{"id":14175,"date":"2024-03-27T02:21:53","date_gmt":"2024-03-27T02:21:53","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14175"},"modified":"2024-04-04T07:09:01","modified_gmt":"2024-04-04T07:09:01","slug":"artwork-approval-management-checklist-for-the-cpg-industry","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/artwork-approval-management-checklist-for-the-cpg-industry\/","title":{"rendered":"Artwork Approval Management Checklist for the CPG Industry"},"content":{"rendered":"

Any CPG product can face a massive backlash if it misses even one small detail in its design.\u00a0<\/span><\/p>\n

Like, <\/span>Lidl<\/span><\/a> faced in August 2023 when it had to recall its Paw Patrol kid\u2019s snacks.\u00a0<\/span><\/p>\n

It came to this because Lidl did not review the contents of its packaging correctly. According to Lidl’s public statement, the link on its packaging took the customers to an explicit website “unsuitable for children.”\u00a0<\/span><\/p>\n

To control this matter, the company immediately took the item down from sale. They even recalled the product back in stores.<\/span><\/p>\n

The possibility of such mistakes is scary. So, even the slightest change, like an address or website change, requires multiple rounds of reviews before approval.<\/span><\/p>\n

To complete the approval process in a short time without any errors, it is always wise to create a checklist. This will help you keep the process organized and prevent any mistakes possible.<\/span><\/p>\n

But what points should you cover, and which milestones should you focus on? Don\u2019t worry. We\u2019ve created this guide to help you make an artwork approval checklist for yourself.<\/span><\/p>\n

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Table of Contents<\/p>\n