{"id":9326,"date":"2021-10-18T15:29:59","date_gmt":"2021-10-18T15:29:59","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9326"},"modified":"2021-10-22T13:31:03","modified_gmt":"2021-10-22T13:31:03","slug":"how-to-write-a-killer-creative-brief","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/","title":{"rendered":"How to Write a Killer Creative Brief &#8211; From Start to Finish"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you know what makes an excellent copy or content that sells and converts? A killer creative brief!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because most of the time, your copywriters or writers, in general, rely on creative briefs to understand and then write the required content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your brief is ragged, uninspiring, or fails to deliver a direction, then you can\u2019t blame the results, can you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why it\u2019s crucial to focus on creating a great creative brief before starting any project. Luckily for you, we will be discussing exactly that today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll talk about what a creative brief is, why it\u2019s essential, and what steps you can take to write a killer creative brief, from start to finish.<\/span><\/p>\n<p><b>Excited?<\/b> <i><span style=\"font-weight: 400;\">Let\u2019s dig in!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5847b9fde8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5847b9fde8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#What_is_a_Creative_Brief\" title=\"What is a Creative Brief?\">What is a Creative Brief?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#Steps_to_Write_a_Killer_Brief_from_Start_to_Finish\" title=\"Steps to Write a Killer Brief from Start to Finish\">Steps to Write a Killer Brief from Start to Finish<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#1_Decide_the_structure_of_your_project\" title=\"1. Decide the structure of your project\">1. Decide the structure of your project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#2_Give_an_overview_of_your_brand\" title=\"2. Give an overview of your brand\">2. Give an overview of your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#3_Point_out_the_objectives\" title=\"3. Point out the objectives\u00a0\">3. Point out the objectives\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#4_Specify_the_target_audience\" title=\"4. Specify the target audience\">4. Specify the target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#5_Select_the_media_mode\" title=\"5. Select the media mode\">5. Select the media mode<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#6_Lookout_for_competitors\" title=\"6. Lookout for competitors\">6. Lookout for competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#7_Highlight_the_projects_message\" title=\"7. Highlight the project\u2019s message\">7. Highlight the project\u2019s message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#8_Elaborate_on_the_projects_limitations\" title=\"8. Elaborate on the project\u2019s limitations\u00a0\">8. Elaborate on the project\u2019s limitations\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#9_Specify_the_writing_tone\" title=\"9. Specify the writing tone\">9. Specify the writing tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#10_Provide_keyword_research\" title=\"10. Provide keyword research\">10. Provide keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#11_Specify_the_deadline\" title=\"11. Specify the deadline\">11. Specify the deadline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/#Share_Creative_Briefs_with_GoVisually_Share\" title=\"Share Creative Briefs with GoVisually Share\">Share Creative Briefs with GoVisually Share<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Creative_Brief\"><\/span><span style=\"font-weight: 400;\">What is a Creative Brief?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creative brief works as a guideline for creative writers, designers, and developers. The project brief is prepared by the client or requester and later approved by agencies or freelancers to fulfill the requirements mentioned in brief.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brief contains the outline of your entire project and breaks down questions such as; what\u2019s your content going to be? , how do you expect it to be achieved? And for who it is going to be? These questions are elaborated in your brief so that the appointed project managers can complete the latter successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, since your project\u2019s brief reflects the final content, a robust creative brief will inspire you to swerve your content towards creativity.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9329 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-1024x1024.png\" alt=\"4-benefits-of-preparing -a-creative-brief\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/4-benefits-of-preparing-a-creative-brief.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_Write_a_Killer_Brief_from_Start_to_Finish\"><\/span><span style=\"font-weight: 400;\">Steps to Write a Killer Brief from Start to Finish<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Decide_the_structure_of_your_project\"><\/span><em><span style=\"font-weight: 400;\">1. Decide the structure of your project<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This part entails all the necessary milestones for the project, such as deciding a topic, word count, formats, fonts, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The topic should express the purpose of your project to attract the target readers. However, it might sound not essential, but it summarizes the entire purpose of your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, your company is initiating to market a product with sponsors through blog posts. The name of your project must include terms suggested by sponsors and your company to define and sell the purpose of your project. Writers usually skip focusing on mentioning this part elusively, which results in vagueness in the meaning of your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, deciding about the project\u2019s length, formatting, and font style engages your target audience into reading the content. After clearing out these specifics, you have an overview of what you want for your project.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Give_an_overview_of_your_brand\"><\/span><em><span style=\"font-weight: 400;\">2. Give an overview of your brand<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This step counts if you are outsourcing the writers or need your new in-house writers to acknowledge the company\u2019s standards. This section in your brief will highlight your brand\u2019s values, mission, and vision for your assignees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving an overview of your brand or company overlays the importance of your company. However, highlighting the background of your brand\/ company does not mean that you write about its history. A brief overview of your brand should contain the benchmark it expects the potential writers to achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regard, focusing on emphasizing your brand\u2019s values and what your brand conveys will help the writers comprehend and respect the terms you have stated in your project\u2019s brief.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Point_out_the_objectives\"><\/span><em><span style=\"font-weight: 400;\">3. Point out the objectives\u00a0<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This step elevates the reason for the project. Objectives set by your brand need to be mentioned in your content brief to specify the purpose of your project. Pointing out the objectives clearly states why this project needs to happen and for who it should happen. This part in your brief is similar to defining your goal to reach your vision effectively.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Specify_the_target_audience\"><\/span><em><span style=\"font-weight: 400;\">4. Specify the target audience<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How can you ignore the one you are writing for? This step sounds easy but necessitates proper market research to determine your target audience\u2019s various segments like demographics, psychographics, behaviors, and geographics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selecting your target audience is another milestone to market your product or service to the accurate target. For example, people with no babies will not look up keywords like \u201cbest diapers\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can plan out what you want your target audience to learn through your content by finding out the gaps in the market. For that, you can conduct research online on similar products or services and look for the things they are not covering through their content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way is that you create your content on the most asked questions online for a similar purpose. This way, your writers will comprehend to cater to the needs specified in your brief to deliver the content for your preferred audience.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Select_the_media_mode\"><\/span><em><span style=\"font-weight: 400;\">5. Select the media mode<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start writing your brief, you must point out how to distribute your content to your target audience to know how the message you want to convey will reach them. However, when it comes to market your product or services through online content, there are plenty of choices to choose from, making it complex for content strategists to select the suitable one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you cannot decide to put the copywriting content of a webpage to an article or a blog post. So, selecting the suitable one to convey your message should be a priority before writing your brief. You can achieve this target by knowing the depth and length of the project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose the content needs to be extensive and informative to educate your readers about the benefits of your topic and market your product or service simultaneously. In that case, delivering your message through articles and blog post is the best of both worlds option. This way, you will help readers with knowledgeable content and select your brand to fulfill their needs.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_Lookout_for_competitors\"><\/span><em><span style=\"font-weight: 400;\">6. Lookout for competitors<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While writing your brief, the most critical aspect is to look out for competitors to avoid creating duplicate content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This concern is considered since search engine optimization prioritizes your content as a primary option for your target audience. However, you can mitigate this factor by visiting your competitor\u2019s content about a similar product and analyze the areas they have failed to cover in their writing. This way, you will learn from the experiences and will be able to convey a creative brief to stand out.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Highlight_the_projects_message\"><\/span><em><span style=\"font-weight: 400;\">7. Highlight the project\u2019s message<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The message of your project is a direction for your writers to comprehend what they will be working on. However, it can be tough to prepare a critical statement of your content since your stakeholders will have various suggestions for you to put up in the message. You can make it simple by focusing on the purpose of your writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the purpose of writing your brief is to inform the assignee writers to market a cosmetic product. Your key message would be to disclose the benefits or compare your product so that your target audience can differentiate and select your product accordingly.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"8_Elaborate_on_the_projects_limitations\"><\/span><span style=\"font-weight: 400;\"><em>8. Elaborate on the project\u2019s limitations<\/em>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can\u2019t put everything in your content; you need to state limitations clearly in your brief for writers to make it clear to them. This way, your writers will be aware of your stated boundaries, reflecting on your content\u2019s uniqueness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, while stating restricted terms and phrases in your brief, you must ensure to flag your writer about mentioning any products or services of your competitors, so your target audience does not swerve towards looking up your competitor\u2019s commodities.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"9_Specify_the_writing_tone\"><\/span><em><span style=\"font-weight: 400;\">9. Specify the writing tone<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The tone of your writing makes all the difference in conveying your message to the target audience. The tone of your message defines the purpose of your content; that\u2019s why you need to specify the preferred style of writing your content to your potential writers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, many writers often skip this step which ends up ruining the context of your content.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"10_Provide_keyword_research\"><\/span><em><span style=\"font-weight: 400;\">10. Provide keyword research<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This section is where your brief will elaborate on how you want to optimize your content through search engine optimization (SEO).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it comprehensive for the potential writers, you need to list specific primary and secondary keywords you think will increase your web page\u2019s traffic. To find keywords to put in your brief, you can use online tools like Ubersuggest, Ahrefs, SEMrush, and Moz.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"11_Specify_the_deadline\"><\/span><em><span style=\"font-weight: 400;\">11. Specify the deadline<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, the most critical section in your brief is to define when you are expecting your project\u2019s delivery. Mostly, writers tend to skip mentioning deadlines in their briefs, but it underlines the importance of your project. To be concise, your potential writers will know how much delivering work on time means to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you should always mention the due date one or two weeks before the actual delivery date. This way, you will be able to cope up with errors that can hinder your content\u2019s quality at the last moment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Share_Creative_Briefs_with_GoVisually_Share\"><\/span><span style=\"font-weight: 400;\">Share Creative Briefs with GoVisually Share<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have a new creative brief for a project that you need to share with your co-workers or team?<\/p>\n<p>You can do that freely now with <a href=\"https:\/\/share.govisually.com\/\" target=\"_blank\" rel=\"noopener\">GoVisually Share<\/a>.<\/p>\n<p>Simply upload your brief and share it with anyone and everyone you want!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what makes an excellent copy or content that sells and converts? A killer creative brief! That\u2019s because most of the time, your copywriters or writers, in general, rely on creative briefs to understand and then write the required content. But if your brief is ragged, uninspiring, or fails to deliver a direction, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Killer Creative Brief - From Start to Finish - GoVisually<\/title>\n<meta name=\"description\" content=\"Can&#039;t seem to finish off that one project? You need a killer creative brief to streamline your projects. Read up on how to do that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/how-to-write-a-killer-creative-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Killer Creative Brief - From Start to Finish - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Can&#039;t seem to finish off that one project? You need a killer creative brief to streamline your projects. 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