{"id":13908,"date":"2024-02-28T13:12:09","date_gmt":"2024-02-28T13:12:09","guid":{"rendered":"http:\/\/143.244.150.201\/?p=13908"},"modified":"2024-05-06T05:34:09","modified_gmt":"2024-05-06T05:34:09","slug":"the-complete-guide-to-cpg-packaging-design-process","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/","title":{"rendered":"The Complete Guide to CPG Packaging Design Process"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">&#8216;How do we make sure our products stand out on store shelves?&#8217; Every Brand Manager has asked this question at some point.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The answer is simple: design a packaging that speaks for itself. Hundreds of CPG experts have conducted multiple research and confirmed that strategically designed packaging can build a strong shelf presence and skyrocket sales over time.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ignore packaging design, and you end up risking your products&#8217; survival in the market. On the contrary, if you leverage the right packaging strategies to develop appealing designs, you can significantly grow your revenue, like Minor Figures Coffee.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This coffee brand changed its packaging and grew by\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.thegrocer.co.uk\/fundraising\/coffee-startup-minor-figures-lands-75m-to-push-into-us-market\/598434.article\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">400%<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0in just three years. Their cool and minimalistic aesthetic designs flew off the shelves and generated \u00a34m in revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So if you&#8217;re tired of your potential buyers walking on by your products, follow our step-by-step CPG packaging design process to create packaging that:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">This compels consumers to want to learn more<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Shows your value proposition\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Build a strong shelf presence<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In this blog, we&#8217;re going to guide you. We will discuss the basic steps for CPG packaging.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c580b82307f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c580b82307f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#Understand_What_Will_You_Achieve_Through_Our_CPG_Packaging_Design_Process\" title=\"Understand What Will You Achieve Through Our CPG Packaging Design Process\">Understand What Will You Achieve Through Our CPG Packaging Design Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#1_Establish_brand_consistency_in_the_market\" title=\"1. Establish brand consistency in the market\">1. Establish brand consistency in the market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#2_Grabs_attention_and_makes_a_great_first_impression\" title=\"2. Grabs attention and makes a great first impression\">2. Grabs attention and makes a great first impression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#3_Brings_like-minded_customers_brands_together\" title=\"3. Brings like-minded customers &amp; brands together\">3. Brings like-minded customers &amp; brands together<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#Key_Considerations_for_Designing_Consumer_Packaged_Goods_CPG_Packaging\" title=\"Key Considerations for Designing Consumer Packaged Goods (CPG) Packaging\">Key Considerations for Designing Consumer Packaged Goods (CPG) Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#Consumer_Psychology_and_Emotional_Connection\" title=\"Consumer Psychology and Emotional Connection\">Consumer Psychology and Emotional Connection<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#1_Colors_and_Emotions\" title=\"1. Colors and Emotions\">1. Colors and Emotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#2_Typography_and_Brand_Voice\" title=\"2. Typography and Brand Voice\">2. Typography and Brand Voice<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#Warm_Cold_Typography_Styles\" title=\"Warm &amp; Cold Typography Styles:\">Warm &amp; Cold Typography Styles:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#3_Visual_Storytelling\" title=\"3. Visual Storytelling:\">3. Visual Storytelling:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#4_Authenticity_and_Trust\" title=\"4. Authenticity and Trust\">4. Authenticity and Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#5_User_Experience_and_Interaction\" title=\"5. User Experience and Interaction\">5. User Experience and Interaction<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#A_Strategic_Look_CPG_Packaging_Design_Process\" title=\"A Strategic Look CPG Packaging Design Process:\u00a0\">A Strategic Look CPG Packaging Design Process:\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#1_Create_a_Design_Brief-_set_objectives_strategies\" title=\"1. Create a Design Brief- set objectives &amp; strategies\">1. Create a Design Brief- set objectives &amp; strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#2_Conduct_Research\" title=\"2. Conduct Research\">2. Conduct Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#3_Concept_Development\" title=\"3. Concept Development\">3. Concept Development<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#A_Concept_Brainstorming_and_Ideation\" title=\"A. Concept Brainstorming and Ideation\u00a0\">A. Concept Brainstorming and Ideation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#B_Polishing_and_Refining_Concepts\" title=\"B. Polishing and Refining Concepts\">B. Polishing and Refining Concepts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#4_Design_Iterations\" title=\"4. Design Iterations\">4. Design Iterations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#5_Brand_Integration\" title=\"5. Brand Integration\">5. Brand Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#6_Material_Selection\" title=\"6. Material Selection\">6. Material Selection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#7_Prototyping_and_Testing\" title=\"7. Prototyping and Testing\">7. Prototyping and Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#8_Production_and_Implementation\" title=\"8. Production and Implementation:\">8. Production and Implementation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#9_Monitoring_and_Iteration\" title=\"9. Monitoring and Iteration:\">9. Monitoring and Iteration:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging-design-process\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understand_What_Will_You_Achieve_Through_Our_CPG_Packaging_Design_Process\"><\/span><span data-preserver-spaces=\"true\">Understand What Will You Achieve Through Our CPG Packaging Design Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Before jumping into the design process, let&#8217;s understand what results you can expect after following our step-by-step design process guide.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13920 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887.jpg\" alt=\"\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6097887-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Establish_brand_consistency_in_the_market\"><\/span>1. Establish brand consistency in the market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">If you follow a strategic packaging design process, you can build brand consistency among your consumers over time. This means feeding your brand&#8217;s color palette and fonts and appealing to the consumers subconsciously so that when these elements come together, they&#8217;ll know the brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In short, brand consistency creates. Familiarity leads to increased sales as customers are more likely to choose products from brands they trust and recognize.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Grabs_attention_and_makes_a_great_first_impression\"><\/span>2. Grabs attention and makes a great first impression<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/meyers.com\/meyers-blog\/packaging-and-printing-industry-statistics-to-know\/#:~:text=72%25%20of%20American%20consumers%20say,that%20the%20packaging%20materials%20did.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">72%\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">of consumers say that the product packaging influences their purchase decision. This means even if you&#8217;re a newbie to the market, you still have a chance to increase sales by improving your product&#8217;s packaging appeal and design. Our comprehensive guide to the design process will teach you exactly how!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Brings_like-minded_customers_brands_together\"><\/span>3. Brings like-minded customers &amp; brands together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Packaging is the most direct way for brands and customers to communicate their shared values and beliefs. If a brand strategically includes design elements in packaging that serve its targeted customers effectively, it can easily attract its target audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, brands like Beyond Meat and Donane use minimalistic packaging design that appeals to vegan consumers. These brands use trust elements in the design, such as vegan labels, ethical sourcing claims, eco-friendly material, etc., to create a sense of community and trust among vegans.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Their thoughtfully designed packaging not only attracts their target audience but also creates a basis for connection, advocacy, and shared experiences centered around their shared values.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Considerations_for_Designing_Consumer_Packaged_Goods_CPG_Packaging\"><\/span>Key Considerations for Designing Consumer Packaged Goods (CPG) Packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Here is the lowdown of what you should consider when designing CPG:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Make sure it reflects the brand&#8217;s image and principles. This creates a strong relationship with customers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">It should be attractive and attractive to the customer. You want it to stand out on the shelf.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make sure the packaging is easy to open, easy to use, and convenient to store. Give some functionality a thumbs up.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Choose products that are kind to the planet by using green packaging. Today, consumers are all about saving Mother Earth.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Consider shipping and sales. This makes the packaging work in the real world.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consumer_Psychology_and_Emotional_Connection\"><\/span>Consumer Psychology and Emotional Connection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Creating CPG packaging is not about just adding labels and tag lines to cardboard or paper. It&#8217;s more about creating an emotional connection with the consumer by striking powerful visual cues through CPG Packaging.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Have you ever wondered what affects consumer perceptions and buying motivations? It&#8217;s the color, font, images, labels, appeal, and, most importantly, the psychology buried in the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/govisually.com\/blog\/stunning-packaging-designs-to-gain-inspiration\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">packaging design<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13916\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/emotional-marketing.webp\" alt=\"The image shows how a CPG product creates emotional connection with the consumer.\" width=\"1200\" height=\"630\" \/><\/p>\n<p><a href=\"https:\/\/rockcontent.com\/blog\/emotional-marketing\/\" target=\"_blank\" rel=\"noopener\">Image Source<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Explore how packaging affects emotions and strengthens customer relationships.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Colors_and_Emotions\"><\/span>1. Colors and Emotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Colors have a profound effect on our emotions and can trigger\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/fastercapital.com\/topics\/the-psychology-of-packaging-design-and-consumer-behavior.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">specific behaviors<\/span><\/a><span data-preserver-spaces=\"true\">. Designers choose colors to evoke specific consumer emotions. Think of it this way: bright and beautiful shades like red or orange can evoke happiness and energy. Soft colors, like pastels, create a sense of peace and tranquility.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And that&#8217;s how the color of your brand will influence the perception of your brand.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, vegan brands mostly use earthy tones to evoke a connection to ethical sourcing and natural living to ensure trust among vegans.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Brands like Chanel often associate\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/fastercapital.com\/keyword\/luxury-premium-products.html\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">a black color with conveying a premium feel\u00a0<\/span><\/a><span data-preserver-spaces=\"true\">to the product. According to multiple studies, black color establishes the feel of elegance, luxury, and sophistication among consumers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Typography_and_Brand_Voice\"><\/span>2. Typography and Brand Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/insightsandappetites.com\/packaging-design-elements-using-warm-and-cold-typography-in-your-cpg-food-brands-visual-identity\/#:~:text=Warm%20typography%20in%20CPG%20food,%2C%20baby%20blue%2C%20and%20yellow.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Typography<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0is one of the most important aspects of a brand as it identifies the logo and establishes its unique readability.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In fact, Marianne Rosner Klimchuck, a renowned Professor of Packaging Design, says, &#8220;Typography is part of our culture&#8217;s visual language.&#8221;<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Typography is the style, arrangement, and appearance of the letters. According to her, typography is not only a means of presenting written information but also shows cultural values, trends, and aesthetics.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Brands mainly use warm and cold typography styles, depending on the emotional and perceptual needs of a brand.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Warm_Cold_Typography_Styles\"><\/span><strong><span data-preserver-spaces=\"true\">Warm &amp; Cold Typography Styles:<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Warm typography features rounded, flowing letterforms, softer edges, curves, and serifs. It evokes the feelings of friendliness, nostalgia, comfort, and approachability.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While cold typography has sharper edges, with geometric shapes and angular letterforms, this evokes the emotions of sophistication, elegance, formality, and precision.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And that&#8217;s how letters speak their emotions in your CPG packaging design. So, define the perceptual quality of your brand and then choose a suitable typography. It will help you communicate what your brand stands for and connect on a deeper level with your ideal audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In short, your brand voice will be defined by the style of typography your brand embeds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Visual_Storytelling\"><\/span>3. Visual Storytelling:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Want your customers to identify your product among a thousand other options? Try a visual storytelling approach. This approach leaves your brand perception on your consumer&#8217;s mind within seconds.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But remember, for customers to identify your products among others, you need to tell a story that resonates, inspires, and connects the brand to the consumer.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Wondering how you can implement it for your next packaging design? Follow these steps:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Find out what resonates with your target audience.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Clarify what you want to communicate through the packaging design; in short, know your brand narrative.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identify and arrange visual elements that serve the above two.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Develop a visual concept that clearly defines your brand message.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Maintain consistency in visual elements across all packaging designs.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Make sure you choose the right combination of visual elements while developing the concept since there&#8217;s no going back once the elements are finalized. So, wisely combine the elements because it is going to shape your brand&#8217;s narrative over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Authenticity_and_Trust\"><\/span>4. Authenticity and Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Customers want real deals and know what goes on behind the scenes. They should be able to trust the product by looking at the packaging. Here&#8217;s an authenticity and trust checklist you should follow while creating designs for CPG packaging:\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Use clear packaging materials that showcase the product intuitively.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use high-quality images that accurately represent the product or product ingredients.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ensure all your products include truthful and transparent messages.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Avoid layout cluttering and multiple visual elements; instead, focus on simplicity.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mention details on the product&#8217;s origin, sourcing claims, and production process.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Add clear labels showing the vegan, vegetarian, or non-vegetarian nature of the product.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Make sure to check all the boxes based on country-specific CPG packaging guidelines. If you&#8217;re a US Food CPG company, you must follow the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fda.gov\/food\/food-ingredients-packaging\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">FDA&#8217;s guidelines on food ingredients and packaging<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Packaging that reflects transparency and authenticity creates genuine relationships between the brand and its consumers. This keeps consumers&#8217; trust in the brand and, hence, builds customer loyalty.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_User_Experience_and_Interaction\"><\/span>5. User Experience and Interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Package design can improve the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/foodindustryexecutive.com\/2022\/11\/4-ways-smart-packaging-optimizes-the-cpg-experience\/#:~:text=Smart%20packaging%20enables%20a%20seamless,physical%20and%20digital%20marketing%20experiences.\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">experience and interaction<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0with the product. Innovative packaging, such as ease of opening, surprises, and engagements.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Positive packaging experiences create lasting brand memories, repeat purchases, and referrals.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Strategic_Look_CPG_Packaging_Design_Process\"><\/span><strong><span data-preserver-spaces=\"true\">A Strategic Look CPG Packaging Design Process:\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s look at the following 5 simple steps for a successful CPG packaging design.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13918 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/cpg-process.jpeg\" alt=\"This image describes how a cpg design process looks like.\" width=\"1187\" height=\"720\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/cpg-process.jpeg 1187w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/cpg-process-300x182.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/cpg-process-1024x621.jpeg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/cpg-process-768x466.jpeg 768w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_Design_Brief-_set_objectives_strategies\"><\/span><span data-preserver-spaces=\"true\">1. Create a Design Brief- set objectives &amp; strategies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">A design brief is a document that outlines the core details and objectives of the packaging design. Creating a detailed and easy-to-understand design brief is the foremost step of the entire packaging design process.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is something that you keep referring to throughout the packaging design creation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Your design brief should set out the objective and brand narrative clearly so everyone involved in the project knows what they are trying to establish. There&#8217;s a lot more to a design brief than just outlining goals and objectives. So here&#8217;s the checklist you can refer to while creating a design brief for your next project.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Write down the project overview<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mention the goal of packaging.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Embed brand guidelines &amp; propositions.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include brand assets, including logos, color pallets, typography styles &amp; guidelines.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide a detailed breakdown of your target audience &amp; market.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Provide detailed competitor analysis.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Define the tone of voice and the message you want to communicate through the packaging design.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Include necessary legal information, such as compliance, regulatory laws, packaging guidelines, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Specify the project deliverables.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mention the project budget and deadline.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Conduct_Research\"><\/span><span data-preserver-spaces=\"true\">2. Conduct Research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">After the design brief, the next important step is conducting research \u2014 market, competitor, and target audience research.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This step will help you understand\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">what&#8217;s already out there<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">what works and what doesn&#8217;t<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">your target audience&#8217;s preferences<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">competitor products thoroughly to identify their best &amp; worst practices\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">trends in your industry<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">You can conduct the research using surveys, focus groups, and social media analytics. The deeper your research unfolds, the better you understand your customer preferences &amp; sentiment.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This step takes time but is the most valuable one. By researching your target audience, you can learn more about their buying habits. This helps you create designs that really connect with them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Studies show that energy drink consumers prefer bright, healthy colors. Based on this analysis, choose images that illustrate how the product energizes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Concept_Development\"><\/span><span data-preserver-spaces=\"true\">3. Concept Development<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13919\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/concept-development-in-CPG.webp\" alt=\"This image shows the concept development in cpg design process\" width=\"1260\" height=\"640\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/how-much-time-do-we-spend-front-shelf-before-deciding-colasuonno\/\" target=\"_blank\" rel=\"noopener\">Image Source<\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Now, it&#8217;s time to be creative.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Concept development has to be done in two steps;\u00a0<\/span><\/p>\n<ul>\n<li>concept brainstorming and ideation<\/li>\n<li>polishing and refining concepts<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"A_Concept_Brainstorming_and_Ideation\"><\/span><strong><span data-preserver-spaces=\"true\">A. Concept Brainstorming and Ideation\u00a0<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Here, you need to generate hundreds of creative ideas and concepts. You don&#8217;t have to come up with fully formed or research-backed ideas by any means\u2014 this is more like a brain dump.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Write every concept or idea you can think of right now and clear your head. You can later sit with yourself or colleagues to refine the concepts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But before brainstorming design ideas, follow these steps to train your brain to create the right ideas. Here;\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Look for shapes, textures, graphics, and colors that complement your brand.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use a typography style that speaks to your brand&#8217;s value.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Repeat your brand&#8217;s story until your brain only thinks of ideas that match your brand&#8217;s narrative.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Also, as you sit for brainstorming, remember to refer back to the design brief to keep the project objectives in mind.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"B_Polishing_and_Refining_Concepts\"><\/span><strong><span data-preserver-spaces=\"true\">B. Polishing and Refining Concepts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span data-preserver-spaces=\"true\">Now, it&#8217;s time to sit with your roughly collected ideas. Here&#8217;s what you need to follow to get the best CPG packaging design concept!<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">Translate your initial ideas into rough sketches or visual concepts.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Experiment with concepts with different layouts and visual elements like logos, graphics, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Evaluate the sketches and concepts based on alignment with project objectives, brand identity, and consumer preferences.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Shortlist the strongest concepts to develop them further.<\/span><\/li>\n<\/ol>\n<p><span data-preserver-spaces=\"true\">If you follow through these steps, you will end up with a decent amount of packaging ideas for your next product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Design_Iterations\"><\/span>4. Design Iterations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have a few solid packaging ideas, it&#8217;s time to refine and improve your design ideas . This process will have a lot of back and forth reviews from different stakeholders. So if you want to avoid delays during this stage, we recommend using collaboration tools like <\/span><a href=\"http:\/\/govisually.com\/industries\/packaging-design\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lightbox-image\" src=\"https:\/\/cdn.elev.io\/file\/uploads\/dyCusy_oguIdaObiMtbspRmWZp80t3IsTqBdX0VCzEI\/RHiOn8brNoe_vO20j99RPBWgZyNFIGtrDQN1YWGsXqM\/Revisions_new-I8M.gif\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how GoVisually can make iteration seamless:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">GoVisually offers 5000+ integrations (with Zapier) with popular apps. You can easily integrate GoVisually into your design tool to automate feedback and reviews, saving manual efforts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It allows you to track changes between two proof versions side-by-side using its \u2018Compare Revisions\u2019 feature.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using its annotation tools, you highlight feedback directly on your packaging design, resulting in more accurate results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Collaboration tools like GoVisually have made the design iteration process much easier and faster for brands like 2San, iBrands, and more.\u00a0 So if you\u2019re also struggling from delayed approvals, sign up for GoVisually today.\u00a0<\/span><\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14112\" class=\"elementor elementor-14112\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-642422c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"642422c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d78ffd8\" data-id=\"d78ffd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2efd83f elementor-widget elementor-widget-heading\" data-id=\"2efd83f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver accurate &amp; compliant<br>label artwork with GoVisually<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965c2d8 elementor-widget elementor-widget-heading\" data-id=\"965c2d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Experience the simplicity of artwork\nreview and approval process\u200b <\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d983 elementor-widget elementor-widget-html\" data-id=\"132d983\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"position: relative; padding-bottom: calc(62.50684931506849% + 42px); height: 0;\"><iframe src=\"https:\/\/demo.govisually.com\/embed\/clu0ayvhs09xgfk7q7gtn88og\" allow=\"clipboard-write\" frameborder=\"0\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" allowfullscreen style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"><\/iframe><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5789959 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5789959\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/govisually.com\/?utm_source=supademo&#038;utm_medium=supademo&#038;utm_campaign=label\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdfea6 elementor-widget elementor-widget-text-editor\" data-id=\"3bdfea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"http:\/\/govisually.com\/demo\/?utm_source=supademo&amp;utm_medium=supademo&amp;utm_campaign=label#\">Book demo<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Brand_Integration\"><\/span>5. Brand Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Ensure your packaging design matches your brand&#8217;s look and feel. Always display the logo using the same colors, fonts, and placement. This process gives you a professional look for your packaging.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When designing storage packaging, consider using ceramic paint. Include natural images that are consistent with the brand&#8217;s values.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Material_Selection\"><\/span>6. Material Selection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Choosing packaging requires careful consideration of material, appearance, and functionality. Consider durability, durability, and expansiveness. Work with packaging suppliers to find creative solutions that meet your company&#8217;s values.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When designing storage containers, consider biodegradable plastic-like materials. Or, choose recycled paper to align with sustainability goals. It must be sustainable if it aligns with the brand&#8217;s concept.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Protega Global<\/span><span data-preserver-spaces=\"true\">\u00a0reports an<a href=\"https:\/\/meyers.com\/meyers-blog\/packaging-and-printing-industry-statistics-to-know\/\" target=\"_blank\" rel=\"noopener\"> 81% increase<\/a> in consumer demand for sustainable packaging. This is a significant step towards reducing plastic waste from January 2023 onwards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Prototyping_and_Testing\"><\/span>7. Prototyping and Testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Create\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.carepac.com\/blog\/prototyping-in-packaging-design\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">prototypes<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0before finalizing your packaging design. Look at their usefulness, functionality, and beauty, physical or digital. Conduct user testing to get feedback and refine the design.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If developing food packaging, create a prototype to test its ease of use and efficiency. Perform functional testing to gather information about visual aesthetics. Make sure the design matches the brand message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Production_and_Implementation\"><\/span>8. Production and Implementation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Complete the process with the transition to construction. Coordinate with suppliers and printers so that packaging reproduces images. Watch production to maintain quality standards and meet deadlines.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When designing cosmetic packaging, coordinate with manufacturers. Ensure the products reflect the brand&#8217;s high quality and convey visual appeal well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Monitoring_and_Iteration\"><\/span>9. Monitoring and Iteration:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Look at customer billing and sales figures once your product hits the market. Follow industry trends and track the effectiveness of your packaging strategy. Make adjustments as necessary to stay relevant and competitive.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When planning energy packaging, analyze social media comments for improvement areas. Based on the feedback, adjust the design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you found this blog helpful. You should check out our blog section <a href=\"http:\/\/govisually.com\/blog\">here<\/a> to learn all about CPG packaging design. From expert tips and trends of the industry, we have covered it all. <\/span><span style=\"font-weight: 400;\">Check out free guides and checklists curated by experts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;How do we make sure our products stand out on store shelves?&#8217; Every Brand Manager has asked this question at some point. The answer is simple: design a packaging that speaks for itself. Hundreds of CPG experts have conducted multiple research and confirmed that strategically designed packaging can build a strong shelf presence and skyrocket [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Guide to CPG Packaging Design Process - GoVisually<\/title>\n<meta name=\"description\" content=\"Want to design a CPG packaging that stands out? 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