{"id":11631,"date":"2022-10-26T07:30:16","date_gmt":"2022-10-26T07:30:16","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11631"},"modified":"2022-10-27T09:33:55","modified_gmt":"2022-10-27T09:33:55","slug":"bottom-of-the-funnel-marketing","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/","title":{"rendered":"5 ways to use video for bottom of the funnel marketing"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Building a sales funnel with a tailored video marketing strategy should be your priority if you want to make your marketing dollars work in today&#8217;s digital scene.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online audiences spend an average of <\/span><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">19 hours a week<\/span><\/a><span style=\"font-weight: 400;\"> watching videos online, and brands use videos in their marketing plan to increase their reach for ages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that want to be successful in the video marketing space must consider the importance of video content, not just at the top of the funnel to engage more leads but also at the bottom to increase their conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re wondering how to successfully use videos for the bottom of the funnel marketing, this comprehensive guide is just for you.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So let&#8217;s jump right in!\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c583042688f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c583042688f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#What_is_a_video_marketing_funnel\" title=\"What is a video marketing funnel?\u00a0\">What is a video marketing funnel?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#The_key_areas_of_a_business_funnel_for_video_marketing\" title=\"The key areas of a business funnel for video marketing\u00a0\u00a0\">The key areas of a business funnel for video marketing\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#ToFu_Top_of_the_funnel\" title=\"ToFu: Top of the funnel\u00a0\">ToFu: Top of the funnel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#BoFu_Bottom_of_the_funnel\" title=\"BoFu: Bottom of the funnel\u00a0\u00a0\">BoFu: Bottom of the funnel\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#Why_use_videos_for_bottom-of-funnel_marketing\" title=\"Why use videos for bottom-of-funnel marketing?\u00a0\">Why use videos for bottom-of-funnel marketing?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#5_ways_to_use_videos_at_the_bottom_of_your_marketing_funnel\" title=\"5 ways to use videos at the bottom of your marketing funnel\u00a0\">5 ways to use videos at the bottom of your marketing funnel\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#1_Demo\" title=\"1. Demo\u00a0\">1. Demo\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#2_Testimonials\" title=\"2. Testimonials\u00a0\">2. Testimonials\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#3_Webinar\" title=\"3. Webinar\u00a0\">3. Webinar\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#4_Tutorials\" title=\"4. Tutorials\u00a0\">4. Tutorials\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#5_Case_studies\" title=\"5. Case studies\">5. Case studies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#GoVisually_%E2%80%93_the_ultimate_video_proofing_tool_for_marketing_teams\" title=\"GoVisually &#8211; the ultimate video proofing tool for marketing teams\u00a0\">GoVisually &#8211; the ultimate video proofing tool for marketing teams\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/bottom-of-the-funnel-marketing\/#Final_takeaway\" title=\"Final takeaway\u00a0\">Final takeaway\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_video_marketing_funnel\"><\/span><span style=\"font-weight: 400;\">What is a video marketing funnel?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A video marketing funnel is just like your content funnel and often uses the same marketing goals. It helps your target audience move through the buyer&#8217;s journey from first interest to purchase using videos as the main resource.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective video funnel is designed to help you attract, educate, convert, and keep buyers interested in your products by using videos at each stage. However, your video content plays out differently based on the audience you&#8217;re targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous <\/span><a href=\"http:\/\/govisually.com\/blog\/free-video-resources-for-marketers\/\"><span style=\"font-weight: 400;\">free video resources for marketers<\/span><\/a><span style=\"font-weight: 400;\"> to create content to fit all stages of their marketing plan and implement a winning strategy.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But how do video funnels work?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_key_areas_of_a_business_funnel_for_video_marketing\"><\/span><span style=\"font-weight: 400;\">The key areas of a business funnel for video marketing\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many marketers understand the theory of a marketing funnel but often need help understanding how video marketing funnels practically work. We&#8217;ll dig deeper into the two key areas of a marketing funnel where videos are essential.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ToFu_Top_of_the_funnel\"><\/span><span style=\"font-weight: 400;\">ToFu: Top of the funnel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The top of your funnel is where you create content that solves buyer problems or challenges. By providing top-of-funnel content, your site can help potential buyers become interested in your product or service from the beginning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These people are often problem-aware but need more information to figure out what they&#8217;re going through. Focus on key metrics such as video view count and engagement to grow your video viewership and engagement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"BoFu_Bottom_of_the_funnel\"><\/span><span style=\"font-weight: 400;\">BoFu: Bottom of the funnel\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bottom of the funnel videos is created to convert ready-to-commit audiences. At this point in the buyer&#8217;s journey, they understand the problems and challenges they face, know about your solution, and likely have a few options.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are now weighing up their options. Your goal at the bottom of your funnel is to help buyers overcome objections to your solution. Your key metric is how many sign-ups, leads, and sales you generate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you understand a video marketing funnel, the type of audience, and the key metrics you should be looking for, you must have realized that top of the funnel videos has already become a mainstream marketing tool.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Then what about the bottom of the funnel video marketing?<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_use_videos_for_bottom-of-funnel_marketing\"><\/span><span style=\"font-weight: 400;\">Why use videos for bottom-of-funnel marketing?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While <\/span><a href=\"http:\/\/govisually.com\/blog\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of marketing professionals see a substantial increase in ROI using video marketing campaigns, many brands only use videos for the top of the funnel marketing and face low ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case your video campaign is bringing a lot of unqualified leads. Still, not enough sales and conversions, you might be overlooking the importance of videos for the bottom of the funnel video marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The top and middle funnel educate your audience about your product and its use, but if you depend solely on how-to content, your audience will feel lost and bounce back in the middle of their customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bottom of the funnel video marketing is all about converting and closing your leads, and it&#8217;s also what makes your marketing campaign successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve set the stage for a great video marketing plan for the bottom of the funnel, here are 5 ways you can use videos to target the right audience!<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_ways_to_use_videos_at_the_bottom_of_your_marketing_funnel\"><\/span><span style=\"font-weight: 400;\">5 ways to use videos at the bottom of your marketing funnel\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your final destination for sales is now a small number of potential customers who know about your product and the value proposition you are offering. These 5 BoFu video ideas will help you increase engagement and convert customers through the sales funnel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Demo\"><\/span><span style=\"font-weight: 400;\">1. Demo\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Demos can give viewers&#8217; bottom of the funnel an immersive experience that lets them see <\/span><i><span style=\"font-weight: 400;\">exactly<\/span><\/i><span style=\"font-weight: 400;\"> how your product works and what to expect. This format highlights the features of your product and how they work to solve problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Demos are also the best way to engage your prospects during their active phase when considering your brand. A product demo video can also be an educational video about your brand. This means your demo video doesn&#8217;t only help in conversion but also attracts more leads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"GoVisually Demo - How to review designs and videos with clients online\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/pweIlvG7v5g?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, our GoVisually demo video shows how the platform eliminates using different services for file sharing, video review, and communication to close deals with new customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Testimonials\"><\/span><span style=\"font-weight: 400;\">2. Testimonials\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What is more convincing than people telling people how great your brand is?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over <\/span><a href=\"http:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\"><span style=\"font-weight: 400;\">72%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers say that positive testimonials help them trust businesses more. This is evident by the fact that people tend to trust businesses more when they have positive feedback.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Customer Testimonial Video\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KNG-OqNe5PU?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Video testimonials perform better than written reviews as we tend not only to trust other people&#8217;s positive experiences but also to put ourselves in the shoes of happy customers and share their experiences through visual and auditory cues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Omada Health is a great example of how powerful and authentic video testimonials can showcase how much your customers trust your organization, regardless of its small or large scale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Webinar\"><\/span><span style=\"font-weight: 400;\">3. Webinar\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Webinars are becoming more popular for brands to serve as educational content. To succeed in webinars, it&#8217;s important to focus on the product or service initially and avoid talking about other topics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a longer run time, you can explore all the features and benefits of this move for your viewers. When teaching someone how to use your software, it&#8217;s a good idea to talk about the different features and how they can be used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this is the only long-form video you can use at the bottom of the funnel, it can work wonders depending on the type of product or service you offer. According to a study, webinars <\/span><a href=\"https:\/\/www.quicksprout.com\/webinar-conversions\/#:~:text=The%20conversion%20rate%20of%20webinars%20is%20insane%3A%20Say%2C,on%20the%20price%20and%20a%20few%20other%20factors.\"><span style=\"font-weight: 400;\">convert 4x more<\/span><\/a><span style=\"font-weight: 400;\"> than email campaigns at the bottom of the customer funnel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tutorials\"><\/span><span style=\"font-weight: 400;\">4. Tutorials\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Suppose your buyer is one click away from making the purchase but is worried about whether the product will work the way it wants. Now, if they have a video tutorial on how to use the product, it leaves them with no objections. The sale is closed on the spot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why video tutorials can be so effective for consumers at the bottom of the sales funnel. Covering your products&#8217; different use cases in short tutorials will help your prospect find the features they need and learn how they work while also giving them a nudge into conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This works well for SaaS platforms just as much as it works for e-commerce products. The most inspirational example here is Canva&#8217;s tutorial videos on creating designs using different tools and functions offered by the platform. Even their logo design tutorial has over 2K views.<\/span><\/p>\n<p><iframe title=\"How to create a logo for free in Canva | Branding your business\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nT97gXqat_M?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Case_studies\"><\/span><span style=\"font-weight: 400;\">5. Case studies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People like to see how you&#8217;ve helped previous customers. And that&#8217;s what makes case study videos so effective. Not only can they show customers&#8217; emotions, but they can also provide evidence of potential use cases that build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to connect with your audience in a way that builds trust and credibility beyond a doubt, case study videos are the way to go. They show viewers they&#8217;re not alone in their problem and help reinforce the idea that your product or service works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even brands like Nike invest in creating impactful case studies that gain recognition and trust, and we know they are doing just that.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Nurture Digital | Nike Case Study\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tyVcfUYdGro?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoVisually_%E2%80%93_the_ultimate_video_proofing_tool_for_marketing_teams\"><\/span><span style=\"font-weight: 400;\">GoVisually &#8211; the ultimate video proofing tool for marketing teams\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve made up your mind to use one of these video formats for your bottom of the funnel marketing strategy, you&#8217;ll need the right team and platform to effectively implement your plan and put the best video out there for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A part of this process is creating an effective <\/span><a href=\"http:\/\/govisually.com\/blog\/video-review-and-approvals\/#How_to_ace_your_video_review_and_approvals\"><span style=\"font-weight: 400;\">video review and approval<\/span><\/a><span style=\"font-weight: 400;\"> cycle for your team to collaborate without friction. Video review platforms can help reduce revisions by 54% and make your video production workflow efficient.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11631-1\" width=\"800\" height=\"537\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/12\/video_Govisually-_1.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2020\/12\/video_Govisually-_1.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2020\/12\/video_Govisually-_1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is your sign to start using a video proofing platform and an advanced cloud-based collaboration tool like GoVisually. You can leave comments on separate video frames, use visual annotations for clear feedback, and create a one-click approval process to make life easier for you and your creative team.<\/span><\/p>\n<p><a href=\"https:\/\/app.govisually.com\/register\"><span style=\"font-weight: 400;\">Start your free trial<\/span><\/a><span style=\"font-weight: 400;\"> and experience the GoVisually power unleash.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_takeaway\"><\/span><span style=\"font-weight: 400;\">Final takeaway\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing video for your video marketing strategy is an art that takes time to master.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The abovementioned videos can help people move through your sales funnel more effectively. So figure out what works for your business and revolutionize how your creative video and marketing teams work to achieve faster and high-quality outcomes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a sales funnel with a tailored video marketing strategy should be your priority if you want to make your marketing dollars work in today&#8217;s digital scene.\u00a0 Online audiences spend an average of 19 hours a week watching videos online, and brands use videos in their marketing plan to increase their reach for ages. Businesses [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways to use video for bottom of the funnel marketing - GoVisually<\/title>\n<meta name=\"description\" content=\"Video marketing is crucial to improve your conversions during bottom of the funnel marketing. 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