{"id":8468,"date":"2021-06-23T13:28:30","date_gmt":"2021-06-23T13:28:30","guid":{"rendered":"http:\/\/143.244.150.201\/?p=8468"},"modified":"2021-06-23T13:28:30","modified_gmt":"2021-06-23T13:28:30","slug":"product-video","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/product-video\/","title":{"rendered":"Here&#8217;s\u200c \u200cHow\u200c \u200cCreatives\u200c \u200cCan\u200c \u200cStreamline\u200c \u200cProduct\u200c \u200cVideo\u200c Creation\u200c \u200cProcess\u200c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The purpose of an ideal product video is to present your audience with a comprehensive yet compelling overview. However, not all businesses can create a product video that resonates with their customer base while simultaneously doing justice to the product itself.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Why?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Well &#8211; the <a href=\"http:\/\/govisually.com\/blog\/video-production-workflow\/\" target=\"_blank\" rel=\"noopener\">product video creation process<\/a> is hard to execute. There are many people involved, many responsibilities to be undertaken, and many aspects to be supervised. Needless to say, the creation is likely to become complicated, long, and high-stake.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So, what is the solution?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58516424ea\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58516424ea\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/product-video\/#The_Importance_of_Product_Video\" title=\"The Importance of Product Video\">The Importance of Product Video<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/product-video\/#What_do_these_stats_prove\" title=\"What do these stats prove?\">What do these stats prove?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Imagine_you_are_marketing_a_pen\" title=\"Imagine you are marketing a pen.\">Imagine you are marketing a pen.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Challenges_with_Product_Video_Production\" title=\"Challenges with Product Video Production\">Challenges with Product Video Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Product_Video_Optimization_Tips_with_GoVisually\" title=\"Product Video Optimization Tips with GoVisually\">Product Video Optimization Tips with GoVisually<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Always_provide_context\" title=\"Always provide context\">Always provide context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Show_and_tell\" title=\"Show and tell\">Show and tell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Add_multiple_elements\" title=\"Add multiple elements\">Add multiple elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Customize_by_the_preferences_of_the_customer\" title=\"Customize by the preferences of the customer\">Customize by the preferences of the customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Use_GoVisually_%E2%80%93_the_1_video_review_tool\" title=\"Use GoVisually &#8211; the #1 video review tool!\">Use GoVisually &#8211; the #1 video review tool!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/product-video\/#Key_Takeaway\" title=\"Key Takeaway\">Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Product_Video\"><\/span><span style=\"font-weight: 400;\">The Importance of Product Video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L<\/span><span style=\"font-weight: 400;\">et\u2019s talk about why product videos are such a big deal now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know that video marketing is one of the most reliable tools a marketer can rely on. The way a video can draw in your target audience is unparalleled compared to other forms of marketing. As a result, it is a vital component for every business looking to create a mark on the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few facts from <a href=\"https:\/\/www.wordstream.com\/\" target=\"_blank\" rel=\"noopener\">WordStream<\/a> to give you a perspective on how well video marketing fits into the business sphere:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8481 size-medium alignleft\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-1-300x225.png\" alt=\"product-video-facts\" width=\"300\" height=\"225\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-1-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-1-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-1.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img decoding=\"async\" class=\"wp-image-8482 size-medium alignleft\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-2-300x225.png\" alt=\"video-arketing-stats\" width=\"300\" height=\"225\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-2-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-2-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-2.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><img decoding=\"async\" class=\"alignnone size-medium wp-image-8488\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-3-300x225.png\" alt=\"video-marketing-stats-facts\" width=\"300\" height=\"225\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-3-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-3-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-3.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8490\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-4-300x225.png\" alt=\"online-vide-marketing-stats\" width=\"300\" height=\"225\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-4-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-4-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2021\/06\/87-of-online-marketers-use-video-content.-4.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_do_these_stats_prove\"><\/span><i><span style=\"font-weight: 400;\">What do these stats prove? <\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, for starters, they give us an idea that video marketing is not just another trend. It provides real results and is therefore here to stay. It can take your business to the next level and can really equip your marketing efforts with the necessary boost they need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/govisually.com\/blog\/corporate-video-production\/\" target=\"_blank\" rel=\"noopener\">Product videos<\/a> are an element of video marketing that has become indispensable for small and big businesses. The reason behind this is that they come with a plethora of benefits!\u00a0<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Firstly, it helps you present a better sense of your product to the target audience. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">It would help if you focused on how your product seems to the customer online before they move forward into purchasing it in today&#8217;s time and age. Your potential buyer is likely to be influenced into or deterred from buying your product based on the first impression it leaves, and this is exactly where a product video comes into play.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You can also leverage it to shape the customer\u2019s expectations yourself. The better constructed your video, the more your product will appear appealing to the customer.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Additionally, a product video also means that you have complete autonomy over defining the use of the product. You get to position your product in the customer\u2019s lifestyle as creatively as possible, which means a boost in sales and the ability to make your product seem like a natural part of the customer\u2019s life. <\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Imagine_you_are_marketing_a_pen\"><\/span><em><span style=\"font-weight: 400;\">Imagine you are marketing a pen. <\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Through a product video, you have full control over making that pen seem more than a pen &#8211; something that will bring quality to the buyer\u2019s academic life, or help them write letters to loved ones, or maybe even sign important cheques!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but a product video also means that you get to solidify your online presence as a business. Product videos usually make their way to social media. When various social media users see your brand dominate the online space with your products, you will obviously get the desired spotlight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, by offering your audience a creative, well-created product video, you are demanding a larger piece of their time and attention, which will translate into a better reach for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these reasons, product videos are a great element to incorporate into your marketing strategy! <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_with_Product_Video_Production\"><\/span><span style=\"font-weight: 400;\">Challenges with Product Video Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even in bigger companies with a larger workforce and better resources to put into the venture, product video production is quite complicated. While creating the perfect video, you are likely to face the following challenges:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lack of centralized files.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty in obtaining and distributing file permissions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No video players or codecs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Longer feedback rounds amongst members.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mismanagement if there is more than one version involved.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low productivity due to information silos.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Irregular delivery of feedback.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delays made due to localization issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possible travel may disrupt your overall workflow.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to these issues, there are also many people involved in the production process. Typically, these stakeholders will have a major role in the creation process:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video production team or video production agency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product team.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Video_Optimization_Tips_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Product Video Optimization Tips with GoVisually<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite these issues, you can <a href=\"http:\/\/govisually.com\/blog\/ways-to-get-video-production-reviewed\/\" target=\"_blank\" rel=\"noopener\">make your product video stand out<\/a>, attract your target audience, and ensure that the introduction to your product does justice to it!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">By following these optimization tips, of course:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Always_provide_context\"><\/span><i><span style=\"font-weight: 400;\">Always provide context<\/span><\/i><i><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The one thing you should remember is that audiences love context. So no matter how amazing your product is, it won&#8217;t resonate with the potential buyer if the product video does not present it correctly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, during the video review process, ensure the context being provided aligns with how you would ideally want the audience to perceive your product. For example, asking questions like<\/span><i><span style=\"font-weight: 400;\"> what problem the product is solving <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">how the product introduces value to the customer\u2019s life <\/span><\/i><span style=\"font-weight: 400;\">is a good starting point in terms of context.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Show_and_tell\"><\/span><i><span style=\"font-weight: 400;\">Show and tell<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your ultimate goal is to show and tell your customers about the product you are offering them. Yes, you are supposed to be as creative as possible with this process, but you shouldn\u2019t get carried away to the point that the real purpose of the product video is pushed to the side. At its core, the aim should be to show off your product and answer any possible questions or queries that the customer may have.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_multiple_elements\"><\/span><i><span style=\"font-weight: 400;\">Add multiple elements<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A product video stands out from other marketing efforts because it is so much you can do with it. To ensure that your video is as interesting as possible, you must add plenty of photography, dimensions, a call to action, social proof like reviews or testimonials, and other things that will make you stand out.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customize_by_the_preferences_of_the_customer\"><\/span><i><span style=\"font-weight: 400;\">Customize by the preferences of the customer<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a business, you must realize how important it is to place the customer at the forefront of all work processes. In fact, interactive marketing focused on making the customer experience better by basing it off on customer behavior is taking the world by storm. You can shape your product video based on these ideals to &#8211; get to know your target audience before you create the video. Establish a comprehensive understanding of their preferences, pain points, and behavior. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to social media analytics and analytical software like Google Analytics, it is now easier to understand how your audience operates. So, once you get your hands on this data, you can easily customize your product video according to the needs of your audience. And then share the video online.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_GoVisually_%E2%80%93_the_1_video_review_tool\"><\/span><i><span style=\"font-weight: 400;\">Use GoVisually &#8211; the <a href=\"http:\/\/govisually.com\/online-video-review-and-approval-software\/\" target=\"_blank\" rel=\"noopener\">#1 video review tool<\/a>!<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since many people are involved in the video production process, it can be quite hard to collaborate, send feedback, share suggestions, and review more than one product video. By using GoVisually, you can simplify all of these things. Your clients don\u2019t even need to sign in, making the whole review and approval procedure so much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but with the real-time updates from GoVisually, you can keep track of progress, revisions, and changes. So, no longer do you have to wonder how to share videos online for feedback because GoVisually has your back.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><span style=\"font-weight: 400;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Product videos are a great way to boost your marketing efforts and draw in your customers. The best part? The process doesn\u2019t have to be hard anymore! <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Just follow the tips we shared above, <a href=\"http:\/\/govisually.com\/demo\/\" target=\"_blank\" rel=\"noopener\">review your video assets on GoVisually<\/a>, and you\u2019re good to go.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of an ideal product video is to present your audience with a comprehensive yet compelling overview. However, not all businesses can create a product video that resonates with their customer base while simultaneously doing justice to the product itself.\u00a0 Why? Well &#8211; the product video creation process is hard to execute. There are [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Here&#039;s How Creatives Can Streamline Product Video Creation - GoVisually<\/title>\n<meta name=\"description\" content=\"Looking for ways to fasten your product video review process? 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