{"id":5710,"date":"2020-10-06T15:57:16","date_gmt":"2020-10-06T15:57:16","guid":{"rendered":"http:\/\/143.244.150.201\/?p=5710"},"modified":"2020-12-16T05:19:39","modified_gmt":"2020-12-16T05:19:39","slug":"color-theory-and-color-palettes","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/","title":{"rendered":"Color Theory and Color Palettes: Everything You Should Know"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Close your eyes and think of the color blue. Does it bring the image of a happy sky in your mind? What about green? Does it make you feel the warmth and the brush of soft and freshly cut grass?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now open your eyes and think about it &#8211; why did you feel what you felt? More importantly, if colors have such strong power, can it also influence our behavior? And <strong>how do we decide on the right colors<\/strong> to do that?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before you start panicking, we\u2019d have you know that this article has the answers to all your questions. It is your guide to color theory, color palettes, and how you can use them as designers and marketers to create better product lines or influence buyer behavior.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">So, let\u2019s start and learn how we can color the world around us!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58004d3e96\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58004d3e96\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#What_is_Color_Theory\" title=\"What is Color Theory?\">What is Color Theory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#What_is_the_Color_Wheel\" title=\"What is the Color Wheel?\">What is the Color Wheel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#7_Important_Color_Terminologies_You_Should_Know\" title=\"7 Important Color Terminologies You Should Know\">7 Important Color Terminologies You Should Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#4_Main_Types_of_Color_Palettes\" title=\"4 Main Types of Color Palettes\">4 Main Types of Color Palettes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#1_Monochromatic_Color_Palettes\" title=\"1. Monochromatic Color Palettes\">1. Monochromatic Color Palettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#2_Analogous_Color_Palettes\" title=\"2. Analogous Color Palettes\">2. Analogous Color Palettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#3_Complementary_Color_Palettes\" title=\"3. Complementary Color Palettes\">3. Complementary Color Palettes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#4_Triadic_Color_Palettes\" title=\"4. Triadic Color Palettes\">4. Triadic Color Palettes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#10_Widely_Used_Colors_and_their_Meanings\" title=\"10 Widely Used Colors and their Meanings\">10 Widely Used Colors and their Meanings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#3_Color_Generator_Tools_To_Ace_Up_Your_Color_Game\" title=\"3 Color Generator Tools To Ace Up Your Color Game\">3 Color Generator Tools To Ace Up Your Color Game<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#1_Color_Hunt\" title=\"1. Color Hunt\">1. Color Hunt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#2_Muzli_Colors\" title=\"2. Muzli Colors\">2. Muzli Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#3_Colorbox\" title=\"3. Colorbox\">3. Colorbox<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/#Key_Takeaway\" title=\"Key Takeaway\">Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Color_Theory\"><\/span><span style=\"font-weight: 400\">What is Color Theory?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">So naturally, as a designer or a marketer, your job is to ensure the best production. And that has a lot to do with the manner the <a href=\"http:\/\/govisually.com\/blog\/modern-packaging-designs-pantone-colors-that-endure-and-sparkle-in-your-eyes\/\" target=\"_blank\" rel=\"noopener noreferrer\">product is packaged<\/a>, or how it&#8217;s represented. Everything is surrounded by colors, from a company\u2019s logo to its colors on the website and the social media accounts. This is where color theory comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s the process of identifying the colors that complement one another. Of course, it\u2019s a lot more than just what meets the eye and has a scientific process behind it, which was first identified and <\/span><a href=\"https:\/\/library.si.edu\/exhibition\/color-in-a-new-light\/science\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">created by Sir Isaac Newton<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Newton classified the colors in a wheel, now known as the color wheel. Using this wheel, designers can craft creative color combinations for their company use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Color_Wheel\"><\/span><span style=\"font-weight: 400\">What is the Color Wheel?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">So now you know what a color wheel is, but the question is whether there\u2019s just one type of color wheel that we use for reference today. And the answer would be no.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Several color wheels are in use, but most of them are based on the traditional RYB color wheel &#8211; red, yellow, blue.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Why, you ask?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s take a quick memory trip down the lane to your early school days. Now, if you were an artistic kid or liked your art class, you\u2019d remember that mixing these primary colors can give you other secondary colors like green, orange, and purple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, if you mix the primary and secondary colors, you get tertiary colors like magenta or a darker green shade. That is why most color wheels are based on the RYB color wheel.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5722\" aria-describedby=\"caption-attachment-5722\" style=\"width: 930px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5722 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Color-Wheel-Gif.gif\" alt=\"color_wheel\" width=\"930\" height=\"930\" \/><figcaption id=\"caption-attachment-5722\" class=\"wp-caption-text\">Source: 99designs<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Important_Color_Terminologies_You_Should_Know\"><\/span><span style=\"font-weight: 400\">7 Important Color Terminologies You Should Know<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">You can likely confuse the different color terminologies. That could be a recipe for disaster. You might ask your designer to add more shade to an image without knowing what that means, and it can spoil the entire picture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So here are the <\/span><b>seven <\/b><span style=\"font-weight: 400\">most essential color terminologies that you should know about:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>1. Hue:<\/b><span style=\"font-weight: 400\"> it refers to what is the color of an object. For instance, is it black or blue?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5720 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue-1024x205.png\" alt=\"hue\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Hue.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Saturation:<\/b><span style=\"font-weight: 400\"> it represents the strength or weakness of color used.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5715 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation-1024x205.png\" alt=\"saturation\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Saturation.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. Chroma:<\/b><span style=\"font-weight: 400\"> it determines the purity of color and how much black, white, and grey is added to it or missing from it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5714 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma-1024x205.png\" alt=\"chroma\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Chroma.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>4. Shade:<\/b><span style=\"font-weight: 400\"> you can create shade by adding black color to a pure hue or color.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade-1024x205.png\" alt=\"shade\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Shade.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Tone:<\/b><span style=\"font-weight: 400\"> you can add tone to a color by adding grey to refine it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5719 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone-1024x205.png\" alt=\"tone\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tone.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>6. Tint:<\/b><span style=\"font-weight: 400\"> you can add tint to a hue by mixing it with white.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5717 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint-1024x205.png\" alt=\"tint\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Tint.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>7. Value:<\/b><span style=\"font-weight: 400\"> it shows how light or dark a hue is. Value is used to create a focal point within an image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5718 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value-1024x205.png\" alt=\"value\" width=\"800\" height=\"160\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value-1024x205.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value-300x60.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value-768x154.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value-1536x307.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Value.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Main_Types_of_Color_Palettes\"><\/span><span style=\"font-weight: 400\">4 Main Types of Color Palettes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">While there are several kinds of color palettes that you can use to create your own color scheme, these four main types rule them all. So, let\u2019s have a look at them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Monochromatic_Color_Palettes\"><\/span><span style=\"font-weight: 400\">1. Monochromatic Color Palettes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you like keeping things plain and simple, you should go for the monochromatic color palettes as they consist of the same hue in different shades and tones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The plus side to creating monochromatic color palettes is that they\u2019re nearly impossible to mess up. Its because you\u2019re playing with the same color, so the chances of disasters are relatively minimal. However, keep in mind that it can often become way too plain and boring too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It would be best if you went for this color palette when working with a corporate color that probably doesn\u2019t like to mix up a lot of colors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5734 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7-1024x162.png\" alt=\"monochromatic_color_palette\" width=\"800\" height=\"127\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7-1024x162.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7-300x48.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7-768x122.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7-1536x243.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-7.png 1913w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Analogous_Color_Palettes\"><\/span><span style=\"font-weight: 400\">2. Analogous Color Palettes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">These color palettes are quite fun and straightforward to create. You have to pick the primary color and the hues around it from the <\/span><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:RGB_color_wheel_24.svg\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">color wheel<\/span><\/a><span style=\"font-weight: 400\">. For instance, if you choose the color blue, you other blue shades around it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These palettes are great for creating consistent images and texts where the focus remains on the content. The only difference that occurs is different shades of the same hue or their consistency.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019d recommend you to use analogous color palettes if you\u2019re trying to be creative yet design a striking image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5736 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-8.png\" alt=\"analagous_color_palettes\" width=\"617\" height=\"435\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-8.png 617w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-8-300x212.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Complementary_Color_Palettes\"><\/span><span style=\"font-weight: 400\">3. Complementary Color Palettes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you like to keep things balanced and maintain order, you should pick out a complementary color palette. It consists of opposite colors in the color wheel. For instance, red and green.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These palettes can help you get the immediate attention of your viewers are easy on the eye. Most companies use them for product packaging or logo designing, as it can become quite captivating!<\/span><\/p>\n<h3><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5739 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-9.png\" alt=\"complementart_color_palette\" width=\"605\" height=\"329\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-9.png 399w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/Group-9-300x163.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Triadic_Color_Palettes\"><\/span><span style=\"font-weight: 400\">4. Triadic Color Palettes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you genuinely want to create something remarkable, then choose a triadic color palette. These palettes are made from three colors at equidistant points. For instance, red, yellow, and blue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is where you go gaga over the colors and come up with an exceptional and lasting palette. However, keep in mind that you\u2019d have to do a lot of experimentation and sampling to get the right colors together.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5742 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic.png\" alt=\"triadic_color_palette\" width=\"475\" height=\"475\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic.png 379w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/triadic-96x96.png 96w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Widely_Used_Colors_and_their_Meanings\"><\/span><span style=\"font-weight: 400\">10 Widely Used Colors and their Meanings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Do you ever wonder if the colors around you have a meaning? Think about it; why do you feel more passionate about the color red? Or why do people wear black at a funeral?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, you might be pleasantly surprised to know that colors radiate energy. This energy is essentially the vibe of the color that can impact your mood.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many designers and marketers use color psychology to strategize and create better product lines that increase sales. That is to say that they make use of the right colors to send out the right meaning among the target audience and get the desired reaction.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So how do you decide what colors to use? For that, you need to know the meanings and feelings associated with different colors. To give you a headstart, here\u2019s a list of the most common colors and what they mean:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Yellow: <span style=\"font-weight: 400\">joy, positive energy, zest<\/span><\/b><\/li>\n<li><b>Black: <span style=\"font-weight: 400\">mystery, power, grace, mature<\/span><\/b><\/li>\n<li><strong>Blue:<\/strong> <span style=\"font-weight: 400\">serene, confident, tranquility<\/span><\/li>\n<li><strong>Red:<\/strong><span style=\"font-weight: 400\"> passion, energy, power<\/span><\/li>\n<li><strong>Green:<\/strong> <span style=\"font-weight: 400\">freshness, growth, natural, safety<\/span><\/li>\n<li><strong>White:<\/strong> <span style=\"font-weight: 400\">purity, cleanliness, perfection, sophisticated\u00a0<\/span><\/li>\n<li><strong>Purple:<\/strong> <span style=\"font-weight: 400\">royalty, luxurious, creative<\/span><\/li>\n<li><strong>Pink:<\/strong> <span style=\"font-weight: 400\">feminine, safe, delightful<\/span><\/li>\n<li><strong>Orange:<\/strong> <span style=\"font-weight: 400\">creativity, intelligence, initiative, enthusiasm<\/span><\/li>\n<li><strong>Grey:<\/strong> <span style=\"font-weight: 400\">elegance, uncertainty<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">So once you\u2019re aware of these color\u2019s meanings, you\u2019d find yourself in a better position to decide the right color theme to go with.<\/span><\/p>\n<p><span style=\"font-weight: 400\">More importantly, you\u2019d also see a pattern of colors in the existing brands. You\u2019d notice how the color green is mostly associated with organic or sustainable products because of its vibe. Similarly, red is more commonly used to promote energy and inspire action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Color_Generator_Tools_To_Ace_Up_Your_Color_Game\"><\/span><span style=\"font-weight: 400\">3 Color Generator Tools To Ace Up Your Color Game<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">So you know what color wheels and color palettes are, but how do you craft up a color palette of your own?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, understand this &#8211; it\u2019s not difficult, especially when you can use helpful tools to aid your process and assists your creative sense.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are the top 3 color generator tools that you can use to ace up your color game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Color_Hunt\"><\/span><span style=\"font-weight: 400\">1. Color Hunt<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/colorhunt.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Color hunt<\/span><\/a><span style=\"font-weight: 400\"> is one of the coolest tools that can help as well as please your aesthetic sense. They have a plethora of color schemes that you can choose from and use as you like.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Their already made color schemes can also give you an insight into making your own pairings.\u00a0<\/span><\/p>\n<p><b>The best part? <\/b><span style=\"font-weight: 400\">It shows you the number of likes on a color palette, giving you an excellent way of seeing what color schemes are more liked by people.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5724\" aria-describedby=\"caption-attachment-5724\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5724 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318-1024x440.png\" alt=\"colorhunt\" width=\"800\" height=\"344\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318-1024x440.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318-300x129.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318-768x330.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318-1536x660.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorhunt-e1601986351318.png 1563w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5724\" class=\"wp-caption-text\">Source: Color Hunt<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Muzli_Colors\"><\/span><span style=\"font-weight: 400\">2. Muzli Colors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/colors.muz.li\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Muzli colors<\/span><\/a><span style=\"font-weight: 400\"> is yet another exciting tool that you can use to skyrocket your color and aesthetic sense. It showcases popular color palettes widely used by designers, agencies, and companies around the globe. You can download these palettes and use them as you like.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Or you can search a color code of your choice and create a palette for it online while keeping in mind the color suggestions being given.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">In any case, the results will be great and eye-catching!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5725\" aria-describedby=\"caption-attachment-5725\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5725 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833-1024x481.png\" alt=\"muzli_colors\" width=\"800\" height=\"376\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833-1024x481.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833-300x141.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833-768x361.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833-1536x721.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/muzli-colors-e1601986513833.png 1576w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5725\" class=\"wp-caption-text\">Source: Muzli Colors<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Colorbox\"><\/span><span style=\"font-weight: 400\">3. Colorbox<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/colorbox.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Colorbox by Lyft Design<\/span><\/a><span style=\"font-weight: 400\"> has to be our favorite tool for picking your color palette. It presents you with a live graph of the color sections you make to see if the colors complement one another in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It also gives you the color code for your selections so you can use it in any other software as well. You can also modify the saturation or brightness of color as per your taste and liking. <\/span><i><span style=\"font-weight: 400\">How cool is that?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5727\" aria-describedby=\"caption-attachment-5727\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5727 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550-1024x466.png\" alt=\"colorbox\" width=\"800\" height=\"364\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550-1024x466.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550-300x137.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550-768x349.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550-1536x699.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/10\/colorbox-e1601986639550.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5727\" class=\"wp-caption-text\">Source: ColorBox by Lyft Design<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><span style=\"font-weight: 400\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">In the end, choosing a color palette is a creative task and depends on your company\u2019s requirements. If you want your brand to look more empowered and niche, you can opt for mature colors that give out an elegant vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Similarly, choosing more lively and vibrant colors would work well if you\u2019re striving for a creative brand image. It all comes down to what you want for the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But do keep in mind that <a href=\"http:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\" target=\"_blank\" rel=\"noopener noreferrer\">if done poorly, color palettes can be quite disastrous<\/a>, so make sure you use the tools and, if necessary, consult with a professional team too.<\/span><\/p>\n<p><b><i>After that, let the colors paint your story!<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Close your eyes and think of the color blue. Does it bring the image of a happy sky in your mind? What about green? Does it make you feel the warmth and the brush of soft and freshly cut grass? Now open your eyes and think about it &#8211; why did you feel what you [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Color Theory and Color Palettes: Everything You Should Know - GoVisually<\/title>\n<meta name=\"description\" content=\"Color palettes can up your design game if you know how to use them right. 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