{"id":12704,"date":"2023-04-16T23:17:47","date_gmt":"2023-04-16T23:17:47","guid":{"rendered":"http:\/\/143.244.150.201\/?p=12704"},"modified":"2023-04-16T23:17:47","modified_gmt":"2023-04-16T23:17:47","slug":"creative-trends-2023","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/creative-trends-2023\/","title":{"rendered":"5 insane creative trends that every marketer should prioritize in 2023"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Ready to take your creative game to the next level in 2023 with crazy creative trends?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><em>Trends come and go.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, as a content creator and marketer, keeping up with the ever-changing trends is crucial to keep the audience interested.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re a small business owner, a social media influencer, or a marketer for a large corporation, keeping up with the latest creative trends can help you conduct a successful marketing campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article covers the five creative trends you should prioritize in 2023 to engage your audience, foster brand loyalty, and promote business growth.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let&#8217;s begin!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5818a20ee0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5818a20ee0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Why_must_every_marketer_and_creative_head_keep_up_with_creative_trends_2023\" title=\"Why must every marketer and creative head keep up with creative trends 2023?\">Why must every marketer and creative head keep up with creative trends 2023?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Helps_with_content_creation_that_clicks\" title=\"Helps with content creation that clicks!\">Helps with content creation that clicks!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Incorporating_trends_with_your_brand_vision_can_create_unique_experiences\" title=\"Incorporating trends with your brand vision can create unique experiences\">Incorporating trends with your brand vision can create unique experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Helps_you_tap_into_a_larger_audience_segment\" title=\"Helps you tap into a larger audience segment\">Helps you tap into a larger audience segment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#5_creative_trends_to_prioritize_in_2023\" title=\"5 creative trends to prioritize in 2023\">5 creative trends to prioritize in 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#1_AI_meets_humans\" title=\"1. AI meets humans!\">1. AI meets humans!<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#AI_is_making_headlines_with_Chat_GPT\" title=\"AI is making headlines with Chat GPT.\">AI is making headlines with Chat GPT.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#2_Expect_to_keep_seeing_the_surge_in_the_creator_economy\" title=\"2. Expect to keep seeing the surge in the creator economy\">2. Expect to keep seeing the surge in the creator economy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#3_Invest_in_agile_marketing\" title=\"3. Invest in agile marketing\">3. Invest in agile marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Coca_Cola_doing_agile_right\" title=\"Coca Cola doing agile right!\">Coca Cola doing agile right!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#4_Start_creating_video_content_Now\" title=\"4. Start creating video content. Now!\">4. Start creating video content. Now!<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Live_to_stream\" title=\"Live to stream\">Live to stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Short-form_video\" title=\"Short-form video\">Short-form video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#5_Interact_with_your_audience_with_interactive_marketing\" title=\"5. Interact with your audience with interactive marketing\">5. Interact with your audience with interactive marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Gamification\" title=\"Gamification\">Gamification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Plan_a_social_media_contest\" title=\"Plan a social media contest.\">Plan a social media contest.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Create_interactive_content\" title=\"Create interactive content\">Create interactive content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/creative-trends-2023\/#Final_thoughts\" title=\"Final thoughts\">Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_must_every_marketer_and_creative_head_keep_up_with_creative_trends_2023\"><\/span><span style=\"font-weight: 400;\">Why must every marketer and creative head keep up with creative trends 2023?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working in the marketing or content creation niche? You need to stay updated with the newest creative trends. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here&#8217;s why:\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12707 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-1024x1024.png\" alt=\"3 ways creative trends help marketers and creative heads\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/3-ways-creative-trends-help-marketers-and-creative-heads-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Helps_with_content_creation_that_clicks\"><\/span><span style=\"font-weight: 400;\">Helps with content creation that clicks!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Firstly, keeping up with the creative trends ensures that your brand remains interesting and current. This is because consumers are constantly being bombarded with content. So if your marketing comes off as outdated or boring, they will likely ignore it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping up with the most recent creative trends in 2023, you can keep your content engaging and fresh. Plus, this will help you capture the attention of your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Incorporating_trends_with_your_brand_vision_can_create_unique_experiences\"><\/span><span style=\"font-weight: 400;\">Incorporating trends with your brand vision can create unique experiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping up with modern trends can also make you stand out. You can stand out using original concepts and distinctive strategies when everyone uses tried-and-true strategies. Customers adore innovation, and keeping up with the latest trends keeps your brand exciting and relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping up with creative trends can be a lot of fun! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows your marketing team to stay engaged and motivated by experimenting with new concepts and ideas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Helps_you_tap_into_a_larger_audience_segment\"><\/span><span style=\"font-weight: 400;\">Helps you tap into a larger audience segment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thirdly, staying current with the latest trends can help you understand your audience better. If you know the kind of content your audience prefers, your marketing efforts can be tailored to the interests and preferences of your audience. This can effectively increase brand loyalty, engagement rates, and sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_creative_trends_to_prioritize_in_2023\"><\/span><span style=\"font-weight: 400;\">5 creative trends to prioritize in 2023<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Want to stay on top of things in 2023? <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are five creative trends to prioritize that will help you stand out from the crowd.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12708 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-1024x1024.png\" alt=\"5 creative trends to prioritize in 2023\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/04\/5-creative-trends-to-prioritize-in-2023-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_AI_meets_humans\"><\/span><span style=\"font-weight: 400;\">1. AI meets humans!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You probably already know all about AI rage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI tools are not your typical computer program. They are effective tools that enable you to unleash creativity and generate more ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, generative AI is a technology that creates new content based on previously collected data using machine learning algorithms. It&#8217;s like having a virtual assistant who can assist you with idea generation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, generative AI can give you new ideas and inspiration whether you&#8217;re a writer, graphic designer, or musician.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, one thing that seems to scare creativity is that AI will make their jobs obsolete.<\/span><\/p>\n<p><em><strong>Well, no.<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Generative AI is not replacing <\/span><a href=\"http:\/\/govisually.com\/blog\/ai-vs-humans\/\"><span style=\"font-weight: 400;\">your skills <\/span><\/a><span style=\"font-weight: 400;\">or talent. It&#8217;s to improve them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can save you time and menial effort and help create better, more effective, and aligned content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recently discussed this with Connor, a creative industry expert, and here&#8217;s what he feels about it, couldn&#8217;t agree more!<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>AI is <a id=\"ember487\" class=\"ember-view hashtag-link\" href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=%231\">#1<\/a> trend right now, in my opinion.<\/p>\n<p>I compare ChatGPT and what OpenAI is creating to what happened when the Internet was first born, when Amazon first started growing as a company, and when Apple released its App store.<\/p>\n<p>As ChatGPT and other AI tools evolve in the next 1-2 years, it&#8217;s going to impact most online industries, especially creative related.\u00a0 I project that it will become a world where the best creators become people that find the most creative ways to incorporate AI tooling into their processes.<\/p>\n<p>People that ignore the AI advancements will be left behind.\u00a0 Those that embrace it and find ways to marry human intelligence with AI tools will win the most.<\/p>\n<p>&#8211;<a href=\"https:\/\/www.linkedin.com\/in\/connorgillivan\/\" target=\"_blank\" rel=\"noopener\">Connor Gillivan<\/a>, Founder EcomBalance<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"AI_is_making_headlines_with_Chat_GPT\"><\/span><span style=\"font-weight: 400;\">AI is making headlines with Chat GPT.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><em><span style=\"font-weight: 400;\">You&#8217;ll hardly find someone who hasn&#8217;t heard of Chat GPT.\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Chat GPT is a name that stands out when using AI to create content. This incredible language model has been trained on enormous amounts of data to understand the human language fully.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing about Chat GPT is that the AI model does not spew out random gibberish but uses context and knowledge of the world to generate responses that make sense. Therefore,\u00a0 you can rely on Chat GPT to produce high-quality content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, Chat GPT is still a machine at its core and has many limitations. But who knows what incredible things Chat GPT and its fellow AI-powered tools will be able to accomplish in the future as AI develops and improves even more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Expect_to_keep_seeing_the_surge_in_the_creator_economy\"><\/span><span style=\"font-weight: 400;\">2. Expect to keep seeing the surge in the creator economy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In recent years, we&#8217;ve observed a significant majority of people turning their hobbies and passions into a source of income via social media platforms such as TikTok, Instagram, and YouTube. This trend &#8211; known as the creator economy &#8211; has grown to such proportions that for many people, their public profile is no longer a side hustle but now constitutes their primary source of income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the growth of the creator economy, user-generated content has grown in popularity and importance, especially for brands. Users&#8217; content, also known as user-generated content or UGC, is becoming increasingly valuable to brands and companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the audience considers this content more real and relatable than traditional advertising, this kind of content has become an effective way for brands to engage their audience on a more personal level. This means that long-term relationships between influencers and brands are also expanding, with brands working continuously with influencers to produce content that appeals to their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like TikTok have made creating and disseminating such content even easier. Due to the app&#8217;s algorithm&#8217;s focus on surfacing fresh and engaging content, even creators with modest followings have the potential to become viral sensations and gain a significant amount of attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that brands know the potential of these platforms; they are utilizing them to engage audiences more authentically.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Invest_in_agile_marketing\"><\/span><span style=\"font-weight: 400;\">3. Invest in agile marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is the future of marketing? Well, agile marketing is sure to take center stage in 2023!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So, what is agile marketing?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It is a flexible, iterative marketing strategy focusing on cooperation and adaptability. Agile marketing is about segmenting your efforts into smaller, more manageable campaigns. This way, they can be changed on a whim in response to client feedback, market shifts, and other factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agile marketing has many advantages. One benefit is that you can adjust your campaigns in real time. This way, you can be more responsive to market changes and stay one step ahead of the competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It promotes cooperation and communication among team members. This can effectively streamline your workflow and ensure everyone is on the same page. That&#8217;s because agile marketing is more customer-focused, so you are providing actual value to your customers rather than just producing content for the sake of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Coca_Cola_doing_agile_right\"><\/span>Coca Cola doing agile right!<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For instance, Coca-Cola is a company that understands the importance of staying current in its marketing efforts. When they launched their &#8220;Taste the Feeling&#8221; campaign, they knew they needed to be agile in their approach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they gathered a small team of marketing experts who worked collaboratively to create and test campaigns in real-time. Using data to inform their decisions, they could quickly make changes and iterate on their campaigns. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">The result was a successful launch, with over 5 million impressions generated in just two months!<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Start_creating_video_content_Now\"><\/span><span style=\"font-weight: 400;\">4. Start creating video content. Now!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video-based content is extremely popular right now. More specifically, live streaming and short videos have recently gained popularity.\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Live_to_stream\"><\/span><span style=\"font-weight: 400;\">Live to stream<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Live streaming is an effective tool for attracting potential customers and increasing sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2021, consumers streamed content on mobile devices for an estimated <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1285501\/global-time-spent-live-streaming-apps\/\"><span style=\"font-weight: 400;\">548 billion hours<\/span><\/a><span style=\"font-weight: 400;\">. There&#8217;s a lot of screen time there!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, combining influencer marketing with live streaming has the potential to be revolutionary. Customers can interact with products more easily, and brands can spread their messages more effectively when influencers can make purchases while streaming and chatting with viewers about them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether introducing a new product, hosting a Q&amp;A session, or just sharing your opinions and experiences, live streaming is a fantastic way to interact with your audience in real-time. The best part? Live streaming doesn&#8217;t have to be complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, platforms like Facebook, Instagram, and YouTube have made it easier than ever to conduct a live stream. This allows you to interact with your audience in no time.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are a few tips to keep in mind when using live streaming in your marketing strategy:<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose the right platform for your audience: <\/b><span style=\"font-weight: 400;\">Different platforms appeal to different audiences. So, choose the platform that most closely matches your target market to conduct a successful live stream.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote your live stream in advance so<\/b><span style=\"font-weight: 400;\"> viewers can mark their calendars and tune in. This will help increase your viewership.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be engaging and authentic:<\/b><span style=\"font-weight: 400;\"> Don&#8217;t be afraid to show who you are and engage your audience personally. Request feedback from the audience and promptly address criticism.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include a clear call to action:<\/b><span style=\"font-weight: 400;\"> Do you want your audience to buy a product, sign up for a newsletter, or follow you on social media? Ensure you include a clear CTA so your audience understands what to do after watching your live stream.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Short-form_video\"><\/span><span style=\"font-weight: 400;\">Short-form video<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Marketers utilize bite-sized videos like Instagram reels and TikToks to attract viewers and raise brand awareness among millennials and Gen Z. However, this is just the beginning of the trend!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes sense that all social media platforms highly prioritize video content. This is because video content is given priority even on platforms historically relying on text, like LinkedIn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that 2023 will see even more short-form, immersive video experimentation.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But what makes a successful short-form video?\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First of all, keep it punchy! Successful videos are typically 15 to 30 seconds long.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can use several tricks, including a surprise twist at the conclusion\u2014such as a revelation or transformation\u2014 to keep viewers interested and craving more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can entice the watchers with intriguing captions like &#8220;Wait for what&#8217;s next.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you aim for virality, don&#8217;t be afraid to jump on the latest bandwagon and try remixing other people&#8217;s songs or videos.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, browse what&#8217;s trending on platforms like hashtags, topics, or music, and get creative with your short-form videos in 2023!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Interact_with_your_audience_with_interactive_marketing\"><\/span><span style=\"font-weight: 400;\">5. Interact with your audience with interactive marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive marketing involves including interactive elements in your online content to draw readers in and keep them interested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different ways to incorporate interactive marketing into your marketing strategy. For instance, you could design a game for your brand, collaborate with an influencer to host a quiz or incorporate polling into the articles on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Want to get the most out of interactive marketing?<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create engaging, high-quality content that your audience will find interesting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Test various campaign components to determine which best serve your unique goals and objectives. For instance, you could test your interactive marketing campaigns using an A\/B comparison to see which brings in the most visitors to your website.<\/span><\/p>\n<p><em>Here are the 3 best ways to implement interactive marketing campaigns.<\/em><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Gamification\"><\/span>Gamification<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gamification is one form of interactive marketing that&#8217;s taking off. Utilizing game-like elements will help you engage and entertain your audience. For instance, <\/span><a href=\"https:\/\/www.sephora.com\/\"><span style=\"font-weight: 400;\">Sephora <\/span><\/a><span style=\"font-weight: 400;\">offers entertaining challenges and rewards customers with discounts and free samples as part of its rewards program.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Plan_a_social_media_contest\"><\/span>Plan a social media contest.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another example of interactive marketing is a social media contest, where a brand asks followers to participate by submitting photos or videos related to a specific theme, hashtag, or product. The brand can then showcase the entries, engage with participants, and award prizes to winners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Create_interactive_content\"><\/span>Create interactive content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This content grabs your audience&#8217;s attention and motivates them to interact with your brand more deeply. This includes tests, games, calculators, evaluations, maps, and videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing so has numerous advantages, including improved audience engagement, better customer learning, more leads and conversions, and increased brand loyalty.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><span style=\"font-weight: 400;\">Final thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to keep your brand at the top with content that clicks, stay updated with trends, and stay relevant in the digital landscape. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But creating content is one part of your campaign. The other is getting feedback on it and quick approvals for timely scheduling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you&#8217;re looking for a tool to help you collaborate and streamline your creative process, sign up for a free trial with <\/span><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a> today<span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Its easy-to-use interface and collaboration features can reduce your review time by half.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/app.govisually.com\/register?_ga=2.159600191.380555758.1680798667-223389735.1673197185&amp;_gl=1*18tii5i*_ga*MjIzMzg5NzM1LjE2NzMxOTcxODU.*_ga_XPVED9DHDY*MTY4MDc5ODY3MC44LjEuMTY4MDc5ODgxMC4wLjAuMA..\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> today and bring your creative ideas to life!\u00a0<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to take your creative game to the next level in 2023 with crazy creative trends?\u00a0 Trends come and go. But, as a content creator and marketer, keeping up with the ever-changing trends is crucial to keep the audience interested.\u00a0 Whether you&#8217;re a small business owner, a social media influencer, or a marketer for a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 insane creative trends that every marketer should prioritize in 2023 - GoVisually<\/title>\n<meta name=\"description\" content=\"Creative trends are transforming the marketing landscape. 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