{"id":14433,"date":"2024-04-01T19:11:04","date_gmt":"2024-04-01T19:11:04","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14433"},"modified":"2024-04-04T07:07:16","modified_gmt":"2024-04-04T07:07:16","slug":"top-5-sustainable-packaging-trends-to-watch-out-in-2024","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/","title":{"rendered":"Top 5 Sustainable Packaging Trends to Watch Out in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know? The <\/span><a href=\"https:\/\/buyinggreen.triviumpackaging.com\/\"><span style=\"font-weight: 400;\">Buying Green Report<\/span><\/a><span style=\"font-weight: 400;\"> 2023 shows that 59% of consumers prioritize recyclability and sustainability when buying products. In fact, as per a study by <\/span><a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/2022-consumer-study\"><span style=\"font-weight: 400;\">IBM<\/span><\/a><span style=\"font-weight: 400;\">, more than 50% of consumers are willing to pay extra for sustainable goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These stats aren\u2019t just numbers but proof that mere feel-good greenwashing won\u2019t work anymore. The consumer mindset is changing, and companies must adapt to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This paradigm shift is why we have tried to summarize the packaging designs trending in 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll read:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which trends in sustainable packagin<\/span><b>g<\/b><span style=\"font-weight: 400;\"> are making waves in the market?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Examples of environmentally friendly packaging solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical tips on how you can do the same for your own design<\/span><\/li>\n<\/ul>\n<p>So let&#8217;s dive in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5807d30905\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5807d30905\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#Top_5_Sustainable_Packaging_Trends_of_2024\" title=\"Top 5 Sustainable Packaging Trends of 2024\">Top 5 Sustainable Packaging Trends of 2024<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#1_The_%E2%80%9CLess_Is_More%E2%80%9D_Approach\" title=\"1. The \u201cLess Is More\u201d Approach\">1. The \u201cLess Is More\u201d Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#2_The_Circular_Economy_Approach\" title=\"2. The Circular Economy Approach\">2. The Circular Economy Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#3_Reusable_and_Refillable_Packages\" title=\"3. Reusable and Refillable Packages\">3. Reusable and Refillable Packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#4_Bio-based_or_Compostable_Packaging\" title=\"4. Bio-based or Compostable Packaging\">4. Bio-based or Compostable Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#5_Recyclability_of_the_Packaging\" title=\"5. Recyclability of the Packaging\">5. Recyclability of the Packaging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#Whats_next\" title=\"What\u2019s next?\">What\u2019s next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_Sustainable_Packaging_Trends_of_2024\"><\/span>Top 5 Sustainable Packaging Trends of 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2024, consumers will be big on eco-friendly choices <\/span><a href=\"https:\/\/www.environmentenergyleader.com\/2013\/04\/71-of-consumers-think-green-when-purchasing\/\"><span style=\"font-weight: 400;\">71%<\/span><\/a><span style=\"font-weight: 400;\"> of Americans consider the environment when they shop.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this change in focus, packaging designs are witnessing the following significant changes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Packaging designs are now focussed more towards minimalism. The packages are made smaller and more efficient. This involves using less material and reducing CO2 emissions during shipping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies are exploring refillable containers and deposit schemes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is a growing preference for materials that decompose naturally and minimize landfill waste.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plant-based plastics and packaging derived from agricultural waste are another big wave. The use of materials like leaves, bamboo, sugarcane, etc., is becoming more prevalent.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A few standard approaches and <\/span><b>trends in sustainable packaging<\/b><span style=\"font-weight: 400;\"> are driving these changes. These approaches are discussed next.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_%E2%80%9CLess_Is_More%E2%80%9D_Approach\"><\/span>1. The \u201cLess Is More\u201d Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have all heard the saying \u201cless is more\u201d in branding artwork. But how can this be applied to design sustainable packaging?<\/span><\/p>\n<p><b>Concept:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The trend focuses on minimizing the amount of material used in packaging. However, you must still protect the product during transport and storage. You can do this by following the \u201cright size packaging principle.\u201d This principle basically means finding a balance between utility and protection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The signs of right-size packaging are evident as soon as you open them. They feel balanced properly, with no extra weight or unnecessary space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach has been gaining a lot of momentum recently. Take IKEA\u2019s Ektorp Sofa, for example:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14434 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Ikea-Ektorp-sofa-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><a href=\"https:\/\/livingwellonthecheap.wordpress.com\/2011\/11\/29\/ektorp-in-the-house\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you have to ship a whole sofa, the biggest issue is its size and the extra space it wastes due to its structure. For IKEA\u2019s Ektorp sofa, their engineers worked out that instead of shipping it as one piece, they could break it down and ship it as parts. This helped them use the space better and reduce the packaging size by 50%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result for IKEA was an annual savings of \u20ac1.2 million and 7,477 fewer trucks on the road yearly.<\/span><\/p>\n<p><b>Actionable Tips for Using Right-size Packaging<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by auditing your current packaging and find out how much material is used. Then, try to identify areas for reduction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try testing your product\u2019s packaging under real-world scenarios to check how well it handles the damage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you design your package, prioritize functionality over aesthetics.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_Circular_Economy_Approach\"><\/span>2. The Circular Economy Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The circular economy moves beyond traditional linear models (take-make-dispose). It aims to keep products and materials in use for as long as possible. This approach heavily emphasises resource recovery and minimising waste. Let\u2019s understand how this works in packaging design:<\/span><\/p>\n<p><b>Concept<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can apply this by designing packaging for multiple lifecycles and closing the loop on material use.\u00a0 This involves designing packaging for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durability and reusability to extend the packaging\u2019s lifespan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recyclability or composting to recover materials for new products at the end of their useful life.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Disassembly for efficient recycling.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This approach reduces reliance on virgin resources. By prioritizing material reuse, we can reduce environmental harm and build a more sustainable production system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company Loop is one of the well known examples of this approach.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14435 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/loop-packagine.jpg\" alt=\"\" width=\"800\" height=\"493\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/loop-packagine.jpg 800w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/loop-packagine-300x185.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/loop-packagine-768x473.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><a href=\"https:\/\/edition.cnn.com\/interactive\/2019\/01\/business\/loop-reusable-packaging-mission-ahead\/index.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Loop, a subsidiary of TerraCycle, is changing the entire way we look at the packaging industry with its focus on the circular economy. Loop partners with brands like Unilever, Procter &amp; Gamble, and Nestl\u00e9 and packages their products into reusable containers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their focus is on these daily-use items generally sold in single-use containers. By replacing them with reusable containers, Loop is trying its best to reduce waste at the same time.<\/span><\/p>\n<p><b>Actionable Tips for Adopting the Circular Economy Approach<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audit your current packaging, focusing on thinking beyond the initial use. Can the packaging be reused for storage or repurposed by consumers? This will help you identify opportunities for reusability, recyclability, or composting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select materials that can be easily decomposed in your region.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore bio-based or recycled content options.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Also read: <\/span><\/i><a href=\"http:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/\"><i><span style=\"font-weight: 400;\">The Complete Guide to CPG Packaging Design Process<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reusable_and_Refillable_Packages\"><\/span><b>3. Reusable and Refillable Packages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of producing packages meant to be \u201cuse and throw,\u201d you can try making them reusable or refillable.<\/span><\/p>\n<p><b>Concept:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the name suggests, reusable packaging means the packages have a purpose beyond protecting the product inside. It minimizes waste generation and can also serve a purpose rather than being thrown away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refillable products or packaging, on the other hand, can be used again and again for the same product. The material used for this is sturdy and can withstand a lot of wear and tear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refillable packaging systems are also gaining a lot of traction. The global market for reusable and refillable packaging grow over <\/span><a href=\"https:\/\/www.smithers.com\/services\/market-reports\/packaging\/future-of-reusable-and-refillable-packaging-2029\"><span style=\"font-weight: 400;\">$7 billion<\/span><\/a><span style=\"font-weight: 400;\"> to 2029.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dove&#8217;s new packaging for its deo-stick exemplifies this trend. Have a look:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14436 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo.jpg\" alt=\"\" width=\"1500\" height=\"1500\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo.jpg 1500w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-300x300.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-1024x1024.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-150x150.jpg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-768x768.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-24x24.jpg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-48x48.jpg 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Dove-refillable-deo-96x96.jpg 96w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ubuy.co.in\/product\/4SJYEDB8A-dove-refillable-deodorant-starter-kit-deodorant-for-women-coconut-amp-pink-jasmine-0-aluminum-1-13-oz\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Dove introduced their new line of refillable deo-sticks to reduce the plastic waste generated. According to Dove, the packaging\u2019s outer layer is made up of <\/span><a href=\"https:\/\/packaging360.in\/news\/dove-introduces-their-first-ever-refillable-reusable-deodorant\/\"><span style=\"font-weight: 400;\">96%<\/span><\/a><span style=\"font-weight: 400;\"> recycled plastic and is 100% recyclable. Its inner case is made of stainless steel to keep it further aligned with its sustainability goals.<\/span><\/p>\n<p><b>Actionable Tips to Design a Reusable or Refillable Package<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reusable or refillable packages are best for liquids, creams, powders, etc. Basically all those products that have long shelf lives and can be used multiple times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opt for materials that withstand multiple refills, use, cleaning, and transport cycles, such as stainless steel, glass, or thick, reusable plastic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure the package\u2019s sealing is secure enough to prevent spills. It should also be able to prevent contamination during use and transportation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider mess-free dispensing mechanisms or easy-to-clean components.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider using a pressure-sensitive label built to last far longer than labels on single-use plastics. Since these containers will be used repeatedly, it is vital to have the information and warnings secured on the product itself.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Bio-based_or_Compostable_Packaging\"><\/span><b>4. Bio-based or Compostable Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common strategies in the current <\/span><b>sustainable packaging trends<\/b><span style=\"font-weight: 400;\"> is compostable materials. Consumers easily spot these materials, which helps spread the product&#8217;s overall \u201cgreen\u201d feel. So, what is the theory behind it?<\/span><\/p>\n<p><b>Concept:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Compostable packaging was developed because of the inability of single-use plastics. Unlike traditional plastics, these materials naturally decompose as they are made from biodegradable resources such as bamboo, mushrooms, seaweed, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14437 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Pangea-sugar-resin-packaging.jpg\" alt=\"\" width=\"682\" height=\"511\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Pangea-sugar-resin-packaging.jpg 682w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Pangea-sugar-resin-packaging-300x225.jpg 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><a href=\"https:\/\/sustainabilitymag.com\/top10\/top-10-companies-using-sustainable-packaging\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The product image attached above is of Pangea. Pangea is a beauty brand that sells face, body, and lip care products wrapped in sugarcane bio-resin material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This beauty brand was the first in the world to use sugarcane bio-resin. A switch to bio-based materials like such is not only recyclable but also compostable. Another plus point is that it decreases carbon footprint.<\/span><\/p>\n<p><b>Actionable tips for using bio-based or compostable materials:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some of the widely used bio-based materials that you can consider for your brand are:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seaweed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algae<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starch blends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bio-based foams<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paper nano cellulose<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food waste byproducts: Upcycled materials like orange peels, coffee grounds, or even eggshells<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begin by researching various bio-based material properties to fit your product&#8217;s needs. For better understanding, you could consider factors like strength, moisture barrier, and shelf life.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose packaging made from a single material or with components that can be easily separated. This makes the compostability easier.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using intricate laminates or multiple materials that slow the breakdown process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bio-based materials require slightly different thicknesses than traditional plastics.\u00a0 To get the desired strength, try experimenting with real-world <\/span><a href=\"https:\/\/www.pacorr.com\/blog\/test-the-compressive-strength-of-packaging-boxes\/#:~:text=Stress%20testing%20is%20the%20most,needed%20to%20break%20the%20packaging.\"><span style=\"font-weight: 400;\">stress tests<\/span><\/a><span style=\"font-weight: 400;\"> to find the perfect balance for your product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bio-based materials are typically more susceptible to moisture or grease absorption. To be safe, try incorporating moisture barriers or grease-resistant coatings.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Recyclability_of_the_Packaging\"><\/span><b>5. Recyclability of the Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Recycling is one of the primary steps towards a circular economy. This circular model pushes us to develop new and better ways to design more easily recycled products. Ultimately, it&#8217;s all about ensuring we don&#8217;t waste resources and reduce the waste we create.<\/span><\/p>\n<p><b>Concept:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A recyclable package can be broken down and remanufactured. This can be done on the consumer\u2019s end, where they can use the packaging for personal use. For example, PET bottles of beverages or soft drinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, it can be done from the manufacturer\u2019s side, where they use recycled material for production. This process can involve collection, sorting, cleaning, and reprocessing the materials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best companies on this front is Kellogg\u2019s. Have a look:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14438 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/kellogs-corn-flakes.jpg\" alt=\"\" width=\"663\" height=\"508\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/kellogs-corn-flakes.jpg 663w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/kellogs-corn-flakes-300x230.jpg 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><a href=\"https:\/\/sustainabilitymag.com\/top10\/top-10-companies-using-sustainable-packaging\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Among food companies, Kellogg&#8217;s has one of the smallest plastic footprints. It currently uses recycled cardboard, and 76% of its packaging is recyclable. Kellogg\u2019s aims to make 100% of packaging recyclable or compostable by 2025.<\/span><\/p>\n<p><b>Actionable Tips to Design Recyclable Packaging:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amongst all the materials available, the following are the most recycled ones:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paper and cardboard: <\/b><span style=\"font-weight: 400;\">Opt for corrugated cardboard for added strength.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Metal: <\/b><span style=\"font-weight: 400;\">Aluminum cans, steel containers, and tin cans are most common<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Glass:<\/b><span style=\"font-weight: 400;\"> Color sorting of glass might be required in some regions. Check local recycling guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plastic: <\/b><span style=\"font-weight: 400;\">Certain plastic resins (identified by recycling symbols) are recyclable. PET (#1) for plastic bottles, HDPE (#2) for some containers, and PP (#5) for some tubs are common examples. Local facilities might not accept all types, so check beforehand.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design labels so they don&#8217;t hinder material separation during recycling. You might want to consider using water-based adhesives for easier separation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mark your packaging with the recycling symbol and relevant icons. This helps consumers understand the proper disposal method to use.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Also read: <\/span><\/i><a href=\"http:\/\/govisually.com\/blog\/food-packaging-10-best-practices-for-review-approval-workflow\/\"><i><span style=\"font-weight: 400;\">Food Packaging: 10 Best Practices for Review &amp; Approval Workflow<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What\u2019s next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As laws and consumer awareness keep increasing, we hope to see better solutions in the future. Here are some potential areas of growth:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research into next-generation bioplastics with improved performance and biodegradability is ongoing. These studies could help innovate bioplastics that are suitable for a broader range of products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With the rise of awareness, the laws could make it compulsory to have a standardized labeling system. This might mean including a universal logo for recycling, composting, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deposit schemes and refillable packaging systems will likely become more widespread.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The change for a better tomorrow has started. So, don\u2019t wait to start working on your brand\u2019s sustainability goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to design packaging that&#8217;s as good for your brand as it is for the planet? <\/span><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> can help you to create <\/span><b>sustainable packaging trends <\/b><span style=\"font-weight: 400;\">that stand out. You can use it to upload designs, share ideas, and provide feedback. It&#8217;s an all-in-one centralized design and approval platform. So why wait? Get started today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know? The Buying Green Report 2023 shows that 59% of consumers prioritize recyclability and sustainability when buying products. In fact, as per a study by IBM, more than 50% of consumers are willing to pay extra for sustainable goods. These stats aren\u2019t just numbers but proof that mere feel-good greenwashing won\u2019t work anymore. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually<\/title>\n<meta name=\"description\" content=\"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends &amp; practical tips for packaging solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends &amp; practical tips for packaging solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-01T19:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-04T07:07:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Payal Rajpoot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Payal Rajpoot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/\",\"url\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/\",\"name\":\"Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg\",\"datePublished\":\"2024-04-01T19:11:04+00:00\",\"dateModified\":\"2024-04-04T07:07:16+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752\"},\"description\":\"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends & practical tips for packaging solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Sustainable Packaging Trends to Watch Out in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; Approval Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/govisually.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752\",\"name\":\"Payal Rajpoot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g\",\"caption\":\"Payal Rajpoot\"},\"description\":\"Writer and content strategist at GoVisually\",\"url\":\"https:\/\/govisually.com\/blog\/author\/payal\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually","description":"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends & practical tips for packaging solutions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/","og_locale":"en_US","og_type":"article","og_title":"Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually","og_description":"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends & practical tips for packaging solutions.","og_url":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/","og_site_name":"GoVisually","article_published_time":"2024-04-01T19:11:04+00:00","article_modified_time":"2024-04-04T07:07:16+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg","type":"image\/jpeg"}],"author":"Payal Rajpoot","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Payal Rajpoot","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/","url":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/","name":"Top 5 Sustainable Packaging Trends to Watch Out in 2024 - GoVisually","isPartOf":{"@id":"https:\/\/govisually.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage"},"image":{"@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg","datePublished":"2024-04-01T19:11:04+00:00","dateModified":"2024-04-04T07:07:16+00:00","author":{"@id":"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752"},"description":"Want to adapt to the ever changing landscape of the CPG market? Discover the latest trends & practical tips for packaging solutions.","breadcrumb":{"@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#primaryimage","url":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg","contentUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2024\/04\/Top-5-Sustainable-Packaging-Trends-to-Watch-Out-in-2024-1.jpeg","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/govisually.com\/blog\/top-5-sustainable-packaging-trends-to-watch-out-in-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/govisually.com\/"},{"@type":"ListItem","position":2,"name":"Top 5 Sustainable Packaging Trends to Watch Out in 2024"}]},{"@type":"WebSite","@id":"https:\/\/govisually.com\/#website","url":"https:\/\/govisually.com\/","name":"GoVisually","description":"GoVisually - Online Proofing, Design Review &amp; Approval Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/govisually.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/govisually.com\/#\/schema\/person\/8ca9392e28bc1a6308c4efeb57495752","name":"Payal Rajpoot","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92698919d6c43abdca9ada054ba15bc6?s=96&d=mm&r=g","caption":"Payal Rajpoot"},"description":"Writer and content strategist at GoVisually","url":"https:\/\/govisually.com\/blog\/author\/payal\/"}]}},"_links":{"self":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14433"}],"collection":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/comments?post=14433"}],"version-history":[{"count":1,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14433\/revisions"}],"predecessor-version":[{"id":14441,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/14433\/revisions\/14441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media\/14440"}],"wp:attachment":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media?parent=14433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/categories?post=14433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/tags?post=14433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}