{"id":11414,"date":"2022-09-05T11:55:31","date_gmt":"2022-09-05T11:55:31","guid":{"rendered":"http:\/\/143.244.150.201\/?p=11414"},"modified":"2022-09-05T11:55:31","modified_gmt":"2022-09-05T11:55:31","slug":"conventional-design","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/conventional-design\/","title":{"rendered":"7 reasons why &#8216;drama&#8217; doesn&#8217;t always work and conventional design is a better choice"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The global marketplace is filled with diverse and bold choices. To stand out in such a market requires a unique approach to your business. In today&#8217;s time, that approach is a conventional design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it more simply, <\/span><i><span style=\"font-weight: 400;\">being ordinary<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s common knowledge that you must <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/230981\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create products that meet customers&#8217; demands<\/span><\/a><span style=\"font-weight: 400;\">. To do that, the popular approach focuses not just on functionality but also on aesthetics. Brands that go bold and dramatic with their product design usually garner much attention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11416\" aria-describedby=\"caption-attachment-11416\" style=\"width: 948px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11416 size-full\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/unnamed-3.png\" alt=\"\" width=\"948\" height=\"555\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/unnamed-3.png 948w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/unnamed-3-300x176.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/unnamed-3-768x450.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><figcaption id=\"caption-attachment-11416\" class=\"wp-caption-text\">Source: Reddit<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So you must wonder why the ordinary is good and how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, we got the answers for you.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So let&#8217;s find out why &#8216;drama&#8217; doesn&#8217;t always work and conventional design is a better choice!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58373af734\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58373af734\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#What_is_conventional_design\" title=\"What is conventional design?\">What is conventional design?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#Reasons_why_the_ordinary_is_good\" title=\"Reasons why the ordinary is good\u00a0\">Reasons why the ordinary is good\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#7_design_principles_that_make_ordinary_designs_work\" title=\"7 design principles that make ordinary designs work\">7 design principles that make ordinary designs work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#1_Less_but_better\" title=\"1. Less, but better\u00a0\">1. Less, but better\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#2_Easy_to_use_and_understand\" title=\"2. Easy to use and understand\u00a0\">2. Easy to use and understand\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#3_Consistent\" title=\"3. Consistent\u00a0\">3. Consistent\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#4_Function_informs_the_design\" title=\"4. Function informs the design\u00a0\">4. Function informs the design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#5_Contributes_to_aesthetic_usability\" title=\"5. Contributes to aesthetic usability\u00a0\">5. Contributes to aesthetic usability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#6_Invokes_desirability\" title=\"6. Invokes desirability\u00a0\">6. Invokes desirability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#7_Aligns_with_consumer_preferences\" title=\"7. Aligns with consumer preferences\u00a0\">7. Aligns with consumer preferences\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#Innovative_examples_of_conventional_designs_and_why_they_worked\" title=\"Innovative examples of conventional designs and why they worked\u00a0\">Innovative examples of conventional designs and why they worked\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#1_Popsockets\" title=\"1. Popsockets\u00a0\">1. Popsockets\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#2_Sonos_speakers\" title=\"2. Sonos speakers\u00a0\">2. Sonos speakers\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#GoVisually_%E2%80%93_is_the_best_platform_to_streamline_your_design_process\" title=\"GoVisually &#8211; is the best platform to streamline your design process\u00a0\">GoVisually &#8211; is the best platform to streamline your design process\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/conventional-design\/#Final_takeaway\" title=\"Final takeaway\u00a0\u00a0\">Final takeaway\u00a0\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_conventional_design\"><\/span><span style=\"font-weight: 400;\">What is conventional design?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The fact of the case is this: products that work better sell better.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11424 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-1024x1024.png\" alt=\"What-is-conventional-design\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/What-is-conventional-design.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, design is important for success and deserves a place on your product roadmap. Great <\/span><a href=\"http:\/\/govisually.com\/blog\/what-is-design-thinking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">design thinking<\/span><\/a><span style=\"font-weight: 400;\"> demands that you finalize product designs early so they can seamlessly incorporate aesthetics, usability, and manufacturing into the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there is no clear answer to what is a conventional design since it&#8217;s a matter of perspective.<\/span><\/p>\n<p>Still, as a general definition, conventional design is all about using consumer opinion and demand, which have been determined through widely accepted methods and developing product designs that have become a staple for their convenience and abundance in everyday use.<\/p>\n<p><span style=\"font-weight: 400;\">But why are the ordinary good and conventional designs a better choice?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_why_the_ordinary_is_good\"><\/span><span style=\"font-weight: 400;\">Reasons why the ordinary is good\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When creative professionals start designing a new product, they often get caught up with the urge to try out something completely new. Often these ideas come from a desire to stand out amongst competitors, but they don&#8217;t always work the way you expect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it this way, any login page on a website has a username\/email field followed by the password and a button to proceed. That&#8217;s a conventional design for websites. Imagine doing something different than this convention and switching the password and email fields.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The order of adding email and password has become ingrained in every user on this planet, which means your user will face a lot of inconvenience out of pure muscle memory by making the same mistakes over a small &#8216;innovation.&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would that be a great design choice? No.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be &#8216;different&#8217; from every other website, but it will reduce the functionality of your website&#8217;s UI and make users frustrated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While going bold may be great, they often fail to consider what conventions and people like them already exist. For a significant part of your design, a conventional approach can be crucial to <\/span><a href=\"http:\/\/govisually.com\/blog\/graphic-design-process\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">optimize your design process<\/span><\/a><span style=\"font-weight: 400;\"> and improve your product&#8217;s UX\/UI.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11417\" aria-describedby=\"caption-attachment-11417\" style=\"width: 621px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11417 \" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/dhjhd.gif\" alt=\"\" width=\"621\" height=\"621\" \/><figcaption id=\"caption-attachment-11417\" class=\"wp-caption-text\">Source: Tenor<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So let&#8217;s discuss 7 design aspects that make ordinary designs better than something completely out of the blue.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_design_principles_that_make_ordinary_designs_work\"><\/span><span style=\"font-weight: 400;\">7 design principles that make ordinary designs work<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Contrary to popular belief, some of the best-selling and widely used products in the world support a plain and ordinary design. While you might find it surprising, conventional designs have all the <\/span><a href=\"https:\/\/uxplanet.org\/5-essential-properties-of-good-product-design-eb7808fee24f\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">essential properties of a good product design<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11425 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-1024x1024.png\" alt=\"7-design-principles-that-make-ordinary-designs-work\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/09\/7-design-principles-that-make-ordinary-designs-work.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Less_but_better\"><\/span><span style=\"font-weight: 400;\">1. Less, but better\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good product design must make a product easy to understand. It clarifies the structure of the product. Even better, it can make the products self-explanatory. That is exactly what conventional and ordinary designs are for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A conventional design does not interfere with the user experience. Instead, it makes the functionality stand out and does not require decoration or artistry. The idea was best summarized by Dieter Rams, an interior designer and architect, that a good design is less but better.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Easy_to_use_and_understand\"><\/span><span style=\"font-weight: 400;\">2. Easy to use and understand\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A user experience designer seeks to make an interface simple enough that users can easily understand how to interact with it and navigate it. Designers also seek to minimize friction between the end user and the system by creating intuitive and consistent interfaces across platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is precisely why there are some <\/span><a href=\"http:\/\/govisually.com\/blog\/components-in-a-design-system\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">essential components in a design system<\/span><\/a><span style=\"font-weight: 400;\"> that can not be overlooked. They ensure that the interface reflects the user&#8217;s context and tasks, which in most cases, becomes a convention for future products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Consistent\"><\/span><span style=\"font-weight: 400;\">3. Consistent\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s no quantum theory to understand that simpler designs are easy to maintain throughout your product&#8217;s production and contribute to brand identity. It is also easier to keep brand compliance in check with ordinary designs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we&#8217;re talking about the ordinary, I&#8217;ll give you an ordinary example. The Canadian skincare brand <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/theordinary.com\/\" target=\"_blank\" rel=\"noopener\">The Ordinary<\/a><\/span><span style=\"font-weight: 400;\">\u00a0is a great example of using conventional product design while keeping it simple and consistent. Is ordinary a good brand? Everyone knows the answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the reason they accumulated such a large fanbase wasn&#8217;t just their products but also the design that emphasizes their brand&#8217;s main goal: simplicity and honesty. And obviously, it costs them less to keep up with their designs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Function_informs_the_design\"><\/span><span style=\"font-weight: 400;\">4. Function informs the design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When we start creating new products, the customer experience team, the product architects, and the development team sit together. They start prototyping ideas, create mockups, test them, and iterate until the final version is perfect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because they are working together, they understand what customers expect and how their expectations should be met. This ensures that every product meets customers&#8217; needs perfectly, and that&#8217;s also what conventional designs offer users because they have already been tested and proven to work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same idea of functionality over design applies here, so keep in mind that product designs should enhance your product&#8217;s role and not overshadow it.<\/span><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Contributes_to_aesthetic_usability\"><\/span><span style=\"font-weight: 400;\">5. Contributes to aesthetic usability\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An aesthetically pleasing product is perceived as being intuitively easier to understand, navigate, and interact with. Therefore, products with an appealing design tend to outperform those without one. However, as humans, we are reluctant to try out things alien to us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A conventional design paired with the aesthetic appeal will do wonders for your product without much effort. If what they see looks familiar, you have their instant trust and interest because they realize it&#8217;s something they have tried before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does not mean you should stop experimenting with designs or brand colors; you need to stand out after all. However, make your product design go around the same fundamental aspects as other similar products, so it doesn&#8217;t alienate people.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Invokes_desirability\"><\/span><span style=\"font-weight: 400;\">6. Invokes desirability\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Desirability is rather a perception of value. When someone perceives something as valuable, they also view it as desirable. We can easily judge whether something is desirable simply by asking ourselves, &#8220;Is it something I would enjoy owning?&#8221;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conventional designs rarely fail to invoke desirability. Because people find familiarity, they choose ordinary products more than exotic ones. Nevertheless, this approach works better with unconventional designs as long as they gain popularity.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Aligns_with_consumer_preferences\"><\/span><span style=\"font-weight: 400;\">7. Aligns with consumer preferences\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the most important part. Your product design should always align with consumer preferences and <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/personas\" target=\"_blank\" rel=\"noopener\">buyer personas<\/a>, whether ordinary or dramatic<\/span><span style=\"font-weight: 400;\">. Conventional designs work better as an overall method because they target everyone regardless of their preferences. An ordinary design for the ordinary audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some products are designed to attract a certain group of people. If that&#8217;s the case, you should not hesitate to go overboard with making your product unconventional and out of the ordinary to meet your buyer&#8217;s demands. As always, consumers and functionality are a priority for designing anything.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Innovative_examples_of_conventional_designs_and_why_they_worked\"><\/span><span style=\"font-weight: 400;\">Innovative examples of conventional designs and why they worked\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, you got that right. We used innovative and conventional in a single sentence. No matter how paradoxical it sounds, conventional designs can also be used innovatively, and that&#8217;s what we are about to show you with some amazing examples.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Popsockets\"><\/span><span style=\"font-weight: 400;\">1. Popsockets\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Founded in 2012, PopSockets is a fascinating example of how a simple idea can evolve into a fully-fledged business. Professor Barnett originally used the gadget to hold and store his headphone cords while he was out. But after realizing it could be useful for others, the gadget quickly grew beyond that original purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design itself is ordinary. However, the purpose this product could serve soon became innovative. These increasingly popular, customizable smartphone grips started as a consumer item. However, they quickly got into the business of customized marketing, where they could be personalized for a brand at a very low cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The takeaway is that you can use a fairly simple and conventional design to create a product that serves more than its practical purpose. As designers, we usually feel the urge to be creative and bold while forgetting the most important (and cliche) part, the beauty in simplicity.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Sonos_speakers\"><\/span><span style=\"font-weight: 400;\">2. Sonos speakers\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While every other brand was transitioning towards smart, built-in speakers that could be hidden in walls, <\/span><a href=\"https:\/\/www.sonos.com\/en-us\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sonos<\/span><\/a><span style=\"font-weight: 400;\"> brought back the conventional approach of showing off speakers bold and clear right beside your TV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While their speakers still maintained the wireless charm of the new era, they designed something based on consumer preferences. Function informing design is what Sonos did, as indicated by the release of its <\/span><a href=\"https:\/\/www.wired.com\/2017\/04\/sonos-playbase-review\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Playbase<\/span><\/a><span style=\"font-weight: 400;\">, a wireless home theater speaker that also doubles as a TV stand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea, they said, came from studying the way that humans live and interact with entertainment technology at home; the company found that most people, around 70% by Sonos&#8217;s count, do not mount their televisions on the wall, preferring instead to place them atop a piece of furniture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users followed conventions, and so did the company to make their product successful. Because who owns the ordinary? The people!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GoVisually_%E2%80%93_is_the_best_platform_to_streamline_your_design_process\"><\/span><span style=\"font-weight: 400;\">GoVisually &#8211; is the best platform to streamline your design process\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are times when breaking conventional design can make sense. But if you&#8217;re not careful, they can also lead to confusion and mistakes. There are methods left unquestioned for too long, and that&#8217;s when you break the ordinary.<\/span><\/p>\n<p><a href=\"http:\/\/govisually.com\/product\/\"><span style=\"font-weight: 400;\">GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> is the innovative approach to collaboration, communication, and feedback for design teams. As an online proofing software that allows users to collaborate on documents and annotate them visually, GoVisually goes beyond conventional methods.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-11414-1\" width=\"800\" height=\"450\" loop=\"1\" autoplay=\"1\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/07\/prod1.mp4?_=1\" \/><a href=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/07\/prod1.mp4\">http:\/\/govisually.com\/wp-content\/uploads\/2022\/07\/prod1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support for multiple file types, including images, PSDs, and videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visually annotate with boxes, arrows, and comment points.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite clients to comment without registration with a single link.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-click client and team approval workflow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attach files to comments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Full version control and comparison tools.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">More features on the platform help you streamline your design process with your creative team and stakeholders, so you won&#8217;t need to worry about making 50 copies of the same file to get feedback and make edits.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_takeaway\"><\/span><span style=\"font-weight: 400;\">Final takeaway\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you&#8217;re working on a project involving a lot of back and forth between designers, developers, and stakeholders, it&#8217;s easy to get caught up in the process and forget the end goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think you&#8217;re being thoughtful by following conventional designs, but if you take too much time to adhere to them, you could be causing serious damage to your product&#8217;s potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these matters at hand, make sure to use this guide and see whether your ordinary design adheres to all designing principles for its success. And whether you choose a conventional design or something completely out of the ordinary, getting buy-in from your team and smooth project collaboration is a must. So remember to <\/span><a href=\"http:\/\/govisually.com\/demo\/\"><span style=\"font-weight: 400;\">take a demo with GoVisually!<\/span><\/a><b><i><\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global marketplace is filled with diverse and bold choices. To stand out in such a market requires a unique approach to your business. In today&#8217;s time, that approach is a conventional design. To put it more simply, being ordinary. It&#8217;s common knowledge that you must create products that meet customers&#8217; demands. To do that, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 reasons why &#039;drama&#039; doesn&#039;t always work and conventional design is a better choice - GoVisually<\/title>\n<meta name=\"description\" content=\"Thinking about product designs and not sure what approach to use? 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