{"id":15484,"date":"2024-10-01T18:50:02","date_gmt":"2024-10-01T18:50:02","guid":{"rendered":"https:\/\/govisually.com\/?p=15484"},"modified":"2024-10-01T18:50:02","modified_gmt":"2024-10-01T18:50:02","slug":"5-trendiest-food-labeling-certifications-every-brand-owner-should-know","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/","title":{"rendered":"Top 5 must-have food certifications to boost your brand\u2019s appeal"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Did you know there are about 300,000 food certifications worldwide? That&#8217;s an overwhelming number, right? And yet, it&#8217;s growing every day! The global food certification market is growing at a <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.precedenceresearch.com\/food-certification-market\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CAGR of 10.45% to reach USD 27.34 billion by 2033<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We all know that picking the right food labels isn&#8217;t just another task.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s a demanding, attention-taking, carefully curated process that can&#8217;t go wrong at all. Because one wrong label could lead to some of the worst consequences\u2014we are talking about <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/govisually.com\/blog\/3-food-recalls-that-cost-brands-millions\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">product recalls, hefty fines, or even lasting damage to your brand&#8217;s reputation<\/span><\/a><span data-preserver-spaces=\"true\">. It&#8217;s the kind of mistake that can set you back years.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">GoVisually&#8217;s team has compiled a list of the top 5 trendiest food labeling certifications in this guide that can significantly boost your brand&#8217;s revenue and open up new market opportunities.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unlike other blogs, we&#8217;re not here to confuse you with technical jargon. We&#8217;ll break down what each certification means for your business clearly and straightforwardly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By the time you&#8217;re done reading, you&#8217;ll have a clear picture of which certifications matter for your products. You&#8217;ll know what it takes to get them and how they&#8217;ll impact your bottom line.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c57ed34eb9c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c57ed34eb9c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#Why_do_food_labeling_certifications_matter\" title=\"Why do food labeling certifications matter?\">Why do food labeling certifications matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#1_Builds_consumer_trust\" title=\"1. Builds consumer trust\">1. Builds consumer trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#2_Ensures_regulatory_compliance_for_the_products\" title=\"2. Ensures regulatory compliance for the products\">2. Ensures regulatory compliance for the products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#3_Lets_you_tap_into_the_lucrative_markets_easily\" title=\"3. Lets you tap into the lucrative markets easily\">3. Lets you tap into the lucrative markets easily<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#Top_5_food_labeling_certifications\" title=\"Top 5 food labeling certifications\">Top 5 food labeling certifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#1_USDA_Organic_Certifcation\" title=\"1. USDA Organic Certifcation\">1. USDA Organic Certifcation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#2_Non-GMO_Project_Verified\" title=\"2. Non-GMO Project Verified\u00a0\">2. Non-GMO Project Verified\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#3_Gluten-Free_Certification\" title=\"3. Gluten-Free Certification\">3. Gluten-Free Certification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#4_Certified_Vegan\" title=\"4. Certified Vegan\">4. Certified Vegan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#5_Fair_Trade_Certification\" title=\"5. Fair Trade Certification\">5. Fair Trade Certification<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/5-trendiest-food-labeling-certifications-every-brand-owner-should-know\/#Whats_next\" title=\"What&#8217;s next?\">What&#8217;s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_food_labeling_certifications_matter\"><\/span><span data-preserver-spaces=\"true\">Why do food labeling certifications matter?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">For CPG brand owners, labeling certifications aren&#8217;t just there to make the packaging look aesthetic\u2014but they hold more significance than that. Labeling certifications are strategic assets that majorly impact brand performance and consumer trust.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s analyze why labeling certification matters point by point here:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Builds_consumer_trust\"><\/span><span data-preserver-spaces=\"true\">1. Builds consumer trust<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Thanks to social media and other online resources, consumers are more aware of their eating habits and the products they buy. So now consumers scrutinize the product labels more thoroughly than ever.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"> In fact, a\u00a0 <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fmi.org\/newsroom\/news-archive\/view\/2020\/06\/23\/new-research-from-fmi-and-label-insight-reveals-omnichannel-grocery-shoppers-see-transparency-as-essential-across-in-store-and-online-shopping-channels\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">2020 study by the Food Industry Association (FMI)<\/span><\/a><span data-preserver-spaces=\"true\"> shows that 81% of consumers reported that transparency is important to them when shopping for food.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And food labeling certifications directly address this consumer need for transparency.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When a trusted third-party organization verifies your product claims, it adds a layer of credibility that goes beyond mere marketing assertions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, a USDA Organic certification tells consumers that your product has met strict government-regulated standards for organic production.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This external validation acts as a powerful trust signal, effectively saying, <\/span><em><span data-preserver-spaces=\"true\">&#8220;Don&#8217;t just take our word for it \u2013 an independent expert has verified our claims.<\/span><\/em><span data-preserver-spaces=\"true\">&#8221; By investing in relevant certifications, CPG brands can bridge the trust gap with consumers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is not just an assumption; these claims are factual and backed up by data. Look at the data from<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fairtradeamerica.org\/why-fairtrade\/global-impact\/reports-trends\/2021-globescan-fairtrade-the-sustainable-shopper\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> FairTrade America&#8217;s report here<\/span><\/a><span data-preserver-spaces=\"true\">:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">57% of consumers trust FairTrade Mark<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">73% report they trust MSC claims<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">41% recognize Fair Trade Mark<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Ensures_regulatory_compliance_for_the_products\"><\/span><span data-preserver-spaces=\"true\">2. Ensures regulatory compliance for the products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">In 2022-2023, the major percentage of food recalls occurred due to undeclared allergens\u2014another label issue. The<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fda.gov\/safety\/recalls-market-withdrawals-safety-alerts\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> FDA report says <\/span><\/a><span data-preserver-spaces=\"true\">undeclared labels led to\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">47% of food recalls in 2022\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">63% of recalls in 2023\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Proper certifications help ensure compliance with regulations, how? Let&#8217;s understand here.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Standardized Processes: <\/span><\/strong><span data-preserver-spaces=\"true\">Certification programs often require brands to implement rigorous quality control and documentation processes. These standardized procedures help ensure that products consistently meet regulatory requirements.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Regular Audits: <\/span><\/strong><span data-preserver-spaces=\"true\">Most certification programs involve periodic audits by third-party inspectors. These audits serve as additional checkpoints, helping brands identify and correct potential compliance issues before they lead to regulatory violations.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Up-to-date Information: <\/span><\/strong><span data-preserver-spaces=\"true\">Certification bodies stay updated on regulatory changes and update their standards accordingly. By maintaining certifications, brands indirectly ensure they&#8217;re keeping pace with evolving regulations.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Allergen Management: <\/span><\/strong><span data-preserver-spaces=\"true\">Many certifications, such as Gluten-Free or Allergen-Free certifications, require stringent allergen control measures.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Lets_you_tap_into_the_lucrative_markets_easily\"><\/span><span data-preserver-spaces=\"true\">3. Lets you tap into the lucrative markets easily<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The food retail industry has become extremely competitive due to changing consumer preferences, eCommerce growth, and other factors. It led to a landscape where standing out on the shelf &#8211; physical or digital &#8211; is more challenging than ever. So, in this environment, food labeling certifications can be used as a powerful tool for market access and differentiation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/ota.com\/news\/press-releases\/21755\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Organic Trade Association<\/span><\/a><span data-preserver-spaces=\"true\">, organic food sales in the U.S. reached $61.9 billion in 2020, up 12.4% from the previous year. With this rise in organic products, many retailers have realized the potential of certifications as a gateway to lucrative markets.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Food labeling certifications can also help.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Retailer Requirements:<\/span><\/strong><span data-preserver-spaces=\"true\"> Premium retailers often have strict standards for the products they stock. For instance,<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.wholefoodsmarket.com\/quality-standards\/organic\/organic-labeling\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\"> Whole Foods Market<\/span><\/a><span data-preserver-spaces=\"true\"> requires all organic products to be certified by a USDA-accredited certifying agency. Without such certification, a brand&#8217;s products may be excluded from these high-value retail spaces, regardless of their quality.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Category Entry:<\/span><\/strong><span data-preserver-spaces=\"true\"> Certifications frequently serve as minimum requirements for entry into specific product categories. In the European Union, products must carry the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.europarl.europa.eu\/topics\/en\/article\/20180404STO00909\/the-eu-s-organic-food-market-facts-and-rules-infographic#:~:text=Organic%20labelling%20and%20logo,they%20comply%20with%20the%20rules.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">E.U. organic logo to be sold as &#8220;organic<\/span><\/a><span data-preserver-spaces=\"true\">.&#8221; <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> makes certification a prerequisite for accessing entire market segments.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">E-commerce Visibility:<\/span><\/strong><span data-preserver-spaces=\"true\"> With the growth of online grocery shopping, certifications have become important product attributes for filtering and searching. On platforms like Amazon, customers can filter products by certifications such as &#8220;USDA Organic&#8221; or &#8220;Non-GMO Project Verified.&#8221; Products without these certifications may have reduced visibility in these growing digital channels.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_food_labeling_certifications\"><\/span><span data-preserver-spaces=\"true\">Top 5 food labeling certifications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Certification<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Organic &amp; Natural<\/b><\/td>\n<td><span style=\"font-weight: 400;\">USDA Organic<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Informs that only organic farming practices are cultivated, no synthetic pesticides or GMOs are there<\/span><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Non-GMO Project Verified<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Guarantees no genetically modified organisms, or bioengineered ingredients are present\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Dietary\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Gluten-Free Certification\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ensures the absence of gluten for celiac and gluten-sensitive consumers<\/span><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"font-weight: 400;\">Certified Vegan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No animal products or by-products are present<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Sustainability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">MSC Certified Sustainable Seafood<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Assures of sustainable fishing practices and marine conservation<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"1_USDA_Organic_Certifcation\"><\/span><strong>1. USDA Organic Certifcation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-15486 size-full\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic.png\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic.png 1920w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic-1024x768.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/USDA-Organic-1536x1152.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The organic market of the USA expanded to $6 2 billion dollars in 2020, still seeing new high each year. While the metric does indicate opportunity, it also determines the massive competition in the market.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And that&#8217;s where investing in USDA organic certification will yield the ROI. The USDA Organic Seal is a powerful tool for CPG brands, offering significant market opportunities in the rapidly growing organic sector.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certification not only builds consumer trust but also allows for product differentiation in a competitive marketplace. As the only government-backed marketing claim for organic food sold in the U.S., it assures consumers of the product&#8217;s organic integrity from farm to table.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certification covers all the major food products\u2014 fresh produce, dairy, and packaged goods. It offers tiered labeling options (100% Organic, Organic, Made with Organic Ingredients), providing flexibility for various product compositions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For CPG brands, this certification can justify price premiums &#8211; <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fooddive.com\/news\/why-are-organic-food-prices-dropping\/546806\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">organic products often command 7.5-16.4% higher prices<\/span><\/a><span data-preserver-spaces=\"true\"> than their conventional counterpart. However, ensure compliance with USDA organic regulations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Non-GMO_Project_Verified\"><\/span><span data-preserver-spaces=\"true\">2. Non-GMO Project Verified\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15485 size-full\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification.png\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification.png 1920w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification-1024x768.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/non-gmo-certification-1536x1152.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Non-GMO foods are one of the top trends in the U.S. these days. Since there are controversial studies on consuming GMO food products, most consumers choose to go for non-GMO products.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/finance.yahoo.com\/news\/global-non-gmo-food-market-093800817.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAACf8rQ53hmOnpP16S7_omJC8dWZM_c61eaIV_e40VbRHhvUPs0Nd-OymJTwlIN7161XFA6IbCePQfN1HaW5HZRtttzz80lyPu9v7ef4lzG3wAq2QFV-KAc-McI9X4chJ_TpBQKQ27WicInReD6-3NyzHZu4_UFswfqW9BZmldYDf\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the food market of non-GMO products<\/span><\/a><span data-preserver-spaces=\"true\"> reached $1.9 Billion in 2021, and the market is expected to reach $4.0 Billion by 2027. That&#8217;s why the Non-GMO Project Verified seal is a powerful asset for CPG brands, as it addresses the growing consumer concerns about genetically modified organisms.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certification builds consumer trust and differentiates products in a crowded marketplace.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Non-GMO Project Verification applies to a wide range of products, from single-ingredient commodities to complex processed foods. It offers a clear, binary labeling system &#8211; products <\/span><span data-preserver-spaces=\"true\">either meet the standard or<\/span><span data-preserver-spaces=\"true\"> they don&#8217;t, simplifying consumer choice.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While certification involves ongoing testing and compliance costs, it opens doors to a growing consumer base concerned about GMOs. This certification can be a key element in marketing strategies, appealing to health-conscious and environmentally aware consumers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Gluten-Free_Certification\"><\/span><span data-preserver-spaces=\"true\">3. Gluten-Free Certification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-15487 size-full\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate.png\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate.png 1920w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate-1024x768.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/gluten-free-GFCO-certificate-1536x1152.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The constant expansion of the Gluten-free product market in the graph (below) emphasizes the importance of investing in Gluten-Free Certification. One-third of Americans follow the G.F. diet for medical reasons, while the rest, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/news.unl.edu\/article\/study-concludes-americans-self-diagnose-to-adopt-gluten-free-diets#:~:text=By%20Leslie%20Reed%20%7C%20University%20Communication,follow%20a%20gluten%2Dfree%20diet.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">25%, <\/span><\/a><span data-preserver-spaces=\"true\">follow it diet by choice.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, if your brand offers gluten-free products, we recommend you invest in Gluten-Free Certification.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certification builds trust among celiac and gluten-sensitive consumers and differentiates products in an expanding market segment.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The certificate applies to products, including naturally gluten-free items, specially formulated alternatives for traditionally gluten-containing foods, and others. It offers a clear, binary labeling system that simplifies shopping for gluten-sensitive consumers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Also, know that the Gluten-Free certification is recognized globally, which can potentially open international market opportunities. While certification involves initial and ongoing costs, the long-term results label can include a dedicated consumer base with specific dietary needs.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Certified_Vegan\"><\/span><span data-preserver-spaces=\"true\">4. Certified Vegan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15488 size-full\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan.png\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan.png 1920w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan-1024x768.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/certified-vegan-1536x1152.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Veganism is a rapidly growing trend globally, driven by health, environmental, and ethical concerns. As more consumers adopt plant-based diets, the demand for certified vegan products has surged.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/gluten-free-products-market\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">global vegan food market<\/span><\/a><span data-preserver-spaces=\"true\"> was worth $16.55 billion in 2022 and is expected to grow by 10.7% each year from 2023 to 2030. <\/span><span data-preserver-spaces=\"true\">This<\/span><span data-preserver-spaces=\"true\"> makes the Certified Vegan logo a must for CPG brands targeting this expanding market segment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certification builds trust among vegan consumers and differentiates products in an increasingly competitive plant-based marketplace.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Certified Vegan applies to a wide range of products, from food and beverages to cosmetics and clothing. It offers a clear, binary labeling system &#8211; products <\/span><span data-preserver-spaces=\"true\">either meet the strict vegan standards or<\/span><span data-preserver-spaces=\"true\"> they don&#8217;t, simplifying shopping for vegan consumers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, veganism is a very niche target market consisting of only 230 million people. So before you invest in the market, you should conduct a thorough research on it. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, this <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/viva.org.uk\/lifestyle\/statistics-about-veganism\/#:~:text=A%20survey%20conducted%20by%20Ipsos,people%20(one%20per%20cent).\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">one report from Viva<\/span><\/a><span data-preserver-spaces=\"true\"> compiles and compares the stats of 2-3 surveys to provide detailed and comparative data.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Fair_Trade_Certification\"><\/span><span data-preserver-spaces=\"true\">5. Fair Trade Certification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15489 size-full\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo.png\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo.png 1920w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo-300x225.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo-1024x768.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo-768x576.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/09\/fair-trade-logo-1536x1152.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Fair Trade is a global movement aimed at creating a more equitable and sustainable trade system. It&#8217;s based on the principle that products we buy and sell daily are directly connected to the livelihoods of others around the world.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This certificate is intended for consumers who care about fair labor conditions, environmental impact, and ethical purchasing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, by adding this certificate to your label, you can appeal to these consumers&#8217; sentiments and increase sales for your CPG brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If we look at figures and datas, global fair Trade is a small but growing market with annual sales of <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.theworldcounts.com\/challenges\/state-of-the-planet\/facts-about-fair-trade#:~:text=A%20small%20but%20growing%20market,10%2Dfold%20increase%20since%202004.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">9.5 billion U.S. dollars in 2017<\/span><\/a><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you have a business that<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Prioritizes farmers and workers in supply chains<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Demonstrates commitment to social responsibility<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Appeals to a growing base of conscious consumers<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">And\u00a0 If your target audience includes<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Ethical shopper<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">environmentally conscious consumers<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Health-conscious consumers<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Global-minded shoppers<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">We recommend you get the Fair Trade Certification, as it has the potential to make your brand stand out on the shelves. It&#8217;s going to connect your brand messaging to your target audience, improving the brand reputation and better recognition market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Fair Trade Certification applies to a range of products, from coffee and cocoa to textiles and handicrafts. It offers a clear, recognizable label that simplifies shopping for ethically-minded consumers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What&#8217;s next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By now you have a gained a thorough understanding on labels and how they might fit for your CPG brands. So what&#8217;s next now?<\/p>\n<p>Ensuring label compliance.<\/p>\n<p>Adding certificates to your existing label can cause more complexities in label review process, leading to longer review periods, and then again extending the decided budget. So what&#8217;s the solution?<\/p>\n<p>Experts suggest using AI-powered label review tools like GoVisually, if you want to bring down 1-6 weeks of standard label reviewing periods to 2 minutes. Sounds unrealistic? Use <a href=\"https:\/\/labelscore.ai\/\" target=\"_blank\" rel=\"noopener\">our free label scoreboard<\/a> to experience the magic of our AI-powered label compliance tool.<\/p>\n<p>GoVisually&#8217;s advanced AI-powered tool conducts thorough compliance checks for three major regulatory bodies\u2014FDA, FSA, CFIA. The regulatory check covers<\/p>\n<ul>\n<li>restricted and required keyword checks<\/li>\n<li>claim verification<\/li>\n<li>&#8220;no added sugar&#8221; claim consistency<\/li>\n<li>allergen detection<\/li>\n<li>organic claim validation, etc.<\/li>\n<\/ul>\n<p>Read here to read know <a href=\"https:\/\/govisually.com\/blog\/how-govisually-is-automating-label-compliance-with-ai\/\" target=\"_blank\" rel=\"noopener\">how GoVisually is automating label compliance with its industry leader AI tool<\/a>.<\/p>\n<p data-pm-slice=\"0 0 []\"><em><strong>Disclaimer: While our AI compliance checker is highly accurate, it should be used as a tool to aid human expertise, not replace it. Always consult with qualified professionals for final compliance verification.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know there are about 300,000 food certifications worldwide? That&#8217;s an overwhelming number, right? And yet, it&#8217;s growing every day! The global food certification market is growing at a CAGR of 10.45% to reach USD 27.34 billion by 2033.\u00a0 We all know that picking the right food labels isn&#8217;t just another task.\u00a0 It&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 must-have food certifications to boost your brand\u2019s appeal - GoVisually<\/title>\n<meta name=\"description\" content=\"Here are top 5 food certificates to boost your brand&#039;s appeal &amp; revenue. 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