design to brand logo to video commercials, you must put extra effort into the design, and the creative team has to provide standout results. Whether the design is interactive or professional, you must ensure it is perfect and goes well with the campaign\u2019s theme.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Team\"><\/span><span style=\"font-weight: 400;\">Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For every element and aspect of the marketing campaign, you need to select the best people. Coming up with a team for the campaign can be a daunting task because you have to choose every one you can rely on, and they have to deliver on time. You must select the best people you know who can help you take the marketing campaign and the brand to new heights.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Types_of_Marketing_Campaigns_with_Examples\"><\/span><span style=\"font-weight: 400;\">8 Types of Marketing Campaigns with Examples\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Rebranding_Campaign\"><\/span><span style=\"font-weight: 400;\">1. Rebranding Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To stay relevant, you need to revolutionize your brand and image and fit in with the changing times. Rebranding campaigns help re-launch a brand with new products and messages for the customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People learn about the new brand story and why they decided to change their image through the marketing campaign.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of marketing campaign was adopted by Kellogg\u2019s when the company decided to rebrand its range of European cereals. Over the past hundred years, this was the most significant change made by the brand. They <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/02\/28\/kellogg-redesigns-its-cereal-boxes-in-europe-to-reflect-naturalness.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">announced their goal<\/span><\/a><span style=\"font-weight: 400;\">; to come up with designs that reflect the Kellogg story and the naturalness of food.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9431 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-1024x576.jpg\" alt=\"Kelloggs-rebranding-types-of-marketing-campaigns\" width=\"800\" height=\"450\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-1024x576.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-300x169.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-768x432.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-1536x864.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Kelloggs-rebranding-types-of-marketing-campaigns-2048x1153.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Kellogg\u2019s rebranding was a success. People loved the new designs, and it made it significantly more accessible for everyone to spot the cereal boxes in aisles. The clean and modern look increased customers\u2019 intent of purchasing the product.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brand_Awareness_Campaign\"><\/span><span style=\"font-weight: 400;\">2. Brand Awareness Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A brand awareness campaign has a clear goal; to get everyone\u2019s attention and let them know about your brand. It can help you deliver your company\u2019s message to a wide audience and enable them to learn more about your values, improving your brand image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not only about making your logo famous or recognizable. You must let people know your tone of voice and the quality of your products, along with the brand story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful brand awareness campaign allows the audience to know who you are and what you stand for. That is what we saw recently with <\/span><a href=\"https:\/\/www.anheuser-busch.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anheuser-Busch<\/span><\/a><span style=\"font-weight: 400;\">. The renowned American brewery changed its production facilities to start manufacturing sanitizer after Covid-19 hit the world.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9433 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/anheuser-busch-diageo-sanitizer.jpg\" alt=\"anheuser-busch-diageo-sanitizer marketing campaign\" width=\"890\" height=\"500\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/anheuser-busch-diageo-sanitizer.jpg 890w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/anheuser-busch-diageo-sanitizer-300x169.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/anheuser-busch-diageo-sanitizer-768x431.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This change had an incredibly positive impact on the brand image for Anheuser-Busch. There was a high level of brand awareness as every media outlet started reporting how the company had decided to produce sanitizer instead of alcoholic beverages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was highly beneficial for the company. Soon, everyone in America was familiar with how the company was helping out in a time of crisis. This brand awareness campaign ensured that every time a person sees Anheuser-Busch\u2019s beer in a shop, they would think about how they provided sanitizer for the community in a time of need.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Media_Marketing_Campaign\"><\/span><span style=\"font-weight: 400;\">3. Social Media Marketing Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram, Facebook, Twitter, TikTok, social media marketing campaigns are everywhere. The internet has become one of the best avenues for marketing, and all brands are taking advantage of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can post organic and free content on social media or run paid advertisements. Social media marketing campaigns can help your company meet a range of different goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another company that garnered attention during Covid-19 and lockdowns was <\/span><a href=\"https:\/\/www.planetfitness.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Planet Fitness<\/span><\/a><span style=\"font-weight: 400;\">. It is one of the most popular gyms and fitness centers in America. When their facilities were shut down, they came up with a strategy to use social media, like Facebook, to start giving daily online classes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9434 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/planet-fitness-marketing-campaigns-1024x450.jpg\" alt=\"planet-fitness-marketing-campaigns \" width=\"800\" height=\"352\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/planet-fitness-marketing-campaigns-1024x450.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/planet-fitness-marketing-campaigns-300x132.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/planet-fitness-marketing-campaigns-768x337.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/planet-fitness-marketing-campaigns.jpg 1198w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These Facebook live streams were a brilliant way to get everyone\u2019s attention. People who were already members of the gym were getting help staying active during the lockdown. Anyone who wasn\u2019t already a member was motivated to get a membership and join the daily classes. The live streams got thousands of views and helped Planet Fitness gain a vast new audience.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Email_Campaign\"><\/span><span style=\"font-weight: 400;\">4. Email Campaign\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers use emails more often than every other marketing strategy. It is one of the most efficient ways of reaching out to your customers and potential customers. People check their emails regularly, whether they are adults or teenagers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can update everyone about the events regarding your company or let them know about all the new products you have to offer. It is an excellent tool to have a focused one-on-one conversation with the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An organization that uses email marketing to update its audience about its constant progress is <\/span><a href=\"https:\/\/www.charitywater.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Charity: Water<\/span><\/a><span style=\"font-weight: 400;\">. It is an excellent example of how keeping the communication lines open between you, and the audience can benefit everyone and keep them engaged with your company.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9435 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/charity-water-512x1024.jpg\" alt=\"charity-water marketing campaign\" width=\"512\" height=\"1024\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/charity-water-512x1024.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/charity-water-150x300.jpg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/charity-water.jpg 550w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The emails sent out by Charity: Water explain in great detail which projects they are currently working on. It is also a great way of letting the people know how their donations are being spent. When people see that their money is being used for good, they are convinced to make more donations. The feedback form attached to the email is a brilliant strategy to get the email recipient to feel more involved.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_User-Generated_Content_UGC_Campaign\"><\/span><span style=\"font-weight: 400;\">5. User-Generated Content (UGC) Campaign\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">User-generated content marketing is a brilliant way for the company to get exposure without doing most of the heavy lifting. With UGC, you get the audience to create the content for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This marketing campaign is hugely successful because people get your message from their friends and loved ones. The audience trusts people like them more than a brand page. When they hear about a product from the customers themselves, it increases their faith in the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ALS ice bucket challenge is an excellent example of user-generated content that spreads like wildfire throughout the internet. The challenge garnered over <\/span><a href=\"https:\/\/newsroom.fb.com\/news\/2014\/08\/the-ice-bucket-challenge-on-facebook\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ten billion views<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook by 440 million people. One of the biggest reasons the ice bucket challenge caught on so fast was ordinary people making the videos and taking part in the challenge instead of organizations or companies.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9436 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/ALS-ice-bucket-challenge.jpg\" alt=\"ALS-ice-bucket-challenge marketing campaign\" width=\"923\" height=\"623\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/ALS-ice-bucket-challenge.jpg 923w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/ALS-ice-bucket-challenge-300x202.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/ALS-ice-bucket-challenge-768x518.jpg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The primary purpose of the ice bucket challenge launched by the ALS Association was to spread awareness about the disease and receive donations. Ice bucket challenge helped the association raise awareness and saw a <\/span><a href=\"http:\/\/www.alsa.org\/news\/media\/press-releases\/ice-bucket-challenge-082114.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2000%<\/span><\/a><span style=\"font-weight: 400;\"> increase in donations. People all over the internet were using the hashtags, and the entire world knew what ALS was, and the problems people with the disease have to face.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Public_Relations_Campaign\"><\/span><span style=\"font-weight: 400;\">6. Public Relations Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies use public relations marketing campaigns to spread the word if an upcoming event or a product launch. By launching this campaign, you reach a wider audience, and the message will spread faster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bigger the campaign grows, the more chances there are of the media taking notice. If your marketing campaign is exciting, the news media will be interested in the event and give you coverage.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.carlsberg.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Carlsberg<\/span><\/a><span style=\"font-weight: 400;\"> Denmark showed us a brilliant marketing campaign example for public relations. The brewery came up with a strategy allowing customers to scan beers they purchase at shops. The <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=10XhoVhjBCo\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adopt A Keg<\/span><\/a><span style=\"font-weight: 400;\"> campaign became incredibly popular with people and helped boost morale during a crisis.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9437 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Carlsberg-Denmark.png\" alt=\"Carlsberg-Denmark\" width=\"1024\" height=\"577\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Carlsberg-Denmark.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Carlsberg-Denmark-300x169.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/Carlsberg-Denmark-768x433.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It was an incredible initiative taken by Carlsberg Denmark when everyone was facing lockdowns due to Covid-19. After people scanned four Carlsberg beers, they filled their virtual keg and were eligible to get two free beers when the restaurants and bars reopened.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Referral_Campaign\"><\/span><span style=\"font-weight: 400;\">7. Referral Campaign\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Referral programs are the types of marketing campaigns that customers enjoy the most. It allows them to share their favorite products and services with their friends and get rewarded for doing it. People trust recommendations coming from their friends and family.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><a href=\"https:\/\/www.convinceandconvert.com\/word-of-mouth\/more-likely-to-buy-product\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">83%<\/span><\/a><span style=\"font-weight: 400;\"> of people are more likely to purchase products someone they know has recommended to them. Companies like Airbnb, Google, Amazon, and more have used referral marketing campaigns to grow their audience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using cash incentives, <\/span><a href=\"https:\/\/www.lyft.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lyft<\/span><\/a><span style=\"font-weight: 400;\"> ran a viral and successful referral program. Lyft is a rideshare company, and it grew its popularity by giving people money for every person they referred the service to. Each user is given a unique referral code that they can share with people they know.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9439 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/lyft-referral-marketing-campaigns.png\" alt=\"lyft-referral-marketing-campaigns\" width=\"500\" height=\"250\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/lyft-referral-marketing-campaigns.png 500w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/11\/lyft-referral-marketing-campaigns-300x150.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The customers giving out referral codes got cash in their Lyft account, and the people using the referral code got a discounted ride, making this marketing campaign a win-win for everyone involved. This marketing campaign helped Lyft increase its number of customers, and the company grew in popularity.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Influencer_Marketing_Campaign\"><\/span><span style=\"font-weight: 400;\">8. Influencer Marketing Campaign\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Influencer marketing campaigns are like the bigger, more impactful version of referral campaigns. Both can also be interlinked, with influencers having referral codes for products and brands. The audience doesn\u2019t hear about a company or product from their family or friends with influencer marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, a famous social media celebrity is telling them about it. People are more likely to take recommendations from influencers and believe in their opinions about any product. Influencer marketing is another example of a campaign that can help your brand reach thousands or millions of new people and create a loyal customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A famous example of influencer marketing campaigns is Chase and the U.S. Open. Although it has been sponsoring the event for more than thirty years, Chase took a unique approach for the 2016 tournament. They took the opportunity to collaborate with one of America\u2019s most celebrated tennis players, Andy Roddick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This influencer marketing campaign was as straightforward as it gets. Andy Roddick watched and commentated on matches on a live stream sponsored by Chase and interacted with fans in Q&amp;A sessions about the games. Over two million people tuned in to Roddick\u2019s live streams and watched the tennis matches with him.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_and_Approve_Marketing_Campaigns_Assets_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Review and Approve Marketing Campaigns&#8217; Assets with GoVisually!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing campaigns can make or break your company\u2019s reputation. These strategies can help you grow your brand image and reach a massive audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that is why from the marketing design assets to even reports, everything has to be immaculate. This is just another reason why your review and approval process should be just as important as any other marketing aspect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where you can <a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\">leverage GoVisually<\/a> to streamline your review process and get feedback as well as approval on all marketing campaigns&#8217; assets.<\/span><\/p>\n<p>Try today! <em>You will be thanking us later.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing campaigns play the most significant role in making a brand memorable. They work towards giving a brand its image and voice. But most importantly, they add to the brand value of a business and projects sales. The right marketing campaign can help you boost your business and give a particular emotion to your brand. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Types Of Marketing Campaigns That Would Work Wonders For Your Brand (With Examples) - GoVisually<\/title>\n<meta name=\"description\" content=\"Marketing campaigns are the rock of any business or brand. 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