{"id":10860,"date":"2022-06-02T09:46:50","date_gmt":"2022-06-02T09:46:50","guid":{"rendered":"http:\/\/143.244.150.201\/?p=10860"},"modified":"2022-06-21T10:11:24","modified_gmt":"2022-06-21T10:11:24","slug":"seo-basics-for-web-developers","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/","title":{"rendered":"12 insanely useful SEO basics for web developers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A perfect website isn&#8217;t ranking on Google because of one small fault in code, a catastrophe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning SEO basics for web developers ensure you avoid such a catastrophe at all costs and makes the coordination between SEO experts and web developers more constructive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, we can imagine how it can drive some web developers crazy to think they&#8217;d have more on their plate. But don&#8217;t worry, we aren&#8217;t adding more to the list. Instead, we are going to make it more time-effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going back and forth between SEO and web development wouldn&#8217;t be great. Good SEO is a team effort. If everyone knows what they are doing and what they should be doing, it will save time and bring better results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here&#8217;s a comprehensive guide of SEO basics for web developers, so they can achieve more by doing less.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Let&#8217;s begin!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58405175a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58405175a8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#What_is_SEO\" title=\"What is SEO?\">What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Why_is_knowing_SEO_basics_for_web_developers_important\" title=\"Why is knowing SEO basics for web developers important?\u00a0\">Why is knowing SEO basics for web developers important?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#The_5_fundamental_concepts_of_SEO\" title=\"The 5 fundamental concepts of SEO\">The 5 fundamental concepts of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Links\" title=\"Links\">Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Content\" title=\"Content\">Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Metadata_and_site_structure\" title=\"Metadata and site structure\u00a0\">Metadata and site structure\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#UX\" title=\"UX\">UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Device_compatibility\" title=\"Device compatibility\u00a0\">Device compatibility\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#12_SEO_best_practices_web_developers_should_work_on\" title=\"12 SEO best practices web developers should work on\">12 SEO best practices web developers should work on<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#1_Sitemaps\" title=\"1. Sitemaps\">1. Sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Check_out_the_complete_guide_on_creating_a_sitemap_for_any_website\" title=\"Check out the complete guide on creating a sitemap for any website.\">Check out the complete guide on creating a sitemap for any website.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#2_URLs\" title=\"2. URLs\">2. URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Learn_how_to_create_good_URL_structures_as_web_developers_consistently\" title=\"Learn how to create good URL structures as web developers consistently.\">Learn how to create good URL structures as web developers consistently.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#3_Robotstxt\" title=\"3. Robots.txt\">3. Robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#4_Redirects\" title=\"4. Redirects\">4. Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#5_Response_codes\" title=\"5. Response codes\">5. Response codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#6_Loading_speed\" title=\"6. Loading speed\">6. Loading speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#7_Mobile-friendliness\" title=\"7. Mobile-friendliness\">7. Mobile-friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#8_DofollowNofollow_links\" title=\"8. Dofollow\/Nofollow links\">8. Dofollow\/Nofollow links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#9_Security\" title=\"9. Security\u00a0\">9. Security\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#10_HTML_tags\" title=\"10. HTML tags\">10. HTML tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#11_Content\" title=\"11. Content\">11. Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#12_Search_structured_data\" title=\"12. Search structured data\">12. Search structured data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/govisually.com\/blog\/seo-basics-for-web-developers\/#Key_takeaway\" title=\"Key takeaway\">Key takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span><span style=\"font-weight: 400;\">What is SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10873 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-1024x1024.png\" alt=\"what-is-SEO\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/what-is-SEO.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SEO in action would improve your website&#8217;s ranking on the search engine results pages (SERPs) and eventually drive more audiences to your web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the current digital scene, <\/span><a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/what-is-seo-and-why-is-it-important#:~:text=SEO%20is%20made%20up%20of,to%20convert%20prospects%20into%20customers.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO remains as important as ever<\/span><\/a><span style=\"font-weight: 400;\">. And while SEO experts play a vital role in making it successful, web developers are a much-needed ally to win the search engine rank wars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many different reasons why, but we&#8217;ll tell you one. Everything related to SEO is also directly related to web development. That explains how important it is for web developers to know SEO basics but let&#8217;s get more details.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_knowing_SEO_basics_for_web_developers_important\"><\/span><span style=\"font-weight: 400;\">Why is knowing SEO basics for web developers important?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most of the time, web developers are only concerned with making the website work properly. But if you keep neglecting the factors that affect SEO during web development, they will stack up and make it impossible for your website to rank better. Also, once completed, it will become extremely difficult to track where the fault lies and how many.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizing SEO basics for web developers from the beginning is essential to make the whole web development process effective. Websites should be developed with SEO in mind, and the base structure for SEO should be established right where web development begins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That will help your website align better with SEO needs and allow your SEO experts to take it a step further to beat the competition and save you the trouble of going back and making changes from square one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website development and SEO are two very different skills. SEO is one of the crucial <\/span><a href=\"http:\/\/govisually.com\/blog\/marketing-operations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing operations<\/span><\/a><span style=\"font-weight: 400;\"> with less to do with web development. However, it&#8217;s a given that web developers don&#8217;t need to be trained in SEO. Maybe that is why web developers get confused about how they should approach SEO in their development process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ll make it simple. Every web dev only needs to know these 5 fundamentals of SEO to ensure they&#8217;re doing it right.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_5_fundamental_concepts_of_SEO\"><\/span><span style=\"font-weight: 400;\">The 5 fundamental concepts of SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Five pillars that support SEO should be considered during website development to meet search engine guidelines.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10874 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-1024x1024.png\" alt=\"5-fundamental-concepts-of-SEO\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/5-fundamental-concepts-of-SEO.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Links\"><\/span><span style=\"font-weight: 400;\">Links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Link building is one of the most significant aspects of good SEO. Your website will never make it out of the lower ranks without links. Links have remained the key ranking factors for Google for years, and it continues to remain an essential tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your backlinks have to be properly running, have high authority, and should not slow down your website. If they don&#8217;t meet these requirements, consider changing them with other sources.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content\"><\/span><span style=\"font-weight: 400;\">Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At this point, whether you&#8217;re a marketing professional or a common businessman, you must already be familiar with why good content is necessary for every step of your digital journey, especially for <\/span><a href=\"http:\/\/govisually.com\/blog\/creating-an-advertising-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">advertising strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making a website is pointless if it doesn&#8217;t have great content. Search engines like Google are obsessed with new, innovative, and user-oriented content because the people who search on them are always hungry for unique and more specific information. The content keeps people on your site and leads them down the conversion funnel.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Metadata_and_site_structure\"><\/span><span style=\"font-weight: 400;\">Metadata and site structure\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines root for quality metadata and amazing site structures. It&#8217;s probably because that&#8217;s the first thing search engine bots crawl and your audience sees on the results page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metadata isn&#8217;t a direct ranking factor, but it contributes to increase click-through rates (CTR). Creating metadata might not be a developer&#8217;s job but executing it perfectly in the code is.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"UX\"><\/span><span style=\"font-weight: 400;\">UX<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The digital realm is a user-driven world. And to be a leading website in this world, your user experience should be outstanding. Google collects data on how the audience behaves on your web pages and ranks them accordingly. If your website is the people&#8217;s choice, it will also be the search engines&#8217; first choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;s search algorithm uses more than <\/span><a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">200 factors<\/span><\/a><span style=\"font-weight: 400;\"> to rank websites, and many of them are related to website design and UX.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10875 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-1024x1024.png\" alt=\"seo-basics-for-web-developers-stat\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/seo-basics-for-web-developers-stat.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is the main SEO factor that can not be implemented without a web developer&#8217;s expertise. From page load speeds to accessibility and design can make or break your SEO strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Device_compatibility\"><\/span><span style=\"font-weight: 400;\">Device compatibility\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A website&#8217;s compatibility with various devices is also a major ranking factor for the recent Google SEO guidelines. Of course, our web developers deserve all the credit for making them functional across all devices and operating systems.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10876 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-1024x1024.png\" alt=\"web-searches-stat\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/web-searches-stat.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Merely acknowledging these factors won&#8217;t do you any good as a web developer. You should also know what role you will be playing by incorporating these basics into your development process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_SEO_best_practices_web_developers_should_work_on\"><\/span><span style=\"font-weight: 400;\">12 SEO best practices web developers should work on<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are 12 best practices of SEO every web developer should work on, and we have listed them here for you!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10877 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-1024x1024.png\" alt=\"12-SEO-practices-for-web-developers\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/06\/12-SEO-practices-for-web-developers.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Sitemaps\"><\/span><span style=\"font-weight: 400;\">1. Sitemaps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Better crawlability plays a vital role in SEO. When a search engine is trying to index your website, it should be able to crawl your entire site. If the search engine has issues indexing your website, it&#8217;s quite natural that it will rank you lower regardless of how good everything is. Add sitemaps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding a sitemap ensures that your website is indexed properly. While you&#8217;re at it, ensure all pages listed in your XML sitemap are free of 404 errors, wasteful redirects, and have a clean code.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_out_the_complete_guide_on_creating_a_sitemap_for_any_website\"><\/span><em>Check out the complete guide on <a href=\"http:\/\/govisually.com\/blog\/how-to-create-a-sitemap\/\" target=\"_blank\" rel=\"noopener\">creating a sitemap<\/a> for any website.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_URLs\"><\/span><span style=\"font-weight: 400;\">2. URLs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Talking about clean codes and making the site crawlable, ensure the URLs are structured to match the content hierarchy in the navigation and sitemaps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well-structured URLs are clear, contain keywords to show the webpage&#8217;s subject matter, have no special characters or spaces, and are lower case.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you&#8217;re searching for pasta, a URL like <\/span><b><i>https:\/\/www.example.com\/index.php?id_wca=270&amp;clcp20sap<\/i><\/b><span style=\"font-weight: 400;\"> is a horrible idea does not convey any information about the link&#8217;s content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, <\/span><b><i>https:\/\/www.cooksbooks.com\/recipie\/pasta<\/i><\/b><span style=\"font-weight: 400;\"> is an SEO-friendly URL that will help convey your webpage&#8217;s information and rank it higher.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Learn_how_to_create_good_URL_structures_as_web_developers_consistently\"><\/span><em>Learn <a href=\"http:\/\/govisually.com\/blog\/good-url-structures-for-seo\/\" target=\"_blank\" rel=\"noopener\">how to create good URL structures<\/a> as web developers consistently.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Robotstxt\"><\/span><span style=\"font-weight: 400;\">3. Robots.txt<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A robots.txt file regulates how bots will crawl the website. This harmless code can cause great damage to your SEO if not checked. If it&#8217;s unintentionally blocking your webpages from being crawled, your SEO will never work because your site will not be properly indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web devs often ignore this factor because robots.txt is a useful tool for stopping search engines from crawling unwanted pages but stay on the lookout for faulty robots.txt files that can hinder your actual page from indexing.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Redirects\"><\/span><span style=\"font-weight: 400;\">4. Redirects<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the ever-evolving digital landscape, everyone is improving and recreating their old domains and sites with advanced features. Redirects can be an important factor in SEO for smoothly leading users to the right page during a website&#8217;s migration and launch process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using 301 and 302 redirect codes properly is important. You can not simply trust the code to be rendered. Use tools to test the redirect codes regardless of how many pages you&#8217;re redirecting to the same destination.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redirects are also essential when shifting site equity to a newer one, so your authority is damaged. Google will continue to rank you as it was or higher based on advanced features from your website.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Response_codes\"><\/span><span style=\"font-weight: 400;\">5. Response codes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So far, server response codes matter the most in developing better UX. As a web developer, make sure you&#8217;re doing your best at maintaining great UX by implementing the right response codes and making the web site&#8217;s navigation and actions easy and accessible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your pages are supporting 200 server code, and if you don&#8217;t need redirects make sure to remove them to make navigation more convenient.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"6_Loading_speed\"><\/span><span style=\"font-weight: 400;\">6. Loading speed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Talking about UX? How can we forget leading speed?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faster loading speed is among the most useful SEO tactics in this era. Google encourages websites to have better loading speed, and its native speed assessment tools are available for developers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines want to lead users effectively and quickly to your page to answer their queries. If your page speed is slower than your competitor&#8217;s website, Google will likely prioritize ranking them above. A slow-loading page will also have a high bounce rate, and your SEO will be useless if that happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can ensure better page loading speed by optimizing images, compressing large files, improving server response time, and reducing page redirects.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Mobile-friendliness\"><\/span><span style=\"font-weight: 400;\">7. Mobile-friendliness<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Smartphones keep getting smarter. Search engines keep setting the bars higher for mobile SEO factors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody is carrying around a desktop for quick searches. Most of them are made on the phone. A mobile-friendly site will always rank better than a desktop-only supported site. So as a web developer, you must make sure the website is compatible with a range of devices for good SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google also uses <\/span><a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/mobile-first-indexing\"><span style=\"font-weight: 400;\">mobile-first indexing<\/span><\/a><span style=\"font-weight: 400;\">, which means your website&#8217;s mobile version gets crawled first. So if you want to be your search engine&#8217;s favorite, make sure your website works great on mobiles.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"8_DofollowNofollow_links\"><\/span><span style=\"font-weight: 400;\">8. Dofollow\/Nofollow links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yet another pillar of SEO. Dofollow links, in simpler terms, are backlinks. When crawlers read do-follow links, they don&#8217;t associate the link to your website. Instead, they take it as a sign of one website affirming the quality and authority of another website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dofollow links help increase your website&#8217;s domain authority and let the search engines know that its content is valid and useful, contributing to SEO and better ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a developer, you should know how to use link building to assist the search engine optimization process. Nofollow links don&#8217;t add value to your website in terms of SEO, but they can bring traffic from one site to another. Crawlers read nofollow links to see where they link to but don&#8217;t take them as a ranking factor.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"9_Security\"><\/span><span style=\"font-weight: 400;\">9. Security\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Site security isn&#8217;t related to a single pillar of SEO or belongs to the list of SEO basics for web developers to know. But you must understand that it is an integral part of SEO too. You need to make sure you have an SSL working without error. The website doesn&#8217;t have vulnerabilities that could be used to hack, inject a virus or manipulate content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, make sure the pages your website is linking to are secure. An unsecured website can damage the user experience and the authority search engines give.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"10_HTML_tags\"><\/span><span style=\"font-weight: 400;\">10. HTML tags<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To make site navigation easier for both the users and the search engines, <\/span><a href=\"https:\/\/www.elated.com\/first-10-html-tags\/#:~:text=An%20HTML%20tag%20is%20a,closing%20tag.\"><span style=\"font-weight: 400;\">use HTML tags<\/span><\/a><span style=\"font-weight: 400;\"> the right way. That&#8217;s all we got to say.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"11_Content\"><\/span><span style=\"font-weight: 400;\">11. Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you&#8217;re using a CMS functionality for content management on your website, create proper guidelines for the content team. Many on-page elements of SEO, such as images, GIFs, PDFs, videos, and other media, can lead to poor page loading speed and lackluster site structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using dynamic aspects as mentioned above for site structures and maintaining loading speeds can help you ascertain the stability of your website while keeping the content intact.<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"12_Search_structured_data\"><\/span><span style=\"font-weight: 400;\">12. Search structured data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google&#8217;s guidelines appreciate searching structured data from websites. While the SEO team doesn&#8217;t help with the <\/span><a href=\"http:\/\/govisually.com\/blog\/what-is-design-thinking\/\"><span style=\"font-weight: 400;\">design thinking<\/span><\/a><span style=\"font-weight: 400;\"> here, web developers are the main characters to make sure it works and shines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web developers know how to format a page to make it readable by both users and search engines. Using search structured schema markup allows them to use formatting to its true potential. It helps Google know what&#8217;s on every part of your page and the questions each page answers, leading to a better ranking. This is the great fusion between content and UX.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaway\"><\/span><span style=\"font-weight: 400;\">Key takeaway<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main goal behind creating most websites is to drive more traffic. For that reason, the collaboration between web developers and SEO experts is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good web devs already contribute much to SEO by making user-friendly websites. However, knowing SEO basics for web developers enables them to make better decisions and create a website with that extra competitive edge to outshine others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share your feedback if you&#8217;ve found this brief SEO guide for web developers. And if you&#8217;re a web developer, let us know how you approach SEO and share your methods.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A perfect website isn&#8217;t ranking on Google because of one small fault in code, a catastrophe. Learning SEO basics for web developers ensure you avoid such a catastrophe at all costs and makes the coordination between SEO experts and web developers more constructive. Yes, we can imagine how it can drive some web developers crazy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 insanely useful SEO basics for web developers - GoVisually<\/title>\n<meta name=\"description\" content=\"What do you need to know about SEO and how to implement it during web development? 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