{"id":14068,"date":"2024-03-17T17:39:40","date_gmt":"2024-03-17T17:39:40","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14068"},"modified":"2024-03-25T12:27:22","modified_gmt":"2024-03-25T12:27:22","slug":"8-packaging-design-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/8-packaging-design-mistakes-to-avoid\/","title":{"rendered":"8 Packaging Design Mistakes to Avoid"},"content":{"rendered":"

In 2009, Tropicana tried its way into rebranding its design to a more minimal design. The new packaging featured a minimalist design with a plain white background, a simple logo, and a small image of an orange.\u00a0<\/span><\/p>\n

\"Tropicana<\/p>\n

Source<\/span><\/a><\/p>\n

Despite a good intention to revitalize the brand, it did not work out well for them.\u00a0<\/span><\/p>\n

Consumers reacted negatively to the minimalist design, as it led to a lot of confusion and frustration. The new design did not reflect Tropicana\u2019s identity, nor did it reflect that it was a juice box. The large image of an orange with a straw sticking out, did it no good either. They even saw a <\/span>20%<\/span><\/a> drop in revenue as a result.<\/span><\/p>\n

Wasting no time, Tropicana went back to its old packaging as soon as possible.<\/span><\/p>\n

Case studies like these remind us that packaging design is a hefty task and should avoid any mistakes possible. That\u2019s why we brought this guide for you to make the process smoother.<\/span><\/p>\n

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