{"id":5422,"date":"2020-09-15T16:54:41","date_gmt":"2020-09-15T16:54:41","guid":{"rendered":"http:\/\/143.244.150.201\/?p=5422"},"modified":"2021-04-30T09:09:54","modified_gmt":"2021-04-30T09:09:54","slug":"marketing-compliance","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/marketing-compliance\/","title":{"rendered":"Marketing Compliance: An Easy To Understand Guide For Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you first think about it, marketing compliance can look intimidating. But believe us, it&#8217;s not as difficult as you might be making it out to be in your head. It&#8217;s straightforward to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may be used to thinking about what&#8217;s best for your business. It&#8217;s time to take other stakeholders into account \u2013 including your employees and your customers.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Compliance in marketing is for the customers<\/span><\/i><span style=\"font-weight: 400;\">: to protect their rights and safeguard their privacy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, it means implementing the rules and regulations set by the government. But for creative professionals, it can also mean <\/span><i><span style=\"font-weight: 400;\">designing a strategy to protect brand integrity and consumer trust<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5866e46761\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5866e46761\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#What_Is_Compliance_Regulations_in_Marketing\" title=\"What Is Compliance Regulations in Marketing?\">What Is Compliance Regulations in Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#Why_Is_Marketing_Compliance_Often_Disregarded\" title=\"Why Is Marketing Compliance Often Disregarded?\">Why Is Marketing Compliance Often Disregarded?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#Why_Is_Compliance_in_Marketing_Important\" title=\"Why Is Compliance in Marketing Important?\">Why Is Compliance in Marketing Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#Why_Is_Marketing_Compliance_Difficult\" title=\"Why Is Marketing Compliance Difficult?\">Why Is Marketing Compliance Difficult?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#Marketing_Compliance_Checklist\" title=\"Marketing Compliance Checklist\">Marketing Compliance Checklist<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#1_Awareness\" title=\"1. Awareness\">1. Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#2_Make_Marketing_Compliance_A_Priority\" title=\"2. Make Marketing Compliance A Priority\">2. Make Marketing Compliance A Priority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#3_Involve_Your_Team\" title=\"3. Involve Your Team\">3. Involve Your Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#4_Focus_on_Your_Operations_Department\" title=\"4. Focus on Your Operations Department\">4. Focus on Your Operations Department<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#5_Explore_Solutions_Like_GoVisually_For_Help\" title=\"5. Explore Solutions Like GoVisually For Help\">5. Explore Solutions Like GoVisually For Help<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/marketing-compliance\/#Key_Takeaway\" title=\"Key Takeaway\">Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Compliance_Regulations_in_Marketing\"><\/span><span style=\"font-weight: 400;\">What Is Compliance Regulations in Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing compliance consists of laws that protect consumers from being deluded or deceived by organizations. Administrative units also usually protect consumer protection rights and check how organizations gather, store, or use customer information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for creative content creators, marketing compliance can mean more than just following rules and guidelines. An all-around characterized marketing compliance methodology can include ensuring brand loyalty and consumer trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this, you must maintain oversight of activities, decisions, and changes through the entire content creation process.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Marketing_Compliance_Often_Disregarded\"><\/span><span style=\"font-weight: 400;\">Why Is Marketing Compliance Often Disregarded?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some businesses can sometimes be under the impression that marketing compliance is merely a formality and doesn&#8217;t need to be taken seriously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The truth is, some may even consider it to be an annoyance that&#8217;s better disregarded.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you must realize that compliance isn&#8217;t only for exceptionally controlled enterprises like medical care or financial administrations. It&#8217;s crucial for all types of businesses. And if you dismiss it now, it could cost you a lot in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business ends up overlooking marketing compliance guidelines, you&#8217;ll have to face repercussions. Apart from the fines you&#8217;ll likely have to pay, you could also lose clients, and this will undeniably take a hit on your reputation and brand image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Compliance_in_Marketing_Important\"><\/span><span style=\"font-weight: 400;\">Why Is Compliance in <\/span><span style=\"font-weight: 400;\">Marketing <\/span><span style=\"font-weight: 400;\">Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The impression that you make on potential customers can dramatically impact the number of sales you make. These days, social media has enabled customers to see everything. And this means that you can&#8217;t hide any unethical behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <a href=\"https:\/\/www.mediapost.com\/publications\/article\/247772\/louder-than-words-brand-integrity-and-the-new-age.html\">brand integrity holds more significance today than ever before<\/a>. Most customers expect brands to be utterly authentic on social media and uphold them to high standards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you make a wrong impression on potential customers, it can quickly ruin your relationship with them and tarnish your brand image in the process.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">It&#8217;s just not worth it.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Besides, official laws forbid businesses from certain types of methods (of sale or production) or other deceitful acts. And if federal or State regulators find out that your brand isn&#8217;t abiding by those rules, they can open an investigation, file a lawsuit against you, or even monetarily fine your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compliance guidelines ensure that such a situation doesn&#8217;t arise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Marketing_Compliance_Difficult\"><\/span><span style=\"font-weight: 400;\">Why Is Marketing Compliance Difficult?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to marketing, it&#8217;s easy to disregard things without realizing the consequences. You may believe that as long as you have your marketing, sales, or compliance team check their work to ensure it meets all legal and brand requirements, it should be enough.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">However, that&#8217;s not true.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the world of social media, once you make a mistake, it&#8217;ll end up all over the internet. And let&#8217;s remember that people don&#8217;t forget easily. So, depending on your brand message, you can&#8217;t erase it once it&#8217;s out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must make sure that your message is consistent across all fields of communication, platforms, and advertisements. And this can often be a challenging feat to achieve for marketing teams &#8211; on top of all their responsibilities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Compliance_Checklist\"><\/span><i><span style=\"font-weight: 400;\">Marketing Compliance Checklist<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Awareness\"><\/span>1. Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before anything else, you should be aware of the rules and regulations that your enterprise should follow. Read the guidelines issued by your government and educate yourself on the matter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rules could vary according to the jurisdiction you&#8217;re located in or the type of business you own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you might&#8217;ve heard cases of complaints or problems with other businesses in your area before \u2013 where either the government had to interfere, or they had to be shut down. Look into why these happened and try to avoid making the same mistakes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_Marketing_Compliance_A_Priority\"><\/span>2. Make Marketing Compliance A Priority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;re aware of the kind of rules you should be looking out for, all you need to do is prioritize, not breaking them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And remember that these don&#8217;t necessarily have to be rules set by the State.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, for a skincare store that aims to be vegan and cruelty-free, you must ensure that you prioritize not using any non-vegan ingredients while creating products and never testing on animals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only are your customers watching, but they&#8217;ll know when you don&#8217;t follow through on your promises. By making compliance a priority, you can show them that you genuinely care about their needs. And as a result, it will automatically boost your brand loyalty.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Involve_Your_Team\"><\/span>3. Involve Your Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you genuinely want to stick to compliance guidelines, you must involve your team in the process. By integrating a compliance culture into your business, you can ensure that your business runs smoothly and problem-free \u2013 even when you&#8217;re not around.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the process of efficient collaboration and team-wide cooperation, it&#8217;ll be a lot easier to follow the rules or even push your enterprise in the right direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For you, that could mean having an environmentally friendly production process, or perhaps you want to avoid overpricing products. Whatever it is, a team effort can always yield more effective results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Focus_on_Your_Operations_Department\"><\/span>4. Focus on Your Operations Department<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s probably no other place to be more cautious about than your production lines. While things like financial deception or workforce mistreatment are obvious no-no&#8217;s, it&#8217;s also essential to ensure that your operations department implements compliance guidelines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it&#8217;s not just your mission statement or content that should meet these rules, but also your methods. So, as you encourage your team to internalize and integrate compliance guidelines into all of their work, you should also pay close attention to your operations department.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Explore_Solutions_Like_GoVisually_For_Help\"><\/span>5. Explore Solutions Like GoVisually For Help<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider exploring solutions that are likely to speed up the production process while also giving you ample time to enforce the rules.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this regard, you&#8217;d find <\/span><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> to be your heroic savior. You can edit all your marketing designs and campaigns there and ensure that every aspect is compliant proof.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8062 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-1024x573-1.png\" alt=\"GoVisually-marketing-compliance\" width=\"1024\" height=\"573\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-1024x573-1.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-1024x573-1-300x168.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/09\/GoVisually-1024x573-1-768x430.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can even share these designs with your clients and ensure that there are no glitches at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proofing your marketing work through GoVisually will make it more customer-friendly and mitigate any issues regarding marketing compliance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><span style=\"font-weight: 400;\">Key Takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the business world, you can easily get tempted to ignore compliance policies or even try out quick-fix solutions that aren&#8217;t the most ethical. While this may seem beneficial to you in the short run, it&#8217;ll only <\/span><b>cause worse problems in the future<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that in today&#8217;s age and time, customers can&#8217;t be fooled. They expect brands to uphold their promises and exceed expectations. And if you fail to do so, they often have numerous other substitutes to turn to &#8211; brands who treat them better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why it&#8217;s essential for you and your team to be aware of compliance guidelines and to take steps to ensure you&#8217;re abiding by them proactively.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you first think about it, marketing compliance can look intimidating. But believe us, it&#8217;s not as difficult as you might be making it out to be in your head. It&#8217;s straightforward to understand. You may be used to thinking about what&#8217;s best for your business. It&#8217;s time to take other stakeholders into account \u2013 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Compliance: An Easy To Understand Guide For Your Business<\/title>\n<meta name=\"description\" content=\"For content creators, marketing compliance can mean more than just following rules and guidelines. 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