{"id":10369,"date":"2022-04-06T20:09:22","date_gmt":"2022-04-06T20:09:22","guid":{"rendered":"http:\/\/143.244.150.201\/?p=10369"},"modified":"2022-04-07T21:49:32","modified_gmt":"2022-04-07T21:49:32","slug":"creating-a-winning-social-media-style-guide","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/","title":{"rendered":"10 proven methods of creating a winning social media style guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Need a social media style guide? <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Say no more.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Social media is a hub where all the promotion magic happens nowadays. You probably don&#8217;t need any other digital marketing channel if you have a robust social media presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing about social media is that it is not confined to anyone; brands, <\/span><a href=\"http:\/\/govisually.com\/blog\/art-influencers-on-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">influencers<\/span><\/a><span style=\"font-weight: 400;\">, and smaller to larger businesses can use it for their benefit. In this scenario, you might start to ponder how you can make your profile more intriguing to get the most attention of all? That&#8217;s what we are here for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this social media style guide, we will share ten proven methods for you to create a winning social media to stand out from others.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">So, shall we begin?<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58673658bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58673658bd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#What_is_a_social_media_style_guide\" title=\"What is a social media style guide?\">What is a social media style guide?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#7_benefits_of_the_social_media_style_guide\" title=\"7 benefits of the social media style guide\">7 benefits of the social media style guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Increases_engagement\" title=\"Increases engagement\">Increases engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#It_makes_your_content_look_unique\" title=\"It makes your content look unique\">It makes your content look unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Trend-setter\" title=\"Trend-setter\">Trend-setter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Adds_a_professional_touch_to_your_profile\" title=\"Adds a professional touch to your profile\">Adds a professional touch to your profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Sets_a_brand_voice\" title=\"Sets a brand voice\">Sets a brand voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Creates_and_establishes_a_brand_identity\" title=\"Creates and establishes a brand identity\">Creates and establishes a brand identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Keeps_your_brand_active\" title=\"Keeps your brand active\">Keeps your brand active<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#10_proven_methods_of_creating_a_winning_social_media_style_guide\" title=\"10 proven methods of creating a winning social media style guide\">10 proven methods of creating a winning social media style guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_1_Select_a_username_for_your_social_media_channels\" title=\"Step 1: Select a username for your social media channel(s)\">Step 1: Select a username for your social media channel(s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_2_Set_the_brand_tone_for_the_platforms\" title=\"Step 2: Set the brand tone for the platforms\">Step 2: Set the brand tone for the platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_3_Check_for_errors_before_posting_content\" title=\"Step 3: Check for errors before posting content\">Step 3: Check for errors before posting content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_4_Jargon_or_no_jargon\" title=\"Step 4: Jargon or no jargon?\">Step 4: Jargon or no jargon?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_5_Use_trademarks\" title=\"Step 5: Use trademarks\">Step 5: Use trademarks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_6_Emojis_and_style\" title=\"Step 6: Emojis and style\">Step 6: Emojis and style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_7_Brand_language\" title=\"Step 7: Brand language\u00a0\">Step 7: Brand language\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_8_How_to_use_links\" title=\"Step 8: How to use links?\">Step 8: How to use links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_9_Manage_third-party_credit_style\" title=\"Step 9: Manage third-party credit style\">Step 9: Manage third-party credit style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Step_10_Introduce_your_brand_with_%E2%80%9CI%E2%80%9D_or_%E2%80%9Cwe%E2%80%9D\" title=\"Step 10: Introduce your brand with &#8220;I&#8221; or &#8220;we&#8221;\">Step 10: Introduce your brand with &#8220;I&#8221; or &#8220;we&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/govisually.com\/blog\/creating-a-winning-social-media-style-guide\/#Review_your_social_media_style_guide_with_GoVisually\" title=\"Review your social media style guide with GoVisually\">Review your social media style guide with GoVisually<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_social_media_style_guide\"><\/span><span style=\"font-weight: 400;\">What is a social media style guide?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A social media style guide gives a direction to kickstart your profile. A unique and well-thought social media style guideline can help you shape your brand profile. In short, a social media style guide is how brands present themselves virtually to the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a social media style guide helps brands finalize everything on their brand page- from profile pictures to captions and how to present the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you think that a social media style guide is similar to a social media strategy, it&#8217;s not like that. A social media strategy is when you plan what type of content should be on your page and its purpose. However, a style guide is about how your content will be presented. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_benefits_of_the_social_media_style_guide\"><\/span><span style=\"font-weight: 400;\">7 benefits of the social media style guide<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You must have come across several brand posts sharing their products and updates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you think the brand owner manages that? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, there are social media experts behind every brand account, even for celebrities to post in a particular way on their social media. And these experts use social media style guides for the following reasons.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10380 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-1024x1024.png\" alt=\"7 benefits of social media style guide\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/03\/7-benefits-of-social-media-style-guide.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increases_engagement\"><\/span>Increases engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the main purposes of using a style guide for social media is to increase engagement with a unique style of posting techniques. When you have something new to offer to the audience, more engagement increases on your profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, when you visit Nike&#8217;s Instagram profile, you&#8217;ll notice a lot of posts for females sports personalities to showcase that the brand endorses women empowerment. This is an essential part of their style guide, ensuring that more women will follow the brand profile, and the posts with powerful captions will incline them to comment, like, and share the post simultaneously.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_makes_your_content_look_unique\"><\/span>It makes your content look unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, when your content is unique, you will be ahead of the competition. That&#8217;s because your profile will offer what others don&#8217;t. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a common guy named Khaby from Italy became a social media star within a few weeks because he chose a different way to post the content. And with this strategy, whether your products\/services are not popular, the followers will increase due to getting something interesting and unique.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trend-setter\"><\/span>Trend-setter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you see a repetitive social media posting style, you know it&#8217;s become a trend. And by that means you need to go with it to stay in trend. When you don&#8217;t upgrade or change by following the directions, your brand will attempt a mistake that Nokia made.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Adds_a_professional_touch_to_your_profile\"><\/span>Adds a professional touch to your profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can easily identify if the social media is run and planned by a professional or an amateur by looking at the everyday activity on a particular brand profile. Have you seen how Chanel&#8217;s Instagram profile changes colors and posting techniques as they launch a product? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s what&#8217;s called professionalism. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you handle it well, it will likely reflect on your profile.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sets_a_brand_voice\"><\/span>Sets a brand voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How does a brand stay connected to its customers when it&#8217;s not serving them? <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Through their social media. <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">And when you want to be connected with your customers, you set a distinct brand voice to interact with them through your social media posts and captions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, a style guide for social media helps develop a certain brand voice to leave an impression on your existing and potential customers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creates_and_establishes_a_brand_identity\"><\/span>Creates and establishes a brand identity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You create a profile on social media like Facebook or Twitter; now, how will people recognize that it&#8217;s your brand? What makes it special? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when you choose a different style that reflects your brand. A food-based profile will need an identity to let the potential followers know what your brand offers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, is it a catering page, franchise, or will you share your recipes? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping this in mind, you will need a robust post style and technique to gather more attention and make it comprehensive enough so that your followers understand what the brand is about.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keeps_your_brand_active\"><\/span>Keeps your brand active<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we said before, that social media platform is where brands stay connected with customers when they are not serving. And the updates on your social media will keep them hooked to your brand posts and will likely share them with others who can become potential followers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_proven_methods_of_creating_a_winning_social_media_style_guide\"><\/span><span style=\"font-weight: 400;\">10 proven methods of creating a winning social media style guide<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are about to start your brand and need a direction to plan your social media presence, the following methods will surely help you.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Select_a_username_for_your_social_media_channels\"><\/span><span style=\"font-weight: 400;\">Step 1: Select a username for your social media channel(s)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to starting with your social media style guide is to select a username. If your brand focuses on reaching out to an audience on multiple social media pages, you must plan a username that aligns with your other profile pages. For example, if you plan to create a brand profile on Facebook, Twitter, and Instagram, your username on these platforms must align with each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you have to develop a unique username specifically for brand profiles. Because while creating an account on social media, you are required to select a username that is not taken by anyone else. Also, you should not set the username with Latin alphabets and symbols (i.e., * _ #) since it will confuse the audience and make your brand profile hard to look up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, your brand username should be persistent, consistent, and as simple as possible.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_the_brand_tone_for_the_platforms\"><\/span><span style=\"font-weight: 400;\">Step 2: Set the brand tone for the platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you finally decide on the username for all your profiles, the next step is to set a certain tone in which you will communicate with the audience. Do you want to write descriptive captions for products and services on social media? Or do you want to keep it concise?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to write descriptive captions on your brand<\/span> <a href=\"http:\/\/govisually.com\/blog\/online-portfolio-with-elementor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">portfolio<\/span><\/a> <span style=\"font-weight: 400;\">for product and services posts, you should focus on Facebook, Instagram, and Linkedin brand profiles. These platforms allow more characters to while writing a post than Twitter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can alter the tone of your brand as you post on different social media accounts. For example, on Twitter, you can post short messages using a friendly style about your product\/services and attach a link to the detailed version of your post on other social media channels.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Check_for_errors_before_posting_content\"><\/span><span style=\"font-weight: 400;\">Step 3: Check for errors before posting content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to deliver and define your products\/services, make sure your grammar is correct for each post. When we say keep the tone conversational and friendly, that does not mean making rookie mistakes like grammatical errors. That will show pure unprofessionalism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is more important for brands to write every sentence that is grammatical-free. To make sure this further, you can use tools like <\/span><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Jargon_or_no_jargon\"><\/span><span style=\"font-weight: 400;\">Step 4: Jargon or no jargon?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on whether brands use jargon or not. If your target audience is highly technical and professional people who have a good grasp of jargon, you can use it to define your purpose. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the consumer brands or B2C brands should avoid jargon since it will confuse the common audience.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Use_trademarks\"><\/span><span style=\"font-weight: 400;\">Step 5: Use trademarks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to showcase your trademark. Brands need to include their trademark in the social media style guide on all social media platforms. However, your digital trademark will be consistent, so keep it simple and avoid caps after the first letter.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10391 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-1024x1024.png\" alt=\"Why-are-trademarks-important-for-brands\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/04\/Why-are-trademarks-important-for-brands.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, don&#8217;t use StarBucks instead, use Starbucks. However, if your brand trademark is all nouns like &#8220;Ellen DeGeneres, &#8220;it&#8217;s an exception. The point is to put your trademark that your audience can easily recognize and lookup.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Emojis_and_style\"><\/span><span style=\"font-weight: 400;\">Step 6: Emojis and style<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this step, you will have to decide how to convey and present your message. Previously, we have talked about setting the tone and the message length. Now, you have to select the additional details implied in your statement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to keep the message on any platform as concise as possible and attach a link to your website or article for additional details and to increase<\/span> <span style=\"font-weight: 400;\">CTR<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Facebook does not have any characters count limit, but that does not mean writing long articles with captions or posts. Use a maximum of three to four lines and a minimum of one. And your message can include phrases like idioms and metaphors that will make it interesting to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, do you want to add emojis? If yes, then how many?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a suggestion, try to stick with one or two emojis to make it look unprofessional. Moreover, you can also use GIFs and stickers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_7_Brand_language\"><\/span><span style=\"font-weight: 400;\">Step 7: Brand language\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Famous brands create their language that becomes their identity. When you post something or use a specific word to identify your products or services, it becomes your brand language. For example, Subway offers sandwiches, but they have chosen to call their sandwiches subs to make them distinctive from other sandwiches and create an identity for their products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, whenever Subway posts about new products, they refer to the sandwiches as subs on social media. And that&#8217;s how their products are famous by that name. So, you can also create synonyms of your own to develop a specific identity for your brand products.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_8_How_to_use_links\"><\/span><span style=\"font-weight: 400;\">Step 8: How to use links?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Attaching links to your brand profile depends on what you offer. Your style guide will help you gauge where you need to connect links. For example, if you are a business-to-consumer brand, you can attach links to tag prices on the picture you post about the products. Or you can attach links to your stories. Either way, it will land the audience on the website landing page. You can use both<\/span> <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-utm-parameters\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UTM parameters<\/span><\/a><span style=\"font-weight: 400;\"> and URLs.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_9_Manage_third-party_credit_style\"><\/span><span style=\"font-weight: 400;\">Step 9: Manage third-party credit style<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running a brand on social media, then at some point, you will have to associate or give credit to third parties. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>But the question is how?<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can either use hashtags, tag them in the post, mention them in the caption, or use their URL.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_10_Introduce_your_brand_with_%E2%80%9CI%E2%80%9D_or_%E2%80%9Cwe%E2%80%9D\"><\/span><span style=\"font-weight: 400;\">Step 10: Introduce your brand with &#8220;I&#8221; or &#8220;we&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Moreover, you should also ensure how you address your message to the audience. For example, if you run your brand individually and own the social media page, you can write &#8220;I&#8221; when introducing your brand products (i.e., I am happy to share). However, if there&#8217;s a whole team behind the scene running errands to make your brand thrive, you should introduce your brand by writing &#8220;We&#8221; to introduce a product\/service or break the news.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Review_your_social_media_style_guide_with_GoVisually\"><\/span><span style=\"font-weight: 400;\">Review your social media style guide with GoVisually<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The bottom line is that brands create and use social media styles to stand out from others. And the type they use for posting on social media becomes their identity. So, if you are starting your social media presence, make sure you set strong roots and carry on until you reach the desired brand reputation.<\/span><\/p>\n<p>And one of the best ways to ensure that is by making sure that your brand assets are aligned with brand values.<\/p>\n<p>So how can you easily and effectively review all social media content?<\/p>\n<p>Easy &#8211; <a href=\"http:\/\/govisually.com\/\" target=\"_blank\" rel=\"noopener\">GoVisually<\/a>!<\/p>\n<p>With GoVisually, you can keep your internal and external marketing stakeholders aligned and get fast feedback on all social media assets. Online proofing and approval of these assets make it convenient to ensure that your posts align well with your brand.<\/p>\n<p>And the best part? It cuts down your review and approval time by half!<\/p>\n<p><em>So sign up today and see for yourself!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3538\" class=\"elementor elementor-3538\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cut design &amp; video review time in half<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGoVisually is the #1 online proofing software to get visual feedback on Designs, PDFs &amp; Video content.<br>\n\n<strong>Try GoVisually free today!<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709d96c elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"709d96c\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;button_width_mobile&quot;:&quot;100&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Ready to simplify?\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3538\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"709d96c\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"GoVisually\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-getmail elementor-col-66 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-getmail\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[getmail]\" id=\"form-field-getmail\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your Email Address\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons elementor-sm-100\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need a social media style guide? Say no more. Social media is a hub where all the promotion magic happens nowadays. You probably don&#8217;t need any other digital marketing channel if you have a robust social media presence.\u00a0 The best thing about social media is that it is not confined to anyone; brands, influencers, and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 proven methods of creating a winning social media style guide - GoVisually<\/title>\n<meta name=\"description\" content=\"Do you need a social media style guide for your brand? 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