{"id":14991,"date":"2024-06-05T06:39:51","date_gmt":"2024-06-05T06:39:51","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14991"},"modified":"2024-06-05T06:39:51","modified_gmt":"2024-06-05T06:39:51","slug":"packaging-design-briefs-checklist-experts-verified","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/","title":{"rendered":"Packaging Design Briefs Checklist (Experts Verified)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever visited the store and admired the packaging \u2013 a beautiful box or a stylish bottle that makes you get the product? That is more like it; that must be what the experts mean when they speak of great packaging design! It is, however, not very easy to make the packaging look that amazing, which invariably implies that the packaging works as it should in terms of functionality and branding. Consistently, those who develop packaging must have particular guidelines known as a packaging design brief.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine creating a completely out-of-the-box new business: a juice company. You know it is tasty, delicious, and icy, but how do you design the wrapper to look as fresh and appetizing as possible? Well, that&#8217;s where the concept of the packaging design brief comes into the picture!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a guideline that helps the designers understand what you want in the packaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It provides information about what color to select for designing outer wrapping, what picture to place, or what words to write on it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tools like GoVisually can also help you effortlessly streamline the design review and feedback process, instilling a sense of reassurance and confidence in your ability to manage the design process effectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5806952eb6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5806952eb6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#What_is_a_Packaging_Design_Brief\" title=\"What is a Packaging Design Brief?\">What is a Packaging Design Brief?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#Who_can_use_a_Packaging_Design_Brief\" title=\"Who can use a Packaging Design Brief?\">Who can use a Packaging Design Brief?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#How_to_Write_a_Packaging_Design_Brief_Experts_Verified_Outline\" title=\"How to Write a Packaging Design Brief? Experts Verified Outline.\">How to Write a Packaging Design Brief? Experts Verified Outline.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#1_Project_Overview\" title=\"1. Project Overview\">1. Project Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#2_Objectives_and_Goals\" title=\"2. Objectives and Goals\">2. Objectives and Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#3_Target_Audience\" title=\"3. Target Audience\">3. Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#4_Brand_Positioning_and_Messaging\" title=\"4. Brand Positioning and Messaging\">4. Brand Positioning and Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#5_Competitive_Landscape\" title=\"5. Competitive Landscape\">5. Competitive Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#6_Design_Requirements_and_Constraints\" title=\"6. Design Requirements and Constraints\">6. Design Requirements and Constraints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#7_Deliverables_and_Timeline\" title=\"7. Deliverables and Timeline\">7. Deliverables and Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#8_Evaluation_Criteria\" title=\"8. Evaluation Criteria\">8. Evaluation Criteria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#9_Budget\" title=\"9. Budget\">9. Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Packaging_Design_Brief\"><\/span><b>What is a Packaging Design Brief?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/govisually.com\/blog\/how-to-write-a-packaging-design-brief\/\"><span style=\"font-weight: 400;\">The packaging design brief<\/span><\/a><span style=\"font-weight: 400;\"> is a powerful tool that allows you to communicate your vision to designers, ensuring your product&#8217;s packaging is exactly as you envision. It&#8217;s like a detailed checklist that guides designers in creating a design that aligns with your brand and resonates with your target audience.<\/span><\/p>\n<p><iframe title=\"What Makes A Good Design Brief? (Ep 2\/4)  |  Free Example  |  Design Insights\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OBLcDeZB1NE?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/143.244.150.201\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Inside the design brief, you can explain:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your product is<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who it&#8217;s for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is more appropriate here to specify such things as what colors and logos are to be used<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are certain specifications that packaging should adhere to or meet in case there are special considerations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is a way of providing hints on what the designers can use to create the right, unique packaging for the product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_can_use_a_Packaging_Design_Brief\"><\/span><b>Who can use a Packaging Design Brief?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A packaging design brief is a tool that values your input, whether you are ordering packaging for a large company or starting your own business. It ensures that you get exactly what you want, making you an integral part of the design process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The packaging brief is targeted towards professionals from the labeling and packaging industry and departments, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Managers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing &amp; Branding Professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPG Startup Owners<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As Jon Morgan illustrates, <\/span><i><span style=\"font-weight: 400;\">&#8220;If we&#8217;re redesigning packaging for an eco-friendly cleaning product, the overview should highlight the brand&#8217;s commitment to sustainability and its target audience.&#8221;<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_a_Packaging_Design_Brief_Experts_Verified_Outline\"><\/span><b>How to Write a Packaging Design Brief? Experts Verified Outline.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At first, writing an<\/span><a href=\"http:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/\"> <span style=\"font-weight: 400;\">efficient packaging design brief<\/span><\/a><span style=\"font-weight: 400;\"> may seem like quite a staggering task, but do not worry! Here&#8217;s what the professionals want you to know about things that should be included in your design brief. Let&#8217;s go through them one by one:<\/span><\/p>\n<p><iframe title=\"From Brief to Shelf: How to Design Packaging that Makes a Lasting Impression\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xuwEbq-YjHk?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/143.244.150.201\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Project_Overview\"><\/span><b>1. Project Overview<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The designer really wants you to introduce your product and explain why it is awesome. This helps the designers understand what they are doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you invented a new kind of juice box, you could say something like: &#8220;My product is a juice box that comes with an in-built straw and a convenient twist-off cap. The juice is made with 100% real fruit and has no added sugar, so it is very healthy and tasty.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, by presenting them with an overview, the designers will understand that your juice box is all about leading a healthy lifestyle, being fun and easy to consume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Priyanka Swamy, CEO of Perfect Locks LLC, emphasizes, this section should include a <\/span><i><span style=\"font-weight: 400;\">&#8220;Product Description&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> that accurately captures the essence of the packaged item.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Objectives_and_Goals\"><\/span><b>2. Objectives and Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After conceptualizing the packaging, you must inform the designers what you expect it to achieve. Do you want it to be exquisite on the shelf? Or would you like it to be straightforward for others to open?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Jon Morgan wisely advises,<\/span><i><span style=\"font-weight: 400;\"> &#8220;specific, measurable goals help the creative team focus their efforts and measure the project&#8217;s success.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now, for your juice box, you can mention &#8220;The major idea behind the packaging is to grab people&#8217;s attention at stores and perhaps compel them to taste the juice. The design, therefore, needs to be beautiful, attractive, and cheerful.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Target_Audience\"><\/span><b>3. Target Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As Wishine Ali notes, &#8220;Understanding the target audience is paramount in creating impactful messaging and design.&#8221; This information will guide design decisions to ensure the packaging speaks directly to the intended audience, increasing the likelihood of capturing their attention and driving purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding your target audience is crucial in designing impactful packaging. Whether your product is for children, young adults, or a specific demographic, the design brief helps designers create a design that appeals to your target viewers, increasing the likelihood of capturing their attention and driving purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your juice box is for kids, you could say, &#8216; When choosing the coverage, I aimed at children aged 6 to 12. &#8216;They are playful, like vivid colors and fun characters, and want healthy snacks.&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also include details like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics (age, gender, location, income, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Psychographics (values, interests, lifestyles)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preferences and pain points related to your product category<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Brand_Positioning_and_Messaging\"><\/span><b>4. Brand Positioning and Messaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even experts recommend including &#8220;Brand Guidelines (Logo, Colors, Typography)&#8221; to maintain a cohesive brand experience across all touchpoints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, if your product has a unique logo or colors that appear on its package, you need to inform the designers. This way, they will ensure that the packaging you get best represents your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose your juice box brand is named &#8220;Fruity Blast,&#8221; and the logo on the box is an image of a large orange with a straw. You could tell the designers: &#8220;The three distinct colors of my brand are orange, green, and blue, and my logo is the &#8216;Fruity Blast&#8217; swirly orange with a straw.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Competitive_Landscape\"><\/span><b>5. Competitive Landscape<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there are other products like yours, go to the respective brand&#8217;s website, look at their packaging designs, and consider what you like\/dislike or wouldn&#8217;t do when designing your own product. This will help them make yours stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could say, &#8220;I think using bright colors and creating fun characters, as seen on MoguMogu&#8217;s boxes, are good because they get people interested, but I don&#8217;t like that they use many words and make the design a bit confusing. I want it to be easy.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Design_Requirements_and_Constraints\"><\/span><b>6. Design Requirements and Constraints<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Experts recommend this section cover &#8220;Packaging Specifications (Dimensions, Materials), Compliance, and Legal Requirements&#8221; to ensure the final design meets all necessary criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, it is essential that if there is something that the packaging has to do in specifics \u2013 whether it is easy to open or must display some information \u2013 the designers must know it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With your juice box, you might say: Depending on the packaging type, there should be a place to print the nutritional information and the ingredients list; the packaging should be easy for a child to open and close\u2014with no mess\u2014to get to the cap.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Deliverables_and_Timeline\"><\/span><b>7. Deliverables and Timeline<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For their time management, the designers must also be informed of the date by which the packaging design is expected to be completed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could tell them: As you may know, I plan to begin selling my juice boxes at the back-to-school fair, and that is why I require the final packaging design by August 1st.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, understand what Joe Bowab mentioned. He said, <\/span><i><span style=\"font-weight: 400;\">&#8220;Agency briefs might include contractual and legal aspects&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> related to deliverables, which should be outlined in this section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Evaluation_Criteria\"><\/span><b>8. Evaluation Criteria<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Explain to the designers what factors will influence your perception of whether their design is good or not. Will you go in and ask other people what they expect? Or will you check if it matches your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your juice box, you might say: Depending on its design, I will be able to present it to a couple of age groups and get their opinion on it. I also need to ensure that the design follows my brand colors and logo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Budget\"><\/span><b>9. Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jon Morgan reminds us, <\/span><i><span style=\"font-weight: 400;\">&#8220;Understanding the financial parameters can guide the creative process and ensure that the proposed solutions are feasible within the given constraints.&#8221;\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, inform the designers about the amount of money you have in your budget for the packaging design. This helps them ensure they do not extend their spending beyond the agreed amount of money by your side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a start-up selling lemonade, the budget can be extremely small. But if you are a big company, you can spend more money. Either way, it&#8217;s essential to let the designers know so you could say something like: I would like to pay $500 on packaging design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we know that writing a packaging design brief is not as complex as rocket science let us level up. The next best thing you can do is to write down questions that you believe the designers of your product should answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By putting all these constituent parts into your page, you will, in effect, be outlining a complete design reference that will enable designers to find how to design the perfect box, bottle, or any other package for your product. But let me tell you this: as it has been said before, in the decision-making of packaging design, it is possible that your juice box (or whatever) will become a true hero among the background of shelves with competitors!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you want assistance making the design process easier, consider tools such as GoVisually. Our easily accessible and practical solutions allow for seamless communication and feedback, bringing iconic labels to market more quickly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever visited the store and admired the packaging \u2013 a beautiful box or a stylish bottle that makes you get the product? That is more like it; that must be what the experts mean when they speak of great packaging design! It is, however, not very easy to make the packaging look that [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging Design Briefs Checklist (Experts Verified) - GoVisually<\/title>\n<meta name=\"description\" content=\"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design Briefs Checklist (Experts Verified) - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T06:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Payal Rajpoot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Payal Rajpoot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/\",\"url\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/\",\"name\":\"Packaging Design Briefs Checklist (Experts Verified) - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png\",\"datePublished\":\"2024-06-05T06:39:51+00:00\",\"dateModified\":\"2024-06-05T06:39:51+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752\"},\"description\":\"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png\",\"width\":1920,\"height\":1080,\"caption\":\"Packaging Design Briefs Checklist (Experts Verified) by GoVisually\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Packaging Design Briefs Checklist (Experts Verified)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; Approval Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/govisually.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752\",\"name\":\"Payal Rajpoot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g\",\"caption\":\"Payal Rajpoot\"},\"description\":\"Writer and content strategist at GoVisually\",\"url\":\"https:\/\/govisually.com\/blog\/author\/payal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Packaging Design Briefs Checklist (Experts Verified) - GoVisually","description":"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/","og_locale":"en_US","og_type":"article","og_title":"Packaging Design Briefs Checklist (Experts Verified) - GoVisually","og_description":"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.","og_url":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/","og_site_name":"GoVisually","article_published_time":"2024-06-05T06:39:51+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png","type":"image\/png"}],"author":"Payal Rajpoot","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Payal Rajpoot","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/","url":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/","name":"Packaging Design Briefs Checklist (Experts Verified) - GoVisually","isPartOf":{"@id":"https:\/\/govisually.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage"},"image":{"@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage"},"thumbnailUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png","datePublished":"2024-06-05T06:39:51+00:00","dateModified":"2024-06-05T06:39:51+00:00","author":{"@id":"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752"},"description":"Want to make most ROI on packaging cost? Deploy a design brief. Learn what experts suggests on creating design brief for packaging here.","breadcrumb":{"@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#primaryimage","url":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png","contentUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/06\/Packaging-Design-Briefs-Checklist-Experts-Verified.png","width":1920,"height":1080,"caption":"Packaging Design Briefs Checklist (Experts Verified) by GoVisually"},{"@type":"BreadcrumbList","@id":"https:\/\/govisually.com\/blog\/packaging-design-briefs-checklist-experts-verified\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/govisually.com\/"},{"@type":"ListItem","position":2,"name":"Packaging Design Briefs Checklist (Experts Verified)"}]},{"@type":"WebSite","@id":"https:\/\/govisually.com\/#website","url":"https:\/\/govisually.com\/","name":"GoVisually","description":"GoVisually - Online Proofing, Design Review &amp; Approval Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/govisually.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752","name":"Payal Rajpoot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g","caption":"Payal Rajpoot"},"description":"Writer and content strategist at GoVisually","url":"https:\/\/govisually.com\/blog\/author\/payal\/"}]}},"_links":{"self":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14991"}],"collection":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/comments?post=14991"}],"version-history":[{"count":1,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14991\/revisions"}],"predecessor-version":[{"id":14992,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14991\/revisions\/14992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media\/14954"}],"wp:attachment":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media?parent=14991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/categories?post=14991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/tags?post=14991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}