{"id":13860,"date":"2024-02-22T04:26:38","date_gmt":"2024-02-22T04:26:38","guid":{"rendered":"http:\/\/143.244.150.201\/?p=13860"},"modified":"2024-02-22T04:26:38","modified_gmt":"2024-02-22T04:26:38","slug":"the-complete-guide-to-cpg-packaging","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/","title":{"rendered":"The Complete Guide to  CPG Packaging"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your product\u2019s packaging is the first impression that compels customers to check the product in grocery stores or web-stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The customers have tons of options right there, and creating a jaw-dropping product packaging is the only way to make them stop by. Your product\u2019s packaging should capture attention, trigger emotional appeal, and visualize your brand\u2019s value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not just it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designing CPG packaging involves much more than just capturing customer attention. It requires a deep understanding of the market, developing strategies, and navigating technical constraints like guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re just getting started with CPG packaging, this guide will assist you through the ABCs of CPG package design. Here we will uncover basic CPG terms, factors, tips, trends, strategies, case studies, and guidelines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this guide, you will feel more confident and encouraged to create your next design for CPG packaging. So let\u2019s get started!<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c580e30b01f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c580e30b01f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#What_is_CPG_packaging\" title=\"What is CPG packaging?\">What is CPG packaging?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#CPG_Packaging_Design_Process\" title=\"CPG Packaging Design Process\">CPG Packaging Design Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#1_Research_and_Discovery\" title=\"1. Research and Discovery\">1. Research and Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#2_Brainstorming_and_Ideation\" title=\"2. Brainstorming and Ideation\">2. Brainstorming and Ideation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#3_Idea_Development\" title=\"3. Idea Development\">3. Idea Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#4_Design_Execution\" title=\"4. Design Execution\">4. Design Execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#5_Prototyping_From_Screen_to_Reality\" title=\"5. Prototyping: From Screen to Reality\">5. Prototyping: From Screen to Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#6_Test_the_Concept_with_Consumers\" title=\"6. Test the Concept with Consumers\">6. Test the Concept with Consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#7_Finalization_%E2%80%93_Refinement_and_Preparations\" title=\"7. Finalization &#8211; Refinement and Preparations\">7. Finalization &#8211; Refinement and Preparations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#8_Production_and_Printing\" title=\"8. Production and Printing\">8. Production and Printing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#9_Launch_and_Monitor\" title=\"9. Launch and Monitor\">9. Launch and Monitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#10_Iteration_and_Evolution\" title=\"10. Iteration and Evolution\">10. Iteration and Evolution<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#Why_is_CPG_Packaging_Design_Important\" title=\"Why is CPG Packaging Design Important?\">Why is CPG Packaging Design Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#1_Attract_attention\" title=\"1. Attract attention\">1. Attract attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#2_Brand_perception\" title=\"2. Brand perception\">2. Brand perception<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#3_Emotional_connection\" title=\"3. Emotional connection\">3. Emotional connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#4_Shelf_appeal\" title=\"4. Shelf appeal\">4. Shelf appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#5_Social_media_engagement\" title=\"5. Social media engagement\">5. Social media engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#6_Sustainability_in_packaging\" title=\"6. Sustainability in packaging\">6. Sustainability in packaging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#Best_CPG_Packaging_Examples_to_Learn_From\" title=\"Best CPG Packaging Examples to Learn From\">Best CPG Packaging Examples to Learn From<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#1_Apple\" title=\"1. Apple\">1. Apple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#2_Coca-Cola\" title=\"2. Coca-Cola\">2. Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#3_Oatly\" title=\"3. Oatly\">3. Oatly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#4_Method\" title=\"4. Method\">4. Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#5_Glossier\" title=\"5. Glossier\">5. Glossier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#6_RXBAR\" title=\"6. RXBAR\">6. RXBAR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#7_Nutella\" title=\"7. Nutella\">7. Nutella<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#Tips_to_Create_the_Best_CPG_Packaging_Designs\" title=\"Tips to Create the Best CPG Packaging Designs\">Tips to Create the Best CPG Packaging Designs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#Strategies_for_CPG_Packaging_With_Case_Studies\" title=\"Strategies for CPG Packaging With Case Studies\">Strategies for CPG Packaging With Case Studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#1_Telling_stories_on_the_packaging\" title=\"1. Telling stories on the packaging\u00a0\">1. Telling stories on the packaging\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#2_Personalization\" title=\"2. Personalization\u00a0\">2. Personalization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#3_Limited_edition_and_seasonal_packaging\" title=\"3. Limited edition and seasonal packaging\">3. Limited edition and seasonal packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#4_Minimalist_and_sustainable_packaging\" title=\"4. Minimalist and sustainable packaging\">4. Minimalist and sustainable packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#5_Interactive_packaging_and_gamification\" title=\"5. Interactive packaging and gamification\">5. Interactive packaging and gamification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#6_Functional_and_convenient_packaging\" title=\"6. Functional and convenient packaging\">6. Functional and convenient packaging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#FDA_guidelines_for_CPG_packaging\" title=\"FDA guidelines for CPG packaging\u00a0\">FDA guidelines for CPG packaging\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/govisually.com\/blog\/the-complete-guide-to-cpg-packaging\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_CPG_packaging\"><\/span><b>What is CPG packaging?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Packaging for consumer packaged goods (CPG) goes beyond encasing the product in a box; it involves an approach. Why is that? Let&#8217;s delve into it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.ipack.com\/solutions\/post\/cpg-packaging-today-what-you-should-know\"><span style=\"font-weight: 400;\">packaging of CPG<\/span><\/a><span style=\"font-weight: 400;\"> serves as the encounter with the brand. Acts as a persuasive tool as the consumers walk through the store aisles. Basically, it is a storyteller that creates\u00a0 a connection between your brand and consumers.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-13867 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1.jpg\" alt=\"cpg packaging guide\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1.jpg 1200w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-300x300.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-1024x1024.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-150x150.jpg 150w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-768x768.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-24x24.jpg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-48x48.jpg 48w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/v3ynfyzsg5q-1-96x96.jpg 96w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In short, the packaging of a product is something that draws an emotional appeal between customers and the product. It strategically communicates brand messages to attract like-minded customers to the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, consumers are more inclined to buy a product that promotes sustainable packaging. Infact, Roland Berger&#8217;s latest report found <\/span><a href=\"https:\/\/www.rolandberger.com\/en\/Insights\/Publications\/How-Consumer-Packaged-Goods-Companies-Can-Profit-from-Sustainable-Packaging.html#:~:text=The%20growing%20trend%20towards%20sustainable,to%20adopt%20more%20sustainable%20packaging.\"><span style=\"font-weight: 400;\">7x growth<\/span><\/a><span style=\"font-weight: 400;\"> for CPG companies promoting sustainable packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And due to the rising customer preferences, sustainable packaging material will increase by <\/span><a href=\"https:\/\/www.storaenso.com\/en\/newsroom\/news\/2023\/11\/reaching-for-renewables-five-reasons-for-surging-demand-for-sustainable-packaging-materials\"><span style=\"font-weight: 400;\">11 million tonnes<\/span><\/a><span style=\"font-weight: 400;\"> by the year 2030.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the consumers are aware of environmental issues, and they resonate with brands that promote environmentally friendly\u00a0 packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s how CPG packaging speaks to the customers and impacts their purchase decision.<\/span><\/p>\n<p><b><i>Do you know that <\/i><\/b><a href=\"https:\/\/packagingoftheworld.com\/2017\/07\/the-power-of-packaging-you-probably-did.html\"><b><i>70% of consumers<\/i><\/b><\/a><b><i> decide what to buy solely based on packaging, and <\/i><\/b><a href=\"https:\/\/www.johnsbyrne.com\/blog\/packaging-matters-3-purchasing-behavior-statistics\/\"><b><i>63%<\/i><\/b><\/a><b><i> say that packaging design impacts their purchase decisions? Indeed, packaging plays an enormous role in the eye-catching delivery of the brand&#8217;s message and its influence on purchases.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CPG_Packaging_Design_Process\"><\/span><b>CPG Packaging Design Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CPG Packaging design process is a step-by-step strategic approach to understand the consumer persona, brainstorm ideas &amp; strategies and execute it all into an appealing and pretty packaging design. So if you mindfully follow the below steps, you can create packaging designs that always convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the roadmap to creating compelling designs for CPG packaging.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Research_and_Discovery\"><\/span><b>1. Research and Discovery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every good design process starts with <\/span><a href=\"https:\/\/insightsandappetites.com\/basic-methodologies-for-packaging-design-research\/\"><span style=\"font-weight: 400;\">thorough research<\/span><\/a><span style=\"font-weight: 400;\">. So, understand the product: concept, essence, aim, and the USP. Dwell on the market trends, but most importantly, understand your target audience. What appeals to them? What is their preference? This way, the stage is set for power in design.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brainstorming_and_Ideation\"><\/span><b>2. Brainstorming and Ideation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Summon the creative team, pull the sketchpads, and let the ideas come out. But why? Because ideation is the birthplace of innovative designs. Consider several concepts, try different color combinations, and visualize how the design would complement the product and the brand identity.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Idea_Development\"><\/span><b>3. Idea Development<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Refine the ideas that came during your brainstorming session. Afterward, develop strong candidates about the brand message, the audience, and product attributes. What is needed? Remember that each concept should have a storyline and strike the exact emotions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Design_Execution\"><\/span><b>4. Design Execution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Refined concepts in hand\u2014time to bring them to life. How? For that, select a design software and illustrators or graphic artists with meticulous attention to detail. Additionally, colors, typography, imagery\u2014every element shall work harmoniously to ensure a visually stunning package.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Prototyping_From_Screen_to_Reality\"><\/span><b>5. Prototyping: From Screen to Reality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to create physical prototypes before going into mass production. Because this will enable you to consider size, texture, and the general look and feel. Also, these critical checks guarantee that the design translates seamlessly from the digital to a natural product. Therefore, it is a crucial step to follow.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Test_the_Concept_with_Consumers\"><\/span><b>6. Test the Concept with Consumers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, put these designs in front of your target audience. And how to track it? You can use focus groups or questionnaires to determine how consumers react to the concept. Consider: what do they like or dislike? Therefore this feedback is invaluable to the adjustments that will be made to the design.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Finalization_%E2%80%93_Refinement_and_Preparations\"><\/span><b>7. Finalization &#8211; Refinement and Preparations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is most important to take consumer testing feedback and make the necessary adjustments to finalize the design. This will help you understand what your consumers are looking for. After this, cooperate closely with the production teams to ensure the design is feasible for mass production. To put it briefly, the practical details are as important as the attractiveness of the design. You might agree to this!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Production_and_Printing\"><\/span><b>8. Production and Printing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the final design in place, it is time to give the green light to production. How this could be done? Packaging designers and engineers should work closely with printing and manufacturing partners. This will ensure the design is appropriately translated into the packaging materials. This means quality control will be the order of the day at this point.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Launch_and_Monitor\"><\/span><b>9. Launch and Monitor<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as the package hits the shelves, follow the consumer responses. Measure your sales, gather feedback post-launch, and measure how well the package contributes to your product&#8217;s success. Hence, you can use these metrics to develop and advance your next design.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Iteration_and_Evolution\"><\/span><b>10. Iteration and Evolution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CPG packaging is a dynamic place. Why we are saying this? Well, consumer preferences change, market trends vary, and your brand might make a turn. So, be dynamic and ready to modify the design. Your packaging can remain relevant and impactful by introducing continuous improvement into the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_CPG_Packaging_Design_Important\"><\/span><b>Why is CPG Packaging Design Important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might have a good design for your products that are doing good. But, why should still consider the supreme design for your product? Because CPG packaging design is crucial for various reasons. Let&#8217;s explore some key aspects that highlight its significance:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Attract_attention\"><\/span><b>1. Attract attention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The consumer market is hypercompetitive, what could help you there? There comes the packaging design which is the foremost factor in attracting consumers&#8217; attention. A point to remember: packaging that is of a high aesthetic level and attractive on the shelf will help stand out and grasp a potential buyer&#8217;s attention. It\u2019s obvious! And hence, it will increase the chances of purchase.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Brand_perception\"><\/span><b>2. Brand perception<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You know what people consider when buying? They prefer what the product represents than what the brand says it does. Let\u2019s understand it more precisely. According to research by <\/span><a href=\"https:\/\/www.nielsen.com\/?gclid=CjwKCAjw__ihBhADEiwAXEazJpDftYboyB7rUYUAUCgIj3IgGGCDgSPBnye7bdlLUF8QmwMslg9gaBoCT_oQAvD_BwE&amp;gclsrc=aw.ds&amp;trk=article-ssr-frontend-pulse_little-text-block\"><span style=\"font-weight: 400;\">Nielsen<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">64% of consumers are usually open to new products based on the packaging,\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">With 41% of them probably swayed to making repeat purchases, depending on the packaging.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What to understand from this report? This underscores that packaging design has a role in shaping the consumers&#8217; perceptions regarding a brand. And, a good image of a brand and its products can be cast by the visually appealing and well-designed design.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Emotional_connection\"><\/span><b>3. Emotional connection<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several researches emphasizing the importance of branding and creating an emotional connection with customers. Studies say humans are guided by emotion rather than mere reasoning. Hence, emotions play an important role in consumer decision-making. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, brands can build trust by understanding the emotional needs of their target audience and having a positive experience. And you know what, Dr. Shields warned that neglecting to create an emotionally charged environment can be harmful to patients. This principle applies to all businesses that seek long-term customer relationships.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Shelf_appeal\"><\/span><b>4. Shelf appeal<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0The packaging design sometimes becomes a key shelf-impact indicator in view of very competitive and cluttered retailing. That\u2019s impressive! But, how\u2019s that possible? The <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S102931322100066X#bib13\"><span style=\"font-weight: 400;\">Point of Purchase and Advertisement Institute<\/span><\/a><span style=\"font-weight: 400;\"> says that 70% of purchasing decisions occur at the point of purchase. Therefore, good packaging that catches the eye and communicates the product value significantly increases consumers&#8217; chances of being noticed and chosen.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Social_media_engagement\"><\/span><b>5. Social media engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here comes the most exciting step of every business and sometimes the more hectic one! Getting social media engagement. So, let\u2019s understand this way. Packaging designs that are attractive, unique, or innovative, look distinctive and stand out from others, and gain the most sharing across social media. In support of this, we found a study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> According to <\/span><a href=\"https:\/\/dotcomdist.com\/unwrapping-the-customer-experience\/\"><span style=\"font-weight: 400;\">Dotcom Distribution<\/span><\/a><span style=\"font-weight: 400;\">, 40% of consumers are likely to share images of the package on social media if they find the design interesting. This is very common in millennials and GenZs. This can for sure lead to increased brand exposure and word-of-mouth marketing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Sustainability_in_packaging\"><\/span><b>6. Sustainability in packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0Among numerous consumers, you might encounter those who support the environment. Therefore, at this time you should encourage sustainability in your packaging. Let\u2019s talk through the numbers! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research conducted by <\/span><a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/lifting-the-lid-on-sustainable-packaging\/\"><span style=\"font-weight: 400;\">GlobalWebIndex<\/span><\/a><span style=\"font-weight: 400;\">, 57% of consumers claim they are willing to pay higher prices for products packed in environmentally friendly packages. Great, isn\u2019t it? So, brands that encourage sustainable packaging design will attract a growing segment of environmentally conscious consumers. Stay green, smart, and sustain the future with your packaging!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_CPG_Packaging_Examples_to_Learn_From\"><\/span>Best CPG Packaging Examples to Learn From<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Grasping the impact of the best CPG packaging on the consumer psyche becomes more apparent when one delves deeper into <\/span><a href=\"https:\/\/upsiide.com\/resources\/blog\/6-top-packaging-design-examples-why-they-work\/\"><span style=\"font-weight: 400;\">exceptional examples<\/span><\/a><span style=\"font-weight: 400;\"> that have set high standards in the industry. Let&#8217;s check out a few of the best CPG packaging designs that have captivated the consumer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Apple\"><\/span><b>1. Apple<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/packmojo.com\/blog\/what-packaging-does-apple-use\/\"><span style=\"font-weight: 400;\">Apple&#8217;s packaging<\/span><\/a><span style=\"font-weight: 400;\"> is unique and keeps the look clean and sleek, offering a luxurious feel to their customers. The clean white boxes are combined with very high-quality images of the product, which makes the package look stylish.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13868 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple.jpeg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple.jpeg 1000w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-300x150.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Apple-768x384.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This design is aligned directly with Apple&#8217;s focus on simplicity and innovation; it embodies a premium unboxing experience that appeals to consumers and maintains the image of a luxurious technology vendor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The attention to detail in packing reflects a brand&#8217;s commitment to excellence in the entire consumer journey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Coca-Cola\"><\/span><b>2. Coca-Cola<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Coca-Cola thinks differently when it comes to packaging. For example, materials, recyclability, reusability, and environmental impact are considered. Currently, different packaging materials such as plastic, aluminum, glass and composite materials each have their own advantages and disadvantages. But Coca-Cola is working hard to develop more sustainable strategies. Also, people are encouraged to choose reusable bottles and cups to help the environment and reduce waste.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13869 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/coca-cola-4560619_1280.jpg\" alt=\"COCA COLA cpg packaging guide\" width=\"1280\" height=\"853\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/coca-cola-4560619_1280.jpg 1280w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/coca-cola-4560619_1280-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/coca-cola-4560619_1280-1024x682.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/coca-cola-4560619_1280-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, the brand decided to take action by setting a \u2018Virgin plastic reduction goal. What is it? Basically, the goal aims to reduce the use of non-renewable plastics by 3 million metric tons over the next five years. By 2025, the brand hopes to use about 20% less virgin plastic based on business growth.<\/span><\/p>\n<p><iframe title=\"Coca-Cola packaging\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/D7vny5zLhp0?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Oatly\"><\/span><b>3. Oatly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As for clever packaging design, Swedish oat milk brand Oatly has taken the lead. How exactly?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It uses cartoon illustrations and offbeat copywriting to create a playful, arresting, and utterly memorable look. It\u2019s pretty, no doubt!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13870 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM.png\" alt=\"Oatly cpg packaging design guide\" width=\"2730\" height=\"1550\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM.png 2730w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM-300x170.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM-1024x581.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM-768x436.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM-1536x872.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-22-at-9.18.46\u202fAM-2048x1163.png 2048w\" sizes=\"(max-width: 2730px) 100vw, 2730px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The packaging makes the shelves shine. Additionally, it helps in selling products by ensuring an eye-catching design and reinforcing the brand\u2019s claim of an approachable and appealing character.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the design of Ottley\u2019s packaging gives them the pleasure of building a close relationship with customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also stands out as a fantastic example of how cool ideas can boost a brand\u2019s visibility, and customer engagement.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Method\"><\/span><b>4. Method<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A bold and unconventional vision inspired it; household cleaning brand Method knows how to make a statement with its packaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vibrant and eye-catching designs, sleek bottle shapes, and sleek typography create a modern and visually appealing aesthetic. No doubt in that!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13871 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method.jpeg\" alt=\"method cpg packaging\" width=\"1280\" height=\"1246\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method.jpeg 1280w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method-300x292.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method-1024x997.jpeg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method-768x748.jpeg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method-24x24.jpeg 24w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Method-48x48.jpeg 48w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not only does this unique packaging make Method stand out on shelves, but it also conveys a sense of innovation and freshness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, with its clean and modern look, the packaging reflects the brand&#8217;s commitment to effective cleaning. It also communicates a contemporary and stylish image.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sums up that that packaging design can elevate a brand&#8217;s identity and presence in the market.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Glossier\"><\/span><b>5. Glossier<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now there&#8217;s Glossier: the cult beauty brand with simple, Instagram-friendly packaging. By Instagram, we mean the trendy, attention seeking CPG packaging.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13872 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Glossier.jpeg\" alt=\"Glossier cpg packaging design case study\" width=\"916\" height=\"1148\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Glossier.jpeg 916w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Glossier-239x300.jpeg 239w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Glossier-817x1024.jpeg 817w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Glossier-768x963.jpeg 768w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The clean, simple product packaging fit hand in glove with the Glossier mantra of effortlessness in beauty and a fresh, youthful aesthetic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beautiful packaging definitely makes it worth the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a perfect case of how sensitive and aesthetic packing design leads to the creation of an identity of a brand. Also how it wins the loyalty of consumers who appreciate the combination of simplicity with a sense of fashion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_RXBAR\"><\/span><b>6. RXBAR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">RXBAR, the protein bar label, every fitness freak must know. It made its brand recognizable via the transparent packing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus uncovering all the consumers whose glance has slid on its natural ingredients.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13873 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/RXBAR.png\" alt=\"RXBAR is CPG Packaging guide's one of the case study example\" width=\"1092\" height=\"1208\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/RXBAR.png 1092w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/RXBAR-271x300.png 271w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/RXBAR-926x1024.png 926w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/RXBAR-768x850.png 768w\" sizes=\"(max-width: 1092px) 100vw, 1092px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The packaging form only screams transparency and vibrates through the brand&#8217;s slogan: authenticity and simplicity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The logo and clear characters used on the packaging show the brand\u2019s commitment to purity of ingredients. So, it shows their commitment to deliver high quality.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Nutella\"><\/span><b>7. Nutella<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t love chocolate? There comes Nutella, a brand which is everybody\u2019s favorite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just look at the simple yet defined packaging.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13874 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Nutella.jpeg\" alt=\"Nutella is CPG Packaging guide's one of the case study example\" width=\"736\" height=\"700\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Nutella.jpeg 736w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Nutella-300x285.jpeg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/Nutella-24x24.jpeg 24w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Nutella brand silhouette, bottle and bold red logo are instantly recognizable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They exude joy, happiness, and reflect Nutella\u2019s status as the most delicious and beloved spread.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, Nutella, in its distinct jar shape, is forever linked with the experience of enjoying this delightful experience, creating a solid visual association.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, the choice of packaging is an excellent example of what design can be when competently and characterfully carried out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps to identify the brand and communicate the essence of the product visually and emotionally, reaching consumers in multiple channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Create_the_Best_CPG_Packaging_Designs\"><\/span><strong>Tips to Create the Best CPG Packaging Designs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating top-tier CPG packaging designs requires careful planning, creativity, and an understanding of your target audience and brand identity. Here are some tips for achieving excellent results:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13875 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920.jpg\" alt=\"Tips for CPG Packaging guide's one of the case study example\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920.jpg 1600w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/6590920-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<ul>\n<li><b>Understand your audience: <\/b><span style=\"font-weight: 400;\">Research your preferences and demographics. Then, create designs that connect emotionally with your target market.<\/span><\/li>\n<li><b>Reflect brand identity: <\/b><span style=\"font-weight: 400;\">Align design with brand personality, values, and aesthetics. This includes color palette, type, and imagery, in order to reflect brand identity.<\/span><\/li>\n<li><b>Keep it simple: <\/b><span style=\"font-weight: 400;\">Use readable typographies, organized layouts, and intuitive visuals. It will help with essential product information because clarity is crucial in a cluttered market. Do you agree?<\/span><\/li>\n<li><b>Differentiate yourself from competitors:<\/b><span style=\"font-weight: 400;\"> It could be done by incorporating eye-catching designs that utilize bold colors, unique shapes, and creative illustrations. So, ensure that these designs remain relevant to existing brands while also standing out.<\/span><\/li>\n<li><b>Consider how things work:<\/b><span style=\"font-weight: 400;\"> Make sure the design is attractive and functional. Because ease of use, resealability, and durability are some factors that create a good user experience.<\/span><\/li>\n<li><b>Choose quality materials: <\/b><span style=\"font-weight: 400;\">Choose materials that match your brand and reflect the sustainable options for eco-conscious consumers.<\/span><\/li>\n<li><b>Tell a story:<\/b><span style=\"font-weight: 400;\"> Use visuals, graphics, and copywriting to contribute to unique selling propositions, brand stories, or product benefit claims that create emotional connections.<\/span><\/li>\n<li><b>Test and iterate: <\/b><span style=\"font-weight: 400;\">Collect feedback, perform small-scale tests, and respond by refining designs.<\/span><\/li>\n<li><b>Go green: <\/b><span style=\"font-weight: 400;\">How about using materials in your packaging that are friendly to the environment? Stand on it and you will get the thumbs up!<\/span><\/li>\n<li><b>Remain current:<\/b><span style=\"font-weight: 400;\"> Keeping up with the fads and inclinations of design and taste is essential. The packaging must be reviewed and refreshed regularly to look captivating and live to the consumer.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_for_CPG_Packaging_With_Case_Studies\"><\/span>Strategies for CPG Packaging With Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For any business, nothing could help without a case study. If you too want to have a glance over how other brands played with their packaging, let\u2019s figure them out!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tactics the big companies use, with some examples of how they work, to spark\u00a0 bright packaging ideas:\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Telling_stories_on_the_packaging\"><\/span><b>1. Telling stories on the packaging\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The most famous of all nowadays. Many big brands use the packaging to connect more with customers by telling stories.\u00a0\u00a0\u00a0<\/span><\/p>\n<p>Like <a href=\"https:\/\/www.vogue.com\/article\/patagonia-vote-tags-political-statement\">Patagonia<\/a>, the outdoor clothes company. What they did?<\/p>\n<p>They put tags on their product, talking about where it came from, what it&#8217;s made of, and how it impacts the environment.<\/p>\n<p>It jives with their sustainability and connects with people who care about that.<\/p>\n<p><iframe title=\"Patagonia: A Case Study in Product\/Market Fit\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1x5wyJwo1SM?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Personalization\"><\/span><b>2. Personalization\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t like personalized products? Personalization is a huge deal these days. Brands that let you customize your packaging make the experience more memorable for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s like this super neat thing they can do just for you.\u00a0<\/span><\/p>\n<p>The \u201cShare a Coke&#8221; campaign was successful for several reasons. One of them was how to make their own.<\/p>\n<p>Personalized names printed on Coke bottles and cans gave customers a more personalized experience.<\/p>\n<p>This moreover, created a strong bond with the brand and a sense of ownership plus exclusivity.<\/p>\n<p><em>The campaign launched in Australia, and it was a hit! Sales were up 7%, plus more than 250,000 individual bottles of Coke flew off shelves in the first three months.<\/em><\/p>\n<p><iframe title=\"Share A Coke campaign 2019\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/sGjQnGio5mw?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Limited_edition_and_seasonal_packaging\"><\/span><b>3. Limited edition and seasonal packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Limited edition or seasonal packaging can get customers pumped up. Why not? Well, it&#8217;s like an exclusive club that people want to be part of!<\/span><\/p>\n<p>Starbucks and their famous red holiday cups have people practically counting down the days until Christmas.<\/p>\n<p>As soon as you see someone walking around with one of those red cups in their hands, you know the holidays have arrived.<\/p>\n<p>It&#8217;s definitely a clever way for brands to generate hype around everyday products.<\/p>\n<p>What are your thoughts on this?<\/p>\n<p><iframe title=\"Starbucks introduces 2022 holiday cups, festive menu | USA TODAY\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aROwYU1ixZs?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Minimalist_and_sustainable_packaging\"><\/span><b>4. Minimalist and sustainable packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You know which companies can connect with customers?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The one which care about using less packaging and stuff that doesn&#8217;t hurt the environment and can connect with customers who also care about that.\u00a0\u00a0<\/span><\/p>\n<p>For example, <a href=\"https:\/\/cosmeticsbusiness.com\/new-lush-campaign-to-raise-awareness-on-importance-of-pollinators--201725\">Lush<\/a>. It is a makeup and soap company that tries not to use a bunch of packaging so there&#8217;s less trash.<\/p>\n<p>Many of their products don&#8217;t even come in packaging. They do that because they want to help the environment, not just as some marketing ploy.<\/p>\n<p>Hence, the people who buy from Lush appreciate that they&#8217;re not just talking about being green.<\/p>\n<p>So we\u2019ve got a perfect lesson from this case study.<\/p>\n<p>Focusing on ways your business can reduce waste can be worthwhile if you believe in it.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s focus on less is more funda as it is a future in CPG packaging.<\/span><\/p>\n<p><iframe title=\"Lush Deep Dives: Go Zero Waste With Naked Products\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cudBXFApmd4?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Interactive_packaging_and_gamification\"><\/span><b>5. Interactive packaging and gamification<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are some brands who take out a kid in everyone. Have you ever encountered with any such brand? We will talk about it later in this section itself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When companies use fun activities or game-like features on their product packaging, they make shopping more memorable and fun for people.\u00a0<\/span><\/p>\n<p>Lay&#8217;s had a &#8220;<a href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/crowdsourcing-your-next-chip-flavor-lays-do-us-a-flavor-campaign\/#:~:text=Pepsico%20first%20launched%20the%20%E2%80%9CDo,for%20new%20potato%20chip%20flavors.\">Do Us a Flavor<\/a>&#8221; event, asking people to develop new chip tastes. Felt nostalgic? Yes, that was amazing!<\/p>\n<p>The best ones were made and put on unique bags. This made shoppers want to interact with Lay&#8217;s and pick the taste they liked best.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=ue8gkFcAME4<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Functional_and_convenient_packaging\"><\/span><b>6. Functional and convenient packaging<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Packaging that&#8217;s easy to use and handy can make customers happy and keep them coming back.<\/span><\/p>\n<p>For instance, Amazon packaging that is a breeze to open, cuts down on trash, and keeps items safe while they&#8217;re being mailed.<\/p>\n<p>This attention to what the customer needs has helped build Amazon&#8217;s fame for putting customers first.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FDA_guidelines_for_CPG_packaging\"><\/span><b>FDA guidelines for CPG packaging\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here comes the most important section. If you are thinking of doing some amendments in your packaging or want to make a new one, consider the following FDA guideline.<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/c2ebb558-31ba-4541-934c-1cc84ba85335.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13878 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/c2ebb558-31ba-4541-934c-1cc84ba85335.jpg\" alt=\"FDA guidelines for CPG Packaging\" width=\"1024\" height=\"680\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/c2ebb558-31ba-4541-934c-1cc84ba85335.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/c2ebb558-31ba-4541-934c-1cc84ba85335-300x199.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2024\/02\/c2ebb558-31ba-4541-934c-1cc84ba85335-768x510.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Because, the FDA is responsible for setting the rules for packaged food in the US.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at these <\/span><a href=\"https:\/\/www.fda.gov\/regulatory-information\/search-fda-guidance-documents\/cpg-sec-450500-tamper-resistant-packaging-requirements-certain-over-counter-human-drug-products#:~:text=Packaging%20features%20must%20be%20properly,container%20and%20remove%20the%20product.\"><span style=\"font-weight: 400;\">FDA packaging regulations<\/span><\/a><span style=\"font-weight: 400;\"> to sell your food products legally.<\/span><\/p>\n<p><b>1.Labeling Guidelines<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The FDA demands clear labels when it comes to consumer packaged goods (CPG). Ofcourse, the consumer would want it too! Brands must give comprehensive information on the product. What&#8217;s in it, the nutritional details, any allergens present, and any claims the company makes. In short, the label information must be straightforward, correct, and easy to read.<\/span><\/p>\n<p><b>2. Nutrition Facts Panel<\/b><\/p>\n<p><span style=\"font-weight: 400;\">CPG items are supposed to display a nutrition facts panel. This tells consumers what nutrients are in the product \u2013 how much energy it gives, fats, sugars, protein, and various vitamins and minerals. So, the way this information is presented should follow the FDA&#8217;s design rules.<\/span><\/p>\n<p><b>3. Ensuring Food Safety for All<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Companies must disclose any significant allergens in their products. It\u2019s important! This includes milk, eggs, fish, shellfish, nuts, peanuts, wheat, or soy ingredients.\u00a0<\/span><\/p>\n<p><b>4. Honest and Scientifically Supported Claims<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to health and nutrition, the FDA closely monitors statements made by consumer products. So, claims such as &#8220;low fat&#8221; or &#8220;high in fiber&#8221; must be truthful, not deceptive, and backed by scientific evidence.<\/span><\/p>\n<p><b>5. Types of Packaging<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The FDA regulates the materials used to package consumer goods, especially foods and drinks. These rules ensure packaging doesn&#8217;t pose any risks and keeps the contents from getting tainted.<\/span><\/p>\n<p><b>6. Amount of Food Inside<\/b><\/p>\n<p><b> <\/b><span style=\"font-weight: 400;\">This is the total amount of food you get, shown by how much it weighs, how big it is, or how many pieces there are.<\/span><\/p>\n<p><b>7. Who Made or Packaged It<\/b><\/p>\n<p><b> <\/b><span style=\"font-weight: 400;\">The food&#8217;s wrapping must have the name and address of the person or company that made it or packaged it. You&#8217;ll see the maker&#8217;s or packager&#8217;s name with words like &#8220;made for&#8221; or &#8220;packed by,&#8221; plus an address listing where they are located.<\/span><\/p>\n<p><iframe title=\"Are Your Food Labels FDA Compliant?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/aq2C6fKEWOM?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In conclusion, this blog post provided the ultimate packaging designer\u2019s guide to CPG packaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, we explored key points such as the importance of packaging, the psychological effects of packaging, how to approach sustainable packaging and what etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding packaging design, you can unlock the full potential of your packaging to increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to take your packaging game to the next level?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve internalized this knowledge, it\u2019s time to boost the power of design and take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start experimenting with new packaging techniques and use our guide as a reference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that your packaging design can subconsciously influence a customer\u2019s perception of your product, so make sure it truly captures your company\u2019s mission and values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue your journey by checking out our new blog posts on design and packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay ahead of the curve and promote your brand presence with our expert advice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to upgrade your packaging?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your product\u2019s packaging is the first impression that compels customers to check the product in grocery stores or web-stores.\u00a0 The customers have tons of options right there, and creating a jaw-dropping product packaging is the only way to make them stop by. Your product\u2019s packaging should capture attention, trigger emotional appeal, and visualize your brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13879,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Guide to CPG Packaging - GoVisually<\/title>\n<meta name=\"description\" content=\"Struggling to translate brand identity into a CPG packaging design? 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