{"id":9170,"date":"2021-10-01T15:25:10","date_gmt":"2021-10-01T15:25:10","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9170"},"modified":"2021-10-04T05:57:36","modified_gmt":"2021-10-04T05:57:36","slug":"video-asset-management","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/video-asset-management\/","title":{"rendered":"10 Reasons Why You Need to Invest in Video Asset Management"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You might know how businesses store their tangible assets, but have you ever wondered how they manage the storage of their digital assets? <\/span><span style=\"font-weight: 400;\">The answer is; through digital and video asset management. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital asset management is a technique in how brands handle digital marketing production.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>But guess what?<\/em> <strong>Production is not enough!<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands create various marketing strategies on online platforms to attract the target market, one of which is video asset management.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is video asset management? <\/span><i><span style=\"font-weight: 400;\">Let\u2019s further explore!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58548aaa08\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58548aaa08\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#What_is_Video_Asset_Management\" title=\"What is Video Asset Management\">What is Video Asset Management<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#1_One_location_for_all_of_your_video_asset\" title=\"1. One location for all of your video asset\">1. One location for all of your video asset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#2_Easy_to_locate_and_access\" title=\"2. Easy to locate and access\u00a0\">2. Easy to locate and access\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#3_Increase_productivity_of_marketing_campaigns\" title=\"3. Increase productivity of marketing campaigns\">3. Increase productivity of marketing campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#4_Easy_sharing_option\" title=\"4. Easy sharing option\u00a0\">4. Easy sharing option\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#5_You_can_get_translated_transcripts\" title=\"5. You can get translated transcripts.\">5. You can get translated transcripts.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#6_Keeps_a_backup_of_the_content\" title=\"6. Keeps a backup of the content\">6. Keeps a backup of the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#7_Allows_integration_with_other_management_tools\" title=\"7. Allows integration with other management tools\">7. Allows integration with other management tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#8_Your_content_is_secured\" title=\"8. Your content is secured.\u00a0\">8. Your content is secured.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#9_Efficiently_edits_and_optimizes_your_asset\" title=\"9. Efficiently edits and optimizes your asset.\">9. Efficiently edits and optimizes your asset.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#10_Centralized_Access\" title=\"10. Centralized Access\">10. Centralized Access<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Tools_and_Software_for_Video_Asset_Management\" title=\"Tools and Software for Video Asset Management\">Tools and Software for Video Asset Management<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#1_GoVisually\" title=\"1. GoVisually\">1. GoVisually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#2_Widen\" title=\"2. Widen\">2. Widen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#3_Canto\" title=\"3. Canto\">3. Canto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#4_Brandfolder\" title=\"4. Brandfolder\">4. Brandfolder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#5_Bynder\" title=\"5. Bynder\">5. Bynder<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Tips_for_Video_Asset_Management\" title=\"Tips for Video Asset Management\">Tips for Video Asset Management<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Keep_your_stakeholders_informed\" title=\"Keep your stakeholders informed\">Keep your stakeholders informed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Know_about_your_existing_assets\" title=\"Know about your existing assets\">Know about your existing assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Know_your_objectives\" title=\"Know your objectives\">Know your objectives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#What_is_Digital_Asset_Management_and_How_Does_It_Relate_to_Video_Assets\" title=\"What is Digital Asset Management and How Does It Relate to Video Assets?\">What is Digital Asset Management and How Does It Relate to Video Assets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Who_Uses_Digital_Asset_Management_Other_than_Marketers\" title=\"Who Uses Digital Asset Management Other than Marketers?\">Who Uses Digital Asset Management Other than Marketers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Education\" title=\"Education\">Education<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#Supply_Chain_Operations\" title=\"Supply Chain Operations\">Supply Chain Operations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/#E-commerce\" title=\"E-commerce\">E-commerce<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Video_Asset_Management\"><\/span><span style=\"font-weight: 400;\">What is Video Asset Management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Have you ever wondered how brands deliver an accurate message through their advertisement to the target audience? It happens through video asset management. It is a catchall of digital asset management where brands can store the video content created for specific marketing purposes. VAM is only responsible for managing video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It becomes confusing to find and distribute the right content for businesses by bundling up thousands of different video content. In this regard, the intriguing thing about VAM is that it aims to deliver the right content to the right audience at the right time.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How does it happen?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Video asset management aims to store the video contents produced by marketing campaigns, and then when the content is required, it is easily accessible to be optimized and distributed through chosen mediums or platforms.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here\u2019s why you should invest in video asset management.\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9204 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-1024x1024.png\" alt=\"benefits-of-video-asset-management\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/benefits-of-video-asset-management-1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_One_location_for_all_of_your_video_asset\"><\/span><span style=\"font-weight: 400;\">1. One location for all of your video asset<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t you prefer a single place to store all your video content instead of creating different folders? Businesses with thousands of videos produced for branding often find it confusing to manage their storage systems. With video asset management, you can keep all your video content, for example, high-quality videos, including a draft and a final version of your video content. You can find it all in one centralized cloud-based place with easy access from everywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This system would be essential for companies with extended staff, such as advertising firms or international offices. So, no more wasting time searching via shared files, laptops, or databases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Easy_to_locate_and_access\"><\/span><span style=\"font-weight: 400;\">2. Easy to locate and access\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video asset management softwares store video assets in a centralized cloud-based location which brings hassle-free access since it is easy to locate. Moreover, to improve the accessibility of your video content and reduce search time, attach more information to them, such as sections, tags, and incorporated metadata. Ai technology also improves videos by adding cached auto-tags for items, language, persons, subjects, and more, guaranteeing that you can quickly locate a specific point in extensive recordings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Increase_productivity_of_marketing_campaigns\"><\/span><span style=\"font-weight: 400;\">3. Increase productivity of marketing campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses choose to use video asset management to organize, store and distribute huge volumes of video material. Without any hassle to waste time by looking for several different videos in different locations, marketing campaigns for firms become more productive and effective with video asset management. Your team would know which content is stored and categorized under which category. This approach will eliminate the time-consuming process of searching for relevant files and go through them for hours.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Easy_sharing_option\"><\/span><span style=\"font-weight: 400;\">4. Easy sharing option\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another reason why you should invest in video asset management is the availability of easy sharing. The organizations can engage with their sub-agencies for the distribution of their video content. You can share the videos created with the firms, or if you have outsourced the material, the agencies can share the videos with you conveniently. Moreover, you can choose different relevant softwares for your firms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_You_can_get_translated_transcripts\"><\/span><span style=\"font-weight: 400;\">5. You can get translated transcripts.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most intriguing features of video asset management is automating the translation of transcription. With automated transcripts, you may instantly browse to a particular scene, phrase of text, and much more. Transcripts are also edited and saved into several file categories, allowing your company to reach a worldwide audience with multilingual demos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Keeps_a_backup_of_the_content\"><\/span><span style=\"font-weight: 400;\">6. Keeps a backup of the content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Errors can be made spontaneously. The traditional ways of storing your content comprise a greater risk of losing content. It does not only cost your efforts but the time and money you invested in producing the video material. However, video asset management with digital asset management eliminates the risk of losing content by creating backup recovery plans. So, there is no trouble if an erroneous adjustment has occurred or you choose to go back to a previous version of your video.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Allows_integration_with_other_management_tools\"><\/span><span style=\"font-weight: 400;\">7. Allows integration with other management tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most practical reasons for investing in video asset management software is that it allows integration with other management softwares like product management software. You can use numerous features by integrating the tools. Whether you are the product owner or a third party for creating video content, you can engage your commodity in the product content network.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Your_content_is_secured\"><\/span><span style=\"font-weight: 400;\">8. Your content is secured.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When working through digital means, security is the biggest concern since online platforms are vulnerable. Most of the time, businesses have experienced theft of content through hacking. However, this concern is mitigated through video asset management because it follows a strict security policy that includes encryption. The security of your content is maintained how you prefer it to be. The centralized data storage of video assets allows you to secure many data in the cloud-based system.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Efficiently_edits_and_optimizes_your_asset\"><\/span><span style=\"font-weight: 400;\">9. Efficiently edits and optimizes your asset.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From the moment your video is imported into editing tools, Video Asset will keep track of it. Video management allows you to edit your videos according to the demands of businesses and then distribute them to the digital asset management from where the salesforce can use the video content. Through these techniques, you know that where your content is stored.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Centralized_Access\"><\/span><span style=\"font-weight: 400;\">10. Centralized Access<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not everyone can access your video whenever they want. The video management software requires your registration as an administrator, so you can command control by having the authority to permit access for others. The system allows complete control of access and sharing of the content. Moreover, you will be notified of any changes that have been made in the content so you can approve or disapprove them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Although there are several other marketing strategies such as; written content (e.g., blogs, articles), some businesses prefer to market their brand through video content. However, not all video asset management works similarly.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_and_Software_for_Video_Asset_Management\"><\/span><span style=\"font-weight: 400;\">Tools and Software for Video Asset Management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several VAM softwares have different services and features, and brands match their preference with the most relevant one to manage their video assets. Here are some video management tools that you can use to manage the storage of your video assets<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_GoVisually\"><\/span><span style=\"font-weight: 400;\">1. GoVisually<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Welcome to the world of <\/span><\/i><a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">GoVisually<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">A platform that gets everyone and everything in one place. A software that allows you to work and collaborate easily with your team and share feedback in a centralized place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-9170-1\" width=\"800\" height=\"450\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">GoVisually is the <a href=\"http:\/\/govisually.com\/blog\/product-video\/\" target=\"_blank\" rel=\"noopener\">best video proofing online software<\/a> and video asset management tool that simplifies the process and makes you stay on top of your game by gathering feedback in one place. The team&#8217;s proofing process becomes easier with its power-boosting features, user-friendly interface, and <a href=\"http:\/\/govisually.com\/integrations\/zapier\/\" target=\"_blank\" rel=\"noopener\">1000+ integrations<\/a> with other project management tools and apps. It is easier to manage deadlines, go through the review process, and quickly get your video out in the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Widen\"><\/span><span style=\"font-weight: 400;\">2. Widen<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Widen starts with managing digital asset management, which comprises all digital assets. The video asset management through Widen is more efficient and effective since it includes an all-in-one system. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8666 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/widen-collective-wipster-alternative-1024x503.jpg\" alt=\"widen-collective\" width=\"800\" height=\"393\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/widen-collective-wipster-alternative-1024x503.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/widen-collective-wipster-alternative-300x147.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/widen-collective-wipster-alternative-768x377.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/widen-collective-wipster-alternative.jpg 1441w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Widen creates your video content, manages it by storing it in the cloud-based secured system, distributes it through different marketing channels, and analyzes it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to place video content in a convenient location for your teammates to locate and share them, and videos can be shown on online platforms that have been optimized.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Canto\"><\/span><span style=\"font-weight: 400;\">3. Canto<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The use of a company&#8217;s complete video collection is optimized using video asset management. The <a href=\"https:\/\/www.canto.com\/\" target=\"_blank\" rel=\"noopener\">Canto<\/a> digital asset management tool includes eye-catching features to enhance your asset management. It involves organizing tools intended to automatically store and manage your video archive easier through their smart albums.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9175 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software-1024x447.jpg\" alt=\"canto-digital-asset-management-software\" width=\"800\" height=\"349\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software-1024x447.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software-300x131.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software-768x335.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software-1536x670.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/canto-digital-asset-management-software.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it makes searching the content easier through their global search. You can find content instantly by putting various filters and keywords included in the manager.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Brandfolder\"><\/span><span style=\"font-weight: 400;\">4. Brandfolder<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/brandfolder.com\/\" target=\"_blank\" rel=\"noopener\">Brandfolder<\/a> is not only designed to be a cost-effective video storage option, but it has also upgraded digital asset management to include cutting-edge video management features. In Brandfolder, after video assets have been uploaded, advanced search capabilities simplify locating them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9176 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management-1024x465.jpg\" alt=\"brandfolder-video-asset-management\" width=\"800\" height=\"363\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management-1024x465.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management-300x136.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management-768x349.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management-1536x697.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/brandfolder-vide-asset-management.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Brandfolder enables the option where you can bypass the entire procedure of sharing videos with your stakeholders, such as the marketing team and suppliers and third-party distributors, using authorizations and custom share links.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Bynder\"><\/span><span style=\"font-weight: 400;\">5. Bynder<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bynder.com\/en\/\" target=\"_blank\" rel=\"noopener\">Bynder<\/a> is a video asset management and digital asset management tool that aims to help create marketing professionals boost their content creation process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8706 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/bynder-brands-1024x504.jpg\" alt=\"bynder-brands\" width=\"800\" height=\"394\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/bynder-brands-1024x504.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/bynder-brands-300x148.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/bynder-brands-768x378.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/08\/bynder-brands.jpg 1511w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it aids in identifying the target audience of your brand to maintain brand conformity by delivering the required content to the relevant people and platforms. The digital asset management function in Bynder is simple to use yet packed with features. It allows you to be efficient by saving time and effort while dealing with multimedia and communicating with peers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Video_Asset_Management\"><\/span><span style=\"font-weight: 400;\">Tips for Video Asset Management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">However, using video asset management tools is not achieved by reading books, and it requires practical experience and techniques to master its usage. We have some tips for you before you intend to invest in video asset management.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Keep_your_stakeholders_informed\"><\/span><em><span style=\"font-weight: 400;\">Keep your stakeholders informed<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The most important thing to keep in mind while using video asset management is never to ghost your stakeholders because you would not want them to disapprove of the content you have created for them. Keep informing them and allow them to involve in decision-making.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Know_about_your_existing_assets\"><\/span><em><span style=\"font-weight: 400;\">Know about your existing assets<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For using video asset management like a pro, you need to assess your current abilities. Your integrated teams for creating, analyzing, and distributing video content should be a part of your assessment for precise understanding.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Know_your_objectives\"><\/span><em><span style=\"font-weight: 400;\">Know your objectives<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before beginning with anything, you must identify your objectives about where you intend to reach. To manage your video asset, you need to know what you expect from using your business&#8217;s video asset management tools.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Digital_Asset_Management_and_How_Does_It_Relate_to_Video_Assets\"><\/span><span style=\"font-weight: 400;\">What is Digital Asset Management and How Does It Relate to Video Assets?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While video asset management encompasses video managing and storing functions, digital asset management is a whole house of digital marketers\u2019 services for their marketing campaigns. Digital asset management manages all digital assets such as photos, logos, videos, audio files, etc. It controls almost everything that includes the digital marketing campaign to distribute the right content to the right audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital asset management assists metadata to search your content by putting in keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool has become very common for marketers because they incorporate all of your digital material and can help you get rid of cluttered file directories and unstructured asset collections. Moreover, it aims to produce marketing content through various channels.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_Uses_Digital_Asset_Management_Other_than_Marketers\"><\/span><span style=\"font-weight: 400;\">Who Uses Digital Asset Management Other than Marketers?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses tend to make their content stand out and as unique as possible utilize digital asset management to boost their performance for standing out. Recent reports indicate that over <\/span><a href=\"https:\/\/www.netimperative.com\/2019\/10\/22\/marketers-waste-nearly-7-hours-a-week-on-pure-duplication-of-work\/\"><span style=\"font-weight: 400;\">60% of advertisers<\/span><\/a><span style=\"font-weight: 400;\"> spend time replicating the existing content.\u00a0 However, digital asset management allows you to establish your creative tactics for storing and delivering content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only digital marketers don&#8217;t need to make use of digital asset management. In fact, various other businesses and sectors use digital asset management. Let&#8217;s take a look at the three most important ones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Education\"><\/span><span style=\"font-weight: 400;\">Education<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Higher educational institutes utilize digital asset management to avail robust online presence to provide facilities to students and attract investors and candidates worldwide. It can sometimes become complex to manage the abundance of digital resources gathered from various platforms. In this regard, educational institutes tend to use digital asset management softwares for allowing students and faculty team members to access, export and share files through DAM softwares.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Supply_Chain_Operations\"><\/span><span style=\"font-weight: 400;\">Supply Chain Operations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses like supply chain operations, especially manufacturing, require digital asset management because their distributors and suppliers rely on the metadata of their products. If you think that only marketing utilizes DAM as an intermediary for exchanging and delivering information, no. Manufacturing operators provide the information regarding the most recent product and its category to the distributors through DAM.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"E-commerce\"><\/span><span style=\"font-weight: 400;\">E-commerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The online business world relies on digital asset management since it automates customer attraction by showing them the most relevant products and services. DAM improves the consistency of eCommerce businesses by allowing them to monitor the production and delivery of their commodities.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might know how businesses store their tangible assets, but have you ever wondered how they manage the storage of their digital assets? The answer is; through digital and video asset management. Digital asset management is a technique in how brands handle digital marketing production. But guess what? Production is not enough! Brands create various [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Reasons Why You Need to Invest in Video Asset Management - GoVisually<\/title>\n<meta name=\"description\" content=\"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/video-asset-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons Why You Need to Invest in Video Asset Management - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/video-asset-management\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-01T15:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-04T05:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/\",\"url\":\"https:\/\/govisually.com\/blog\/video-asset-management\/\",\"name\":\"10 Reasons Why You Need to Invest in Video Asset Management - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg\",\"datePublished\":\"2021-10-01T15:25:10+00:00\",\"dateModified\":\"2021-10-04T05:57:36+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/video-asset-management\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg\",\"width\":961,\"height\":541,\"caption\":\"video-asset-management\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/video-asset-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Reasons Why You Need to Invest in Video Asset Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; Approval Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/govisually.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\",\"name\":\"Alina Zahid Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"caption\":\"Alina Zahid Khan\"},\"description\":\"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.\",\"url\":\"https:\/\/govisually.com\/blog\/author\/alinaz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Reasons Why You Need to Invest in Video Asset Management - GoVisually","description":"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/govisually.com\/blog\/video-asset-management\/","og_locale":"en_US","og_type":"article","og_title":"10 Reasons Why You Need to Invest in Video Asset Management - GoVisually","og_description":"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.","og_url":"https:\/\/govisually.com\/blog\/video-asset-management\/","og_site_name":"GoVisually","article_published_time":"2021-10-01T15:25:10+00:00","article_modified_time":"2021-10-04T05:57:36+00:00","og_image":[{"width":961,"height":541,"url":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg","type":"image\/jpeg"}],"author":"Alina Zahid Khan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alina Zahid Khan","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/govisually.com\/blog\/video-asset-management\/","url":"https:\/\/govisually.com\/blog\/video-asset-management\/","name":"10 Reasons Why You Need to Invest in Video Asset Management - GoVisually","isPartOf":{"@id":"https:\/\/govisually.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage"},"image":{"@id":"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage"},"thumbnailUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg","datePublished":"2021-10-01T15:25:10+00:00","dateModified":"2021-10-04T05:57:36+00:00","author":{"@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4"},"description":"Video asset management can help your creative, marketing and sales team organize and distribute video content better. Learn how.","breadcrumb":{"@id":"https:\/\/govisually.com\/blog\/video-asset-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/govisually.com\/blog\/video-asset-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/blog\/video-asset-management\/#primaryimage","url":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg","contentUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/Reasons-Why-You-Need-to-Invest-in-Video-Asset-Management.jpg","width":961,"height":541,"caption":"video-asset-management"},{"@type":"BreadcrumbList","@id":"https:\/\/govisually.com\/blog\/video-asset-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/govisually.com\/"},{"@type":"ListItem","position":2,"name":"10 Reasons Why You Need to Invest in Video Asset Management"}]},{"@type":"WebSite","@id":"https:\/\/govisually.com\/#website","url":"https:\/\/govisually.com\/","name":"GoVisually","description":"GoVisually - Online Proofing, Design Review &amp; Approval Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/govisually.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4","name":"Alina Zahid Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","caption":"Alina Zahid Khan"},"description":"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.","url":"https:\/\/govisually.com\/blog\/author\/alinaz\/"}]}},"_links":{"self":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/9170"}],"collection":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/comments?post=9170"}],"version-history":[{"count":0,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/9170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media\/9172"}],"wp:attachment":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media?parent=9170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/categories?post=9170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/tags?post=9170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}