{"id":11858,"date":"2023-07-07T13:11:54","date_gmt":"2023-07-07T13:11:54","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11858"},"modified":"2023-07-07T13:11:55","modified_gmt":"2023-07-07T13:11:55","slug":"seo-for-saas","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/seo-for-saas\/","title":{"rendered":"SEO for SaaS: 8 easy steps to create a bulletproof SEO strategy"},"content":{"rendered":"\n<p><em><span style=\"font-weight: 400;\">SEO for SaaS companies is driving exponential growth<\/span>.<\/em><\/p>\n\n\n\n<p>It&#8217;s <span style=\"font-weight: 400;\">one of the most employed and measurable strategies that has proven extremely successful in increasing Monthly Recurring Revenue (MRR)<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO for SaaS platforms inherently differs from mainstream SEO, with strategies only to make your software products succeed in the competitive digital world.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many investments have gone through the SaaS (Software as a Solution) industry in the last decade. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.svb.com\/globalassets\/trendsandinsights\/reports\/saas-03-2022\/state_of_saas_report_march_2022.pdf\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Silicon Valley Bank&#8217;s 2022 report<\/span><\/a><span style=\"font-weight: 400;\">, this only amounted to $6 billion in 2010. However, the biggest jump happened between 2020 and 2021, when investments increased by $55 Billion!<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-11864\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"268\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-49.jpg\" alt=\"saas-investment-report-2022\" class=\"wp-image-11864\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-49.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-49-300x157.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: Clockwise Software<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">The SaaS industry is expanding quickly, and the battle for rankings is becoming more competitive. Yet, SaaS startups can succeed in a matter of months with the right SEO for SaaS strategy.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll help you discover the secrets behind a great SaaS SEO strategy and an actionable guide to implementing one for your business!<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c5811ee22ee\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c5811ee22ee\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#What_are_SEO_and_SEM_for_SaaS\" title=\"What are SEO and SEM for SaaS?&nbsp;\">What are SEO and SEM for SaaS?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#Is_SEO_worth_it_to_grow_your_SaaS_business_exponentially\" title=\"Is SEO worth it to grow your SaaS business exponentially?&nbsp;&nbsp;\">Is SEO worth it to grow your SaaS business exponentially?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#8_steps_of_building_a_SaaS_SEO_strategy\" title=\"8 steps of building a SaaS SEO strategy\u00a0\u00a0\">8 steps of building a SaaS SEO strategy\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#1_Set_specific_goals_and_KPIs\" title=\"1. Set specific goals and KPIs\u00a0\">1. Set specific goals and KPIs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#2_Identify_the_user_problems_and_personas\" title=\"2. Identify the user problems and personas\u00a0\">2. Identify the user problems and personas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#3_Run_a_complete_and_detailed_competitor_analysis\" title=\"3. Run a complete and detailed competitor analysis\u00a0\">3. Run a complete and detailed competitor analysis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#4_Conduct_in-depth_keyword_research\" title=\"4. Conduct in-depth keyword research\u00a0\">4. Conduct in-depth keyword research\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#5_Use_the_right_keywords_for_the_right_stage\" title=\"5. Use the right keywords for the right stage\u00a0\u00a0\">5. Use the right keywords for the right stage\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#6_Create_product_focused_content\" title=\"6. Create product focused content\u00a0\">6. Create product focused content\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#7_Do_regular_audits_for_the_optimization_of_on-page_and_technical_SEO_for_SaaS\" title=\"7. Do regular audits for the optimization of on-page and technical SEO for SaaS\u00a0\">7. Do regular audits for the optimization of on-page and technical SEO for SaaS\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#8_Invest_in_off-page_SEO_and_link_acquisition_strategy\" title=\"8. Invest in off-page SEO and link acquisition strategy\u00a0\">8. Invest in off-page SEO and link acquisition strategy\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#SEO_for_SaaS_Implementing_the_strategy\" title=\"SEO for SaaS: Implementing the strategy&nbsp;&nbsp;\">SEO for SaaS: Implementing the strategy&nbsp;&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#Case_Study_GoVisually\" title=\"Case Study: GoVisually&nbsp;&nbsp;\">Case Study: GoVisually&nbsp;&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/#GoVisually_%E2%80%93_the_ultimate_collaboration_platform_for_marketers\" title=\"GoVisually &#8211; the ultimate collaboration platform for marketers&nbsp;\">GoVisually &#8211; the ultimate collaboration platform for marketers&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_SEO_and_SEM_for_SaaS\"><\/span><span style=\"font-weight: 400;\">What are SEO and SEM for SaaS?&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is a process to gain more traffic to a SaaS platform&#8217;s website by ranking high on search engines for relevant keywords. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Search Engine Marketing (SEM), on the other hand, is all about running paid ads on search engines like Google Ads.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Software as a Service (SaaS) Explained in 5 mins\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/20QUNgFIrK0?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is crucial to note that SEO for B2B SaaS is more useful than SEM.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That&#8217;s because SEM only brings paid traffic. And that increases the chance of a major dip in organic traffic if there&#8217;s a change in the Ad budget or you stop running Ads.<\/span><\/p>\n\n\n\n<p>More importantly, <span style=\"font-weight: 400;\">the Customer Acquisition Cost (CAC) over SEM is much greater than SEO and often less affordable for startups.<\/span><\/p>\n\n\n\n<p>This is why, I recommend investing in SEO for SaaS.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_SEO_worth_it_to_grow_your_SaaS_business_exponentially\"><\/span><span style=\"font-weight: 400;\">Is SEO worth it to grow your SaaS business exponentially?&nbsp;&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All leading SaaS platforms, including our experts, would agree that no SaaS business can grow without a tailored SEO strategy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The search growth status for platforms like Canva and Ahref exploded within the past three years with an SEO for SaaS approach. <\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/explodingtopics.com\/topic\/canva\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search growth for Canva was over 282%<\/span><\/a><span style=\"font-weight: 400;\"> between 2020-2022. <\/span><a href=\"https:\/\/explodingtopics.com\/topic\/ahrefs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search growth peaked at 122% for Ahref<\/span><\/a><span style=\"font-weight: 400;\"> within 2022 and made the biggest chunk of their overall growth through the years.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-11863\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"512\" height=\"288\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-61.png\" alt=\"SEO-for-saas-investment-report-2022\" class=\"wp-image-11863\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-61.png 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-61-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: Clockwise Software<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This growth was also partly due to the sudden popularity of the software solutions industry.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">Some specific benefits of SEO for SaaS and things that set it apart from general SEO are:<\/span><\/em><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">It reduces the cost per acquisition (CPA) on every conversion\/customer.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SaaS SEO has a compounding effect with time. This means Month-on-Month (MoM) added users from organic traffic.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It works across all marketing channels to gain traffic everywhere with product-led, repurposed, and evergreen content.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The strategy brings more ROI in the long run when your rankings, brand authority, and recognition are there to stay<\/span>.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">So as we jump into our not-so-secret 8 steps of a successful SaaS SEO strategy, remember that SEO for SaaS is an <strong><em>ongoing process<\/em><\/strong>. There&#8217;s no magic spell to achieve exponential growth in one day with a one-dimensional strategy.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_steps_of_building_a_SaaS_SEO_strategy\"><\/span><span style=\"font-weight: 400;\">8 steps of building a SaaS SEO strategy\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Here are the 8 steps you need to take to ensure you have a bulletproof SEO strategy:<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-1024x1024.png\" alt=\"8_steps_of_building_a_SaaS_SEO_strategy\" class=\"wp-image-11866\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-1536x1536.png 1536w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-2048x2048.png 2048w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/8_steps_of_building_a_SaaS_SEO_strategy-96x96.png 96w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_specific_goals_and_KPIs\"><\/span><span style=\"font-weight: 400;\">1. Set specific goals and KPIs\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">SEO for SaaS and creative agencies is similar to this approach. In both cases, you must decide which go-to-market approach you prioritize: self-serve, small business, or enterprise. This will help determine which SEO metrics and KPIs to focus on.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if your goal is to increase the number of qualified signups and activations, you would focus on different metrics than if your goal is to increase the number of qualified pipelines and closed deals.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The uniqueness of SaaS content marketing and scaling depends on being specific. The more detailed your goals, the easier it gets to scale them and tailor your strategy.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_the_user_problems_and_personas\"><\/span><span style=\"font-weight: 400;\">2. Identify the user problems and personas\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Every digital marketing strategy follows a customer awareness framework. However, for a SaaS SEO and content marketing strategy, you must know it&#8217;s all about user problems and personas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To help your SaaS business stand out, you need to know your target customers and their problems. Once you know this, you can create a strategy to put your service right before them when they&#8217;re looking for it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that user personas and their problems can differ at different awareness stages. You can consider this approach with the following outcome in mind:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">User Persona A finds a service that can help them solve a problem. You create content around the problems, directing Persona A to the solution (e.g., the service) for the problem they&#8217;re experiencing.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Run_a_complete_and_detailed_competitor_analysis\"><\/span><span style=\"font-weight: 400;\">3. Run a complete and detailed competitor analysis\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding your competitors&#8217; SEO strategies is a key part of your own. Looking at how they drive traffic from organic sources would be best.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can conduct competitor analysis efficiently with competitor tools like <\/span><a href=\"https:\/\/www.semrush.com\/analytics\/organic\/overview?db=us\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SemRush Organic Research<\/span><\/a><span style=\"font-weight: 400;\">. Learning from their success and drawbacks is a good way to start your strategy.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">To identify your competitors, you&#8217;ll need to look at their products, their marketing strategies, and their business models:<\/span><\/em><\/p>\n\n\n\n<ul>\n<li><b>Direct competitors <\/b><span style=\"font-weight: 400;\">are those who offer the same services as you. They may have different features but aim to help people solve the same problems.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><b>Indirect competitors<\/b><span style=\"font-weight: 400;\"> help people solve the same problems in different ways. They&#8217;re focused on providing services or products rather than assisting people to become more aware of their brand.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Conduct_in-depth_keyword_research\"><\/span><span style=\"font-weight: 400;\">4. Conduct in-depth keyword research\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword research forms the core of any Saas content SEO strategy. SEO keyword research is all about finding keywords your target audience will likely be searching for.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a SaaS platform, you must develop a list of <\/span><b>seed keywords<\/b><span style=\"font-weight: 400;\">. These are the most basic keywords for your service, product, and user problems.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, you can use &#8220;appointment scheduling&#8221; as a seed keyword and search for more long-tail keywords and search terms. <\/span>You can do this <span style=\"font-weight: 400;\">using tools like Semrush, Ahrefs, and Moz, which will provide you with relevant keywords.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Seed keywords are only the starting point. In-depth keyword research means searching several thousand search terms, related topics, and everything your platform solves.<\/span><\/p>\n\n\n\n<p>Remember for the early success of your SEO for SaaS strategy; <span style=\"font-weight: 400;\">the more, the merrier! It would help if you also looked out for search volume and difficulty in making the most of your strategy.<\/span><\/p>\n\n\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_the_right_keywords_for_the_right_stage\"><\/span><span style=\"font-weight: 400;\">5. Use the right keywords for the right stage\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A SaaS marketing funnel consists of three steps:<\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Top of the Funnel (ToFu)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mid of the Funnel (MoFu)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bottom of the Funnel (BoFu)<\/span><\/li>\n<\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Top-of-the-funnel keywords are targeted at users who need to be made aware of the solutions they could have. This is where your SEO strategy revolves around informational keywords and content like &#8220;What is email marketing?&#8221; Or &#8220;How does an appointment scheduling software work?&#8221;\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mid-funnel keywords are where your users are aware of a solution and need more information before deciding. This includes informational keywords but more specific ones like &#8220;schedule management software&#8221; or &#8220;best email marketing platforms.&#8221;\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bottom-of-the-funnel keywords are particular and more transactional\/sales-oriented than informational. This is where your users know your brand and directly search for it to make comparisons or learn about pricing.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Bottom-of-the-funnel keywords for SaaS are commonly product landing pages or A vs. B comparison articles to pitch yourself against competitors.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Create_product_focused_content\"><\/span><span style=\"font-weight: 400;\">6. Create product focused content\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Product-led content makes it a point always to introduce your SaaS platform and the solutions it brings in different scenarios.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can go far and wide with your topic clusters to increase your ranks for a range of keywords. However, the degree to which you can talk about your product within different topics and articles vary, and it&#8217;s always better to avoid mentioning it if it feels too pushy.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keyword analysis tools use a metric called &#8220;business potential&#8221; to give each keyword a score that tells us how likely it is to promote your SaaS product naturally. You can also consider it manually by using data on keyword search volume, monthly traffic, ranking difficulty, and relevance to your service.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Do_regular_audits_for_the_optimization_of_on-page_and_technical_SEO_for_SaaS\"><\/span><span style=\"font-weight: 400;\">7. Do regular audits for the optimization of on-page and technical SEO for SaaS\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There&#8217;s a reason why it&#8217;s important to learn <\/span><a href=\"http:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO basics for web developers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to succeed with SEO for SaaS, you must ensure your site is well-written with great content and well-optimized for that content and the search engine.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This means following proper technical SEO techniques and regular on-page website audits to ensure everything is in order.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">On-page and technical SEO factors include:<\/span><\/em><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Including target keywords and optimizing metadata<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimizing URLs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilizing keywords in the content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimizing images and media by resizing, compressing, and renaming with Alt-Text<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Adding internal links to relevant pages on your website<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Invest_in_off-page_SEO_and_link_acquisition_strategy\"><\/span><span style=\"font-weight: 400;\">8. Invest in off-page SEO and link acquisition strategy\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Link acquisition and PR are the final steps to make SaaS SEO successful because it puts your brand in front of target customers, position you as an industry expert, and bring in referral traffic from other websites.<\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">Common link-building tactics for SaaS are:<\/span><\/em><\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\">Broken link building<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Email outreach<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Resource content (eBooks, Studies, Stats)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brand mentions<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Guest posting<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A recent approach to acquiring backlinks is developing free tools for landing pages related to your main SaaS platform.<\/span> <span style=\"font-weight: 400;\">These free tool pages drive traffic, attract backlinks, make people familiar with your product, generate leads, and even convert some visitors to bring sales like Ahref&#8217;s free basic SEO tools.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_for_SaaS_Implementing_the_strategy\"><\/span><span style=\"font-weight: 400;\">SEO for SaaS: Implementing the strategy&nbsp;&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now you know the tactics, tools, and strategies that go into groundbreaking SaaS SEO companies. But are they as credible as they seem? Is it capable of producing the expected results, or does it only work in theory?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>It does!<\/em><\/span><\/p>\n\n\n\n<p><a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> is a SaaS platform that exploded with remarkable growth with this SaaS SEO strategy in <\/span><b>11 months<\/b><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_GoVisually\"><\/span><span style=\"font-weight: 400;\">Case Study: GoVisually&nbsp;&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our last yearly website and content audit blew us away by the amount of traffic this tailored SEO strategy brought us between January-November 2022.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-11862\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"220\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-50.jpg\" alt=\"ahrefs-organic-traffic-report\" class=\"wp-image-11862\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-50.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-50-300x129.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: Ahrefs<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">GoVisually&#8217;s organic search traffic grew by <\/span><b>40.3%<\/b>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you&#8217;re wondering how growth in traffic turns into an ROI, most SaaS platforms use a metric called <\/span><b>Traffic Value<\/b><span style=\"font-weight: 400;\">. Traffic Value is the equivalent monthly cost of traffic from all keywords your website ranks for if paid via Google Adwords pay-per-click (PPC) instead of ranking organically.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For GoVisually, our total current traffic value is <\/span><b>$45.6K<\/b><span style=\"font-weight: 400;\">, half of which was generated in 2022. Using the link-building tactics, our backlinks profile also grew by <\/span><b>63.4%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-11861\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"174\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-51.jpg\" alt=\"Ubersuggest-backlinks-report\" class=\"wp-image-11861\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-51.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/unnamed-51-300x102.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: Ubersuggest<\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">A great SaaS SEO strategy aside, our teams&#8217; effective collaboration and feedback cycles through our state-of-the-art platform made this growth a reality.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, implementing an effective SEO for SaaS strategy takes time, consistency, and, most of all, teamwork. Collaboration becomes necessary for quality outcomes when web developers, content writers, video creators, UX designers, and marketing professionals work together.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The whole strategy in SaaS SEO is one of the many <\/span><a href=\"http:\/\/govisually.com\/blog\/signs-your-business-needs-marketing-approval-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">signs your business needs marketing approval software<\/span><\/a><span style=\"font-weight: 400;\"> to streamline workflow and centralize communications, project management, and feedback cycles.\u00a0<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GoVisually_%E2%80%93_the_ultimate_collaboration_platform_for_marketers\"><\/span><span style=\"font-weight: 400;\">GoVisually &#8211; the ultimate collaboration platform for marketers&nbsp;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/govisually.com\/product\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> is the best online proofing, collaboration, communication, and approval software for creative marketing teams. The platform offers advanced tools for visual annotations and supports all file types, including images, PDFs, videos, PSDs, and more.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"557\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/Product_hero_image-1-1536x836-1-1024x557.png\" alt=\"\" class=\"wp-image-11854\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/Product_hero_image-1-1536x836-1-1024x557.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/Product_hero_image-1-1536x836-1-300x163.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/Product_hero_image-1-1536x836-1-768x418.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/Product_hero_image-1-1536x836-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">This is the one-stop platform where everyone working on SEO for your SaaS platform can collaborate in real time. Without delays or long and confusing email threads!<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/app.govisually.com\/register?_ga=2.64097839.1625246888.1670883726-1346490412.1657638514\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Book a demo with GoVisually today<\/span><\/a><span style=\"font-weight: 400;\"> and experience how collaboration becomes a revolution.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And don&#8217;t forget to share your experience with these strategies. I&#8217;d love to hear how they work for your SaaS company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO for SaaS companies is driving exponential growth. It&#8217;s one of the most employed and measurable strategies that has proven extremely successful in increasing Monthly Recurring Revenue (MRR). SEO for SaaS platforms inherently differs from mainstream SEO, with strategies only to make your software products succeed in the competitive digital world. Many investments have gone [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":13123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for SaaS: 8 easy steps to create a bulletproof SEO strategy - GoVisually<\/title>\n<meta name=\"description\" content=\"Learn how SEO for SaaS brings exponential growth with leading examples and 8 actionable steps of a proven SaaS SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/seo-for-saas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for SaaS: 8 easy steps to create a bulletproof SEO strategy - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Learn how SEO for SaaS brings exponential growth with leading examples and 8 actionable steps of a proven SaaS SEO strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/seo-for-saas\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T13:11:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T13:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/SEO-for-SaaS_-8-easy-steps-to-create-a-bulletproof-SEO-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/\",\"url\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/\",\"name\":\"SEO for SaaS: 8 easy steps to create a bulletproof SEO strategy - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/SEO-for-SaaS_-8-easy-steps-to-create-a-bulletproof-SEO-strategy.jpg\",\"datePublished\":\"2023-07-07T13:11:54+00:00\",\"dateModified\":\"2023-07-07T13:11:55+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Learn how SEO for SaaS brings exponential growth with leading examples and 8 actionable steps of a proven SaaS SEO strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/seo-for-saas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/SEO-for-SaaS_-8-easy-steps-to-create-a-bulletproof-SEO-strategy.jpg\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/12\/SEO-for-SaaS_-8-easy-steps-to-create-a-bulletproof-SEO-strategy.jpg\",\"width\":960,\"height\":541,\"caption\":\"SEO for SaaS_ 8 easy steps to create a bulletproof SEO strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/seo-for-saas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO for SaaS: 8 easy steps to create a bulletproof SEO strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; 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