{"id":12616,"date":"2023-03-27T22:24:14","date_gmt":"2023-03-27T22:24:14","guid":{"rendered":"http:\/\/143.244.150.201\/?p=12616"},"modified":"2023-03-28T23:09:16","modified_gmt":"2023-03-28T23:09:16","slug":"marketing-workflow","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/marketing-workflow\/","title":{"rendered":"Marketing workflow: 8 processes you should automate to 10x productivity"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Have you ever tried to promote a product or service and felt overwhelmed by all the tasks you had to do?<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many things to do that it can get overwhelming! You have to create content, send emails, and manage social media. All of these tasks are part of what we call a marketing workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article explores everything you need to know about the marketing workflow, how to automate marketing workflow, and lastly, 8 things to automate for success. So, keep on reading to learn the best marketing workflow tactics.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s begin!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c581b407330\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c581b407330\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#What_is_marketing_workflow\" title=\"What is marketing workflow?\u00a0\">What is marketing workflow?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#3_key_reasons_you_need_a_marketing_workflow\" title=\"3 key reasons you need a marketing workflow\">3 key reasons you need a marketing workflow<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#1_To_clearly_define_the_roles_and_responsibilities\" title=\"1. To clearly define the roles and responsibilities\">1. To clearly define the roles and responsibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#2_Set_up_expectations_for_measurable_high-quality_work\" title=\"2. Set up expectations for measurable high-quality work\">2. Set up expectations for measurable high-quality work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#3_Help_in_meeting_the_deadlines\" title=\"3. Help in meeting the deadlines\">3. Help in meeting the deadlines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#How_to_create_a_marketing_workflow\" title=\"How to create a marketing workflow?\">How to create a marketing workflow?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#1_Organize_the_tasks\" title=\"1. Organize the tasks\u00a0\">1. Organize the tasks\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#2_Automate_repetitive_tasks\" title=\"2. Automate repetitive tasks\">2. Automate repetitive tasks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#3_Communicate\" title=\"3. Communicate\">3. Communicate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#A_sneak_peek_into_GoVisuallys_content_workflow_automation\" title=\"A sneak peek into GoVisually&#8217;s content workflow automation\">A sneak peek into GoVisually&#8217;s content workflow automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#How_to_automate_marketing_workflow\" title=\"How to automate marketing workflow?\">How to automate marketing workflow?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#1_Social_media\" title=\"1. Social media\">1. Social media<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Scheduling\" title=\"Scheduling\">Scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Repurposing_content\" title=\"Repurposing content\">Repurposing content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Hashtag_research\" title=\"Hashtag research\">Hashtag research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Content_curation\" title=\"Content curation\">Content curation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Analytics\" title=\"Analytics\">Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#2_Lead_nurturing\" title=\"2. Lead nurturing\">2. Lead nurturing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Use_targeted_email_campaigns\" title=\"Use targeted email campaigns\">Use targeted email campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Implement_lead_scoring\" title=\"Implement lead scoring\">Implement lead scoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Send_personalized_content\" title=\"Send personalized content\">Send personalized content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Use_chatbots\" title=\"Use chatbots\">Use chatbots<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#3_Email_marketing\" title=\"3. Email marketing\">3. Email marketing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Welcome_emails\" title=\"Welcome emails\">Welcome emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Abandoned_cart_emails\" title=\"Abandoned cart emails\">Abandoned cart emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Birthday_or_anniversary_emails\" title=\"Birthday or anniversary emails\">Birthday or anniversary emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Re-engagement_campaigns\" title=\"Re-engagement campaigns\">Re-engagement campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#AB_testing\" title=\"A\/B testing\">A\/B testing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#4_SEO_workflow\" title=\"4. SEO workflow\">4. SEO workflow<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Keyword_research\" title=\"Keyword research\">Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Make_it_mobile%E2%80%93friendly\" title=\"Make it mobile&#8211;friendly\">Make it mobile&#8211;friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Master_the_art_of_linking\" title=\"Master the art of linking\">Master the art of linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Create_engaging_content\" title=\"Create engaging content\">Create engaging content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Track_analytics\" title=\"Track analytics\">Track analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#5_Customer_care\" title=\"5. Customer care\">5. Customer care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#6_Events_workflow\" title=\"6. Events workflow\">6. Events workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#7_Re-engagement_workflow\" title=\"7. Re-engagement workflow\">7. Re-engagement workflow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#8_Proofing_feedback_and_approval_automation\" title=\"8. Proofing, feedback, and approval automation\">8. Proofing, feedback, and approval automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Sign_up_for_GoVisually_to_10x_your_feedback_productivity\" title=\"Sign up for GoVisually to 10x your feedback productivity!\">Sign up for GoVisually to 10x your feedback productivity!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/#Final_word\" title=\"Final word\">Final word<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_marketing_workflow\"><\/span><span style=\"font-weight: 400;\">What is marketing workflow?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A marketing workflow is a series of steps a marketing team follows to create and run a campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is to ensure that everyone on the team knows what they need to do and when they need to do it. Automating certain tasks in marketing workflow can save ample time, reduce mistakes, and produce better results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-12618 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-1024x1024.png\" alt=\"What is a marketing workflow_\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/What-is-a-marketing-workflow_-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, instead of spending hours sending the same email to every team member, you can take the help of technology to send personalized emails to each team member. This is what it\u2019s called to automate marketing workflow.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_key_reasons_you_need_a_marketing_workflow\"><\/span><span style=\"font-weight: 400;\">3 key reasons you need a marketing workflow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a marketer, projects can get messy quickly if you don&#8217;t have a plan. That&#8217;s where marketing workflows come in. These structured processes help keep everyone on track and ensure that projects move smoothly from start to finish. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are a few reasons why you need marketing workflows for your next project:<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12619 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-1024x1024.png\" alt=\"3 key reasons you need a marketing workflow\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/3-key-reasons-you-need-a-marketing-workflow-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_To_clearly_define_the_roles_and_responsibilities\"><\/span><span style=\"font-weight: 400;\">1. To clearly define the roles and responsibilities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever worked on a project with several team members? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roles and responsibilities can easily clash, leading to wasted time and resources. A clear marketing workflow helps eliminate overlapping and duplication of work by specifying all tasks explicitly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can feel very frustrating, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a well-defined marketing workflow, everyone knows exactly what to do and when. This helps improve team alignment and ensures everyone works towards the same goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you&#8217;re launching a new product. Your marketing workflow might include creating a landing page, developing email campaigns, and setting up social media ads. Each team member knows exactly which tasks they&#8217;re responsible for and when they need to be completed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Set_up_expectations_for_measurable_high-quality_work\"><\/span><span style=\"font-weight: 400;\">2. Set up expectations for measurable high-quality work<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When projects get chaotic, it&#8217;s easy for things to go awry. That&#8217;s why marketing workflows are so important. They help ensure that tasks are completed on time and have high quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By prioritizing tasks and establishing task dependencies, you can control the consistency and quality of your projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, every marketer wants their marketing campaigns to be successful. The only way you can achieve this is by mapping a marketing workflow!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clear marketing workflow helps you achieve that by improving coordination and ensuring timely project completion. Keeping track of progress and identifying obstacles is crucial to successful marketing campaigns.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Help_in_meeting_the_deadlines\"><\/span><span style=\"font-weight: 400;\">3. Help in meeting the deadlines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How can you ensure that you meet those deadlines without sacrificing the quality of the projects? By setting up a marketing workflow!<\/p>\n<p><span style=\"font-weight: 400;\">A well-defined workflow helps you define the project timeline from the start. This enables team members to maintain their pace throughout the project&#8217;s lifecycle. Ultimately, it leads to faster project execution and more time to spare for any revisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you&#8217;re running a social media campaign. Your marketing workflow might include creating a content calendar and scheduling posts. Setting up task dependencies and deadlines ensures your campaign is launched on time and successfully.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_a_marketing_workflow\"><\/span><span style=\"font-weight: 400;\">How to create a marketing workflow?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business owner or marketer, you know how important it is to get your marketing right. But with so many different tasks and channels to manage, it can be hard to know where to start. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where optimizing your marketing workflow comes in; it can save you time, improve efficiency, and ultimately increase your revenue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Organize_the_tasks\"><\/span><span style=\"font-weight: 400;\">1. Organize the tasks\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first thing that you need to do is plan and organize your marketing tasks. This means figuring out what needs to be done, when it needs to be done, and who&#8217;s responsible for doing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a solid marketing plan, using project management tools, setting deadlines, and assigning tasks to team members can help you stay on track.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Automate_repetitive_tasks\"><\/span><span style=\"font-weight: 400;\">2. Automate repetitive tasks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another way to save time is by automating repetitive tasks. Scheduling social media posts, sending email campaigns, and tracking analytics are just a few examples of tasks that can be automated. This frees you up to focus on more important tasks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Communicate\"><\/span><span style=\"font-weight: 400;\">3. Communicate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing is not a solo endeavor. It involves multiple team members. Therefore, effective collaboration is key to a successful campaign. Collaboration tools and establishing a clear approval process are ways to ensure everyone is on the same page and working towards the same goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_sneak_peek_into_GoVisuallys_content_workflow_automation\"><\/span><span style=\"font-weight: 400;\">A sneak peek into GoVisually&#8217;s content workflow automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>At GoVisually, we swear and work by automating workflows!<\/em><\/p>\n<p>So one of the ways we manage our content creation process for the blog is by using the Asana board. We have a Kanban board set up on Asana with distinct categories to identify the work stage.<\/p>\n<p><em>Here&#8217;s a screenshot of the categories we use for our blog content.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12635 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/screenshot-app.asana_.com-2023.03.29-04_07_58-1024x449.png\" alt=\"\" width=\"800\" height=\"351\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/screenshot-app.asana_.com-2023.03.29-04_07_58-1024x449.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/screenshot-app.asana_.com-2023.03.29-04_07_58-300x131.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/screenshot-app.asana_.com-2023.03.29-04_07_58-768x337.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/screenshot-app.asana_.com-2023.03.29-04_07_58.png 1175w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Notice how it&#8217;s simple, easy, and quick to digest. The idea is that automation should be easy. Remember, it&#8217;s to simplify your work process, not overcomplicate it.<\/p>\n<p>Each task has a detailed description of who it&#8217;s assigned to, the due date, and other relevant details for completion. Using these columns, we can easily keep tabs on the progress of each task.<\/p>\n<p>So if you want to automate your content creation process, I&#8217;d advise you to start with a simple board like this to keep track.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_automate_marketing_workflow\"><\/span><span style=\"font-weight: 400;\">How to automate marketing workflow?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12621 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-1024x1024.png\" alt=\"8 marketing workflows to automate today\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/8-marketing-workflows-to-automate-today-96x96.png 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Social_media\"><\/span><span style=\"font-weight: 400;\">1. Social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media has become an essential part of any marketing strategy. However, posting consistently on multiple platforms can be daunting and time-consuming. This is where automation can be a game-changer.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are some social media posting tasks that you can automate for a better marketing workflow:<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Scheduling\"><\/span><b>Scheduling<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Scheduling social media posts in advance can save you significant time. With tools like Hootsuite, Buffer, or Sprout Social, you can schedule posts for multiple platforms, set the posting time and date, and even preview how your posts will look before they go live.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Repurposing_content\"><\/span><b>Repurposing content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Repurposing old content is an excellent way to keep your social media channels active without constantly creating new content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Hashtag_research\"><\/span><b>Hashtag research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hashtags are essential for social media success, but researching them can be time-consuming. Tools like Hashtagify or RiteTag can help you find relevant hashtags for your industry and automatically suggest them for your posts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Content_curation\"><\/span><b>Content curation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sharing third-party content relevant to your industry is a great way to get noticed and provide value to your audience. Several tools like Feedly or Pocket can help you curate content and automatically share it on your social media channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Analytics\"><\/span><b>Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tracking social media performance is crucial for understanding what works and doesn&#8217;t for your business. Tools like Sprout Social or Hootsuite provide detailed analytics on your social media channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Lead_nurturing\"><\/span><span style=\"font-weight: 400;\">2. Lead nurturing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lead nurturing is a crucial part of the marketing process. This is because it helps to build relationships with potential customers and guide them through the sales funnel. However, manually nurturing leads can be time-consuming and cost you more effort than necessary. That&#8217;s where automation comes in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By automating your lead nurturing process, you can save time and ensure that your leads receive the attention they need to convert into customers eventually. You can use lead nurturing tools like HubSpot, Pardot, Active Campaign, etc., to help you with the task.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As many as <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/marketing-automation\/\"><span style=\"font-weight: 400;\">80% of marketers r<\/span><\/a><span style=\"font-weight: 400;\">eported getting more leads using marketing automation software. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are a few ways you can automate your lead nurturing process:<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_targeted_email_campaigns\"><\/span><b>Use targeted email campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Set up automated email campaigns triggered by your leads&#8217; specific actions or behaviors, such as downloading a whitepaper or filling out a contact form. This ensures that your leads receive relevant content that meets their interests and needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Implement_lead_scoring\"><\/span><b>Implement lead scoring<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Lead scoring assigns a numerical value to each lead based on their behavior and interactions with your brand. Automating this process allows you to easily identify the most qualified leads and be ready for further engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Send_personalized_content\"><\/span><b>Send personalized content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Personalized content is more effective at engaging and converting leads than generic content.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Use_chatbots\"><\/span><b>Use chatbots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Web chatbots are a great way to automate lead nurturing by responding immediately to common questions and inquiries.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Email_marketing\"><\/span><span style=\"font-weight: 400;\">3. Email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is an excellent way to connect with your audience and encourage them to take action, but it can be time-consuming and tricky to manage manually. Automation tools can streamline the process and save time while sending personalized and targeted messages to your subscribers.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are some tips to help you automate your email marketing workflow:<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Welcome_emails\"><\/span><b>Welcome emails<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Send a friendly and personalized welcome email automatically to new subscribers after signing up. This helps establish a connection with your audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Abandoned_cart_emails\"><\/span><b>Abandoned cart emails<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Send an automatic email to customers who leave items in their online shopping cart without completing the purchase. This reminder can help recover lost sales and increase revenue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Birthday_or_anniversary_emails\"><\/span><b>Birthday or anniversary emails<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Celebrate your subscribers&#8217; special occasions by sending an automated email that offers a personalized discount or promotion. This can help build loyalty and increase customer retention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Re-engagement_campaigns\"><\/span><b>Re-engagement campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If a subscriber hasn&#8217;t opened or clicked on your emails in a while, send an automated re-engagement campaign to try and win them back. This could include a special offer or incentive to encourage them to take action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"AB_testing\"><\/span><b>A\/B testing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Use automation tools to test different subject lines, email content, and calls-to-action to see which performs better with your audience. This can help you optimize your email campaigns for better results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_SEO_workflow\"><\/span><span style=\"font-weight: 400;\">4. SEO workflow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want people to find your website, you need to make sure that the website appears at the top of search results. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Here are some ways to make your website more SEO friendly:\u00a0<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span><b>Keyword research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Many apps like Google Keyword Planner, Ahrefs, or SEMrush can help you find the right keywords. Using the right keywords can help you create content that matches the needs of your target audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Make_it_mobile%E2%80%93friendly\"><\/span><b>Make it mobile<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><b>friendly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Once you have the right keywords, ensure your website is easy for search engines to understand. That means ensuring your website is structured correctly. You also want to ensure your website loads quickly and works well on all devices, like phones and tablets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Master_the_art_of_linking\"><\/span><b>Master the art of linking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Linking is another way you can amp up your SEO! All you have to do is ensure other websites link back to your website. This tells search engines that your website is important and relevant, so they&#8217;ll be more likely to show it in search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Create_engaging_content\"><\/span><b>Create engaging content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Creating valuable and engaging content on your website is also important. That could mean blog posts, videos, infographics, or other content your target audience finds useful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Track_analytics\"><\/span><b>Track analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to keep track of how your SEO efforts are working. You can use tools like Google Analytics, Search Console, or SEMrush to monitor your website traffic, keyword rankings, and backlinks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Customer_care\"><\/span><span style=\"font-weight: 400;\">5. Customer care<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer reviews and testimonials are crucial for building trust and loyalty among potential customers. However, getting customers to leave a review is not always easy. Sometimes, customers are more likely to leave a review when they have had a bad experience rather than a good one. That&#8217;s why automating the process is important and making it as easy for customers to leave a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing an automated email workflow, you can prompt customers to leave a review without having to reach out to them individually. This saves you time and allows you to target multiple customers at once. Plus, it increases the chances of customers leaving a review since they will be gently reminded to do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To implement this workflow, you can email customers after they have been onboarded and have had a chance to use your product or service. Ensure you include links to review websites like Yelp or Google My Business and your website&#8217;s review section. This allows customers to choose the platform they prefer to leave a review on and makes the process as easy as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important aspect of this workflow is ensuring that team members and clients are encouraged to leave feedback. This helps to improve your products and services and can provide valuable insights for future improvements. Don&#8217;t forget to respond to positive and negative reviews, as this shows that you value your customers&#8217; feedback and are actively working to improve their experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Events_workflow\"><\/span><span style=\"font-weight: 400;\">6. Events workflow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Organizing an event or conference is nothing short of a challenge. There&#8217;s so much to do!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From securing speakers and vendors to promoting the event, it can be a time-consuming process. Automating your event\/conference marketing workflow is one way to make things easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by creating a timeline of all the marketing activities that need to be done. This includes sending out email invitations, posting on social media, etc. Then, you must set up an automation system that schedules each activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to personalize your communication with attendees, too. Set up automated emails to confirm their registration, send reminders about the event, and thank them for attending afterward. This is very helpful, as it can lead to a trusty bond with the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the event, consider using automation to gather feedback from attendees. You can set up automated surveys or forms that attendees can complete on their phones, which can help you gather valuable insights for future events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the event, follow up with attendees to keep the conversation going. Set up automated emails that promote related events or products and ask for their feedback on the event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Re-engagement_workflow\"><\/span><span style=\"font-weight: 400;\">7. Re-engagement workflow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, customers lose touch with your brand&#8217;s offerings and become inactive. Creating a re-engagement campaign is important to bring them back when this happens. Instead of manually sending out emails, you can automate the entire campaign, making it easier and less time-consuming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To set up a re-engagement workflow, you can use popular email marketing solutions like Mailchimp, Woodpecker, or ElasticEmail. Depending on your brand and your products, you can create a personalized campaign to re-engage customers or allow them to unsubscribe if they are no longer interested.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To automate the workflow, you must create an email template in your email marketing solution and set a trigger. You can select unopened emails or unengaged users as triggers to send your email directly to your disengaged users&#8217; inboxes. With the right tools and strategies, you can re-engage inactive customers and keep your marketing efforts on track.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Proofing_feedback_and_approval_automation\"><\/span><span style=\"font-weight: 400;\">8. Proofing, feedback, and approval automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As someone who&#8217;s worked on projects, you may know how essential it is to get feedback from team members and clients. But it can be challenging to collect feedback consistently without overloading your teammates or clients with requests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting up automated feedback collection processes can streamline your marketing workflow and gather valuable insights into a team member&#8217;s or client&#8217;s perspectives without putting much extra work on anyone&#8217;s plate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automating feedback collection will save time and resources and improve your marketing efforts by incorporating team members&#8217; or clients&#8217; perspectives. After all, no one knows your product or service better than those who use it or work on it daily!<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/what-is-online-proofing\/\"><span style=\"font-weight: 400;\">Proofing is important<\/span><\/a><span style=\"font-weight: 400;\"> when creating marketing materials. However, reviewing and approving designs can be time-consuming, especially when multiple team members are involved. Things can quickly get chaotic, and miscommunication can occur.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">This can lead to disastrous results.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">The good thing is that GoVisually can help you avoid such roadblocks. You can easily set up automated alerts and notifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can help ensure everyone is on the same page and easily meet deadlines. Automating the proofing and reviewing process can save you time, reduce errors, and ensure your final product meets your brand&#8217;s standards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sign_up_for_GoVisually_to_10x_your_feedback_productivity\"><\/span><span style=\"font-weight: 400;\">Sign up for GoVisually to 10x your feedback productivity!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">Wondering if there was an all-in-one platform that could easily automate the review and approval process, gather feedback from team members and clients, and rid you of all the long email chains?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">GoVisually\u2019s <\/span><span style=\"font-weight: 400;\">got you!\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11048\" aria-describedby=\"caption-attachment-11048\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11048 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/07\/gv-comparison.gif\" alt=\"GoVisually Proof Comparison\" width=\"800\" height=\"516\" \/><figcaption id=\"caption-attachment-11048\" class=\"wp-caption-text\">Compare versions side by side to get faster feedback approval.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/govisually.com\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a> <span style=\"font-weight: 400;\">is an online proofing platform that can help you streamline the review process and make collaboration among team members a breeze.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoVisually allows you to upload and share designs with your team for feedback and approval. It also lets you track changes, leave comments, and give approvals in one centralized platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With GoVisually, you no longer have to worry about sending multiple emails with different versions of your designs or gathering feedback from various team members. The tool&#8217;s intuitive interface and collaboration features ensure everyone is on the same page and changes are made in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The automation features let you set up approval workflows that automatically route designs to the right people for review and feedback, saving you even more time and effort!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you&#8217;re a marketing or creative agency looking to automate your marketing workflow, <em>GoVisually is the perfect solution!<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_word\"><\/span><span style=\"font-weight: 400;\">Final word<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trust me; no one understands the stress of automation better than a content marketer!<\/span><\/p>\n<p>We spend hours (sometimes days) debating how the work processes can be simpler and more effective.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11718\" aria-describedby=\"caption-attachment-11718\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11718 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-1024x768.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/11\/IMG_4235-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11718\" class=\"wp-caption-text\">Here&#8217;s a sneak peek of our core team drawn into a deep silence after a long discussion on automating workflows during our 2022 retreat.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Ease and accessibility should always be at the heart of your business. That will earn your team time to research more into working on the product or core services rather than spending hours doing things that can be easily automated.<\/p>\n<p>Besides, seemingly tedious tasks can often take hours and leave you drained. This is why it is absolutely necessary to automate marketing workflows wherever possible. This gives you more time to build processes and focus on other work areas.<\/p>\n<p><span style=\"font-weight: 400;\">In this article, I&#8217;ve explored the 8 processes that can be automated to achieve a successful marketing campaign. Let me know your thoughts on this.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever tried to promote a product or service and felt overwhelmed by all the tasks you had to do?\u00a0 There are so many things to do that it can get overwhelming! You have to create content, send emails, and manage social media. All of these tasks are part of what we call a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually<\/title>\n<meta name=\"description\" content=\"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/marketing-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/marketing-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T22:24:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-28T23:09:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/\",\"url\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/\",\"name\":\"Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg\",\"datePublished\":\"2023-03-27T22:24:14+00:00\",\"dateModified\":\"2023-03-28T23:09:16+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/marketing-workflow\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg\",\"width\":961,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/marketing-workflow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing workflow: 8 processes you should automate to 10x productivity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; Approval Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/govisually.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\",\"name\":\"Alina Zahid Khan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g\",\"caption\":\"Alina Zahid Khan\"},\"description\":\"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.\",\"url\":\"https:\/\/govisually.com\/blog\/author\/alinaz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually","description":"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/govisually.com\/blog\/marketing-workflow\/","og_locale":"en_US","og_type":"article","og_title":"Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually","og_description":"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!","og_url":"https:\/\/govisually.com\/blog\/marketing-workflow\/","og_site_name":"GoVisually","article_published_time":"2023-03-27T22:24:14+00:00","article_modified_time":"2023-03-28T23:09:16+00:00","og_image":[{"width":961,"height":541,"url":"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg","type":"image\/jpeg"}],"author":"Alina Zahid Khan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alina Zahid Khan","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/","url":"https:\/\/govisually.com\/blog\/marketing-workflow\/","name":"Marketing workflow: 8 processes you should automate to 10x productivity - GoVisually","isPartOf":{"@id":"https:\/\/govisually.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage"},"image":{"@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage"},"thumbnailUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg","datePublished":"2023-03-27T22:24:14+00:00","dateModified":"2023-03-28T23:09:16+00:00","author":{"@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4"},"description":"Want to learn how to automate the marketing workflow? Here are 10 things you need to automate for a successful marketing campaign!","breadcrumb":{"@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/govisually.com\/blog\/marketing-workflow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/#primaryimage","url":"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg","contentUrl":"https:\/\/govisually.com\/wp-content\/uploads\/2023\/03\/Marketing-workflow_-8-processes-you-should-automate-to-10x-productivity.jpg","width":961,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/govisually.com\/blog\/marketing-workflow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/govisually.com\/"},{"@type":"ListItem","position":2,"name":"Marketing workflow: 8 processes you should automate to 10x productivity"}]},{"@type":"WebSite","@id":"https:\/\/govisually.com\/#website","url":"https:\/\/govisually.com\/","name":"GoVisually","description":"GoVisually - Online Proofing, Design Review &amp; Approval Software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/govisually.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4","name":"Alina Zahid Khan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/govisually.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31530773e57b36130e0162145c5eb1b9?s=96&d=mm&r=g","caption":"Alina Zahid Khan"},"description":"Alina Zahid Khan is a storyteller, brand strategist, and growth manager at GoVisually. She loves creating value-driven content for creative professionals.","url":"https:\/\/govisually.com\/blog\/author\/alinaz\/"}]}},"_links":{"self":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/12616"}],"collection":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/comments?post=12616"}],"version-history":[{"count":6,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/12616\/revisions"}],"predecessor-version":[{"id":12636,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/posts\/12616\/revisions\/12636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media\/12622"}],"wp:attachment":[{"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/media?parent=12616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/categories?post=12616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/govisually.com\/wp-json\/wp\/v2\/tags?post=12616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}