{"id":10944,"date":"2022-06-21T09:28:39","date_gmt":"2022-06-21T09:28:39","guid":{"rendered":"http:\/\/143.244.150.201\/?p=10944"},"modified":"2022-06-21T10:07:50","modified_gmt":"2022-06-21T10:07:50","slug":"good-url-structures-for-seo","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/","title":{"rendered":"How to consistently create good URL structures for SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To say that URLs get ignored would be an understatement, URL structures hold no importance in web design, and SEO should be illegal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases, neither web developers nor SEO experts or any of their clients think about URL structures or their benefits. But they should, and we have the reasons prepared.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before this, URL structure made it to our list of <\/span><a href=\"http:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/\"><span style=\"font-weight: 400;\">SEO basics for web developers<\/span><\/a><span style=\"font-weight: 400;\">, where we briefly highlighted its importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it&#8217;s time to delve deeper into the subject again with our handy one-stop guide to show our fellow web developers what URLs are, why they matter, and how to create SEO-friendly URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So without further ado, <\/span><i><span style=\"font-weight: 400;\">Let&#8217;s begin!\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c583e75f798\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c583e75f798\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#URL_structure_explained\" title=\"URL structure explained\u00a0\">URL structure explained\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#What_are_the_5_main_parts_of_the_URL_structure\" title=\"What are the 5 main parts of the URL structure?\">What are the 5 main parts of the URL structure?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#1_Scheme\" title=\"1. Scheme\u00a0\">1. Scheme\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#2_Subdomain\" title=\"2. Subdomain\u00a0\">2. Subdomain\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#3_Second-level_domain\" title=\"3. Second-level domain\u00a0\">3. Second-level domain\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#4_Top-level_domain\" title=\"4. Top-level domain\u00a0\">4. Top-level domain\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#5_Subdirectory\" title=\"5. Subdirectory\u00a0\">5. Subdirectory\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#How_do_URL_structures_affect_SEO\" title=\"How do URL structures affect SEO?\u00a0\">How do URL structures affect SEO?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#URL_structure_for_UX\" title=\"URL structure for UX\u00a0\">URL structure for UX\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#URL_structure_for_SEO\" title=\"URL structure for SEO\u00a0\">URL structure for SEO\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#10_URL_structure_SEO_best_practices_for_web_developers\" title=\"10 URL structure SEO best practices for web developers\">10 URL structure SEO best practices for web developers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#1_Keep_URLs_clean\" title=\"1. Keep URLs clean\u00a0\">1. Keep URLs clean\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#2_Use_Https\" title=\"2. Use Https\u00a0\">2. Use Https\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#3_Hide_the_www\" title=\"3. Hide the www.\u00a0\">3. Hide the www.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#4_Make_the_URL_relevant\" title=\"4. Make the URL relevant.\u00a0\">4. Make the URL relevant.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#5_Keep_it_concise\" title=\"5. Keep it concise\u00a0\">5. Keep it concise\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#6_Add_relevant_keywords\" title=\"6. Add relevant keywords\u00a0\">6. Add relevant keywords\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#7_Hyphens_not_underscores\" title=\"7. Hyphens, not underscores\u00a0\">7. Hyphens, not underscores\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#8_Dont_add_stop_words\" title=\"8. Don&#8217;t add stop words.\u00a0\">8. Don&#8217;t add stop words.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#9_Its_always_lowercase\" title=\"9. It&#8217;s always lowercase\u00a0\">9. It&#8217;s always lowercase\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#10_Redirection_is_needed\" title=\"10. Redirection is needed\u00a0\">10. Redirection is needed\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#Key_takeaway\" title=\"Key takeaway\u00a0\">Key takeaway\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"URL_structure_explained\"><\/span><span style=\"font-weight: 400;\">URL structure explained\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the name suggests, a Uniform Resource Locator (URL) is the web address you see for each website. Simply put, everything that begins with a www.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see a URL for this page right now, or the Google search you just made, and for every other website you saw on the SERPs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we commonly call them links. So a web link can be as simple or as complex as we make it, and to answer the question &#8216;Does its appearance and structure matter?&#8217;, all we have to say is yes. Yes, it does.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10946 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-1024x1024.png\" alt=\"URL-structure-explained\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/URL-structure-explained.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_5_main_parts_of_the_URL_structure\"><\/span><span style=\"font-weight: 400;\">What are the 5 main parts of the URL structure?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><span style=\"font-weight: 400;\">A URL consists of 5 basic parts.<\/span><\/em><\/p>\n<h3><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10947 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-1024x1024.png\" alt=\"5-main-parts-of-the-URL-structure\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-main-parts-of-the-URL-structure.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Scheme\"><\/span><span style=\"font-weight: 400;\">1. Scheme\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The scheme represents the protocol a web service should use when it accesses a website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s usually <strong>HTTPS <\/strong>which stands for HyperText Transfer Protocol Secure. It will tell your browser to encrypt the user&#8217;s personal information, such as passwords and credit card information, so cyber criminals can&#8217;t access them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This security protocol is necessary for your website and also an SEO ranking factor. That&#8217;s precisely why implementing an SSL is indispensable for any <\/span><a href=\"https:\/\/backlinko.com\/technical-seo-guide\"><span style=\"font-weight: 400;\">technical SEO guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Subdomain\"><\/span><span style=\"font-weight: 400;\">2. Subdomain\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A subdomain is like a separate room in your web address house. It tells the search engine that your website has more pages and categories than a simple homepage and also leads users to standalone pages dedicated to one category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this type of URL structure is uncommon, they still serve a great deal for better <\/span><a href=\"http:\/\/govisually.com\/blog\/user-flow-in-ux-design\/\"><span style=\"font-weight: 400;\">user flow in the UX design<\/span><\/a><span style=\"font-weight: 400;\"> of your website and maintaining a great site structure overall.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Second-level_domain\"><\/span><span style=\"font-weight: 400;\">3. Second-level domain\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is you. The second-level domain (SLD) in the URL represents your brand because it shows your name to the visitors. So, if you&#8217;re typing GoVisually.com in your search bar, you know it&#8217;s us. And that&#8217;s our main domain name for a reason, right!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s for people to identify your individual brand name in this sea of URLs. And, of course, the most significant part of the website URL structure.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Top-level_domain\"><\/span><span style=\"font-weight: 400;\">4. Top-level domain\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is your enterprise. To identify as an entity in the digital realm, you must show your users where you stand. A top-level domain (TLD) serves this purpose by representing your website as an organization (.org), a company (.co), a commercial website (.com), or an educational institute (.edu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many other TLDs you can choose from to represent your enterprise in the URL and let your audience know what you serve in just three letters.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Subdirectory\"><\/span><span style=\"font-weight: 400;\">5. Subdirectory\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A subdirectory, a subfolder, lets the search engine crawlers and the users know what part of the webpage they are navigating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, currently, you&#8217;re at our blogs subdirectory, so the URL for this page probably shows &#8220;\/blog\/.&#8221; This is essential for site structure, good ranking, and more informative user navigation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_URL_structures_affect_SEO\"><\/span><span style=\"font-weight: 400;\">How do URL structures affect SEO?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve understood how much URLs contribute to linking your users to your website and the crawlers to your search compatibility, we must also explain why good URLs also mean good SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s a fact that URLs are not a serious or big ranking factor. You can&#8217;t be on the first page of Google&#8217;s SERPS by creating a befitting URL. You must already be aware of Google&#8217;s <\/span><a href=\"https:\/\/www.webfx.com\/blog\/internet\/seo-ranking-factors\/\"><span style=\"font-weight: 400;\">200 SEO ranking factors<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, now we have made you aware even if you weren&#8217;t. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should realize that URL structures can only contribute about 0.5% to your ranking and shouldn&#8217;t disregard other factors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"URL_structure_for_UX\"><\/span><span style=\"font-weight: 400;\">URL structure for UX\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good UX design is one of the 5 pillars of SEO. A clean and effective URL will lead to a better UX design like many other factors of ranking that lead to the same result. Using a logical URL structure, you can create web page hierarchies that enable users to navigate your website easily.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"URL_structure_for_SEO\"><\/span><span style=\"font-weight: 400;\">URL structure for SEO\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">URL structures tell your search engines what the page is about and lead the crawlers in the right directions. This way, your website gets indexed properly with no links being left out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s common knowledge that anything that increases the accessibility of Google bots to crawl your website will improve your chances of being ranked higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By this point, we&#8217;re sure you have gotten a strong grasp of the what and why theory of website URL structure. Let&#8217;s get straight into the how of things for the practical side of web development and SEO with the 10 URL structure best practices for web developers and SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_URL_structure_SEO_best_practices_for_web_developers\"><\/span><span style=\"font-weight: 400;\">10 URL structure SEO best practices for web developers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10948 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-1024x1024.png\" alt=\"10-URL-structure-best-practices-for-web-developers\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/10-URL-structure-best-practices-for-web-developers.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_URLs_clean\"><\/span><span style=\"font-weight: 400;\">1. Keep URLs clean\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This practice isn&#8217;t just for website URL structure. You should keep your complete <\/span><a href=\"http:\/\/govisually.com\/blog\/components-in-a-design-system\/\"><span style=\"font-weight: 400;\">web design system<\/span><\/a><span style=\"font-weight: 400;\"> sleek and clean. It will contribute to better UX and crawlability of the search engine bots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our books, a good URL is simple, easy to remember, logical, and clearly conveys where the page is directed toward. We suggest you follow the same URL structure once you design it based on your enterprise&#8217;s website identity needs.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Https\"><\/span><span style=\"font-weight: 400;\">2. Use Https\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Https is a secure protocol for http. It represents that extra Secure Sockets Layer (SSL) that encrypts user data and keeps it safe from hackers. Great domain security is also an SEO ranking factor, and you know why. <em>So don&#8217;t forget your Https, folks!<\/em><\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Hide_the_www\"><\/span><span style=\"font-weight: 400;\">3. Hide the www.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When we talk about keeping URL structure for SEO clean, we also mean hiding all the unnecessary stuff. Normally, Chrome hides Https: and www. in its search bar because it&#8217;s entirely useless for display.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should hide the www. from your URL to make your domain \u201cnaked\u201d and the address cleaner. You can easily redirect the www version to the naked domain and get over it.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_the_URL_relevant\"><\/span><span style=\"font-weight: 400;\">4. Make the URL relevant.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Did we use the same example in the SEO basics article for this series? We did. That&#8217;s because who doesn&#8217;t search for pasta recipes, right? Anyways, you see, when people search for recipes to make pasta, nobody wants to look at a web address that says:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>https:\/\/www.cooksbooks.com\/index.php?id_wca=270&amp;clcp20sap<\/i><\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is a catastrophe for the good URL club because it does not convey any information about the link&#8217;s content. You can make it more effective and SEO-friendly by making it readable by us ordinary humans.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>https:\/\/www.cooksbooks.com\/recipie\/pasta<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Trust us. The visitors will feel more compelled to click on this than a keyboard smash code.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Keep_it_concise\"><\/span><span style=\"font-weight: 400;\">5. Keep it concise\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Making your URL informative doesn&#8217;t mean you should add your complete web page title to the address. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although search engines make URLs automatically use the post title in the default URL, sometimes you must remove a long string of words from the URL structures to keep them concise. As a matter of fact, <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\"><span style=\"font-weight: 400;\">short URLs also tend to rank higher<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_Add_relevant_keywords\"><\/span><span style=\"font-weight: 400;\">6. Add relevant keywords\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We all know how important it is to add the right keywords at the right places for great SEO. URLs are one of those places. It&#8217;s the most obvious of all URL structure best practices since you probably already add keywords in your URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expert advice: just make sure you add a keyword or two at most for a better response. These keywords should also be in your page title and meta description for SEO reasons.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"7_Hyphens_not_underscores\"><\/span><span style=\"font-weight: 400;\">7. Hyphens, not underscores\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">URL structures have no spaces, and you should not give any space to underscores either. This also doesn&#8217;t mean you should leave your URLs with no spaces. The best SEO practice is adding hyphens, now and forever, after each word.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"8_Dont_add_stop_words\"><\/span><span style=\"font-weight: 400;\">8. Don&#8217;t add stop words.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you haven&#8217;t forgotten that, you&#8217;re supposed to keep your URL concise. Stop words (the, and, or, of, a, an, to, for) are unnecessary because bots don&#8217;t read them, and humans can read and understand the URLs without them.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"9_Its_always_lowercase\"><\/span><span style=\"font-weight: 400;\">9. It&#8217;s always lowercase\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Beware! <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">URLs are case-sensitive. Unless it&#8217;s your second-level domain name, an uppercase letter will lead to a 404 error.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, GoVisually.com will still take you to govisually.com, but GoVisually.com\/Contact will take you to an error redirect instead of our contacts page. Hence, the law says always keep them lowercase, and we don&#8217;t make the laws.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"10_Redirection_is_needed\"><\/span><span style=\"font-weight: 400;\">10. Redirection is needed\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Redirecting codes is also one of the SEO basics web developers should look out for. It&#8217;s a given that with this fast-changing digital landscape, websites are evolving every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create a new webpage for the same category or topic, redirect all old URLs to the new ones. It keeps your page equity intact and leads your users to the right destination.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaway\"><\/span><span style=\"font-weight: 400;\">Key takeaway\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve reached the end, you can rest assured. You&#8217;ve learned everything about URLs and how to make them great. We hope you can create groundbreaking URLs after this guide to make your web pages rank better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this does indeed work for you, we would appreciate your feedback. Note that we have a lot more in store for you, so stay tuned to our blog.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To say that URLs get ignored would be an understatement, URL structures hold no importance in web design, and SEO should be illegal. In most cases, neither web developers nor SEO experts or any of their clients think about URL structures or their benefits. But they should, and we have the reasons prepared.\u00a0 Before this, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10949,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to consistently create good URL structures for SEO? - GoVisually<\/title>\n<meta name=\"description\" content=\"Creating great URL structures is important for UX designs and SEO. This guide will walk you through the what, why, and how of URLs in five minutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to consistently create good URL structures for SEO? - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Creating great URL structures is important for UX designs and SEO. This guide will walk you through the what, why, and how of URLs in five minutes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-21T09:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-21T10:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/how-to-consistently-create-good-URL-structures.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1124\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/\",\"url\":\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/\",\"name\":\"How to consistently create good URL structures for SEO? - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/good-url-structures-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/how-to-consistently-create-good-URL-structures.jpg\",\"datePublished\":\"2022-06-21T09:28:39+00:00\",\"dateModified\":\"2022-06-21T10:07:50+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Creating great URL structures is important for UX designs and SEO. 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