{"id":11953,"date":"2023-01-09T09:38:30","date_gmt":"2023-01-09T09:38:30","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11953"},"modified":"2023-01-09T17:39:32","modified_gmt":"2023-01-09T17:39:32","slug":"pantone-color-of-the-year-2023","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/","title":{"rendered":"Pantone color of the year 2023: Viva Magenta for creatives"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">The world is rolling into 2023 with vigor, vibrance, vision, and Viva Magenta!<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Pantone&#8217;s color of the year isn&#8217;t just a trend. It&#8217;s a creative movement for brands, businesses, and professional designers. The <\/span><a href=\"https:\/\/www.pantone.com\/color-of-the-year\/2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color of 2023<\/span><\/a><span style=\"font-weight: 400;\"> is a revolution in this movement as it welcomes you to the Magentaverse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands and creators have already liked this <\/span><i><span style=\"font-weight: 400;\">&#8216;unconventional color for an unconventional year&#8217;<\/span><\/i><span style=\"font-weight: 400;\"> as they prepare to dive headfirst into the next year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since all creatives are curious about what Viva Magenta will hold for upcoming industry designs, this article is dedicated to our color of the year, its implications, and inspiration.\u00a0\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So let&#8217;s jump right in!\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5826906728\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5826906728\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#A_dive_deeper_into_the_world_of_Pantone\" title=\"A dive deeper into the world of Pantone\u00a0\">A dive deeper into the world of Pantone\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#What_is_Pantone_color_of_the_year_2023_Viva_Magenta_and_why_is_it_unconventional\" title=\"What is Pantone color of the year 2023: Viva Magenta and why is it unconventional?\u00a0\">What is Pantone color of the year 2023: Viva Magenta and why is it unconventional?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#A_new_vision_%E2%80%93_Pantone_color_of_the_year_theme\" title=\"A new vision &#8211; Pantone color of the year theme\u00a0\">A new vision &#8211; Pantone color of the year theme\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#Color_palettes_of_2023_with_Viva_Magenta\" title=\"Color palettes of 2023 with Viva Magenta\u00a0\">Color palettes of 2023 with Viva Magenta\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#Viva_Magenta_Design_inspiration_for_creatives\" title=\"Viva Magenta: Design inspiration for creatives\u00a0\">Viva Magenta: Design inspiration for creatives\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#1_Web_design\" title=\"1. Web design\u00a0\">1. Web design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#2_Product_design_packaging\" title=\"2. Product design &amp; packaging\u00a0\u00a0\">2. Product design &amp; packaging\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#3_Art_and_AI\" title=\"3. Art and AI\u00a0\">3. Art and AI\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/pantone-color-of-the-year-2023\/#Final_word\" title=\"Final word\u00a0\">Final word\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_dive_deeper_into_the_world_of_Pantone\"><\/span><span style=\"font-weight: 400;\">A dive deeper into the world of Pantone\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every year, for the past 20+ years, Pantone has chosen a new color to become the &#8220;Color of the Year.&#8221; Choosing a new color usually involves experts on color trends and what is happening worldwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These colors remain popular across fashion, art, architecture, and several creative industries. A novel and refreshing shade, Very Peri, was introduced as the <\/span><a href=\"http:\/\/govisually.com\/blog\/very-peri-pantone-color-of-the-year-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pantone color of 2022<\/span><\/a><span style=\"font-weight: 400;\">, which took the design industry by storm.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So can the same be said for this year&#8217;s color?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Pantone states that each year&#8217;s color reflects where we stand in our progress as humans and what we can expect for the future. And that&#8217;s exactly what makes this year&#8217;s color so unconventional.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Pantone_color_of_the_year_2023_Viva_Magenta_and_why_is_it_unconventional\"><\/span><span style=\"font-weight: 400;\">What is Pantone color of the year 2023: Viva Magenta and why is it unconventional?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an &#8216;unconventional&#8217; twist, this color was brought to existence and selected with the help of AI instead of humans. A rhetorical and symbolic representation as we stand on a breakthrough with artificial intelligence technology.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11957\" aria-describedby=\"caption-attachment-11957\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11957 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-color-of-the-year-2023-viva-magenta.jpg\" alt=\"pantone-color-of-the-year-2023-viva-magenta\" width=\"960\" height=\"521\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-color-of-the-year-2023-viva-magenta.jpg 960w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-color-of-the-year-2023-viva-magenta-300x163.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-color-of-the-year-2023-viva-magenta-768x417.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-11957\" class=\"wp-caption-text\">Source: Forbes<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The color has several psychological implications. For example, the red undertone is often associated with passion, love, power, and vigor. At the same time, pink colors are often associated with romance, playfulness, caring, and youth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viva Magenta strikes a good balance between the two, allowing it to communicate power while also having a softer playfulness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Pantone describes it, Viva Magenta is:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint. Audacious, witty, and inclusive of all, Viva Magenta welcomes anyone and everyone with the same rebellious spirit.&#8221;<\/span><\/i><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_new_vision_%E2%80%93_Pantone_color_of_the_year_theme\"><\/span><span style=\"font-weight: 400;\">A new vision &#8211; Pantone color of the year theme\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pantone 18-1750 Viva Magenta is an earthy, reddish-purple to ground us in nature as we increasingly move ahead with the virtual verse. It&#8217;s a fiery, brave color meant to be optimistic and joyful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it was derived through AI, the color itself isn&#8217;t completely artificial. A red dye inspires Viva Magenta in a scale insect called Cochineal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The duality of this color, which belongs to the family of red, is meant to reflect our place between the physical and virtual worlds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pantone worked with its longtime creative partner, Huge, to create an AI-generated visual manifestation of Viva Magenta. The vision behind Magentaverse explores an undeniable connection between nature, humans, and technology.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real, <\/span>&#8230; rooted in the primordial, it reconnects us to original matter. Invoking the forces of nature galvanises our spirit, helping us build our inner strength.&#8221;<\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Leatrice Eiseman, the executive director at Pantone Color Institute.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Color_palettes_of_2023_with_Viva_Magenta\"><\/span><span style=\"font-weight: 400;\">Color palettes of 2023 with Viva Magenta\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viva Magenta is a very powerful color. It could easily overpower a design, but it can also be an exciting addition to your work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Pantone Color Institute selected it partly because it connected with nature and offered a variety of muted, natural colors in the Magentaverse palette.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11958\" aria-describedby=\"caption-attachment-11958\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11958 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-magentaverse-1024x245.jpg\" alt=\"pantone color of the year 2023 - magentaverse\" width=\"800\" height=\"191\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-magentaverse-1024x245.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-magentaverse-300x72.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-magentaverse-768x184.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/pantone-magentaverse.jpg 1440w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-11958\" class=\"wp-caption-text\">Source: Pantone<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this color palette, Viva Magenta is the color that stands out most. But if you wish to steer away from neutrals, you can apply <\/span><a href=\"http:\/\/govisually.com\/blog\/color-theory-and-color-palettes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color theory<\/span><\/a><span style=\"font-weight: 400;\"> to create new palettes to compliment Viva Magenta and your designs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Viva_Magenta_Design_inspiration_for_creatives\"><\/span><span style=\"font-weight: 400;\">Viva Magenta: Design inspiration for creatives\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The color is already booming in the industry, so let&#8217;s look at some real and awestriking examples of Viva Magenta showing its magic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Web_design\"><\/span><span style=\"font-weight: 400;\">1. Web design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re thinking of rebranding your brand&#8217;s digital persona this year, Viva Magenta will add the softness and zest it needs at once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a color psychology standpoint, this shade can invoke a feeling of trust, anticipation, and joyfulness. The color is perfect for designers with its cool and warm undertones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.hugeinc.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Huge<\/span><\/a><span style=\"font-weight: 400;\">, the creative partner of Pantone, as an inspiration. They have added Viva Magenta to their website and logo as part of the campaign. And to say it only looks visually stunning would be an understatement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11961 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/screenshot-www.hugeinc.com-2023.01.09-14_17_40-1024x487.png\" alt=\"huge pantone color of the year 2023\" width=\"800\" height=\"380\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/screenshot-www.hugeinc.com-2023.01.09-14_17_40-1024x487.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/screenshot-www.hugeinc.com-2023.01.09-14_17_40-300x143.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/screenshot-www.hugeinc.com-2023.01.09-14_17_40-768x365.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/screenshot-www.hugeinc.com-2023.01.09-14_17_40.png 1366w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The content and branding agency, <a href=\"https:\/\/storytellerssaga.com\/\" target=\"_blank\" rel=\"noopener\">Storyteller&#8217;s Saga<\/a>\u00a0is also a great example of branding with Magenta. From logos to illustrations, you can expect to see more Viva Magenta this year.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11959 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/storytellers-saga-content-and-branding-agency.png\" alt=\"storytellers saga content and branding agency\" width=\"1008\" height=\"536\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/storytellers-saga-content-and-branding-agency.png 1008w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/storytellers-saga-content-and-branding-agency-300x160.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/storytellers-saga-content-and-branding-agency-768x408.png 768w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Product_design_packaging\"><\/span><span style=\"font-weight: 400;\">2. Product design &amp; packaging\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"http:\/\/govisually.com\/blog\/future-of-product-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">future of product design<\/span><\/a><span style=\"font-weight: 400;\"> was completely transformed last year. With more minimalist yet vibrant themes in trend, Viva Magenta can be the spark your product needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Color-of-the-year products released by Pantone are inspirational enough to get us started.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11962 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-1024x768.jpg\" alt=\"Superfrau Background Photo\" width=\"800\" height=\"600\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-1024x768.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-300x225.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-768x576.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-1536x1152.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/Superfrau-Background-Photo-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pantone described Viva Magenta as &#8220;audacious, full of wit, and inclusive of all.&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The inclusivity extends to technology as well. Motorola has announced a strategic partnership with Pantone to implement impactful colors on its products. Their first product together, <\/span><a href=\"https:\/\/www.motorola.com\/us\/smartphones-motorola-edge-30-fusion\/p\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Edge 30 Fusion Smartphone<\/span><\/a><span style=\"font-weight: 400;\">, channels the spirit of Viva Magenta to start this new revolution.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Meet motorola edge 30 fusion in Pantone Color of the Year Viva Magenta\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UJeB7Kct9Do?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The revolution continues in nature-oriented packaging design as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The founder of Superfrau, Melissa Martinelli, wanted to create a brand identity that would make the upcycled whey beverage attractive to millennials and Generation Z consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viva Magenta was the perfect choice for this unconventional and eco-friendly idea. And the packaging is striking enough to want it in one glance!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Art_and_AI\"><\/span><span style=\"font-weight: 400;\">3. Art and AI\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Obviously, this shade will overwhelm artists and will be one of the <\/span><a href=\"http:\/\/govisually.com\/blog\/illustration-trends\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">illustration trends to continue in 2023<\/span><\/a><span style=\"font-weight: 400;\">. However, with AI taking over art, Viva Magenta attempted to reflect on where the creative industry stands and how it will change with AI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11963 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4-1024x683.jpg\" alt=\"viva magenta ai and art\" width=\"800\" height=\"534\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4-1024x683.jpg 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4-300x200.jpg 300w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4-768x512.jpg 768w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4-1536x1024.jpg 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2023\/01\/4139_pantone_4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pantone utilized AI to create illustrations that can visualize what Magentaverse is all about. On the same note, they partnered with <\/span><a href=\"https:\/\/www.artechouse.com\/program\/magentaverse-miami\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Artechouse<\/span><\/a><span style=\"font-weight: 400;\"> to create an immersive exhibition in Miami.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you step into the Magentaverse, this is a much-needed reminder that both AI and humans are playing a significant role in contributing to art. And while AI cannot replace human artists, it can assist us in creating better digital experiences.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_word\"><\/span><span style=\"font-weight: 400;\">Final word\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viva Magenta is a new color that will be used in many different ways next year. It might influence what colors people use on their phones, what they wear, and what they design on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like every Pantone color of the year revelation, Viva Magenta will become a revolution in design and art for the year. It might define more than just a moment in time, but that&#8217;s something only the future can tell.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let us know your thoughts on Pantone color of the year 2023, Viva Magenta, and stay tuned for more creative insights and updates on our blog.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is rolling into 2023 with vigor, vibrance, vision, and Viva Magenta! Pantone&#8217;s color of the year isn&#8217;t just a trend. It&#8217;s a creative movement for brands, businesses, and professional designers. The color of 2023 is a revolution in this movement as it welcomes you to the Magentaverse. Brands and creators have already liked [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11964,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pantone color of the year 2023: Viva Magenta for creatives - GoVisually<\/title>\n<meta name=\"description\" content=\"Pantone color of the year 2023 is out and we&#039;re entering into the magentaverse. 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