{"id":9043,"date":"2021-09-16T11:38:19","date_gmt":"2021-09-16T11:38:19","guid":{"rendered":"http:\/\/143.244.150.201\/?p=9043"},"modified":"2021-09-21T11:42:43","modified_gmt":"2021-09-21T11:42:43","slug":"co-branding-creative-collaboration","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/","title":{"rendered":"Co-Branding: Why Creative Collaboration is the Key to Commercial Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Co-branding is an excellent way of bringing together two brands and their customers and forming a strong alliance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having loyalty towards your favorite brand is common, and everyone feels that way about one brand or another. And this is how co-branding can help brands expand into the reliable network of other brands by collaborating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a famous brand or company collaborates with another big brand, you are just as excited as anyone to check it out because who&#8217;d want to miss that, right? Especially if it&#8217;s your favorite brand!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So today, we&#8217;re going to discuss the top 10 co-branding examples of our favorites brands!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58523a861a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58523a861a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#But_what_is_co-branding\" title=\"But, what is co-branding?\u00a0\">But, what is co-branding?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Review_branding_assets_with_GoVisually\" title=\"Review branding assets with GoVisually!\">Review branding assets with GoVisually!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#GoPro_and_Red_Bull\" title=\"GoPro and Red Bull\">GoPro and Red Bull<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Kanye_West_and_Adidas\" title=\"Kanye West and Adidas\u00a0\">Kanye West and Adidas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Louis_Vuitton_and_BMW\" title=\"Louis Vuitton and BMW\">Louis Vuitton and BMW<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Starbucks_and_Spotify\" title=\"Starbucks and Spotify\u00a0\">Starbucks and Spotify\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Mastercard_and_Apple\" title=\"Mastercard and Apple\">Mastercard and Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Spotify_and_Uber\" title=\"Spotify and Uber\">Spotify and Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Levis_and_Pinterest\" title=\"Levi\u2019s and Pinterest\u00a0\">Levi\u2019s and Pinterest\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#H_M_and_Alexander_Wang\" title=\"H&amp;M and Alexander Wang\">H&amp;M and Alexander Wang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#CoverGirl_and_Lucasfilm\" title=\"CoverGirl and Lucasfilm\u00a0\">CoverGirl and Lucasfilm\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/co-branding-creative-collaboration\/#Target_and_UNICEF\" title=\"Target and UNICEF\u00a0\">Target and UNICEF\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"But_what_is_co-branding\"><\/span><span style=\"font-weight: 400;\">But, what is co-branding?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So before we go into analyzing the successful collaborations, let&#8217;s do a quick rewind on what co-branding it is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, co-branding and creative collaborations are strategic and excellent marketing tools for all types of brands. When more than one brand comes together for a product, the target customers for both brands grow in number.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co-branding is a brilliant way for brands to break into new markets and gain attention. It is a collaborative effort, and both parties should benefit equally from this opportunity.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9081 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-1024x1024.png\" alt=\"benefits-of-co-branding\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/benefits-of-co-branding.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_branding_assets_with_GoVisually\"><\/span><em>Review branding assets with GoVisually!<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">However, brand partnerships can often prove to be challenging. You have to exchange creative assets, and there are many stakeholders in the reviewing process. Getting feedback on all these assets can prove to become highly daunting. So to avoid all the hassle and ensure that stakeholders and reviewers from both brands are on the same page, you need <\/span><a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is create an account, upload designs, and invite reviewers to exchange feedback. You can then easily track progress, compare versions, and resolve edits. You can even <a href=\"http:\/\/govisually.com\/integrations\/zapier\/\" target=\"_blank\" rel=\"noopener\">integrate GoVisually with 1000+<\/a> other apps with Zapier.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoPro_and_Red_Bull\"><\/span><span style=\"font-weight: 400;\">GoPro and Red Bull<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GoPro and Red Bull are known for being involved with the world of adventure sports and thrill-seekers. <\/span><span style=\"font-weight: 400;\">These brands came together to launch a co-branding campaign. GoPro provides all the appropriate equipment and funds to thrill-seekers from all around the world and helps them record their adventures from their perspectives. These adventure sport athletes take part in various events globally and film their experiences.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9082 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/gopro-red-bull.jpg\" alt=\"gopro-red-bull\" width=\"620\" height=\"350\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/gopro-red-bull.jpg 620w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/gopro-red-bull-300x169.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These athletes&#8217; events are mainly sponsored by Red Bull, and their experience is shared with a vast audience. People can watch these adventure sports from the athlete\u2019s point of view and get inspired by the human body&#8217;s potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most well-known events GoPro and Red Bull have collaborated on is Stratos. For this event, a man jumped from 24 miles above the stratosphere of Earth from a space pod. This campaign went viral because the jumper, Felix Baumgartner, set three world records and became one of the most well-respected adventure sports athletes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kanye_West_and_Adidas\"><\/span><span style=\"font-weight: 400;\">Kanye West and Adidas\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most talked-about product releases in fashion and streetwear was the Yeezy campaign between Kanye and Adidas. Kanye\u2019s status and celebrity power played a huge part in getting everyone excited for the release.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9084 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/kanye-west-addidas.jpg\" alt=\"kanye-west-addidas\" width=\"980\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/kanye-west-addidas.jpg 980w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/kanye-west-addidas-300x184.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/kanye-west-addidas-768x470.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A successful collaboration does not have to be between two companies; a person and a business can come together to form a strong alliance and take the world by storm. Kanye West\u2019s name is a brand in itself, and Adidas realized they would benefit from this collaboration between the two giants of their respective industries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeezy was a footwear line that garnered a massive amount of attention from Kanye fans and Adidas customers. People worldwide were curious to discover how this collaboration plays out, and the release had everyone excited. It was one of the most successful fashion collaborations and sold out as quickly as everyone expected.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Louis_Vuitton_and_BMW\"><\/span><span style=\"font-weight: 400;\">Louis Vuitton and BMW<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When BMW manufactured a sports car called the BMW i8, Louis Vuitton released a set of travel bags that were marketed for fitting perfectly in the back shelf of the i8. This campaign was called The Art Of Travel, and it was well-received by the target customers of both these brands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9085 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW-1024x564.jpg\" alt=\"Louis-Vuitton-and-BMW\" width=\"800\" height=\"441\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW-1024x564.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW-300x165.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW-768x423.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW-1536x846.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/louis-vuitton-and-BMW.jpg 1584w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Not only did the travel bag set by Louis Vuitton fit perfectly in the BMW i8, but it was also manufactured using the same carbon fiber material used to make most of the car\u2019s interior. The material is lightweight and sturdy and encompasses the essence of both brands by giving the products a sleek yet masculine look.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Starbucks_and_Spotify\"><\/span><span style=\"font-weight: 400;\">Starbucks and Spotify\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starbucks is one of the most well-known coffeehouses globally, and Spotify is the world\u2019s leading music streaming platform. Both of these powerhouses came together to create a \u2018musical ecosystem\u2019 where the artists on Spotify got exposure to a broad audience, and Starbucks got access to the massive discography available on Spotify.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9086 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-starbucks.jpg\" alt=\"spotify-starbucks\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-starbucks.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-starbucks-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-starbucks-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Through this innovative collaboration, Starbucks employees get a subscription to Spotify Premium and create playlists of their choice to play throughout the day. On the other hand, the artists who have released music on Spotify reach many people, and their music gains daily listeners and streams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This partnership is beneficial for both brands. With the musical ecosystem, Starbucks can boost the coffeehouse culture. And Spotify is provided with the chance to reach more people every day and grow as a brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mastercard_and_Apple\"><\/span><span style=\"font-weight: 400;\">Mastercard and Apple<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The collaboration between Apple and MasterCard is an excellent example of how two brands can come together for more practical use. A creative partnership does not always have to be \u201ccool and exciting\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9087 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple-1024x574.jpg\" alt=\"mastercard-apple\" width=\"800\" height=\"448\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple-1024x574.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple-300x168.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple-768x430.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple-1536x860.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/mastercard-apple.jpg 1698w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Apple came up with the Apple Pay application that allows its consumers to make payments from their credit or debit cards without carrying the cards with them. <\/span><span style=\"font-weight: 400;\">MasterCard became the first credit card company to let its consumers store their card information on Apple Pay and use this feature to carry out transactions. By doing this, MasterCard showed support to one of the world\u2019s leading tech giants and showed its users that they are flexible and willing to evolve with the times.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spotify_and_Uber\"><\/span><span style=\"font-weight: 400;\">Spotify and Uber<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Listening to music during a car ride is always better than awkward silences, and Uber and Spotify knew precisely how to take advantage of this. With their co-branding collaboration for the Soundtrack For Your Ride, these brands ensured that their users didn\u2019t have a dull experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9088 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-uber-1024x683.jpg\" alt=\"spotify-uber\" width=\"800\" height=\"534\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-uber-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-uber-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-uber-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/spotify-uber.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With Soundtrack For Your Ride, uber users can connect their Spotify with the car and listen to their playlists during the ride. This creative collaboration makes sure that the people using one of these apps are more drawn towards using the other app. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soundtrack For Your Ride provides an opportunity for Uber and Spotify to gain more users and boost their sales and subscribers. It is a brilliant initiative where these brands get benefits, the user also has an opportunity to improve their experience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Levis_and_Pinterest\"><\/span><span style=\"font-weight: 400;\">Levi\u2019s and Pinterest\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Levi Strauss &amp; Co. is one of the world\u2019s most popular jean brands and has gained recognition for its quality products. Pinterest is a social media platform that allows users to pin their favorite posts to their profiles.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9089 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/levis-pinterest.png\" alt=\"levi's-pinterest\" width=\"960\" height=\"530\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/levis-pinterest.png 960w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/levis-pinterest-300x166.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/levis-pinterest-768x424.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Levi\u2019s and Pinterest came together recently to give users a more customized experience. People mainly use Pinterest for inspiration and creating vision boards. One of the most popular uses of Pinterest is people taking fashion inspiration from the platform. With the help of Levi\u2019s, Pinterest provides users with a personalized fashion experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest has allowed Levi\u2019s to have a platform that it can use to interact with customers. Levi\u2019s uses Pinterest to take its users\u2019 tastes and preferences into account and gives them fashion insights that they need.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"H_M_and_Alexander_Wang\"><\/span><span style=\"font-weight: 400;\">H&amp;M and Alexander Wang<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Anyone with the slightest knowledge about fashion knows that H&amp;M and Alexander Wang are the two ends of the fashion spectrum. H&amp;M is known for being an affordable brand, whereas Alexander Wang is a high-end brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9090 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/alexander-wang-and-hm.jpg\" alt=\"alexander-wang-and-h&amp;m\" width=\"620\" height=\"414\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/alexander-wang-and-hm.jpg 620w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/alexander-wang-and-hm-300x200.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Over the years, H&amp;M has taken the initiative to collaborate with more high fashion brands to provide their customers with an opportunity to purchase exclusive products at a reasonable price. Their collaboration with Alexander Wang is a fantastic example of how high-end brands also get exposure to a wider variety of customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People who purchase items from these exclusive collections can appreciate the quality and make of the products. Moreover, they can save up to spend more on these expensive fashion brands. The H&amp;M and Alexander Wang collaboration show that brands at two extremes of the price range can both benefit equally from a co-branding collaboration.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CoverGirl_and_Lucasfilm\"><\/span><span style=\"font-weight: 400;\">CoverGirl and Lucasfilm\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every time a new Star Wars movie releases, it takes the world by storm. And that is what happened when a new film in the series was released in 2015. The collaboration between Lucasfilm and CoverGirl was a genius move by both brands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9091 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/covergirl-lucas-films.png\" alt=\"covergirl-lucas-films\" width=\"610\" height=\"343\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/covergirl-lucas-films.png 610w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/covergirl-lucas-films-300x169.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">People often assume the target audience for science-fiction movies is young boys and men. The collaboration between Lucasfilm and Covergirl was a step in the right direction to create more awareness that young girls and women can be equally interested in sci-fi movies and series. World-renowned makeup artist Pat McGrath was involved in creating the makeup line. And the focus was on the Dark Side and Light Side of makeup, which is an homage to Star Wars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This co-branding collaboration was highly successful for both brands. Lucasfilm generated more hype for its upcoming movie by partnering with a leading makeup brand. CoverGirl also gained popularity in the world of science fiction and reached a wider audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_and_UNICEF\"><\/span><span style=\"font-weight: 400;\">Target and UNICEF\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-known brand partnering with a non-profit cause is beneficial for both parties. Target took this opportunity provided by UNICEF and worked towards helping the underprivileged. It is a noble initiative that is still going on.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9092 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/target-unicef.jpg\" alt=\"target-unicef\" width=\"842\" height=\"421\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/target-unicef.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/target-unicef-300x150.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/09\/target-unicef-768x384.jpg 768w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">UNICEF came up with fitness-related wristbands for children that have a counter for daily activities and health goals. The wristband also suggests activities children can take part in that will benefit their health. This wristband is available for purchase at Target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The money from the sales of the wristbands goes directly towards providing malnourished children with food and other utilities. It also helps UNICEF to meet its sustainable development goals and help the children in need.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-branding is an excellent way of bringing together two brands and their customers and forming a strong alliance. Having loyalty towards your favorite brand is common, and everyone feels that way about one brand or another. And this is how co-branding can help brands expand into the reliable network of other brands by collaborating. When [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co-Branding: Why Creative Collaboration is the Key to Commercial Success - GoVisually<\/title>\n<meta name=\"description\" content=\"Co-branding is the future of the digital market and creative collaboration with other brands can helps yours get exposure, sales, and awareness. 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