{"id":8446,"date":"2021-06-17T08:43:44","date_gmt":"2021-06-17T08:43:44","guid":{"rendered":"http:\/\/143.244.150.201\/?p=8446"},"modified":"2021-06-17T08:43:44","modified_gmt":"2021-06-17T08:43:44","slug":"corporate-video-production","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/corporate-video-production\/","title":{"rendered":"Corporate Video Production: How to Streamline and Optimize the Process"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Did you know that 51% of marketing professionals worldwide name video as the type of content with the <\/span><\/i><b><i>best ROI<\/i><\/b><i><span style=\"font-weight: 400;\">?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Video is increasingly becoming an unparalleled corporate tool that helps businesses hit necessary metrics and solidify the success of their business. However, creating a corporate video can be a long and complicated process due to which businesses are often unable to execute the video-making process to the best of standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <a href=\"http:\/\/govisually.com\/blog\/ways-to-get-video-production-reviewed\/\" target=\"_blank\" rel=\"noopener\">article<\/a> will teach you how to streamline and optimize the harrowing process of creating a corporate video.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s start!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5851300105\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5851300105\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#The_Three_Phases_of_Corporate_Video_Production\" title=\"The Three Phases of Corporate Video Production\">The Three Phases of Corporate Video Production<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Pre-Production\" title=\"Pre-Production\">Pre-Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Production\" title=\"Production\">Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Post-Production\" title=\"Post-Production\">Post-Production<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Stakeholders_In_A_Corporate_Video_Production_Process\" title=\"Stakeholders In A Corporate Video Production Process\">Stakeholders In A Corporate Video Production Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Project_Manager\" title=\"Project Manager\">Project Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Marketing_Team\" title=\"Marketing Team\">Marketing Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Video_Production_TeamVideo_Production_Agency\" title=\"Video Production Team\/Video Production Agency\">Video Production Team\/Video Production Agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Product_Sales_Team\" title=\"Product &amp; Sales Team\">Product &amp; Sales Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Management_Team\" title=\"Management Team\">Management Team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Challenges_In_A_Corporate_Video_Production_Process\" title=\"Challenges In A Corporate Video Production Process\">Challenges In A Corporate Video Production Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Tracking_versions_can_become_a_complex_task\" title=\"Tracking versions can become a complex task.\">Tracking versions can become a complex task.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Storing_multiple_files_is_a_hassle\" title=\"Storing multiple files is a hassle.\">Storing multiple files is a hassle.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#Technical_issues_are_more_likely_to_arise\" title=\"Technical issues are more likely to arise.\">Technical issues are more likely to arise.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#The_feedback_you_get_on_a_video_is_likely_to_be_slow\" title=\"The feedback you get on a video is likely to be slow.\u00a0\">The feedback you get on a video is likely to be slow.\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/corporate-video-production\/#How_to_Optimize_and_Streamline_Corporate_Video_Production\" title=\"How to Optimize and Streamline Corporate Video Production\">How to Optimize and Streamline Corporate Video Production<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Three_Phases_of_Corporate_Video_Production\"><\/span><span style=\"font-weight: 400;\">The Three Phases of Corporate Video Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we understand the mechanisms of optimizing and streamlining the video production process, we have to look at what the process actually comprises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are three phases of corporate video production: pre-production, production, and post-production. In the following sections, we will further break each of these phases to understand the requirements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pre-Production\"><\/span><span style=\"font-weight: 400;\">Pre-Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the first stage of the corporate video production process. It is essential since it essentially serves as the building block of the entire video. In this part, you have to figure out your target audience, financial budget, and objectives for the video. It is also essential to have a detailed plan at this point, through which it will be easier to gain an overview of what you want your project to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will also include the deliverable dates, timeframes, and other important aspects for the entire project to form shape. It is also important during this part to determine what your creative approach is going to be. Deciding on such factors before you actually get to producing the video is important so that your video can have a solid foundation to be built upon. All these aspects can be executed properly with the right levels of collaboration and cooperation by everyone involved.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Production\"><\/span><span style=\"font-weight: 400;\">Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The second phase of the corporate video production is the actual production, i.e., the creation of the corporate video. It involves the shooting process and involves many people, including the film crew, visuals directors, sound artists, and other film professionals. Even if you plan on making a corporate video digitally, the production phase will involve many people&#8217;s talent, expertise, and hard work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the production phase, there is also a lot of equipment involved. This is to ensure that the video is shot, compiled, and rendered properly. In short, all the raw material that goes into the making of a video will be done during this phase.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Post-Production\"><\/span><span style=\"font-weight: 400;\">Post-Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the last phase of the corporate video production process. In this process, the raw \u201cmaterials\u201d you have in the form of video are assembled. Post-production also involves editing, reviewing, and approval of the video. Here too, your team will need to collaborate and come together to bring the project to life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the post-production phase, the editor is likely to add graphics and special effects to your videos to give them that extra flair. 3D animation, sound-mixing, and color grading are also done during this process. If we compare the production of a corporate video with making food, this is the phase in which you garnish your dish to present it in just the right way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, this phase may also involve a lot of revisions! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this is an aspect that you should not shy away from. Make sure you have many drafts ready, your backup sorted out, and your patience in store. In fact, the more revisions you are willing to make, the better the result of your video will be.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stakeholders_In_A_Corporate_Video_Production_Process\"><\/span><span style=\"font-weight: 400;\">Stakeholders In A Corporate Video Production Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We can gauge that the corporate video production process is not a straightforward feat from the discussion above. It involves a lot of layers and a LOT of people. The biggest challenge that comes with the video production process is that it requires many brains, and there is a lack of methods out there that allow the seamless collaboration of those brains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure what I mean? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, let\u2019s have a look at all the people that definitely need to be involved in the corporate video production process if you want it to be on point:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Project_Manager\"><\/span><span style=\"font-weight: 400;\">Project Manager<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A project manager will ensure that the video project is executed seamlessly to perfection. These guys are supposed to use their organizational skills to move the team forward.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Team\"><\/span><span style=\"font-weight: 400;\">Marketing Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These guys are there to ensure that everything that is being done appeases to the audience ultimately.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Production_TeamVideo_Production_Agency\"><\/span><span style=\"font-weight: 400;\">Video Production Team\/Video Production Agency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, you need someone to be there actually, physically create the video &#8211; and these are your guys.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Sales_Team\"><\/span><span style=\"font-weight: 400;\">Product &amp; Sales Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your corporate video aims to promote a certain product, the product and sales teams will also be involved in the corporate video production process.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Management_Team\"><\/span><span style=\"font-weight: 400;\">Management Team<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is important for there to be a link between the company itself and the whole video production process, and this is where the management team comes to play.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the amount of people involved is not the only thing that makes the corporate video hard to perfect. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_In_A_Corporate_Video_Production_Process\"><\/span><span style=\"font-weight: 400;\">Challenges In A Corporate Video Production Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a list of the most common challenges that teams face during the corporate video production process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tracking_versions_can_become_a_complex_task\"><\/span><i><span style=\"font-weight: 400;\">Tracking versions can become a complex task.<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With more people involved, this is even harder since you don\u2019t necessarily know which version of the video they have. Once the file has been reviewed by people and cuts have been made, you need to ensure that everyone is updated with the final version. Needless to say, this is not always the easiest task to perform!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Storing_multiple_files_is_a_hassle\"><\/span><i><span style=\"font-weight: 400;\">Storing multiple files is a hassle.<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The amount of footage that goes into making a corporate video can be unreal sometimes! Seriously, video files are so large that storing only one file can be a struggle. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as mentioned earlier, the corporate video production procedure requires you to have multiple drafts ready. Storing these files and then distributing them amongst everyone involved can be quite hard. In addition, the client\/senior management will also want to implement a proper video review process for these files, which makes the process even more convoluted.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Technical_issues_are_more_likely_to_arise\"><\/span><i><span style=\"font-weight: 400;\">Technical issues are more likely to arise.<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Compared to other campaigns, you are more likely to face technical trouble during a corporate video production process! You might have some problems with the codecs and software, which means that you will also need experts in this area on the project. Collaboration with them is necessary to ensure that you don\u2019t lose any of your precious footage in any technical issues. The rest of the corporate video production process remains seamless.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_feedback_you_get_on_a_video_is_likely_to_be_slow\"><\/span><i><span style=\"font-weight: 400;\">The feedback you get on a video is likely to be slow.\u00a0<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The corporate video production process involves a lot of people. However, each of these people is likely to have additional responsibilities outside of their role in video production. This is especially true for the stakeholders who have to review, approve, and deliver the video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it can be quite challenging to get feedback from these people, and that too on time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_and_Streamline_Corporate_Video_Production\"><\/span><span style=\"font-weight: 400;\">How to Optimize and Streamline Corporate Video Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And now, onto the best part! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you optimize and streamline the corporate video production process? And <a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\">how does GoVisually help<\/a>?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, GoVisually is the perfect solution to all the problems we have listed above. Remember how we discussed that the biggest challenge during the corporate video production process is that there is lots of collaboration that needs to be done and no tools to make it happen? GoVisually is THE tool!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoVisually provides its users with the ability to collaborate on all sorts of creative projects, including corporate video production. No longer do you have to worry about distributing the video files between people &#8211; with GoVisually, the members of your team can easily access all of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but it is also easier for you to acquire the feedback you need. GoVisually allows you to place exact comments on timeframes. And you can track all comments in the dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes this even better is that you can stay in touch with any new updates on your project and <a href=\"http:\/\/govisually.com\/blog\/how-to-easily-share-video-files-online\/\" target=\"_blank\" rel=\"noopener\">share videos online<\/a> in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can also minimize the hassle of multiple files with GoVisually. You get to keep track of all the versions that the team members have access to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most useful thing about GoVisually is that it&#8217;s simple and easy to navigate. Considering that the corporate video production process is so hard to carry out, <a href=\"http:\/\/govisually.com\/online-video-review-and-approval-software\/\" target=\"_blank\" rel=\"noopener\">using GoVisually<\/a> to optimize and streamline it will be nothing other than a breath of fresh air in comparison!<\/span><i><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 51% of marketing professionals worldwide name video as the type of content with the best ROI? Video is increasingly becoming an unparalleled corporate tool that helps businesses hit necessary metrics and solidify the success of their business. However, creating a corporate video can be a long and complicated process due to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Video Production: How to Streamline and Optimize the Process - GoVisually<\/title>\n<meta name=\"description\" content=\"Corporate video production can become a difficult task if your team is not prepared for it. 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