{"id":14091,"date":"2024-03-17T18:48:24","date_gmt":"2024-03-17T18:48:24","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14091"},"modified":"2024-03-25T12:26:19","modified_gmt":"2024-03-25T12:26:19","slug":"top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/","title":{"rendered":"Top\u00a0 5\u00a0 CPG Packaging Trends to Watch Out in 2024 (With Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#8217;s highly competitive CPG market, having shaddy packaging is a risk you can&#8217;t afford to take. Your packaging makes a first impression on customers. Also, it acts as a factor to understand how policy can decide their purchase or violate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, you need to keep up with the latest packaging design and product innovation trends. But why? If you do, you&#8217;ll stay ahead of your competition and gain valuable sales and customer loyalty.<\/span><\/p>\n<p><b>Projections suggest the market will significantly expand, reaching <\/b><a href=\"https:\/\/www.coherentmarketinsights.com\/market-insight\/packaging-design-services-market-5849\"><b>$32.42 billion by 2030<\/b><\/a><b>. This growth trajectory is based on a compound annual growth rate of 4% during the forecast period.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The solution? Take a look at the hottest CPG packaging trends for 2024. This blog post will explore the top 7 packaging trends that are working. You&#8217;ll find real-world examples, from sustainable products to inclusive, interactive experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will also provide real-world examples and practical advice on how to apply these trends to your packaging. This will ensure your brand stays relevant, connects with customers, and drives sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get inspired and informed about the latest packaging trends that will take over the CPG world by 2024. This report covers the trends affecting CPG brands in the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related read: <\/span><a href=\"http:\/\/govisually.com\/blog\/top-cpg-industry-emerging-trends-2024\/\"><span style=\"font-weight: 400;\">Top CPG Industry Emerging Trends 2024 (Infographics)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c580917f020\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c580917f020\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#Top_5_Packaging_Trends_of_2024_With_Examples\" title=\"Top 5 Packaging Trends of 2024 (With Examples)\">Top 5 Packaging Trends of 2024 (With Examples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#1_Transparent_Packaging_Material\" title=\"1. Transparent Packaging Material\">1. Transparent Packaging Material<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#2_Natural_Earthy_Colors\" title=\"2. Natural, Earthy Colors\">2. Natural, Earthy Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#3_Illustrated_Designs\" title=\"3. Illustrated Designs\">3. Illustrated Designs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#4_Maximalist_Designs\" title=\"4. Maximalist Designs\">4. Maximalist Designs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#5_Retro_Styling_With_Throwback_Appeal\" title=\"5. Retro Styling With Throwback Appeal\">5. Retro Styling With Throwback Appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#6_Textured_Packaging\" title=\"6. Textured Packaging\">6. Textured Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#7_Personalized_Packaging\" title=\"7. Personalized Packaging\">7. Personalized Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#8_Minimalism_and_clean_design\" title=\"8. Minimalism and clean design\">8. Minimalism and clean design<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/top-5-cpg-packaging-trends-to-watch-out-in-2024-with-examples\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_Packaging_Trends_of_2024_With_Examples\"><\/span>Top 5 Packaging Trends of 2024 (With Examples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How do you make your products stand out on those crowded supermarket shelves? We&#8217;re diving headfirst into the top 5 packaging trends, shaking things up in the CPG world this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what must-see trends will invade the <\/span><a href=\"http:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/\"><span style=\"font-weight: 400;\">CPG packaging<\/span><\/a><span style=\"font-weight: 400;\"> landscape in 2024? Let\u2019s discuss them with you one by one.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Transparent_Packaging_Material\"><\/span><b>1. Transparent Packaging Material<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Transparency is absolutely in this year. We&#8217;re not just talking about openness and honesty (although let&#8217;s be honest, that&#8217;s always a good thing). In 2024, we will see an increase in the use of transparent packaging, including sustainable options such as clear plastic and glass.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14092 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glossier-1.jpeg\" alt=\"\" width=\"540\" height=\"653\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glossier-1.jpeg 540w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glossier-1-248x300.jpeg 248w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Transparency is a crucial factor affecting customer loyalty. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jefffromm\/2017\/12\/13\/why-label-transparency-matters-when-it-comes-to-millennial-brand-loyalty\/?sh=41dc98de3dac\"><span style=\"font-weight: 400;\">94% of users<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to be loyal to a brand that offers better visibility. Comprehensive awareness reinforces the brand image and helps provide accurate information to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because consumers want to know precisely what they&#8217;re buying, and brands offer packaging that identifies what&#8217;s inside.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of which, a prime example of this trend is the cult favorite beauty brand Glossier. Their best-selling products are available in simple, flexible molds that erase the bright colors of the products. It&#8217;s like having a little window into the beautiful world right in your vanity, and let me tell you, it just looks fun!<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Natural_Earthy_Colors\"><\/span><b>2. Natural, Earthy Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s face it: in a world that often feels surreal and artificial, consumers crave grounding and a connection with nature. And you know what? That&#8217;s why by 2024, <\/span><a href=\"https:\/\/www.packagingtechtoday.com\/featureds\/2024-will-be-a-game-changer-for-cpg-packaging\/\"><span style=\"font-weight: 400;\">ceramics and natural colors will make a big comeback<\/span><\/a><span style=\"font-weight: 400;\"> in CPG packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, one brand that is absolutely killing this trend is snack company Bare. Their packaging features this beautiful, earthy green that screams &#8220;natural and healthy&#8221;\u2014you can&#8217;t miss it! But get this: it&#8217;s not just a pretty color.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a visual symbol of the brand&#8217;s commitment to simple, authentic materials. And let me tell you, it looks darn inviting just sitting on that shelf!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14093 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare.png\" alt=\"\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare.png 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-96x96.png 96w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Related read: <\/span><a href=\"http:\/\/govisually.com\/blog\/food-packaging-10-best-practices-for-review-approval-workflow\/\"><span style=\"font-weight: 400;\">Food Packaging: 10 Best Practices for Review &amp; Approval Workflow<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Illustrated_Designs\"><\/span><b>3. Illustrated Designs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can forget complex, company-like packaging because, in 2024, it&#8217;s just playful, hand-drawn images that capture your imagination. And you know what? Companies are taking full advantage of these incredible art forms to tell their story, communicate their values, and create a deeper emotional connection with consumers. It&#8217;s the whole vibe!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A prime example of this trend you must take advantage of is the craft beer brand Dogfish Head. Their beer bottles have amazing, one-of-a-kind designs that bring the brand&#8217;s unique personality to life. How cool is that?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14094 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Dogfish-Head.jpeg\" alt=\"\" width=\"1280\" height=\"674\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Dogfish-Head.jpeg 1280w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Dogfish-Head-300x158.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Dogfish-Head-1024x539.jpeg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Dogfish-Head-768x404.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maximalist_Designs\"><\/span><b>4. Maximalist Designs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">All right, minimalism has been a hot trend for a while now. 2024 ushers in a whole new era of bold, vibrant, and over-the-top packaging designs that are more than just hats. And you know the brands go all out &#8211; we&#8217;re just talking stunning shapes, contrasting colors, and quirky details that demand your attention on those shelves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, a fantastic example of this ultimate trend you need to know is the skincare brand Glow Recipe. Their packaging is bright colors, eye-catching patterns, and playful graphics that present &#8220;fun and energy!&#8221; It&#8217;s such a break from the sea of \u200b\u200bminimalist packaging out there. And let me tell you, it will definitely catch the eye of anyone looking for a little extra fun in their beauty routine.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14096 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glow-recipe-1.jpeg\" alt=\"\" width=\"900\" height=\"1125\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glow-recipe-1.jpeg 900w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glow-recipe-1-240x300.jpeg 240w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glow-recipe-1-819x1024.jpeg 819w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Glow-recipe-1-768x960.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Retro_Styling_With_Throwback_Appeal\"><\/span><b>5. Retro Styling With Throwback Appeal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest. In an often messy and transient world, consumers find comfort in the disgust and familiarity of the retro <\/span><a href=\"http:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/\"><span style=\"font-weight: 400;\">packaging design process<\/span><\/a><span style=\"font-weight: 400;\">. And you know what? In 2024, we will see the resurgence of this vintage aesthetic that pays homage to this bygone era yet feels fresh and relevant. It&#8217;s the best of both worlds!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, one brand that is playing this retro trend is snack company LesserEvil. Their popcorn and snack packaging reflects this fun retro vibe with bold, vintage-inspired typography and playful illustrations that evoke a sense of childhood wonder. How cool is that? It&#8217;s like taking a trip down memory lane with a modern twist.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14097 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1.jpeg\" alt=\"\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1.jpeg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-300x300.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-1024x1024.jpeg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-150x150.jpeg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-768x768.jpeg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-1536x1536.jpeg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-24x24.jpeg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-48x48.jpeg 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil1-96x96.jpeg 96w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14098 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2.jpeg\" alt=\"\" width=\"1600\" height=\"1600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2.jpeg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-300x300.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-1024x1024.jpeg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-150x150.jpeg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-768x768.jpeg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-1536x1536.jpeg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-24x24.jpeg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-48x48.jpeg 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/LesserEvil2-96x96.jpeg 96w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Textured_Packaging\"><\/span><b>6. Textured Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s talk about how our everyday experience is flat and digital. No wonder consumers crave more tactile and sensory experiences\u2014and guess what? Packaging is no exception to this trend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, we will see the rise of labeled packaging that invites you to touch and explore. It adds such an overwhelming sense of camaraderie and excitement to the whole production experience, you know?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The share of the pressure-sensitive label segment is expected to be <\/span><a href=\"https:\/\/www.futuremarketinsights.com\/reports\/labels-market\"><span style=\"font-weight: 400;\">75% by the end of 2023<\/span><\/a><span style=\"font-weight: 400;\">. It accounts for more than 80% of the total label market in the US. PS labels are convenient, environmentally friendly, and fully customizable. PS characters correspond to high-definition printing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A prime example of this trendy packaging to look out for comes from the craft beer brand Barebottle Brewing Company. Their beer bottles have this unique textured surface that mimics the look and feel of tree roots. How cool is that? It is so subtle but powerful, adding depth and interest to the packaging. It almost asks you to pick up the bottle and explore those tactile qualities!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14103 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min.jpg\" alt=\"\" width=\"1500\" height=\"1500\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min.jpg 1500w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-300x300.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-1024x1024.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-150x150.jpg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-768x768.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-24x24.jpg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-48x48.jpg 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Bare-bb-min-96x96.jpg 96w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Personalized_Packaging\"><\/span><b>7. Personalized Packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this age of mass customization and personalization, consumers want products that feel customized and unique to their lifestyle. And you know what? In 2024, CPG brands will adopt personalized packaging for an exceptional customer experience. It&#8217;s such a vibe!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, a classic example is the Function of Beauty in personalized packaging. You need to know about it. Get this: Customers can completely customize their hair bands. They choose colors and patterns and even include names or initials on the bottles! How cool is that? It&#8217;s a clever way for a brand to make customers feel recognized, valued, and part of the brand story. Major kudos for that personal touch!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14099 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty.png\" alt=\"\" width=\"1600\" height=\"946\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty.png 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty-300x177.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty-1024x605.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty-768x454.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Function-of-Beauty-1536x908.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Minimalism_and_clean_design\"><\/span><b>8. Minimalism and clean design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s face it: these days, we&#8217;re bombarded with aggressive eyes and noises, And you know what? It&#8217;s no wonder consumers rely on packaging that appears convenient. Truth and complete transparency are vital desirable factors. They want a clean, uncluttered design that echoes the authentic nature of the product. It&#8217;s the whole vibe!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One brand that stands out in the minimalist trend right now is Kinfield. The skin tone features plain white material, modern prints, and vibrant colors. And let me tell you, it looks fresh, clean, and inviting. It is the ideal representation of minimalist beauty that consumers crave.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14100 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Kinfield.jpeg\" alt=\"\" width=\"900\" height=\"1192\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Kinfield.jpeg 900w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Kinfield-227x300.jpeg 227w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Kinfield-773x1024.jpeg 773w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/Kinfield-768x1017.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One thing is clear as we conclude our analysis of the top 7 CPG packaging brands in 2024. Packaging is changing. Consumer needs, technology, and awareness of sustainability are driving this change. Accounting is crucial in meeting these changing requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A survey of 1,000 consumers found that <\/span><a href=\"https:\/\/pditechnologies.com\/resources\/report\/2023-business-sustainability-index\/?utm_source=prnewswire&amp;utm_medium=press-release&amp;utm_campaign=bosi-2023\"><span style=\"font-weight: 400;\">74% considered environmental impact<\/span><\/a><span style=\"font-weight: 400;\"> when purchasing. 68% are willing to pay more for sustainable products. This highlights how sustainability is an essential driver of consumer behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These products mark a revolution in packaging through sustainable and inclusive design. Their goal is to provide memorable experiences that meet customer values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPG brands and packaging manufacturers must adapt to these trends; it&#8217;s a necessity. Consumers are becoming discerning and expect products to reflect their values \u200b\u200band lifestyles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay ahead by incorporating these trends into your packaging. It exceeds:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer expectations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Builds brand loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increases sales in a competitive market<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, as you innovate in packaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be open-minded<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage experimentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on the human touch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Packaging is more than a container. It&#8217;s storytelling for a better, more sustainable world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let these factors encourage you to expand the limits of CPG packaging. We recommend integrating sustainability, diversity, inclusion, and technology. Always try to create fun and engaging customer experiences. The future of CPG packaging is promising, and the choice is yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to take your packaging to the next level? <a href=\"http:\/\/govisually.com\/demo\/\" target=\"_blank\" rel=\"noopener\">Book a demo call<\/a> today to understand how our leading tool, GoVisually can help you take advantage of these unique features.<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14112\" class=\"elementor elementor-14112\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-642422c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"642422c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d78ffd8\" data-id=\"d78ffd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efd83f elementor-widget elementor-widget-heading\" data-id=\"2efd83f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver accurate &amp; compliant<br>label artwork with GoVisually<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965c2d8 elementor-widget elementor-widget-heading\" data-id=\"965c2d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Experience the simplicity of artwork\nreview and approval process\u200b <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d983 elementor-widget elementor-widget-html\" data-id=\"132d983\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"position: relative; padding-bottom: calc(62.50684931506849% + 42px); height: 0;\"><iframe src=\"https:\/\/demo.govisually.com\/embed\/clu0ayvhs09xgfk7q7gtn88og\" allow=\"clipboard-write\" frameborder=\"0\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5789959 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5789959\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/govisually.com\/?utm_source=supademo&#038;utm_medium=supademo&#038;utm_campaign=label\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdfea6 elementor-widget elementor-widget-text-editor\" data-id=\"3bdfea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/govisually.com\/demo\/?utm_source=supademo&amp;utm_medium=supademo&amp;utm_campaign=label#\">Book demo<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s highly competitive CPG market, having shaddy packaging is a risk you can&#8217;t afford to take. Your packaging makes a first impression on customers. Also, it acts as a factor to understand how policy can decide their purchase or violate it. As a result, you need to keep up with the latest packaging design [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top\u00a0 5\u00a0 CPG Packaging Trends to Watch Out in 2024 (With Examples) - GoVisually<\/title>\n<meta name=\"description\" content=\"Discover top 7 packaging trends in 2024 that will shape the CPG industry. 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