{"id":9147,"date":"2022-11-04T06:40:36","date_gmt":"2022-11-04T06:40:36","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9147"},"modified":"2022-11-29T12:47:29","modified_gmt":"2022-11-29T12:47:29","slug":"how-is-graphic-design-used-in-advertising","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/","title":{"rendered":"6 examples of how is graphic design used in advertising"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">Did you know, on average, a person comes across <\/span><a href=\"https:\/\/www.redcrowmarketing.com\/2015\/09\/10\/many-ads-see-one-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4,000 to 10,000<\/span><\/a><span style=\"font-weight: 400;\"> ads daily?\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Half of the time, we don&#8217;t even realize what we are looking at is an advertisement. That&#8217;s because of how is graphic design used in advertising. That&#8217;s because there are various advertising designs that you can use to promote your product or service to stand out from your competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are exposed to such a vast number of ads daily, why is it that you don&#8217;t remember most of them, but a few stay with you for a long time? Well, it&#8217;s because some of the advertising designs are better than the rest, and they use techniques that ensure their ads are memorable. And today, we&#8217;ll discuss the 6 best advertising design examples and why they work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Let&#8217;s start!<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c582dfc615d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c582dfc615d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#What_is_advertising_design\" title=\"What is advertising design?\u00a0\">What is advertising design?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#How_is_graphic_design_used_in_advertising\" title=\"How is graphic design used in advertising?\u00a0\">How is graphic design used in advertising?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#What_makes_a_good_ad\" title=\"What makes a good ad?\">What makes a good ad?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#It_should_be_relatable\" title=\"It should be relatable.\u00a0\">It should be relatable.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#It_should_be_memorable\" title=\"It should be memorable.\">It should be memorable.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#It_should_be_easy_to_comprehend_and_understand\" title=\"It should be easy to comprehend and understand\">It should be easy to comprehend and understand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Use_it_to_gain_the_trust_of_your_target_audience\" title=\"Use it to gain the trust of your target audience.\">Use it to gain the trust of your target audience.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Features_of_good_advertising_design\" title=\"Features of good advertising design\u00a0\">Features of good advertising design\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Alignment\" title=\"Alignment\u00a0\">Alignment\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Repetition\" title=\"Repetition\">Repetition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Contrast\" title=\"Contrast\u00a0\">Contrast\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Balance\" title=\"Balance\">Balance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#6_advertising_design_examples\" title=\"6 advertising design examples\">6 advertising design examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#1_Direct_mail_advertising_design_example\" title=\"1. Direct mail advertising design example\">1. Direct mail advertising design example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#2_Outdoor_advertising_design_example\" title=\"2. Outdoor advertising design example\u00a0\">2. Outdoor advertising design example\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#3_Print_advertising_design_example\" title=\"3. Print advertising design example\">3. Print advertising design example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#4_Social_media_advertising_design_example\" title=\"4. Social media advertising design example\u00a0\">4. Social media advertising design example\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#5_Video_advertising_design_example\" title=\"5. Video advertising design example\u00a0\">5. Video advertising design example\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#6_Display_advertising_design_example\" title=\"6. Display advertising design example\u00a0\">6. Display advertising design example\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/how-is-graphic-design-used-in-advertising\/#Review_your_advertising_designs_with_GoVisually\" title=\"Review your advertising designs with GoVisually!\">Review your advertising designs with GoVisually!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_advertising_design\"><\/span><span style=\"font-weight: 400;\">What is advertising design?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The primary purpose of advertising design is to sell services and products. A brand uses various advertising techniques to send its message to consumers and become relatable. The advertising design is the artwork that is visual and created for advertisements specifically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graphic design has become synonymous with advertising, and visual representations of products and services are essential for any brand to get its message across to the public. <\/span><i><span style=\"font-weight: 400;\">Still, <\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0how is graphic design used in advertising?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_graphic_design_used_in_advertising\"><\/span><span style=\"font-weight: 400;\">How is graphic design used in advertising?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In advertising, it&#8217;s all about attention. The infamous rule of three seconds is how long a person needs to look at an advertisement before receiving information about the product. This is where design works wonders. With the help of color combinations, illustrations, and other graphic design tools, ads can tell the buyer about the product&#8217;s benefits quickly and easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graphic design in advertising is both art and science. To effectively read an advertising message, the designer must consider the target audience&#8217;s needs, understand the peculiarities of color perception, and address the buyer&#8217;s emotional needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the simple answer to <em>how is graphic design used in advertising<\/em><\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since graphic design is a visual means of communication, graphic design techniques are essentially used in ads to present information in a way that is catchy, easy to understand, and creates a sense of desire for the product being displayed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, things other than graphic design make an advertisement good enough.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_a_good_ad\"><\/span><span style=\"font-weight: 400;\">What makes a good ad?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since we have already mentioned the importance of having an advertising design that impacts the people who watch it, we have to go over all the aspects that make an ad memorable.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let&#8217;s look at some features that contribute to making a good ad.\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11745 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-1024x1024.png\" alt=\"4_aspects_of_a_good_ad\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/4_aspects_of_a_good_ad-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_should_be_relatable\"><\/span><i><span style=\"font-weight: 400;\">It should be relatable.\u00a0<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most vital parts of creating an advertisement is ensuring it is relatable to the audience. This relatability can be achieved by using people in your ads that represent your target audience and make them feel seen and heard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various renowned brands have had campaigns that are more inclusive of genders and races, which has helped them reach out to more people. When people see an ad they can relate to, their trust in your brand will automatically increase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_should_be_memorable\"><\/span><i><span style=\"font-weight: 400;\">It should be memorable.<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are numerous ways of making an advertisement memorable. Sometimes the ad is so annoying that it gets stuck in your head. Other times the ad touches your heart and makes you feel emotional, and it stays with you for a long time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many emotional video advertisements don&#8217;t usually have a lot of focus on the brand and product itself. However, they still tie in the product they are advertising in one way or another. The ads that tug at your heartstrings have a strong message and tell a story that resonates with people.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_should_be_easy_to_comprehend_and_understand\"><\/span><i><span style=\"font-weight: 400;\">It should be easy to comprehend and understand<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you make a complicated advertisement that is challenging for people to understand, you will immediately lose their interest. People who get a clear message through your ad will better understand the product or service and acknowledge the brand story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ad should communicate with the audience so that there is no confusion in their minds. It should also be informative, and people should learn something new. A good advertisement will convey the message comprehensively and straightforwardly and catch people&#8217;s interest.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_it_to_gain_the_trust_of_your_target_audience\"><\/span><i><span style=\"font-weight: 400;\">Use it to gain the trust of your target audience.<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When making an advertisement for your brand, you should always follow one rule: never lie. If you lie to your customers, you can never gain their trust. If your consumers don&#8217;t have confidence in your brand, you will never reach the goals you have set for your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one thing people will never tolerate in advertising is being lied to. It would help if you always were transparent in the ads you create for all the services and products. There is no need for you to make offers or promises that you cannot fulfill. You must ensure that your target audience is completely informed on all the aspects of your brand. When people know you are honest with your practices, they will trust you and become regular customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Features_of_good_advertising_design\"><\/span><span style=\"font-weight: 400;\">Features of good advertising design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we know the makings of a good ad and how is graphic design used in advertising, we also need to get familiar with the features of advertising design that can help you create an excellent advertisement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When designing an ad, you must focus on some things to ensure it catches your attention and makes a great impression.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alignment\"><\/span><i><span style=\"font-weight: 400;\">Alignment\u00a0<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When designing an advertisement, you must ensure that the image or video is appropriately aligned. People looking at the photos should not feel confused trying to make sense of it. The ad should look comprehensive, and there should be a proper order that the audience can follow.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Repetition\"><\/span><i><span style=\"font-weight: 400;\">Repetition<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When we say repetition, we don&#8217;t only mean the catchphrase, logo, or slogans. Of course, every brand focuses on repeating these elements repeatedly because it will help your brand gain recognition. While coming up with the advertising design, you should also repeat the fonts, color schemes, layouts, etc., to ensure that people recognize you through these elements.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Contrast\"><\/span><i><span style=\"font-weight: 400;\">Contrast\u00a0<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using contrast in your advertising design can help catch attention. To make the difference prominent, you can use bold shapes and colors. The distinction should be easy to spot, and people should distinguish between the two sets of information. The information you want people to retain should be more prominent and easily distinguishable from the rest of the advertisement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Balance\"><\/span><i><span style=\"font-weight: 400;\">Balance<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Good advertising design is well-balanced and feels informative and entertaining simultaneously. Making perfect use of symmetry and negative space can help your design achieve a more balanced feel. An excellent advertising design uses white space to allow all the primary information to stand out and grab attention. When your ad is balanced, it creates a sense of harmony and order.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_advertising_design_examples\"><\/span><span style=\"font-weight: 400;\">6 advertising design examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous types of advertising designs, and you can catch attention using all of them. Let&#8217;s have a closer look at some of the most excellent advertising design examples and the techniques they use that help them succeed at connecting with their target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Direct_mail_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">1. Direct mail advertising design example<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you think of direct mail advertisement, it might seem like an outdated idea. In reality, it is still one of the most effective ways of advertising. Although the world has become more digital, and people have started using emails for personal correspondence, we still check any mail we receive at home.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9162 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing-1024x724.jpg\" alt=\"green-belgium-world-water-day-letter-direct-marketing\" width=\"800\" height=\"566\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing-1024x724.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing-300x212.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing-768x543.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing-1536x1087.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/green-belgium-world-water-day-letter-direct-marketing.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the most innovative ideas for direct mail advertising was Green Belgium Mailing, an organization in Belgium for World Water Day. They sent out an advertisement to people regarding the importance of water in our daily lives. However, there was a catch; the message and information only appeared once the card came in contact with water.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example shows how exciting direct mail advertising can be if used properly. The technique works because it gets the message across in a not-boring manner and grabs people&#8217;s attention.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Outdoor_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">2. Outdoor advertising design example\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outdoor advertising is one of the most exciting ways of promoting your brand and products. It allows you to develop an advertising design that can be either interactive or something like a billboard that catches your attention and informs you as you travel across it.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9163 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/ikea-france-advertising-design-examples.jpg\" alt=\"ikea-france-advertising-design-examples\" width=\"925\" height=\"545\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/ikea-france-advertising-design-examples.jpg 925w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/ikea-france-advertising-design-examples-300x177.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/ikea-france-advertising-design-examples-768x452.jpg 768w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the best outdoor advertising design examples is when Ikea decorated the side of an apartment building to open its 30th store in France. The building was decorated like an apartment outside, using furniture and other household items, and a 9-meter high rock-climbing wall was created. This idea was brilliant and provided the consumers with an interactive experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Print_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">3. Print advertising design example<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like direct mail, people often think print advertisements might be old-fashioned. This idea is not accurate at all. Print advertising designs are used for magazines, newspapers, and other places where you can place ads to grab people&#8217;s attention.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9164 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/chupa-chups-sugarfree-lollipop.jpeg\" alt=\"chupa-chups-sugarfree-lollipop\" width=\"880\" height=\"616\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/chupa-chups-sugarfree-lollipop.jpeg 880w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/chupa-chups-sugarfree-lollipop-300x210.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/chupa-chups-sugarfree-lollipop-768x538.jpeg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Chupa Chups created one of the most exciting and fun examples of print advertising to promote their latest sugar-free lollipops. The print ad shows ants avoiding the candy in their way, and it was an interesting play on what we already know; ants love sugar. This ad works because it is a unique way of presenting information to us, focusing on the picture instead of words.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Social_media_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">4. Social media advertising design example\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, social media advertising is one of the most popular ways of gaining recognition for your brand and products. Businesses can leverage various social media platforms to spread their message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9165 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/wwf-endangered-emoji.jpg\" alt=\"wwf-endangered-emoji\" width=\"1024\" height=\"512\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/wwf-endangered-emoji.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/wwf-endangered-emoji-300x150.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/wwf-endangered-emoji-768x384.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To promote their initiative and create awareness, the WWF Twitter account tweeted that they have selected 17 animal emojis they will be tweeting. Every interaction they get on a tweet containing the emojis will lead to them donating 10 cents towards the endangered species. WWF shared how much money people contributed to the cause, and this transparency made this campaign successful.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Video_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">5. Video advertising design example\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video advertisements are the most impactful for grabbing attention and sending a message to the audience. A well-made video ad keeps the viewer invested and informs the customer about the brand and product. Although video ads have a higher cost of production, it pays off because they are the most popular advertisements and create the most impact on people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Volvo came up with a series of short clips showing some thrilling stunts for their video advertisement campaign. These videos were shot beautifully, and Volvo trucks were used for every stunt. The videos were exciting and worked well because of how exciting they were.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Volvo Trucks - The Epic Split feat. Van Damme (Live Test)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M7FIvfx5J10?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Display_advertising_design_example\"><\/span><span style=\"font-weight: 400;\">6. Display advertising design example\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Display ads are the most widespread form of advertisements, and you need to invest more in these types of ads. A display advertisement can be text, image, or video. You can place them on various apps and websites to help you reach most of your target audience. Display ads also have an excellent return on investment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Lexus advertisement is a brilliant example of an eye-catching display ad. It immediately piques your interest, and people want to learn more about the brand and product. It is an interactive ad that urges you to click the link to find out more. This advertisement works because it is mysterious but not confusing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9166 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/best-display-ads-of-2020-lexus-example.png\" alt=\"lexus-advertising-example\" width=\"800\" height=\"217\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/best-display-ads-of-2020-lexus-example.png 800w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/best-display-ads-of-2020-lexus-example-300x81.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/10\/best-display-ads-of-2020-lexus-example-768x208.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_your_advertising_designs_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Review your advertising designs with GoVisually!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When coming up with a strategy on how is graphic design used in advertising, your collaboration and workflow need to be just as effective as you want your ads to be!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your company&#8217;s marketing and advertising teams plan the next advertising campaign for you, they should always use <\/span><a href=\"http:\/\/govisually.com\/what-is-online-proofing\/\"><span style=\"font-weight: 400;\">digital proofing software<\/span><\/a><span style=\"font-weight: 400;\"> to work seamlessly on the project and meet all deadlines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The leading, most advanced, and affordable software out there is <\/span><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-9147-1\" width=\"800\" height=\"537\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_2.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_2.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_2.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The platform can help your team collaborate on all creative projects with ease. You can use it to cut down on the long email chains and communicate within the group on one platform to get feedback and revisions to your Ad designs and copies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is incredibly excellent for the design team. You can receive feedback on your uploaded files and edit them in real-time with advanced communication tools, visual feedback and annotations, side-by-side comparisons, rotation and watermark features, and a one-click approval workflow.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Want to know more about GoVisually&#8217;s superpowers and how they work for your creative designs?<\/span><\/i><\/p>\n<p><a href=\"http:\/\/govisually.com\/demo\/\"><span style=\"font-weight: 400;\">Book a Free demo<\/span><\/a><span style=\"font-weight: 400;\"> with our experts and see the power unleash!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know, on average, a person comes across 4,000 to 10,000 ads daily?\u00a0 Half of the time, we don&#8217;t even realize what we are looking at is an advertisement. That&#8217;s because of how is graphic design used in advertising. That&#8217;s because there are various advertising designs that you can use to promote your product [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 examples of how is graphic design used in advertising - GoVisually<\/title>\n<meta name=\"description\" content=\"Looking for advertising design examples and inspirations for your next big ad? 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