{"id":4947,"date":"2020-07-31T10:13:33","date_gmt":"2020-07-31T10:13:33","guid":{"rendered":"http:\/\/143.244.150.201\/?p=4947"},"modified":"2020-12-16T05:22:47","modified_gmt":"2020-12-16T05:22:47","slug":"biggest-proofing-mistakes-that-have-cost-businesses-millions","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/","title":{"rendered":"The Biggest Proofing Mistakes That Have Cost Businesses Millions Of Dollars"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5846b8a300\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5846b8a300\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#%E2%80%9CThe_first_impression_is_the_last%E2%80%9D\" title=\"&#8220;The first impression is the last.&#8221;\">&#8220;The first impression is the last.&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#But_Why_Is_That\" title=\"But Why Is That?\">But Why Is That?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Problem_In_Understanding_Graphic_Terms\" title=\"Problem In Understanding Graphic Terms\">Problem In Understanding Graphic Terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#5_Most_Important_Terms_To_Know\" title=\"5 Most Important Terms To Know\">5 Most Important Terms To Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#1_Typography_Leading_and_Tracking_Ascender_and_Descender\" title=\"1. Typography (Leading and Tracking, Ascender and Descender)\">1. Typography (Leading and Tracking, Ascender and Descender)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#2_Hierarchy\" title=\"2. Hierarchy\">2. Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#3_Resolution_and_Contrast\" title=\"3. Resolution and Contrast\">3. Resolution and Contrast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#4_Stock_Photograph\" title=\"4. Stock Photograph\">4. Stock Photograph<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#5_Branding\" title=\"5. Branding\">5. Branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Improper_Kerning_Of_Fonts\" title=\"Improper Kerning Of Fonts\">Improper Kerning Of Fonts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Grammar_and_Spell_Check\" title=\"Grammar and Spell Check\">Grammar and Spell Check<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Body_Copy\" title=\"Body Copy\">Body Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Lorem_Ipsum\" title=\"Lorem Ipsum\">Lorem Ipsum<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Picking_A_Font_Style_That_Is_Hard_To_Read\" title=\"Picking A Font Style That Is Hard To Read\">Picking A Font Style That Is Hard To Read<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Legibility\" title=\"Legibility\">Legibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Alignment\" title=\"Alignment\">Alignment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Selecting_A_Color_Palette_That_Is_Too_Cruel_For_The_Eyes\" title=\"Selecting A Color Palette That Is Too Cruel For The Eyes\">Selecting A Color Palette That Is Too Cruel For The Eyes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#Final_Word\" title=\"Final Word\">Final Word<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: center\"><span class=\"ez-toc-section\" id=\"%E2%80%9CThe_first_impression_is_the_last%E2%80%9D\"><\/span><i><span style=\"font-weight: 400\">&#8220;The first impression is the last.&#8221;<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">We&#8217;ve often heard this phrase in our daily conversations, but do you ever think about how true that might be to your business as well?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, most people assume that it only applies to when meeting other people. However,<\/span><a href=\"https:\/\/smallbusiness.chron.com\/importance-first-impressions-business-23960.html\"> <span style=\"font-weight: 400\">first impressions are just as critical in businesses<\/span><\/a><span style=\"font-weight: 400\">, especially when you&#8217;re devising a pitch for a new client. And nowhere does this saying hold more importance than in the field of graphic designing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span><b>\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"But_Why_Is_That\"><\/span><strong>But Why Is That?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As a graphic designer, you&#8217;re responsible for the designs you create for the client. Since most interactions take place digitally nowadays, a lot of designs are shared in the very initial stages of a pitch or during a project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a way, the designs you create become the first impression that a client will come to hold about the company you work for. Whether it is glancing at a logo, surfing the company website, flipping through a brochure, or even looking at a business card, that interaction will play a pivotal role in determining whether they choose to avail the business&#8217;s services or not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That is why there can be no proofing mistake when it comes to selling your design services. But as it happens, the most common proofing mistakes <\/span><i><span style=\"font-weight: 400\">are made in graphic design proofing.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Wondering why? Let&#8217;s find out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Problem_In_Understanding_Graphic_Terms\"><\/span><strong>Problem In Understanding Graphic Terms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Communication is key. We know what you&#8217;re thinking; that you&#8217;ve heard it many times before, but that&#8217;s because it&#8217;s true. However, there&#8217;s a twist to what <\/span><i><span style=\"font-weight: 400\">communication<\/span><\/i><span style=\"font-weight: 400\"> means.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It isn&#8217;t only about your clients telling their needs to you, but more so about <\/span><b>whether or not you understand it<\/b><span style=\"font-weight: 400\"> and vice versa. You can create the most dazzling logos, but if they don&#8217;t meet the specifications set by your client, then you are setting yourself up for failure. And that majorly happens when either of you isn&#8217;t clear on the graphic design jargon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Most_Important_Terms_To_Know\"><\/span><strong>5 Most Important Terms To Know<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Here are the five most important terms that you should be clear on to avoid graphic design proofing mistakes and save your business from losing millions!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Typography_Leading_and_Tracking_Ascender_and_Descender\"><\/span><span style=\"font-weight: 400\">1. Typography (Leading and Tracking, Ascender and Descender)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4953\" aria-describedby=\"caption-attachment-4953\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-4953\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Typography_Anatomy.jpg\" alt=\"What Is Typography?\" width=\"1500\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Typography_Anatomy.jpg 1500w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Typography_Anatomy-300x160.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Typography_Anatomy-1024x546.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Typography_Anatomy-768x410.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-4953\" class=\"wp-caption-text\">What Is Typography? <a href=\"https:\/\/www.shillingtoneducation.com\/blog\/what-is-typography\/\" target=\"_blank\" rel=\"noopener noreferrer\">shillingtoneducation.com<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Typography refers to the style in which text is arranged. It is a visual display of how your text will look in the design. Now, there are a couple of terms that you should know in terms of typography, such as:<\/span><\/p>\n<p><b>Leading:<\/b><span style=\"font-weight: 400\"> It refers to how a text is spaced vertically and determines the readability of the text.<\/span><\/p>\n<p><b>Tracking:<\/b><span style=\"font-weight: 400\"> It determines the adjustment of space between the letters in a word. Remember, shorter words should be spaced out more and flush lines should be created between headings and subheadings to improve readability.<\/span><\/p>\n<p><b>Ascender:<\/b><span style=\"font-weight: 400\"> It is the vertical stem that is found on the mean line of the font. Texts in this space should be small, focused on supporting or introducing a topic.<\/span><\/p>\n<p><b>Descender:<\/b><span style=\"font-weight: 400\"> It is the text that extends below the baseline of a font. Texts that are not so significant should be fitted here, such as simple taglines or embellishments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">All of this may sound very boring and unnecessary to you, but remember, a single mistake in spelling or numbers can potentially cause your company losses worth millions of dollars.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you think we&#8217;re exaggerating, let&#8217;s take a look at what happened with Mizuho Securities Co., which was offering single shares at 610,000 apiece. A simple, unnoticeable error in typography caused the two quantities to be switched in their place, meaning that the company was now selling 610,000 pieces at the price of one yen!<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a day, the company<\/span><a href=\"https:\/\/economictimes.indiatimes.com\/markets\/stocks\/news\/oops-a-brief-history-of-some-of-the-markets-worst-fat-fingers\/mizuhos-345-million-typo\/slideshow\/67683875.cms\"> <span style=\"font-weight: 400\">incurred losses worth 340 million dollars<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Hierarchy\"><\/span><span style=\"font-weight: 400\">2. Hierarchy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4954\" aria-describedby=\"caption-attachment-4954\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-4954\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/illustration-designprinciple-hierarchy.png\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/illustration-designprinciple-hierarchy.png 800w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/illustration-designprinciple-hierarchy-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/illustration-designprinciple-hierarchy-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4954\" class=\"wp-caption-text\">Design Principle: Hierarchy by <a href=\"https:\/\/dribbble.com\/MelTaube\" target=\"_blank\" rel=\"noopener noreferrer\">Melanie Taube<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Just like any hierarchical system, hierarchy in designing refers to how elements in your design page are displayed to convey their importance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your text should be organized in a smooth and engaging flow so that the reader doesn&#8217;t lose interest. Keep the following tips in mind if you want to avoid proofing mistakes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make your headings and subheadings larger in font to reduce the risk of any mistake.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use color contrasts to increase the visual appeal of the text.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Isolate essential points in the text, such as the company&#8217;s name, by highlighting them.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always remember to place your logos in the top leftmost corner of the page.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Resolution_and_Contrast\"><\/span><span style=\"font-weight: 400\">3. Resolution and Contrast<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4955\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Contrast-and-Resolution.jpg\" alt=\"\" width=\"604\" height=\"287\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Contrast-and-Resolution.jpg 604w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Contrast-and-Resolution-300x143.jpg 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t want to be rejected right away, use high-resolution pictures. The higher the resolution, the better it&#8217;s quality!<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, contrast is the degree of difference between two images that are juxtaposed on each other. Contrasting dark and light colors make the interface more appealing and make it easy for you to detect any mistakes during proofing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are various contrasts that you can also use to your advantage in enhancing the appearance of your design, such as the contrast between color temperatures and hues, as well as between organic and geometric shapes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Stock_Photograph\"><\/span><span style=\"font-weight: 400\">4. Stock Photograph<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4956\" aria-describedby=\"caption-attachment-4956\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4956\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/dribbble-img-1.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/dribbble-img-1.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/dribbble-img-1-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/dribbble-img-1-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4956\" class=\"wp-caption-text\">$3 stock photos by <a href=\"https:\/\/dribbble.com\/pawelkadysz\" target=\"_blank\" rel=\"noopener noreferrer\">Pawel Kadysz<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Get this, using licensed images without copyright permission can cost you millions of dollars. Don&#8217;t make the mistake of simply copying an image from another designer without giving them the due credit.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead, you can opt for a stock photograph, which is a professionally shot picture available online for licensing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Branding\"><\/span><span style=\"font-weight: 400\">5. Branding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4728\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/2.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/2.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/2-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/2-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Branding represents the <\/span><i><span style=\"font-weight: 400\">identity<\/span><\/i><span style=\"font-weight: 400\"> of the company or business. That is why there&#8217;s no room for mistakes there. You should only be using the <\/span><a href=\"http:\/\/govisually.com\/blog\/6-steps-to-a-successful-brand\/\"><span style=\"font-weight: 400\">best branding practices<\/span><\/a><span style=\"font-weight: 400\"> to ensure success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To start, you should know these three terms when it comes to branding:<\/span><\/p>\n<p><b>Brandmark: <\/b><span style=\"font-weight: 400\">It is a type of logo where a symbol is used in place of the company&#8217;s name, such as Apple or Pepsi.<\/span><\/p>\n<p><b>Logotype: <\/b><span style=\"font-weight: 400\">It is a logo that has the company&#8217;s name designed aesthetically, such as Coca Cola.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improper_Kerning_Of_Fonts\"><\/span><strong>Improper Kerning Of Fonts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4957\" aria-describedby=\"caption-attachment-4957\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4957 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Brandbook-e1596192367294.jpg\" alt=\"\" width=\"800\" height=\"386\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Brandbook-e1596192367294.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Brandbook-e1596192367294-300x145.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Brandbook-e1596192367294-768x371.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4957\" class=\"wp-caption-text\">Brandbook process by <a href=\"https:\/\/dribbble.com\/Pragmatika\" target=\"_blank\" rel=\"noopener noreferrer\">Pragmatika<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The second reason why proofing mistakes can occur is because of kerning. It is the adjustment of space between two characters in your text. Its purpose is to make your design more proportional and pleasing by evening out the space between letters.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kerning is essential to prevent awkward gaps and interactions between your letters in the design. These mistakes become especially visible in large, bold font text, where letters are sometimes squeezed so tightly together, or spaced so far apart, that even the meaning of the text may change.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grammar_and_Spell_Check\"><\/span><strong>Grammar and Spell Check<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4958\" aria-describedby=\"caption-attachment-4958\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4958\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Grammarly.png\" alt=\"\" width=\"640\" height=\"400\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Grammarly.png 640w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Grammarly-300x188.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-4958\" class=\"wp-caption-text\"><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The third kind of proofing mistake is the one that a lot of graphic designers might think has nothing to do with their domain; grammar and spell-check. But they&#8217;re wrong!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s because while the content team is primarily responsible for the grammar and spell check in a document, ensuring that no such errors occur in the final design is your job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To eradicate those errors, make sure you know these two basic graphic jargon:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Body_Copy\"><\/span><span style=\"font-weight: 400\">Body Copy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This is the essence of your design; it is also the final stage in a customer&#8217;s consideration of your work that will decide whether they will be interested or not. If you&#8217;ve managed to make a unique, appealing logo, and have organized your work in a way that invites the eye to consider it, then congratulations! You&#8217;ve made it. Well, <\/span><i><span style=\"font-weight: 400\">almost<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now the customer will finally invest some time in your product by sitting down to read it. So, make sure your design attracts their attention and there are no errors in it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lorem_Ipsum\"><\/span><span style=\"font-weight: 400\">Lorem Ipsum<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">For those of you who might end up seeing it as a spelling mistake, it&#8217;s not. It&#8217;s a universal dummy text that is used as a way of checking the form your work will take when you have filled it in with the text.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Picking_A_Font_Style_That_Is_Hard_To_Read\"><\/span><strong>Picking A Font Style That Is Hard To Read<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4959\" aria-describedby=\"caption-attachment-4959\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4959\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering.jpg\" alt=\"Probably most unreadable lettering\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Probably-most-unreadable-lettering-1536x1152.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-4959\" class=\"wp-caption-text\">Probably most unreadable lettering by <a href=\"https:\/\/dribbble.com\/SNCH\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Sanchencko<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Do you ever find a stunning design, except that the font is a disaster, and that just puts you off? We get you!<\/span><\/p>\n<p><span style=\"font-weight: 400\">That is why not picking the right font style is one of the major crimes you can commit while proofing the design. It&#8217;s because if your audience can&#8217;t read it correctly, they&#8217;d end up not purchasing from you since they couldn&#8217;t understand the information, and surely you don&#8217;t want that. To avoid that, you can opt for the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=eFROcdYki_c&amp;feature=youtu.be\"><span style=\"font-weight: 400\">best free font pairs<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, make sure you&#8217;re aware of legibility and alignment rules while proofing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Legibility\"><\/span><span style=\"font-weight: 400\">Legibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It is merely a measure of how easy-to-read your text is. Remember that if a design requires even a little bit of concentration to be readable, customers will just move on rather than waste their time trying to understand the wording. Serif or Sans Serif interfaces are ideal for making your work easily distinguishable and understandable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alignment\"><\/span><span style=\"font-weight: 400\">Alignment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It is the lining up of your elements to achieve balance and order. Without any order, you&#8217;re just writing gibberish in your design.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Selecting_A_Color_Palette_That_Is_Too_Cruel_For_The_Eyes\"><\/span><strong>Selecting A Color Palette That Is Too Cruel For The Eyes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_4960\" aria-describedby=\"caption-attachment-4960\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4960\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/color_palette_01_4x.jpg\" alt=\"Color Palette\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/color_palette_01_4x.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/color_palette_01_4x-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/color_palette_01_4x-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-4960\" class=\"wp-caption-text\">Color Palette 01 by <a href=\"https:\/\/dribbble.com\/Alireza_haaaf\" target=\"_blank\" rel=\"noopener noreferrer\">Alireza Haaaf<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Everyone knows that color is the one ingredient that will breathe life into your work. But only a few know how to apply that to make their work more lively. As a general piece of advice, you should focus on a single strategy and select colors that adhere to it. Otherwise, your color palette can turn out to be disastrous.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One possible technique is the <\/span><b>monochrome<\/b><span style=\"font-weight: 400\"> look, which only includes various shades of a single color. Use it to give your work a sober, professional feel.<\/span><\/p>\n<p><b>Analogous<\/b><span style=\"font-weight: 400\"> is a similar technique that chooses three colors that are similar to each other. You can use this palette to convey a mood or emotion.<\/span><\/p>\n<p><b>Complementary<\/b><span style=\"font-weight: 400\"> is a more bold approach that takes two colors that are opposite to one another. Make sure that you choose colors that look good paired together instead of giving an awkward feel. Similar to this is the <\/span><b>triadic<\/b><span style=\"font-weight: 400\"> approach, which selects three colors in place of four.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">You&#8217;d be surprised to know that<\/span><a href=\"https:\/\/www.verywellmind.com\/color-psychology-2795824\"> <span style=\"font-weight: 400\">colors have an observable effect on people&#8217;s moods and behavior<\/span><\/a><span style=\"font-weight: 400\">. So, before deciding on what colors to choose, ask yourself this: what sort of people will your client&#8217;s business attract, and what would be the best mood to establish for them?<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4949\" aria-describedby=\"caption-attachment-4949\" style=\"width: 1950px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4949 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors.jpg\" alt=\"colors and meanings\" width=\"1950\" height=\"993\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors.jpg 1950w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors-300x153.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors-1024x521.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors-768x391.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/colors-1536x782.jpg 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><figcaption id=\"caption-attachment-4949\" class=\"wp-caption-text\">Source: UXPlanet.org<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span><span style=\"font-weight: 400\">Final Word<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Well, there you have it! These are a few easy techniques and ideas you can keep in mind while proofing for graphic design. If you follow them correctly, you might just end up saving billions for your business or company. And more importantly, it will help you elevate your work and make it more appealing!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The first impression is the last.&#8221; We&#8217;ve often heard this phrase in our daily conversations, but do you ever think about how true that might be to your business as well? Well, most people assume that it only applies to when meeting other people. However, first impressions are just as critical in businesses, especially when [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Biggest Proofing Mistakes That Have Cost Businesses Millions Of Dollars<\/title>\n<meta name=\"description\" content=\"Here are a few easy techniques and ideas you should keep in mind while correcting the biggest proofing mistakes for a million-dollar company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Proofing Mistakes That Have Cost Businesses Millions Of Dollars\" \/>\n<meta property=\"og:description\" content=\"Here are a few easy techniques and ideas you should keep in mind while correcting the biggest proofing mistakes for a million-dollar company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T10:13:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-16T05:22:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Template_1_Title_A-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\",\"url\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\",\"name\":\"The Biggest Proofing Mistakes That Have Cost Businesses Millions Of Dollars\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Template_1_Title_A-1.png\",\"datePublished\":\"2020-07-31T10:13:33+00:00\",\"dateModified\":\"2020-12-16T05:22:47+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Here are a few easy techniques and ideas you should keep in mind while correcting the biggest proofing mistakes for a million-dollar company.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Template_1_Title_A-1.png\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/Template_1_Title_A-1.png\",\"width\":1920,\"height\":1080,\"caption\":\"Biggest Proofing Mistakes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/biggest-proofing-mistakes-that-have-cost-businesses-millions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Biggest Proofing Mistakes That Have Cost Businesses Millions Of Dollars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - 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