{"id":11641,"date":"2022-10-31T11:26:04","date_gmt":"2022-10-31T11:26:04","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11641"},"modified":"2022-10-31T11:26:54","modified_gmt":"2022-10-31T11:26:54","slug":"video-marketing-and-conversions","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/","title":{"rendered":"9 ways to leverage video marketing for better conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video marketing is the leading marketing strategy in today&#8217;s digital landscape. This year alone, the audience reach for video content was over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1254810\/top-video-content-type-by-global-reach\/\"><span style=\"font-weight: 400;\">92%<\/span><\/a><span style=\"font-weight: 400;\"> on digital platforms globally!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these numbers might have you gaping, there&#8217;s more. Videos are a major source to increase brand awareness, drive more conversions, and generate a higher ROI. A survey shows every <\/span><a href=\"http:\/\/govisually.com\/blog\/video-marketing-statistics\/#4_More_Conversions\"><span style=\"font-weight: 400;\">8 out of 10<\/span><\/a><span style=\"font-weight: 400;\"> people decide to buy after watching the brand&#8217;s video.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Excited to know how that works.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s it. You&#8217;ve found the perfect guide to learning the art of effective video marketing!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Without further ado, let&#8217;s<\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0begin!<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c582fc865fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c582fc865fb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#Video_marketing_is_winning_the_current_digital_scene\" title=\"Video marketing is winning the current digital scene.\u00a0\">Video marketing is winning the current digital scene.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#9_surefire_ways_to_use_video_marketing_for_more_conversions\" title=\"9 surefire ways to use video marketing for more conversions\u00a0\u00a0\">9 surefire ways to use video marketing for more conversions\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#1_A_fun_introduction_on_your_landing_page\" title=\"1. A fun introduction on your landing page\u00a0\">1. A fun introduction on your landing page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#2_Add_videos_to_product_pages\" title=\"2. Add videos to product pages\u00a0\">2. Add videos to product pages\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#3_Repurpose_blogs_into_videos\" title=\"3. Repurpose blogs into videos\u00a0\">3. Repurpose blogs into videos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#4_Entertain_and_educate_on_different_platforms\" title=\"4. Entertain and educate on different platforms\u00a0\u00a0\">4. Entertain and educate on different platforms\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#5_Personalize_emails_with_videos\" title=\"5. Personalize emails with videos\u00a0\">5. Personalize emails with videos\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#6_Utilize_videos_to_humanize_your_brand\" title=\"6. Utilize videos to humanize your brand\u00a0\">6. Utilize videos to humanize your brand\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#7_Videos_make_better_social_proof\" title=\"7. Videos make better social proof\u00a0\">7. Videos make better social proof\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#8_One-on-one_videos_for_the_impact\" title=\"8. One-on-one videos for the impact\u00a0\">8. One-on-one videos for the impact\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#9_Make_videos_for_every_buyer_stage\" title=\"9. Make videos for every buyer stage\u00a0\">9. Make videos for every buyer stage\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#GoVisually_%E2%80%93_faster_review_collaboration_for_creative_teams\" title=\"GoVisually &#8211; faster review &amp; collaboration for creative teams\u00a0\">GoVisually &#8211; faster review &amp; collaboration for creative teams\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/video-marketing-and-conversions\/#Final_word\" title=\"Final word\u00a0\">Final word\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Video_marketing_is_winning_the_current_digital_scene\"><\/span><span style=\"font-weight: 400;\">Video marketing is winning the current digital scene.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Videos are more effective at engaging your consumers than any other medium. They are more interesting and engaging than the other options. Video marketing can help you generate good ROI, increase traffic, and ultimately increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos can connect with people and keep them interested in a way text can&#8217;t. Trusting your intuition is not necessary; there is scientific evidence to support your view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study has found that <\/span><a href=\"https:\/\/thesocialshepherd.com\/blog\/video-marketing-statistics\"><span style=\"font-weight: 400;\">89%<\/span><\/a><span style=\"font-weight: 400;\"> of video marketers report a considerable ROI from their video campaigns. And according to Animoto&#8217;s Social Video Forecast, <\/span><a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\"><span style=\"font-weight: 400;\">91%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers are satisfied with the return on investment of using videos on social media for brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that said, many businesses now require video marketing as a digital marketing strategy. But it&#8217;s brutally competitive out there.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To leverage video marketing most smartly and make a winning strategy that is bound to succeed, you must fit videos into every part of your sales funnel. That means <\/span><a href=\"http:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/\"><span style=\"font-weight: 400;\">using videos for bottom-of-the-funnel marketing<\/span><\/a><span style=\"font-weight: 400;\"> down from the top.<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_surefire_ways_to_use_video_marketing_for_more_conversions\"><\/span><span style=\"font-weight: 400;\">9 surefire ways to use video marketing for more conversions\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The idea behind using videos on your website is the same as how you might use a blog post. Aligning your video content with a sales strategy will push visitors toward the ultimate goal of <\/span><i><span style=\"font-weight: 400;\">becoming<\/span><\/i><span style=\"font-weight: 400;\"> a lead, <\/span><i><span style=\"font-weight: 400;\">converting<\/span><\/i><span style=\"font-weight: 400;\"> into a customer, and <\/span><i><span style=\"font-weight: 400;\">retaining<\/span><\/i><span style=\"font-weight: 400;\"> their loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So while we focus on conversions, these 9 ways to use video marketing will probably benefit your digital marketing strategy at all stages!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_A_fun_introduction_on_your_landing_page\"><\/span><span style=\"font-weight: 400;\">1. A fun introduction on your landing page\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page is a page on your website designed to get the visitor to introduce your brand as the first point of contact. Typically, the first landing page someone sees on your website is the homepage. Since landing pages are part of your overall brand development, they must be effective marketing pieces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of applying all <\/span><a href=\"http:\/\/govisually.com\/blog\/ux-principles\/\"><span style=\"font-weight: 400;\">UX principles on your landing page<\/span><\/a><span style=\"font-weight: 400;\">, you might lose traffic if it has a high bounce rate. This is often due to the absence of a catchy introduction. Video can be a very effective way to engage visitors, allowing them to learn more quickly and intensely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you include a powerful video on your landing page, you increase your chances of winning new leads and customers. Videos bring an <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> increase in landing page conversion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Add_videos_to_product_pages\"><\/span><span style=\"font-weight: 400;\">2. Add videos to product pages\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website&#8217;s product pages provide detailed information about a particular good or service. Understanding its specific features is the best way to generate interest in your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By including videos on your product pages, you can make your product feel more appealing to prospective customers while also imparting a lot of valuable information in a short amount of time. Videos showing live demonstrations of products are especially popular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers can gain insight into product dimensions, understand what it looks like in someone&#8217;s hand, and see how the product is used. Some people like to show off their product&#8217;s unboxing experience by picking apart the product or taking pictures. Above all, video product pages can make your product more attractive and useful to your customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Repurpose_blogs_into_videos\"><\/span><span style=\"font-weight: 400;\">3. Repurpose blogs into videos\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to the study mentioned earlier, 73% of people prefer to watch a quick video to learn about a product, while 11% would rather read a text-based article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you offer the same points in both formats, you&#8217;ll reach more people than if you present the information only one way. When you&#8217;re saving time and using already available content, repurposing is also a great way to save your marketing budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using blogs to make video content and publishing it on platforms like YouTube will bring more traffic to your website and get the word out there. Creating how-to or explainer videos will also target the top-of-the-funnel audience and attract them to your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"5 Simple ways to share videos online fast\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/i5R4-Z5sHQs?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Entertain_and_educate_on_different_platforms\"><\/span><span style=\"font-weight: 400;\">4. Entertain and educate on different platforms\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When creating your video content, make sure it&#8217;s informational and engaging. Humans are fundamentally story-driven creatures. We like stories that are interesting and make us feel entertained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on the entertainment value of your content, you can kill two birds with one stone: You can make your content more interesting to read and keep your customers from getting lost in your product. This is also where you can use different platforms for different types of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, make sure your video content is befitting the platform you&#8217;re publishing it on and is consistent in branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Personalize_emails_with_videos\"><\/span><span style=\"font-weight: 400;\">5. Personalize emails with videos\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After lead generation email marketing campaigns, you should work on converting those leads into customers. This is where you make use of video marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways to personalize your email. You can start personal and conversational skills if those people have signed up for the mailing list. But in a personalized video email, you can speak to the customer in a friendly manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your leads will usually respond better to video messages. They make customers feel like they are a part of the conversation, even if they are not speaking. The email is more powerful if there&#8217;s an actual person on video speaking to them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Utilize_videos_to_humanize_your_brand\"><\/span><span style=\"font-weight: 400;\">6. Utilize videos to humanize your brand\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You will likely lose out on many leads if you don&#8217;t make your brand more human than digital. People interact more with devices in this era, and giving your brand a human touch is crucial. Your video messages need to be trustworthy and authoritative, making visitors feel at ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various ways to create videos that seem trustworthy. You can start with About Us videos or a series to introduce your team and brand behind the scenes. Such content is widely watched and appreciated by audiences regardless of niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that there is skin in the game &#8211; the production quality is important to establishing a sense of professionalism and trustworthiness. Make sure your videos are filmed in a high-quality way to create a believable and confident presentation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Videos_make_better_social_proof\"><\/span><span style=\"font-weight: 400;\">7. Videos make better social proof\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s video demos or <\/span><a href=\"http:\/\/govisually.com\/blog\/how-to-optimize-video-ads-production\/\"><span style=\"font-weight: 400;\">ads<\/span><\/a><span style=\"font-weight: 400;\">, nothing comes off as better social proof than video testimonials, case studies, and reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video case studies and testimonials are a great way to show potential clients that your company is legit and that your product or service is good. Some people have used my services and have had a positive experience instead of a negative one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A written review containing no information other than the reviewer&#8217;s name can look unauthentic. Even if these people are trustworthy, people will typically judge them as untrustworthy. Creating videos that feature people describing their positive experiences with your company makes it much more real and compelling.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_One-on-one_videos_for_the_impact\"><\/span><span style=\"font-weight: 400;\">8. One-on-one videos for the impact\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To summarize many of the tactics used in video marketing, one-on-one video content can considerably impact your audience. Your videos must address individual concerns and provide evidence that your company members are willing to engage directly with their customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have one team member interview another about the design process for a product and how the product benefits. Or reach out to your customers directly and have a personalized video that quickly grabs their attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Make_videos_for_every_buyer_stage\"><\/span><span style=\"font-weight: 400;\">9. Make videos for every buyer stage\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A rule of thumb in video marketing is to consider where that content falls in the buyer&#8217;s journey. Create a video strategy that pushes prospects from one step to the next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testimonial and product demonstration videos make the bottom-of-the-funnel sense to encourage a purchase. In contrast, how-to and explainer videos are powerful top-of-funnel content that drives brand awareness. Use your content wisely and publish it with a strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoVisually_%E2%80%93_faster_review_collaboration_for_creative_teams\"><\/span><span style=\"font-weight: 400;\">GoVisually &#8211; faster review &amp; collaboration for creative teams\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing is a team sport. And it relies more on on effective teamwork when it&#8217;s about creative production for content and video marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spending hours figuring out what works for your brand video, having a tough time communicating with your video makers, and long threads of emails that don&#8217;t mention the same edit several times. That&#8217;s a recipe for disaster and low-quality production.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoVisually is a <\/span><a href=\"http:\/\/govisually.com\/online-video-review-and-approval-software\/\"><span style=\"font-weight: 400;\">video-proofing<\/span><\/a><span style=\"font-weight: 400;\"> platform that supercharges your creative workflow with advanced tools to leave visual feedback, collaborate and communicate in real time, and bring everyone on your team on the same page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11641-1\" width=\"800\" height=\"537\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_3.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_3.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2020\/11\/video_Govisually_3.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are you excited to know how <\/span><i><span style=\"font-weight: 400;\">this<\/span><\/i><span style=\"font-weight: 400;\"> works? <\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/demo\/\"><span style=\"font-weight: 400;\">Book a demo with our expert<\/span><\/a><span style=\"font-weight: 400;\"> and find out why GoVisually is the revolution for digital collaboration!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_word\"><\/span><span style=\"font-weight: 400;\">Final word\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video marketing can help you attract visitors and keep them coming back. Creating a strategy that prioritizes content to drive conversions can use video to turn prospects from visitors into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s undoubtedly a powerful tool many marketers use, so implement these strategies and see your conversion rates skyrocket above and beyond your expectations. Don&#8217;t forget to stay tuned for more helpful guides and tips from your very own creative fellows.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is the leading marketing strategy in today&#8217;s digital landscape. This year alone, the audience reach for video content was over 92% on digital platforms globally!\u00a0 While these numbers might have you gaping, there&#8217;s more. Videos are a major source to increase brand awareness, drive more conversions, and generate a higher ROI. A survey [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 ways to leverage video marketing for better conversions - GoVisually<\/title>\n<meta name=\"description\" content=\"Video marketing is leading the digital scene with 80% traffic across the internet. 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