{"id":13933,"date":"2024-02-28T19:52:24","date_gmt":"2024-02-28T19:52:24","guid":{"rendered":"http:\/\/143.244.150.201\/?p=13933"},"modified":"2024-03-25T12:30:17","modified_gmt":"2024-03-25T12:30:17","slug":"top-10-expert-tips-to-create-effective-cpg-packaging-design","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/","title":{"rendered":"Top 10 Expert Tips to Create Effective CPG Packaging Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re here, you might already know the importance of the right packaging in selling your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s what you don\u2019t know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you rightly and most importantly, transparently package your product, your sales skyrocket.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to JohnsBryne\u2019s reports, <\/span><a href=\"https:\/\/www.johnsbyrne.com\/blog\/packaging-matters-3-purchasing-behavior-statistics\/\"><span style=\"font-weight: 400;\">63% consumers <\/span><\/a><span style=\"font-weight: 400;\">re-purchase a product because they liked the aesthetic and appeal of the packaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from selling products, packaging can massively help in building a loyal and satisfied relationship with their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know how you can build a loyal customer base? Follow our top 10 expert tips to create the most appealing CPG packaging designs for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s check them out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c580b052c4c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c580b052c4c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#What_is_CPG_packaging\" title=\"What is CPG packaging?\">What is CPG packaging?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#How_does_effective_CPG_packaging_design_influence_customer_retention\" title=\"How does effective CPG packaging design influence customer retention?\">How does effective CPG packaging design influence customer retention?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#1_Build_customer_loyalty\" title=\"1. Build customer loyalty\">1. Build customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#2_Repeated_Customer\" title=\"2. Repeated Customer\">2. Repeated Customer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#Top_10_tips_for_creating_appealing_CPG_packaging_design\" title=\"Top 10 tips for creating appealing CPG packaging design\">Top 10 tips for creating appealing CPG packaging design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#1_Understand_Your_Target_Audience\" title=\"1. Understand Your Target Audience\">1. Understand Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#2_Keep_It_Simple\" title=\"2. Keep It Simple\">2. Keep It Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#3_Be_Authentic\" title=\"3. Be Authentic\">3. Be Authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#4_Keep_It_Functional\" title=\"4. Keep It Functional\">4. Keep It Functional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#5_Consider_Sustainability\" title=\"5. Consider Sustainability\">5. Consider Sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#6_Tell_a_Story\" title=\"6. Tell a Story\">6. Tell a Story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#7_Differentiate_from_Competitors\" title=\"7. Differentiate from Competitors\">7. Differentiate from Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#8_Make_it_Memorable\" title=\"8. Make it Memorable\">8. Make it Memorable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#9_Consider_the_Retail_Environment\" title=\"9. Consider the Retail Environment\">9. Consider the Retail Environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#10_Test_and_Iterate\" title=\"10. Test and Iterate\">10. Test and Iterate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/top-10-expert-tips-to-create-effective-cpg-packaging-design\/#Level_up_your_brand_consistency_with_GoVisually\" title=\"Level up your brand consistency with GoVisually\">Level up your brand consistency with GoVisually<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_CPG_packaging\"><\/span><b>What is CPG packaging?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before proceeding further, let\u2019s clear out the basics. What is CPG packaging?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it refers to the design plus presentation of the packaging materials for the consumer products. What\u2019s the purpose? It\u2019s simple; protecting the product and also attracting the consumers.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13944 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927.jpg\" alt=\"consumer packaged goods\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590927-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><strong>What does it include?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">CPG packaging consists of the elements like labels, fonts, images, materials, color, packaging, graphics, and also functional features. The primary role of packaging is to answer these two questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s inside the packaging?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who makes the product?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CPG packaging of the product has a visual impact, conveys emotions, and communicates the values proposition of the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the most important role of CPG packaging is to be transparent in conveying the product expectations for the consumer.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_effective_CPG_packaging_design_influence_customer_retention\"><\/span>How does effective CPG packaging design influence customer retention?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we talk about the competitive market, the CPG packaging design significantly improves customer retention, making your brand unique.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_customer_loyalty\"><\/span>1. Build customer loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPG packaging designs are also responsible for building customer loyalty over time. And that\u2019s why you should think through while developing a design strategy for CPG packaging. A deliberate and impactful packaging can send the right message to the right consumer, converting them into life-long customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if the packaging is informative, visually appealing, and functional, it will reflect your brand\u2019s dedication and care towards customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Repeated_Customer\"><\/span>2. Repeated Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Packaging that shows what\u2019s inside the product\u2019s package increases the likelihood and the satisfaction of customers&#8217; towards your product. Product transparency leads to positive experience,\u00a0 encouraging repeat consumer purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you pay attention to the details carefully, you can get better customer retention for a long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to brand loyalty, packaging designs definitely set lasting experiences. Let\u2019s understand this with Frank Body\u2019s example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frank Body is an Australian skincare brand that prints amusing one-liner product descriptions. Their packaging designs, quirky and playful product descriptions, and great quality products have helped them sell<\/span><a href=\"https:\/\/www.frankbody.com\/au\/about\/\"><span style=\"font-weight: 400;\"> 2 million body <\/span><\/a><span style=\"font-weight: 400;\">scrubs worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This design acts in two ways. It engages the customers and communicates with them through the brand\u2019s fun personality.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13934 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Frank-Body-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_10_tips_for_creating_appealing_CPG_packaging_design\"><\/span>Top 10 tips for creating appealing CPG packaging design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to make a packaging design that engages with the audience and also boost brand loyalty? If yes, then check out the\u00a0 top 10 tips for CPG packaging design here.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Understand_Your_Target_Audience\"><\/span>1. Understand Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have already established how effective packaging can skyrocket the market performance of a product. Understanding your target audience is the foremost requirement of creating outstanding packaging designs. Because there\u2019s no one-size-fits-all approach to create a packaging design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conduct thorough research on your target audience through surveys, focus groups, etc. Breakdown your analysis to understand your target audience&#8217;s preferences, interests, choices, and buying habits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now combine this research with your brand identity to create a packaging design that clicks with your audience as well as serves the brand.<\/span><\/p>\n<p><b>Let\u2019s say, if you are targeting millennials, go with vibrant or bold colors and modern typography. Or else, if targeting elders or adults, go with more elegant plus classic designs.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Keep_It_Simple\"><\/span>2. Keep It Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keep it simple! An overcomplicated packaging design could confuse the customer and also mess up the visual impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messy, stuffed and overcomplicated packaging has led to failures of many brands in the past. Orbitz soft drink is one of the examples of bad &amp; messy packaging. The brand was launched in the 1990s and quickly became famous for the beverage texture which had floating edible balls. But due to its off-putting packaging design, it ultimately failed to survive in the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there&#8217;s no exact formula for ensuring your brand&#8217;s success, one golden rule to survive\u2014 keep your packaging simple and single-minded.<\/span><\/p>\n<p><b>One of the best\u00a0 examples of simple packaging is Apple.\u00a0<\/b><\/p>\n<p><b>Apple&#8217;s minimalist and white packaging design gives consumer\u2019s a premium feel. It\u2019s simple and presented in a sleek and straightforward design that draws attention to the product.\u00a0<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13935 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Be_Authentic\"><\/span>3. Be Authentic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Point to be noted: be authentic with the design because this way, you can stay true to the values and messaging of the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your packaging screams your brand message.\u00a0<\/span><\/p>\n<p><b>Honest Tea is a brand that could be the perfect example of this. The packaging is clean and transparent, showcasing the commitment, honesty, and transparency of the brand.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13936 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Honest-Tea-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Keep_It_Functional\"><\/span>4. Keep It Functional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This could be an essential tip for your brand&#8217;s CPG packaging. It shouldn\u2019t only seem good but functional, too. While adding an aesthetic appeal is important to lure customers, keeping it functional is equally important to protect your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, create packaging that should be practical, easy to use, transport, and store.\u00a0<\/span><\/p>\n<p><b>If you look at Ziploc&#8217;s packaging design, you\u2019ll find a perfect balance of functionality and visual appeal. It has a functional design that is easy to use, plus it stores. The packaging design comes with a unique interlocking zipper design, which helps food stay fresh.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13937 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Ziploc-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Consider_Sustainability\"><\/span>5. Consider Sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, we hear sustainability is a key to a promising future. Well, undoubtedly, it is! When it comes to consumers, it has become a growing concern. So, incorporating sustainable packaging design became the perfect weapon for a successful future in product packaging that improves customer retention and satisfaction.<\/span><\/p>\n<p><b>Seventh Generation&#8217;s packaging design supports eco-friendly and sustainable materials, which resonates with the brand\u2019s commitment to sustainability.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Tell_a_Story\"><\/span>6. Tell a Story<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your brand could make a perfect, memorable experience for the customers. How? By telling a story. Well, Frank Body is the best example of this, but we will also look at another famous brand. CPG packaging design could communicate a brand\u2019s values, purpose, and message.\u00a0<\/span><\/p>\n<p><b>Now, here comes an example of Hershey&#8217;s chocolate packaging design. Well, it presents the story of the brand\u2019s history, setting up a sense of nostalgia and an emotional connection with the customer.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13938 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Hershey-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Differentiate_from_Competitors\"><\/span>7. Differentiate from Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t think like your competitors. Ignore their packaging and think out of the box for that hit touch. What you can consider? Consider the unique features, a message that could set it apart, or a unique visual impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPG packaging design should differentiate your product from competitors. It would be best to consider the visual impact, unique features, and messaging that can set your packaging apart.<\/span><\/p>\n<p><b>Take a look at LaCroix&#8217;s packaging design, which has vibrant colors that differentiate it from competitors. It can easily evoke a sense of fun and excitement. What do you say?<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13939 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-scaled.jpg\" alt=\"Expert tips to create cpg packaging\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/LaCroix-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Make_it_Memorable\"><\/span>8. Make it Memorable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your CPG packaging design should be memorable for the customer, so create it with that mindset. It should be so impressive that it could become the talk of the town.\u00a0<\/span><\/p>\n<p><b>Here comes everyone\u2019s favorite, Oreo. It comes with a playful and interactive design that tempts customers to stay connected with the brand.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13940 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-scaled.jpg\" alt=\"expert tips for cpg packaging design\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/oreo-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Consider_the_Retail_Environment\"><\/span>9. Consider the Retail Environment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t miss out on the retail environment where your product will be displayed. Make your product packaging stand out on crowded shelves with a visually appealing design.<\/span><\/p>\n<p><b>Old Spice has done it better. It comes with a bold and striking design that shows that sense of confidence and masculinity when it stands out on the retail shelves.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13941 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-scaled.jpg\" alt=\"expert tips for cpg packaging design\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-scaled.jpg 2560w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/old-spice-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Test_and_Iterate\"><\/span>10. Test and Iterate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPG packaging design is an ever-changing process, so testing and iterating the designs is very important for creating an appealing packaging design.<\/span><\/p>\n<p><b>For a more visually appealing design to which the customers can resonate, PepsiCo tested and iterated its Tostitos packaging design.\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Level_up_your_brand_consistency_with_GoVisually\"><\/span>Level up your brand consistency with GoVisually<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you looking for the right solution to help you maintain brand consistency and collaboration for your business? If yes, you should check out GoVisually right now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoVisually is one of the advanced design collaboration tools with features like global settings, revision tracking, comparison mode, and more. <\/span><span style=\"font-weight: 400;\">Our features have simplified the creative process for brands such as 2San, IBrands Global, Viori, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up to <a href=\"http:\/\/govisually.com\/demo\/\" target=\"_blank\" rel=\"noopener\">GoVisually<\/a> and achieve brand consistency, speedy design approvals, streamlined workflows and a lot more!<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14112\" class=\"elementor elementor-14112\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-642422c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"642422c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d78ffd8\" data-id=\"d78ffd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efd83f elementor-widget elementor-widget-heading\" data-id=\"2efd83f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver accurate &amp; compliant<br>label artwork with GoVisually<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965c2d8 elementor-widget elementor-widget-heading\" data-id=\"965c2d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Experience the simplicity of artwork\nreview and approval process\u200b <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d983 elementor-widget elementor-widget-html\" data-id=\"132d983\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"position: relative; padding-bottom: calc(62.50684931506849% + 42px); height: 0;\"><iframe src=\"https:\/\/demo.govisually.com\/embed\/clu0ayvhs09xgfk7q7gtn88og\" allow=\"clipboard-write\" frameborder=\"0\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5789959 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5789959\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/govisually.com\/?utm_source=supademo&#038;utm_medium=supademo&#038;utm_campaign=label\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdfea6 elementor-widget elementor-widget-text-editor\" data-id=\"3bdfea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/govisually.com\/demo\/?utm_source=supademo&amp;utm_medium=supademo&amp;utm_campaign=label#\">Book demo<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re here, you might already know the importance of the right packaging in selling your product.\u00a0 But here\u2019s what you don\u2019t know.\u00a0 When you rightly and most importantly, transparently package your product, your sales skyrocket.\u00a0 Wondering how? According to JohnsBryne\u2019s reports, 63% consumers re-purchase a product because they liked the aesthetic and appeal of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Expert Tips to Create Effective CPG Packaging Design - GoVisually<\/title>\n<meta name=\"description\" content=\"Looking to create an effective packaging design for your CPG? 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