{"id":10017,"date":"2022-02-18T08:28:08","date_gmt":"2022-02-18T08:28:08","guid":{"rendered":"http:\/\/143.244.150.201\/?p=10017"},"modified":"2022-02-18T08:28:08","modified_gmt":"2022-02-18T08:28:08","slug":"logo-design","status":"publish","type":"post","link":"https:\/\/govisually.com\/blog\/logo-design\/","title":{"rendered":"Logo design: how to design a memorable logo for your brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What&#8217;s the first thing you notice straight away about any brand, big or small? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their products? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their services? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Probably not.<\/em> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s because, without a fail, your eyes will always focus first on the brand&#8217;s logo. And that will set the first impression of the brand in your mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s no wonder that most brands want their logo to be outstanding and something that makes a statement. After all, the logo design is representative of your brand&#8217;s identity. All the choices that go into its creation, from <\/span><a href=\"http:\/\/govisually.com\/blog\/very-peri-pantone-color-of-the-year-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">colors<\/span><\/a><span style=\"font-weight: 400;\"> and symbols to image options, must be carefully evaluated and decided.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to understand what makes a memorable logo design and how to make the right choices that will be the best choices for your brand and what it stands for. <em>So let&#8217;s begin with first understanding what a logo is.\u00a0<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67c58568299bf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67c58568299bf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#What_is_a_logo_and_why_is_it_important\" title=\"What is a logo and why is it important?\">What is a logo and why is it important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#What_your_logo_isnt\" title=\"What your logo isn&#8217;t\">What your logo isn&#8217;t<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Your_brand\" title=\"Your brand\u00a0\">Your brand\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Your_brands_entire_visual_identity\" title=\"Your brand&#8217;s entire visual identity\">Your brand&#8217;s entire visual identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#An_indicator_of_success\" title=\"An indicator of success\">An indicator of success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#What_makes_a_logo_memorable\" title=\"What makes a logo memorable?\">What makes a logo memorable?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Powerful\" title=\"Powerful\u00a0\">Powerful\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Trendy_fun_and_stylish\" title=\"Trendy, fun, and stylish\">Trendy, fun, and stylish<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Sophisticated\" title=\"Sophisticated\u00a0\">Sophisticated\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Approachablefriendly\" title=\"Approachable\/friendly\">Approachable\/friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#How_to_design_a_memorable_logo_%E2%80%93_3_basic_steps\" title=\"How to design a memorable logo \u2013 3 basic steps\">How to design a memorable logo \u2013 3 basic steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#1_The_research_phase\" title=\"1. The research phase\">1. The research phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#2_Choose_your_design_style\" title=\"2. Choose your design style\u00a0\">2. Choose your design style\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#3_Look_up_various_types_of_logos\" title=\"3. Look up various types of logos\">3. Look up various types of logos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Wordmark_logo\" title=\"Wordmark logo\u00a0\">Wordmark logo\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Brandmark_logo\" title=\"Brandmark logo\">Brandmark logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Abstract_logos\" title=\"Abstract logos\">Abstract logos<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/govisually.com\/blog\/logo-design\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_logo_and_why_is_it_important\"><\/span><span style=\"font-weight: 400;\">What is a logo and why is it important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A logo is a symbol or design used to identify any company or organization and its products, services, employees, etc. Ideally, it is how your company is recognized among your audiences, whether they are your audience, investors, or competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might forget what Ronald Mcdonald&#8217;s clown mascot looks like, but the Mcdonald&#8217;s &#8216;M&#8217; logo will always be identical no matter where you go. And it will be plastered all over your business&#8217;s marketing assets, from websites business cards to packaging materials. It is the face of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A logo design can come in different forms; it can be text-based, image-based, or a combination of the two. That depends on how creative you are capable of getting.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_your_logo_isnt\"><\/span><span style=\"font-weight: 400;\">What your logo isn&#8217;t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to get ahead of yourself and end up with some misconceptions about the function and impact. So before going any further, let&#8217;s find out what a logo is not.\u00a0<\/span><\/p>\n<h3><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10020 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-1024x1024.png\" alt=\"things-that-your-logo-should-not-be\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/things-that-your-logo-should-not-be.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_brand\"><\/span><span style=\"font-weight: 400;\">Your brand\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your logo may be the face of your brand, but it isn&#8217;t your entire brand. And your brand isn&#8217;t all about the logo only either. Your brand is built on other factors that directly interact with your customers, not just the logo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The logo gives customers a reference point when they hear your brand name \u2013 the image that pops into their head when they think of anything associated with your business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_brands_entire_visual_identity\"><\/span><span style=\"font-weight: 400;\">Your brand&#8217;s entire visual identity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Logos are a part of your brand&#8217;s <\/span><a href=\"http:\/\/govisually.com\/blog\/visual-storytelling-rules\/\"><span style=\"font-weight: 400;\">visual identity<\/span><\/a><span style=\"font-weight: 400;\"> for sure, but that&#8217;s not all there is to it. A logo design will be one cog in the entire visual system that includes many more factors such as colors, typography, photography, layouts, and much more. And to treat it as if it is not the way to go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_indicator_of_success\"><\/span><span style=\"font-weight: 400;\">An indicator of success<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are disadvantages if you don&#8217;t have the best logo, but it&#8217;s not a dealbreaker that will make your business tank if it&#8217;s not as mindblowing as your competitors. Just think of it like when meeting an attractive stranger for the first time \u2013 you might have an excellent first impression if they have a pretty face, but maybe you&#8217;ll be put off after getting to know them more. It might be their actions, personality, or something else. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business is the same. A good logo doesn&#8217;t guarantee anything. It will attract your target audience to you for sure, but what will make them stay and convert them to loyal customers is how their experience with your product\/service goes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best logo in the world won&#8217;t be enough to save an incompetent business with bad practices, so don&#8217;t think you can hide behind it as a shield.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_a_logo_memorable\"><\/span><span style=\"font-weight: 400;\">What makes a logo memorable?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It might be hard to believe, but a memorable logo is all about simplicity. Nothing flashy or complex is needed for a logo to be effective. Just something simple and maybe a little clever will do.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/siegelgale.com\/what-attributes-make-a-logo-memorable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A<\/span><\/a><span style=\"font-weight: 400;\">round 3000 consumers in the US and UK were asked to give their takes on logos for more than 100 of the world&#8217;s largest and most well-known brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings showed that the most memorable logos came with clear and simple designs, like Nike, Apple, Coco-Cola, and Apple. Some of the other logo designs that made it to the top 10 were Google, Microsoft, Pepsi, Amazon, and Adidas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a list of the common attributes associated with these brands&#8217; logo designs and something you can incorporate for your own.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10021 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-1024x1024.png\" alt=\"4-aspects-of-a-memorable-logo\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/4-aspects-of-a-memorable-logo.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Powerful\"><\/span><span style=\"font-weight: 400;\">Powerful\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Going for a geometric logo will be more commonly associated with a powerful image than others, and the same goes for logos with initials.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Trendy_fun_and_stylish\"><\/span><span style=\"font-weight: 400;\">Trendy, fun, and stylish<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Logos illustrative with custom wordmarks will usually come off trendy, stylish with a fun vibe compared to others, and more in with the younger generation within target audiences.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Sophisticated\"><\/span><span style=\"font-weight: 400;\">Sophisticated\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you spot a logo with a Serif wordmark, it&#8217;ll probably carry an air of sophistication and exclusivity.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Approachablefriendly\"><\/span><span style=\"font-weight: 400;\">Approachable\/friendly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Holding shape logos are used when a brand wants to become more approachable and welcoming to its audience. They are also associated with reliability.<\/span><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"How_to_design_a_memorable_logo_%E2%80%93_3_basic_steps\"><\/span><span style=\"font-weight: 400;\">How to design a memorable logo \u2013 3 basic steps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10022 size-large\" src=\"http:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-1024x1024.png\" alt=\"3-basic-steps-of-designing-a-memorable-logo\" width=\"800\" height=\"800\" srcset=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-1024x1024.png 1024w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-300x300.png 300w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-150x150.png 150w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-768x768.png 768w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-24x24.png 24w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-48x48.png 48w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo-96x96.png 96w, https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/3-basic-steps-of-designing-a-memorable-logo.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_research_phase\"><\/span><span style=\"font-weight: 400;\">1. The research phase<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your research into your brand will help you create a solid foundation for your logo design. You will have to get as much information as possible on your company&#8217;s context and background in the design process. Everything from the business&#8217;s values and brand attributes should be laid out in front of you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does the company believe in, and what are its future goals? Since you are giving a face to their brand identity, knowing the answers to these questions is also essential. You also have to consider who your target audience and main competitors are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analyzing the logo designs of other brands that stand out to you is a good practice to figure out what look and feel you want your logo to have. Concerning this, think about what type of feeling you want people to experience when they see your logo and whether the brand has any unique characteristics that you can incorporate into its visual.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_your_design_style\"><\/span><span style=\"font-weight: 400;\">2. Choose your design style\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With an in-depth understanding of what your brand is all about, it&#8217;s time to get to incorporate all of it into the logo design. And a big part of that process is deciding on a design style. There are plenty of elements that come under this umbrella \u2013 colors, shapes, graphics, and typography, to name a few.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s no correct answer to the style you should go for because different types work for various brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your brand has a classic feel, then you&#8217;d go for fonts that are sophisticated with more basic color schemes. If your brand is trendy, you&#8217;re more likely to use a bolder approach with more abstract designs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good starting point can be googling basic design principles and reading up on all the fundamentals. Different colors and shapes tend to be associated with specific emotions and behaviors, and you&#8217;ll have to decide what you want your audience to feel when seeing the logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can browse through what the design community in online spaces is up to and get feedback from other professionals to get a better idea. The best way to do this is by utilizing an <\/span><a href=\"http:\/\/govisually.com\/product\/\"><span style=\"font-weight: 400;\">online proofing software like GoVisually<\/span><\/a><span style=\"font-weight: 400;\"> into your workflow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you&#8217;ll be able to organize your projects and logo design idea drafts efficiently, receive all feedback from one communication channel only, and meet deadlines quickly.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Look_up_various_types_of_logos\"><\/span><span style=\"font-weight: 400;\">3. Look up various types of logos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are a couple of broad logo design idea categories that you should know about. Some contain only text, while others combine text with images.\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Wordmark_logo\"><\/span><span style=\"font-weight: 400;\">Wordmark logo\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is the classic form, and usually only your company&#8217;s name as text without any fancy symbols or monograms. This type of logo works best if your business name is short and sweet and doesn&#8217;t have an associated slogan.\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Brandmark_logo\"><\/span><span style=\"font-weight: 400;\">Brandmark logo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">A brandmark logo is also known as a pictorial mark which indicates how brand marks are the graphic symbol in this type of logo. These symbols are often unique and usually recognizable because they have succeeded in staying in their audience&#8217;s memories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies add their brand name into the logo when they are just starting, and then once they are popular enough, they remove the text altogether as the symbol can stand on its own by then.\u00a0<\/span><\/p>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Abstract_logos\"><\/span><span style=\"font-weight: 400;\">Abstract logos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Abstract logo marks are less recognizable than other categories and have geometric forms that don&#8217;t directly to existing ones. Instead, they are a new creation entirely for your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An abstract logo will represent your business uniquely with a modern look brimming with personality. Looking up the different meanings of geometric logo shapes can help create a certain mood or feeling that you want to be associated with the brand.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve got a clear understanding of all that goes into a good logo design and what it can do (and not do) for a business, it&#8217;s time to jump into the fun part and get creating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And once you&#8217;ve designed your logo, it&#8217;ll be time to review it internally and get it approved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where you can leverage <a href=\"http:\/\/govisually.com\/online-proofing-software-for-design-teams\/\" target=\"_blank\" rel=\"noopener\">online proofing software<\/a> to <\/span><span style=\"font-weight: 400;\">make the design review process hassle-free. You can use GoVisually to get feedback on your logo designs without a hitch and have all reviewers in one place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With GoVisually, logo design review becomes easy, simple, and fast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are you waiting for? <\/span><a href=\"http:\/\/govisually.com\/demo\/\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> and get started today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"c-mrkdwn__pre\" data-stringify-type=\"pre\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"9369\" class=\"elementor elementor-9369\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09eaa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09eaa27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de311bb\" data-id=\"de311bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54a4219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a4219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1fd1652\" data-id=\"1fd1652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b77e6e elementor-widget elementor-widget-heading\" data-id=\"3b77e6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want to send big files?<br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb61a20 elementor-widget elementor-widget-image\" data-id=\"fb61a20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"294\" src=\"https:\/\/govisually.com\/wp-content\/uploads\/2020\/04\/AddFile.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d709c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d709c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Need a quick way to share large files and creative assets?<\/p><p><strong>With GoVisually Share, it&#8217;s absolutely free! Try today.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aff8af elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1aff8af\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share.govisually.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send your file. 100% Free. <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the first thing you notice straight away about any brand, big or small? Their products? Their services? Probably not. That&#8217;s because, without a fail, your eyes will always focus first on the brand&#8217;s logo. And that will set the first impression of the brand in your mind.\u00a0 It&#8217;s no wonder that most brands want [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo design: how to design a memorable logo for your brand - GoVisually<\/title>\n<meta name=\"description\" content=\"Find out how to design a memorable logo for your brand and all the different factors that go into its creation to best represent your business.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govisually.com\/blog\/logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logo design: how to design a memorable logo for your brand - GoVisually\" \/>\n<meta property=\"og:description\" content=\"Find out how to design a memorable logo for your brand and all the different factors that go into its creation to best represent your business.\u00a0\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/govisually.com\/blog\/logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"GoVisually\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T08:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/logo-design.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alina Zahid Khan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alina Zahid Khan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/\",\"url\":\"https:\/\/govisually.com\/blog\/logo-design\/\",\"name\":\"Logo design: how to design a memorable logo for your brand - GoVisually\",\"isPartOf\":{\"@id\":\"https:\/\/govisually.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/logo-design.png\",\"datePublished\":\"2022-02-18T08:28:08+00:00\",\"dateModified\":\"2022-02-18T08:28:08+00:00\",\"author\":{\"@id\":\"https:\/\/govisually.com\/#\/schema\/person\/a982304404a180b70f43b019e3e646b4\"},\"description\":\"Find out how to design a memorable logo for your brand and all the different factors that go into its creation to best represent your business.\u00a0\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/govisually.com\/blog\/logo-design\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/#primaryimage\",\"url\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/logo-design.png\",\"contentUrl\":\"https:\/\/govisually.com\/wp-content\/uploads\/2022\/02\/logo-design.png\",\"width\":1280,\"height\":720,\"caption\":\"logo-design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/govisually.com\/blog\/logo-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/govisually.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logo design: how to design a memorable logo for your brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/govisually.com\/#website\",\"url\":\"https:\/\/govisually.com\/\",\"name\":\"GoVisually\",\"description\":\"GoVisually - Online Proofing, Design Review &amp; 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