{"id":11570,"date":"2022-10-12T11:33:26","date_gmt":"2022-10-12T11:33:26","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11570"},"modified":"2022-10-12T11:47:42","modified_gmt":"2022-10-12T11:47:42","slug":"ux-principles","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/ux-principles\/","title":{"rendered":"10 secret UX principles to create a killer landing page"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Can you convince your audience that your landing page is worth their time using a bunch of UX principles?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Well, only if you know the strategies proven and tested by experts in the industry!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High <\/span><a href=\"https:\/\/neilpatel.com\/blog\/improve-your-conversion-rate-50-percent\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conversion rates for landing pages<\/span><\/a><span style=\"font-weight: 400;\"> are about giving your audience the greatest experience and the information they need and making it easier to take the next step with your brand. The best UI and UX designs use strategies to achieve that perfectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many factors go into creating a great landing page, so it&#8217;s important to know what makes them successful. Most people respond a certain way to the experiences we design for them regarding landing pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great experiences can be created with simple guidelines, which is precisely why we&#8217;re here to share the secret UX principles experts apply daily.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">We know you&#8217;re excited to know them, s<\/span><\/i><i><span style=\"font-weight: 400;\">o let&#8217;s begin!<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c583126cbd4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c583126cbd4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#What_is_a_landing_page\" title=\"What is a landing page?\">What is a landing page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#Why_are_UX_designs_important_for_landing_pages\" title=\"Why are UX designs important for landing pages?\u00a0\">Why are UX designs important for landing pages?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#10_high-conversion_UX_principles_for_landing_pages\" title=\"10 high-conversion UX principles for landing pages\">10 high-conversion UX principles for landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#1_Create_a_true_landing_page\" title=\"1. Create a true landing page\u00a0\">1. Create a true landing page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#2_Design_for_clarity\" title=\"2. Design for clarity\u00a0\u00a0\">2. Design for clarity\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#3_Use_simple_CTAs\" title=\"3. Use simple CTAs\u00a0\">3. Use simple CTAs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#4_Embed_social_proof\" title=\"4. Embed social proof\u00a0\">4. Embed social proof\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#5_Make_it_interactive_and_lively\" title=\"5. Make it interactive and lively\u00a0\">5. Make it interactive and lively\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#6_Optimize_for_speed\" title=\"6. Optimize for speed\u00a0\">6. Optimize for speed\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#7_Implement_a_visual_hierarchy\" title=\"7. Implement a visual hierarchy\u00a0\">7. Implement a visual hierarchy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#8_Make_your_UX_copy_persuasive\" title=\"8. Make your UX copy persuasive\u00a0\">8. Make your UX copy persuasive\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#9_Use_color_contrast_wisely\" title=\"9. Use color contrast wisely\u00a0\">9. Use color contrast wisely\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#10_Write_headlines_that_pull\" title=\"10. Write headlines that pull\u00a0\">10. Write headlines that pull\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/ux-principles\/#GoVisually_%E2%80%93_effective_collaboration_makes_great_designs\" title=\"GoVisually &#8211; effective collaboration makes great designs.\u00a0\">GoVisually &#8211; effective collaboration makes great designs.\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_landing_page\"><\/span><span style=\"font-weight: 400;\">What is a landing page?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start by answering the question, <\/span><i><span style=\"font-weight: 400;\">what is a landing page?<\/span><\/i><\/p>\n<p>Landing pages are designed for a specific target audience; they give you the ideal opportunity to convert visitors into paying customers. Landing pages are great for digital advertising campaigns because they allow your customers to focus on one service at a time.<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/landing-pages\/#:~:text=A%20landing%20page%20is%20a%20standalone%20web%20page%20that%20a,more%20traffic%20and%20increase%20conversions.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">purpose of a landing page<\/span><\/a><span style=\"font-weight: 400;\"> is to convert visitors, so it&#8217;s an important tool at your disposal for all marketing campaigns. A landing page is a standalone web page that &#8220;lands&#8221; after being clicked from an email, advertisement, or other digital location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While landing pages are a key part of any content strategy as they can help convert more traffic and increase conversions, most pages fail to convert because they ignore the underlying UX principles that make them successful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before moving on to UX principles, you need to understand the importance of UX design, specifically for landing pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_UX_designs_important_for_landing_pages\"><\/span><span style=\"font-weight: 400;\">Why are UX designs important for landing pages?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A landing page&#8217;s whole structure and value depend on its design. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don&#8217;t say it; experts do. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tells us enough about why landing page design principles are essential.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Perfect Landing Page Design Explained (in 5 minutes)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GTNgiTK-ic8?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/govisually.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, we&#8217;ll explain why if you still want to hear it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know that a customer&#8217;s journey is not a one-way street. Viewers often bounce around from page to page, looking for outside input before taking the next step. The more effective your UX and UI designs are, the more your audience stays on them, leading to higher conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in the end, using design elements and UX principles reduce friction and help users move forward in their journey with your brand through effectively designed landing pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, even the smartest UX designers out there would make mistakes leading to low user satisfaction. The solution is sticking to these not-so-secret UX principles like gospel and implementing them on every page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_high-conversion_UX_principles_for_landing_pages\"><\/span><span style=\"font-weight: 400;\">10 high-conversion UX principles for landing pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s been a while since you&#8217;ve wondered what UX principles they keep discussing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t worry; that&#8217;s all we will be talking about from now on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might find other use cases for these tips. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, we refer to them as UX principles because, when applied together, they turn your landing page into a powerful source of information, aesthetics, and marketing combined.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_true_landing_page\"><\/span><span style=\"font-weight: 400;\">1. Create a true landing page\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like we said before, to be successful on your landing page, it must effectively convert visitors into customers. A low-converting landing page often results from misconceptions about what a landing page is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A true landing page is a standalone page specifically dedicated to one offer. It should be easy to navigate and help users reach the offer quickly. Because your landing page is meant to promote\/advertise\/highlight one product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11606\" aria-describedby=\"caption-attachment-11606\" style=\"width: 654px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11606 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-43.jpg\" alt=\"\" width=\"654\" height=\"397\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-43.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-43-300x182.jpg 300w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><figcaption id=\"caption-attachment-11606\" class=\"wp-caption-text\">Source: Apple<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Making it about other services will result in confusion and a high bounce rate because your customers won&#8217;t find what they&#8217;re looking for. A landing page should be relevant and focused on a single message to provide a positive experience for the user. The best example is <\/span><a href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><span style=\"font-weight: 400;\"> and its dedicated landing pages for every project.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Design_for_clarity\"><\/span><span style=\"font-weight: 400;\">2. Design for clarity\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From a practical standpoint, distractions are a major factor in reducing conversions, and among these distractions is the navigation bar. If you can keep your work environment distraction-free, you&#8217;ll get better results, so always design for clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes increasing readability as it should be easy to understand for the potential customer. It&#8217;s a given that communication is more than just words; use white space, images, and a <\/span><a href=\"http:\/\/govisually.com\/blog\/conventional-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">conventional UX design<\/span><\/a><span style=\"font-weight: 400;\"> to keep things clear and on point.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11605\" aria-describedby=\"caption-attachment-11605\" style=\"width: 619px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11605 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-41.png\" alt=\"\" width=\"619\" height=\"381\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-41.png 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-41-300x185.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><figcaption id=\"caption-attachment-11605\" class=\"wp-caption-text\">Source: Mercedes<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Our favorite here is this Mercedes Benz landing page that keeps the focus on visuals and two simple CTAs for their users. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">The example also takes us to our next UX principle.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_simple_CTAs\"><\/span><span style=\"font-weight: 400;\">3. Use simple CTAs\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What happens when you find yourself on a page where you want to do something but don&#8217;t know how to do it? You leave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using simple CTAs that stand out more than other content on the page is crucial for high conversion rates. <\/span><\/p>\n<p>Minimal<a href=\"https:\/\/uxplanet.org\/why-should-minimalism-be-considered-in-design-cdfaaa42ae8c\" target=\"_blank\" rel=\"noopener\">\u00a0designs convert 7% more<\/a> than complex designs for web pages.<\/p>\n<p><span style=\"font-weight: 400;\">Taking the same Mercedes Benz landing page from the previous example, you can see how it allows the user to either &#8216;Explore&#8217; or &#8216;Find a Retailer.&#8217; Other great examples of effective CTAs are the ones where CTAs are easy to find and are effective in getting people to take action.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Embed_social_proof\"><\/span><span style=\"font-weight: 400;\">4. Embed social proof\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The belief that people and other people&#8217;s actions influence people-accepted and has been used extensively and profitably in human history. Social proof has become an important part of UI and UX designs on many websites, applications, and even <\/span><a href=\"http:\/\/govisually.com\/blog\/real-world-ux\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">real-world UX that we learn <\/span><\/a>daily<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social proof is considered one of the essential UX principles for landing pages because it gives users a sense of trust and credibility. For example, since many people are already subscribed to a service, it encourages others to do the same.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11604\" aria-describedby=\"caption-attachment-11604\" style=\"width: 649px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11604 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-44.jpg\" alt=\"\" width=\"649\" height=\"361\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-44.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-44-300x167.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption id=\"caption-attachment-11604\" class=\"wp-caption-text\">Source: Conversion Lab<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can use this the ordinary way, like mentioning how many people have used your product\/service or adding a testimonials section to your landing page. Or you can get creative like <\/span><a href=\"https:\/\/conversionlab.no\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conversion Lab<\/span><\/a><span style=\"font-weight: 400;\"> and embed a customer review on your CTA to reinforce your customer into taking action.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_it_interactive_and_lively\"><\/span><span style=\"font-weight: 400;\">5. Make it interactive and lively\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Making your UX designs interactive and lively comes as no surprise to anyone. However, there are facts and strategies you aren&#8217;t aware of when designing a landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first impression you make is important, so make sure you create an irresistible one. Show your product or service in the context of how it is used. This will help you to understand the customer&#8217;s needs and desires better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be done using a video or user-interactive animation instead of plain images or illustrations. It can be a very effective way to engage visitors and increase conversion rates. <\/span><\/p>\n<p>Unbounce found that <a href=\"https:\/\/unbounce.com\/landing-page-examples\/high-converting-landing-pages\/?gclid=CjwKCAjw4qCKBhAVEiwAkTYsPMx2ZmJDPJ6CWFKkoSml-A6UmCgAferQQL4HnOK5fxb6stSPY2AgfBoCTYsQAvD_BwE\" target=\"_blank\" rel=\"noopener\">conversion rates can increase up to 80%<\/a> by adding moving pictures to your landing page&#8217;s intro banner.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Optimize_for_speed\"><\/span><span style=\"font-weight: 400;\">6. Optimize for speed\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Several factors influence page speed, especially high-resolution images, videos, and animations like the example above. Slow page loading speed negatively impacts user experience because users find it uncomfortable to stay on websites where everything loads slowly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your video and imagery content should load quickly because it&#8217;s the first thing your visitors see. The speed at which your content loads greatly impacts how long your visitors will spend looking at it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many <\/span><a href=\"http:\/\/govisually.com\/blog\/how-to-maximize-website-loading-speed\/\"><span style=\"font-weight: 400;\">ways to optimize your landing pages<\/span><\/a><span style=\"font-weight: 400;\"> and make them fast to keep your visitors on your page, decreasing the possibility of them leaving your site before the page loads. It&#8217;s also an important part of search engine optimization (SEO) to make your landing page appear in top search rankings, both of which will lead to high conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Implement_a_visual_hierarchy\"><\/span><span style=\"font-weight: 400;\">7. Implement a visual hierarchy\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Implementing a visual hierarchy can be important in planning your website&#8217;s information architecture. It can help your users navigate your landing page more easily since UX designs reduce friction and make the product more usable for users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your users are usually not readers when they are on a website. Instead, they are simply scanning information. Visual hierarchy is a tool to organize design elements and influence how you want your visitors to view them and how they view them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11603\" aria-describedby=\"caption-attachment-11603\" style=\"width: 625px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11603 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-45.jpg\" alt=\"\" width=\"625\" height=\"354\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-45.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-45-300x170.jpg 300w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><figcaption id=\"caption-attachment-11603\" class=\"wp-caption-text\">Source: Web profits<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For us, an unmatched example of visual hierarchy on a service landing page is Web profits<\/span><span style=\"font-weight: 400;\">. The pitch-black background works better than an image or video to push the reader into reading their tagline and about section. Then it&#8217;s followed by a visual appeal with video and graphics to gain the user&#8217;s attention and a perfect CTA that stands out with a pop of red.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Make_your_UX_copy_persuasive\"><\/span><span style=\"font-weight: 400;\">8. Make your UX copy persuasive\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The content on your landing page will explain to the visitor what your company and products are all about. You have something that they want, so use it to your advantage. This is where <\/span><a href=\"http:\/\/govisually.com\/blog\/psychology-of-ux-writing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">understanding the psychology of UX writing<\/span><\/a><span style=\"font-weight: 400;\"> makes a significant impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret UX principles depend more on writing than on design. This sounds simple, but effective UX copy is more than just features. In today&#8217;s crowded, consumer-focused digital landscape, it&#8217;s not enough to say, &#8220;Click here or Register for this class now.&#8221;\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11602\" aria-describedby=\"caption-attachment-11602\" style=\"width: 649px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11602 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-46.jpg\" alt=\"\" width=\"649\" height=\"332\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-46.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-46-300x154.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption id=\"caption-attachment-11602\" class=\"wp-caption-text\">Source: Webflow<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For UX copy to be compelling, it must be written to be felt. This design solves the experiential letdown of technical jargon by invoking human emotion. It creates compelling opportunities for users to seize and build on the insights and opportunities presented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The landing page for <\/span><a href=\"https:\/\/webflow.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Webflow<\/span><\/a><span style=\"font-weight: 400;\"> is the perfect example of using UX writing and all other UX principles mentioned in this guide down to a T.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Use_color_contrast_wisely\"><\/span><span style=\"font-weight: 400;\">9. Use color contrast wisely\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every color has a place on the color wheel, which dictates which colors work. Using colors located at opposite ends of the color wheel can make reading easier for people reading something from a phone screen in bright light; a basic yet crucial UX principle is using color contrasts correctly.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11601\" aria-describedby=\"caption-attachment-11601\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11601 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-47.jpg\" alt=\"\" width=\"650\" height=\"377\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-47.jpg 512w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/10\/unnamed-47-300x174.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><figcaption id=\"caption-attachment-11601\" class=\"wp-caption-text\">Source: Great Jones<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When designing a website, you should avoid using certain color combinations. For example, combining bright red and blue or red and green is not a good idea. Chromostereopsis is a phenomenon in which different colors seem to be clustered together. This effect can create the illusion of depth in a picture or text, often negatively affecting users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take inspiration from <\/span><a href=\"https:\/\/greatjonesgoods.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Great Jones<\/span><\/a><span style=\"font-weight: 400;\"> and use common color combinations that look pleasing to the eye, like yellow and black. Also, use color contrast for your CTAs to make them stand out more.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Write_headlines_that_pull\"><\/span><span style=\"font-weight: 400;\">10. Write headlines that pull\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about why your visitors should take action after hearing your call to action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then make it your headline. The campaign headline should accurately reflect what the ad is promoting, and the landing page should accurately reflect what the campaign promises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the visitor was interested in clicking the ad in the first place because they saw your headline. So stay true to your proposal, and stick to all other UX principles to ensure your landing page converts!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoVisually_%E2%80%93_effective_collaboration_makes_great_designs\"><\/span><span style=\"font-weight: 400;\">GoVisually &#8211; effective collaboration makes great designs.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These ten UX principles are meant to help you create better user experiences. You can never know how a group of people will react to a landing page, but if you get buy-in from your team and clients, you&#8217;ll be able to find things you couldn&#8217;t find on your own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creative professionals should always be looking for feedback on their landing pages. To create the best user experience possible, you should continue to test your copy and design and make adjustments based on the feedback you&#8217;re getting to maximize conversions.<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/product\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> is the leading platform for creative professionals, marketers, and designers who like to work on all things visual. An all-in-one solution for your team for effective collaboration, project management, proofing, and communication.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11570-1\" width=\"800\" height=\"450\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2021\/04\/online-proofing-GoVisually.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Revolutionize the way you collaborate on your UI and UX designs with the most advanced tools. <\/span><a href=\"http:\/\/govisually.com\/demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Book a free demo with GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> and see how it works for your team!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you convince your audience that your landing page is worth their time using a bunch of UX principles?\u00a0 Well, only if you know the strategies proven and tested by experts in the industry!\u00a0 High conversion rates for landing pages are about giving your audience the greatest experience and the information they need and making [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 secret UX principles to create a killer landing page - GoVisually<\/title>\n<meta name=\"description\" content=\"Landing pages are designed to convert. 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