{"id":14046,"date":"2024-03-12T03:05:45","date_gmt":"2024-03-12T03:05:45","guid":{"rendered":"http:\/\/143.244.150.201\/?p=14046"},"modified":"2024-03-25T12:28:46","modified_gmt":"2024-03-25T12:28:46","slug":"a-complete-cpg-market-research-guide","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/","title":{"rendered":"A Complete CPG Market Research Guide"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Imagine this: You are building a CPG brand in this highly competitive market, and now you want to launch your brand in the optimum way.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The challenges you are facing are:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You lack consumer insights for your product. You have built a product, but you&#8217;re not sure if it resonates with your audience&#8217;s needs and preferences.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The CPG industry is an ever-evolving market, and it is even harder to navigate emerging trends and demands when you lack consumer insights.<\/span><span data-preserver-spaces=\"true\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Every challenge has a common root cause: a lack of consumer research! Without an understanding of your targeted audience and market, growing your CPG brand is a never-ending struggle.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, the only solution to the root problem is to invest in CPG market research.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By conducting thorough research, you can have real-time data for your CPG brand. This data is highly effective in developing the product, creating the right marketing messages, building brand strategy, etc., to drive more success for your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So let us answer some of the major questions for you through our comprehensive guide to conducting CPG market research.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c580a40a8fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c580a40a8fa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#What_is_CPG_Market_Research\" title=\"What is CPG Market Research?\">What is CPG Market Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#Why_should_companies_invest_in_conducting_CPG_Market_Research\" title=\"Why should companies invest in conducting CPG Market Research?\">Why should companies invest in conducting CPG Market Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#What_are_the_types_of_CPG_market_research\" title=\"What are the types of CPG market research?\">What are the types of CPG market research?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#Primary_CPG_Market_Research\" title=\"Primary CPG Market Research\">Primary CPG Market Research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#1_Brand_Equity_Surveys\" title=\"1. Brand Equity Surveys\">1. Brand Equity Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#2_Mobile_Ethnography_with_shoppers\" title=\"2. Mobile Ethnography with shoppers\">2. Mobile Ethnography with shoppers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#3_Customer_Segmentation\" title=\"3. Customer Segmentation\">3. Customer Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#4_Shelf_Testing\" title=\"4. Shelf Testing\">4. Shelf Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#5_Focus_Group\" title=\"5. Focus Group\">5. Focus Group<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#Secondary_CPG_Market_Research\" title=\"Secondary CPG Market Research\">Secondary CPG Market Research<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#How_to_conduct_market_research_for_your_CPG_brand\" title=\"How to conduct market research for your CPG brand?\">How to conduct market research for your CPG brand?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#1_Outline_your_goals_for_the_research\" title=\"1. Outline your goals for the research\">1. Outline your goals for the research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#2_Define_your_target_audience\" title=\"2. Define your target audience\">2. Define your target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#3_Select_a_research_methodology_for_your_brand\" title=\"3. Select a research methodology for your brand\">3. Select a research methodology for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#4_Create_a_Design_Roadmap\" title=\"4. Create a Design Roadmap\">4. Create a Design Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#5_Data_collection_and_analysis\" title=\"5. Data collection and analysis\">5. Data collection and analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#6_Interpret_and_report_findings\" title=\"6. Interpret and report findings\">6. Interpret and report findings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#7_Implement\" title=\"7. Implement\">7. Implement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/a-complete-cpg-market-research-guide\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_CPG_Market_Research\"><\/span>What is CPG Market Research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">CPG market research is a systematic process of collecting, analyzing, and interpreting consumer data. This process is the foundation of your brand and contributes to almost everything. From defining the look of your brand&#8217;s packaging design to conducting marketing campaigns, everything is derived from the insights and data of this research.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-14049 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/5338474.jpg\" alt=\"business, planning, concepts\" width=\"1280\" height=\"830\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/5338474.jpg 1280w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/5338474-300x195.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/5338474-1024x664.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/5338474-768x498.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Consumer packaged goods market research can be done through\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">surveys and questionnaires<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">focus groups<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">online and offline store monitoring\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">observation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">competitive analysis<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">experiments and field trials<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">interviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">social media<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">sales data<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">syndicated\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_companies_invest_in_conducting_CPG_Market_Research\"><\/span>Why should companies invest in conducting CPG Market Research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Do you want to increase your CPG brand&#8217;s YoY (year-on-year) revenue? If your answer is yes, then you know why you should invest in thorough and systematic consumer packaged goods research.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Investing in CPG research is the most important step in establishing a successful and thriving CPG business in this highly competitive market today. This step is responsible for making your product stand out among the thousands of products on the supermarket shelf. So, if you&#8217;re still skeptical about investing in this CPG research, read further to learn the end results.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-14051 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198.jpg\" alt=\"the picture is a supportive image for the blog showing people conducting CPG market research\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3153198-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">By the end of the research process, you will be able to\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Study consumer behavior to understand preferences, interests, buying habits, segmentation, and decision criteria, among other things.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Evaluate competitive landscape<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Gauge how consumers perceive their brand against competitor&#8217;s brands.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify trend shifts\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Build the right marketing strategies.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Craft appealing marketing messages and packaging<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify the most effective marketing channels to reach their target audience.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">CPG market research is a systematic process that contributes throughout a CPG brand&#8217;s existence. From enhancing the shelf presence of your products to creating appealing promotional taglines, the research backs almost every execution in the brand&#8217;s marketing process.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_types_of_CPG_market_research\"><\/span>What are the types of CPG market research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are two primary types of consumer packaged goods market research you should know about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Primary_CPG_Market_Research\"><\/span><strong><span data-preserver-spaces=\"true\">Primary CPG Market Research<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Brand_Equity_Surveys\"><\/span><strong>1. Brand Equity Surveys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">The brand equity survey is used to evaluate and measure the value and perception of a brand in the market. Simply put, this survey tells you whether your customers know your brand exists and what they think of it.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">A brand equity survey is different from the usual customer satisfaction survey. It helps you understand critical KPIs such as\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Brand awareness and perception<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Comparison against competitors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Word association<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand loyalty<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Mobile_Ethnography_with_shoppers\"><\/span><strong>2. Mobile Ethnography with shoppers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Ethnography is an observational technique for studying human social life. This research aims to describe everyday life and practices using qualitative methods. Hence, mobile ethnography is a marketing research approach that combines mobile devices with traditional ethnography.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">This marketing research approach helps in determining the following critical KPIs for CPG brands;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Shopper&#8217;s behaviors, attitude, and decision-making process.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer&#8217;s purchase intent.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consumer shopping habits.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Customer_Segmentation\"><\/span><strong>3. Customer Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Customer segmentation refers to the process of breaking down the customer base into discrete groups of people who share comparable attributes. These attributes are divided on the basis of factors, including demographics, geographics, behaviors, age group, and gender, among others.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a result, marketing strategies, products, and services can be tailored for specific groups of customers.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Customer segmentation can assist CPG companies in understanding KPIs, including;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Market penetration<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer Lifetime Value (CLV)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Purchase Behavior<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Shelf_Testing\"><\/span><strong>4. Shelf Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">After developing the product concept, you now want to see how your target consumer base responds to it. That&#8217;s when you conduct a shelf test for your products.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0A shelf test simulates a retail environment in order to determine how consumers interact with products on store shelves, including their placement, packaging, and pricing.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Using shelf testing research method, you can find out the following KPIs of your brand;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Product Visibility<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Shelf Impact<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Purchase Intent<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Focus_Group\"><\/span><strong>5. Focus Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">A focus group is a research method for collecting direct feedback from a brand&#8217;s target audience. It typically has 8-10 members who share their opinions on the brand&#8217;s product names, taglines, packaging, logos, advertisements, etc.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">The focus group research method helps in understanding the following KPIs of your brand;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Consumer feedback<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consumer insights<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">New product development &amp; testing<\/span><\/li>\n<\/ul>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14112\" class=\"elementor elementor-14112\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-642422c elementor-section-boxed elementor-section-height-default 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/govisually.com\/demo\/?utm_source=supademo&amp;utm_medium=supademo&amp;utm_campaign=label#\">Book demo<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<h3><span class=\"ez-toc-section\" id=\"Secondary_CPG_Market_Research\"><\/span><strong><span data-preserver-spaces=\"true\">Secondary CPG Market Research<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Secondary Marketing research involves collecting existing data and information from sources like reports, press releases, books, surveys, census data, and other publications.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Secondary data for CPG market research can include;<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Industry reports like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.nielsen.com\/?gad_source=1&amp;gclid=CjwKCAjw17qvBhBrEiwA1rU9w92rOoSvHgtXSrO3dDNq-GSVBWeKKif4_eK-Som3wQHR43rVoDadKxoCS9EQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Nielsen<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.circana.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Circana<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0(formerly known as IRI Worldwide).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Market studies from sources like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.pewresearch.org\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Pew Research Center<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.ipsos.com\/en-us\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Ipsos<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Trade Publications like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.supermarketnews.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Supermarket News<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.grocerydive.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Grocery Dive<\/span><\/a><\/li>\n<li><span data-preserver-spaces=\"true\">Financial Reports like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjP3t3xuO2EAxV0pGYCHcaXBQwYABAAGgJzbQ&amp;ase=2&amp;gclid=CjwKCAjw17qvBhBrEiwA1rU9w0Iu5YEImaF17_wh6Q2koAp2pa_w7VnpzT47LR9SD2Op4NB-S2PDUxoCKagQAvD_BwE&amp;ohost=www.google.com&amp;cid=CAESV-D2YHc2Ys1OuBCJH3nKLWM-iJa2VWCLMgtYI-YqFhjHC7lcHDyPBbHTM0D5BlUv-dC-RrOXX9rMP1ka88xFgruICgL9iFCNnBKbPRD-A-rdurWtkJpIWQ&amp;sig=AOD64_22sByWzI673W84MtV1mwFoO6-bPw&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwi4ltjxuO2EAxW3aGwGHVSfBO0Q0Qx6BAgGEAE\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Bloomberg<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">CNBC<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social Media listening like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Hootsuite<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Mention<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Retail data from retailer&#8217;s owned analytics platforms including\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.krogerprecisionmarketing.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Kroger Precision Marketing<\/span><\/a><span data-preserver-spaces=\"true\">, and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/vendorcentral.amazon.com\/retail-analytics\/dashboard\/sales\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Amazon Retail Analytics<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Government Data such as\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.census.gov\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the U.S. Census Bureau<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.usa.gov\/agencies\/bureau-of-labor-statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Bureau of Labor Statistics (BLS)<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Syndicated Research, including\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/nielseniq.com\/global\/en\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">NielsenIQ<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.mintel.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Mintel<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Academic Research like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/journals.sagepub.com\/home\/mrj\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">the Journal of Marketing Research<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0022435909000669\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Journal of Retailing<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">How does it help CPG Brands?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Secondary data helps in evaluating critical KPIs of brands, such as<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Consumer trends and preferences<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Retail channels and distribution trends<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Competitive landscape overview<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer Acquisition and Retention<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand loyalty and awareness<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_conduct_market_research_for_your_CPG_brand\"><\/span>How to conduct market research for your CPG brand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now, as we have discussed everything related to CPG market research, here&#8217;s the execution part. Follow the below steps to perform market research for your brand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14052 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1.jpg\" alt=\"The image shows the steps of conducting CPG market research\" width=\"1600\" height=\"1068\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1-1024x684.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1-768x513.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/03\/3183170-1-1536x1025.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Outline_your_goals_for_the_research\"><\/span><strong><span data-preserver-spaces=\"true\">1. Outline your goals for the research<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Describe your project&#8217;s precise objectives for conducting market research. A few examples of research objectives are to gauge the success of your marketing initiatives, comprehend customer preferences, and appraise novel product concepts.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Define_your_target_audience\"><\/span><strong><span data-preserver-spaces=\"true\">2. Define your target audience<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">This is the demographic of consumers you want to reach and eventually win over as loyal customers for your business. Identify the optimal target customer segments for your company&#8217;s products. Consider elements like demographics, psychographics, and behavioral factors relevant to your research objectives.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Select_a_research_methodology_for_your_brand\"><\/span><strong><span data-preserver-spaces=\"true\">3. Select a research methodology for your brand<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Now that you know the goals and target audience, it&#8217;s time to select the most suitable method. Choose one of the above-listed methods, such as surveys, questionnaires, mobile ethnology, or focus groups.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_a_Design_Roadmap\"><\/span><strong><span data-preserver-spaces=\"true\">4. Create a Design Roadmap<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It&#8217;s time to start developing your research study with your research methods in mind. This may include developing an observation protocol, discussion guide, or questionnaire that (again) complies with your research goals.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Data_collection_and_analysis\"><\/span><strong><span data-preserver-spaces=\"true\">5. Data collection and analysis<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">After that, select a reputable sample supplier (or use a list of clients you have provided yourself) and send out your survey! In most cases, real-time results analysis is possible when using a survey platform to gather respondent completions. In the case of other data collection techniques, like conventional agency surveys, your analysis will probably begin after the final results are received.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For qualitative interviews or focus groups, you need to pick a time and date to invite respondents, either virtually or in person. While collecting your data, you should also consider subscribing to statistical testing and data visualization tools for analysis. These tools will make your analysis much simpler and quicker.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Interpret_and_report_findings\"><\/span><strong><span data-preserver-spaces=\"true\">6. Interpret and report findings<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Analyze the research data to conclude your brand and competitors. Present key findings in easy-to-understand graphics and compile them into a final report. Distribute the report to stakeholders along with recommendations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Implement\"><\/span><strong><span data-preserver-spaces=\"true\">7. Implement<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Use the insights from your market research to inform your company&#8217;s decisions and strategies. Based on the gathered information, improve consumer experience, product development, marketing, pricing, and distribution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CPG market research is the foremost step towards establishing a strong brand. Using the valuable insights from this research, you can drastically increase sales, create marketing campaigns, design product packaging, stay ahead of industry trends, increase YoY revenue, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this blog post helped, you make sure you check out our expert built <\/span><a href=\"http:\/\/govisually.com\/blog\"><span style=\"font-weight: 400;\">CPG library <\/span><\/a><span style=\"font-weight: 400;\">right away. Here you will find everything CPG-related, from designing guide to top marketing trends.. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine this: You are building a CPG brand in this highly competitive market, and now you want to launch your brand in the optimum way.\u00a0 The challenges you are facing are: You lack consumer insights for your product. You have built a product, but you&#8217;re not sure if it resonates with your audience&#8217;s needs and [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":14048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Complete CPG Market Research Guide - GoVisually<\/title>\n<meta name=\"description\" content=\"Considering investing CPG market research for your brand? 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